Billings Farm & Museum
Billings Farm & Museum operates a working Jersey dairy farm and outdoor history museum in Woodstock, Vermont, delivering year-round educational programs, seasonal events, and children's camps to approximately 70,000 annual visitors under The Woodstock Foundation.
- Company typePrivate
- Founded1983
- HeadquartersWoodstock, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Billings Farm & Museum does
Billings Farm & Museum operates a working Jersey dairy farm combined with an outdoor history museum in Woodstock, Vermont. Founded in 1983 as a primary project of The Woodstock Foundation (a 501(c)(3) nonprofit established in 1968 by Laurance S. and Mary F. Rockefeller), the organization preserves the historic dairy operation dating to 1871 under Frederick Billings and operates as a year-round educational attraction drawing approximately 70,000 visitors annually across age cohorts. Core physical assets include the 1890 Farm Managers House, the operating dairy herd, farm-life exhibits, visitor center theater, sunflower house and gardens, and horse-drawn wagon and carriage rides.
The organization generates revenue through multiple streams typical of a destination cultural attraction: daily admission tickets, an annual membership program, fee-based children's day camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery), adult workshops and after-hours events (mixology, charcuterie, Moos & Brews), the Woodstock Vermont Film Series, signature seasonal events (Dairy Celebration, 4th on the Farm, A Vermont Quilt Sampler, Art on the Barns, Maple Open House Weekend, 5K Milk Run), horse-drawn ride add-ons, an on-site gift shop, and donations under 501(c)(3) status. Pricing is event-driven and ranges from roughly $20–$25 for casual adult events to multi-day camps and $1,000+ facility rentals, with member discounts applied across most offerings. The technology stack is a WordPress website with iCalendar feeds and third-party commerce links via cart.billingsfarm.org; no proprietary platform, mobile app, or AI capabilities are disclosed.
Billings Farm & Museum is led by David Simmons (President of The Woodstock Foundation and Executive Director of Billings Farm & Museum), maintains core operational alliances with the adjacent Marsh-Billings-Rockefeller National Historical Park (National Park Service) and the Woodstock Inn & Resort (a sister Woodstock Foundation property), and runs a hybrid B2C/destination GTM motion anchored by on-site visitation, online ticket sales, gift shop retail, membership program, and community-driven content marketing across Instagram, Facebook, YouTube, email newsletter, and TripAdvisor. The organization has 51–100 employees (not separately confirmed by an exact figure in the input), is privately held as a nonprofit subsidiary of The Woodstock Foundation, and is headquartered at 69 Old River Road, Woodstock, VT.
Billings Farm & Museum firmographics
Firmographics- Name
- Billings Farm & Museum
- Legal name
- Billings Farm & Museum
- Website
- https://billingsfarm.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Billings Farm & Museum operates a working Jersey dairy farm and outdoor history museum in Woodstock, Vermont, delivering year-round educational programs, seasonal events, and children's camps to approximately 70,000 annual visitors under The Woodstock Foundation.
- Ownership category
- akta.pro rank
Billings Farm & Museum industry classification
Industry- Product category
- Heritage Museum and Educational Farm
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)
Keywords
Where Billings Farm & Museum is headquartered
LocationHeadquarters
- HQ city
- Woodstock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billings Farm & Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Admission Tickets: Revenue from visitors purchasing daily admission tickets to the farm and museum.
- Membership Program: Annual membership subscriptions providing free admission and other benefits.
- Gift Shop: Retail sales of gifts, crafts, and farm products at the museum shop.
- Education Programs: Revenue from farm camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery) and workshops for children and adults.
- Event Tickets: Ticket sales for special events, after-hours programs, and adult workshops including mixology and charcuterie workshops.
- Donations: Donations and support contributions, with the organization being a 501(c)(3) nonprofit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Charcuterie Workshop - Adults 21+ |
| Other | Pay-as-you-go | Mixology Workshop - Adults 21+ |
| Other | Pay-as-you-go | Moos & Brews - Adults 21+ |
| Other | Pay-as-you-go | Jazz Fest Soiree |
| Other | Pay-as-you-go | Winter Wonders Camp - Ages 6-8 |
| Other | Pay-as-you-go | Billings Bookworms Camp - Ages 6-8 |
| Other | Pay-as-you-go | Junior Farmer Camp - Ages 7-10 |
| Other | Pay-as-you-go | Farm Discovery Camp - Ages 11-14 |
| Other | Pay-as-you-go | Aftercare |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Billings Farm & Museum product offering
Product offeringCore offering
Billings Farm & Museum operates a working Jersey dairy farm combined with an outdoor history museum in Woodstock, Vermont, selling general admission and annual memberships for visitor access. The organization also offers fee-based educational programs including children's day camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery), adult workshops (mixology, charcuterie), the Woodstock Vermont Film Series, rotating exhibitions, special seasonal events, horse-drawn rides, and an on-site gift shop. As a 501(c)(3) nonprofit project of The Woodstock Foundation, it supplements earned revenue with donations.
Product overview
Billings Farm & Museum is a working Jersey dairy farm combined with an outdoor history museum and educational center in Woodstock, Vermont. The organization offers a single integrated visitor experience centered on general admission and annual membership, supplemented by fee-based programs including children's day camps, adult workshops, the Woodstock Vermont Film Series, and special seasonal events. Additional revenue streams include a gift shop, horse-drawn wagon rides, and facility rentals. The farm has been operating since 1871 and was established as a museum in 1983 by the Woodstock Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- General Admission
Companies that use Billings Farm & Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Billings Farm & Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billings Farm & Museum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Marsh-Billings-Rockefeller National Historical ParkcoreClose partnership with the National Park Service managing the adjacent historical park. Collaborates on the Laurance and Mary Rockefeller Legacy Scholarship, joint educational programming, and interconnected visitor experiences. The stewardship chain connects Billings Farm to the National Park's conservation legacy.
- Woodstock Inn & ResortcoreCollaborates on the Laurance and Mary Rockefeller Legacy Scholarship and operates as part of the same Woodstock Foundation umbrella. Jointly presents awards and supports the same community mission. Proceeds from Resort operations help support Billings Farm & Museum education and conservation programs.
- The Woodstock FoundationcoreParent organization that established Billings Farm & Museum in 1983. A 501(c)(3) charitable nonprofit institution founded by Laurance S. and Mary F. Rockefeller in 1968. Owns and operates Billings Farm & Museum, Woodstock Inn & Resort, and partners with Marsh-Billings-Rockefeller National Historical Park.
- Vermont Spirits Distilling CominorEvent sponsor for the Music, Film & Food Soiree (Mardi Gras event). Provided specialty cocktails including Coppers French 75 and No. 14 Sazerac. Located in Quechee Gorge Village, on Route 4 in Quechee. Craft distillers of award-winning No 14 Bourbon, Vermont Gold Vodka and Coppers Gin.
- Woodstock Vermont Film SeriescoreFilm series produced by Billings Farm & Museum, dedicated to sharing place-based stories. Curated and directed by award-winning filmmaker Jay Craven. Features place-based documentaries and films. Proceeds support the Film Series vision and programming.
- No Reservations VermontminorCatering partner for the Music, Film & Food Soiree. Chef Jason Schmidtke brought Cajun cooking to the event with gumbo and authentic Louisiana cuisine.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Billings Farm & Museum competitors and assessment
Company assessmentDirect peers
- Hancock Shaker Village: A Massachusetts-based living-history museum with restored historical buildings, livestock breeds, craft demonstrations, and educational programs. Its operating model — combining a preserved heritage village, farm animals, and school/youth programming — closely mirrors Billings' working-farm + outdoor museum format.
- The Mount (Edith Wharton Estate): A Massachusetts-based historic estate museum offering guided tours, gardens, and cultural/educational programming. Comparable as a New England heritage nonprofit operating tours, special events, and seasonal programming for general-public and adult audiences.
- Norman Rockwell Museum: A Massachusetts-based heritage museum dedicated to American illustration, offering rotating exhibitions, educational programs for children and adults, and ticketed admission. Comparable in the nonprofit heritage-museum operating model — admissions, memberships, special events, and education programs serving a mix of families and adult learners.
- Shelburne Farms: A Vermont-based nonprofit working farm and education center in Shelburne, VT. Like Billings, it operates a working agricultural property combined with educational programming, school/youth programs, and public visitor experiences — making it the most directly comparable peer in product, audience, and operating model.
- Marsh-Billings-Rockefeller National Historical Park: The adjacent National Park Service unit to Billings Farm, sharing leadership lineage and joint programming via the Woodstock Foundation. It operates heritage interpretation, conservation education, and visitor services on the same Vermont property, making it a structurally intertwined peer rather than a distant NPS site.
Broad incumbents
- Plimoth Patuxet Museums: A Massachusetts-based living-history museum combining historical reenactment, a working farm (the Plimoth Grist Mill and Hornblower Garden), exhibits, and educational programming. Comparable in combining outdoor heritage interpretation with agricultural programming and family/school audiences.
- Old Sturbridge Village: One of the largest outdoor living-history museums in the U.S., operating a recreated 19th-century New England village with farms, craft demonstrations, and educational programming. It serves the same school/youth and family visitor segments as Billings at substantially greater scale and program breadth.
Regional players
- Vermont Institute of Natural Science (VINS): A Vermont-based nonprofit nature center and raptor education facility in Quechee offering exhibits, trails, and school programs. Comparable as a Vermont nonprofit educational attraction relying on admissions, memberships, and donations, but oriented to natural-history rather than agricultural-heritage content.
- Saint-Gaudens National Historical Park: A New Hampshire-based NPS heritage site offering guided tours, exhibitions, and educational programming on an artist estate. It is comparable in scale and visitor-experience structure but focuses on arts heritage rather than working-farm programming, serving a similar regional tourism audience.
Others
- Woodstock Inn & Resort: The affiliated Woodstock Foundation-owned luxury resort whose proceeds help support Billings Farm & Museum. Operates in the same Woodstock, Vermont destination cluster, sharing the same parent and serving overlapping upscale leisure travelers, but functions as a hospitality business rather than a heritage attraction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Billings Farm & Museum social profiles
Digital presenceBillings Farm & Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billings Farm & Museum leadership team
Management profileNumber of profiles
Profiles1 record
Billings Farm & Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billings Farm & Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billings Farm & Museum
What does Billings Farm & Museum do?
Billings Farm & Museum operates a working Jersey dairy farm combined with an outdoor history museum in Woodstock, Vermont, selling general admission and annual memberships for visitor access. The organization also offers fee-based educational programs including children's day camps (Winter Wonders, Billings Bookworms, Junior Farmer, Farm Discovery), adult workshops (mixology, charcuterie), the Woodstock Vermont Film Series, rotating exhibitions, special seasonal events, horse-drawn rides, and an on-site gift shop. As a 501(c)(3) nonprofit project of The Woodstock Foundation, it supplements earned revenue with donations.
Is Billings Farm & Museum a public or private company?
Billings Farm & Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Billings Farm & Museum founded?
Billings Farm & Museum was founded in 1983. It employs 51 to 100 people.
Where is Billings Farm & Museum based?
Billings Farm & Museum is headquartered in Woodstock, United States, in the North America region.
How does Billings Farm & Museum make money?
Six revenue lines are on record. Admission Tickets are the primary driver. The others are membership Program, gift Shop, education Programs, event Tickets and donations.
Who are Billings Farm & Museum's main competitors?
Direct peers on record are Hancock Shaker Village, The Mount (Edith Wharton Estate), Norman Rockwell Museum, Shelburne Farms and Marsh-Billings-Rockefeller National Historical Park. Broad incumbents are Plimoth Patuxet Museums and Old Sturbridge Village. Regional players are Vermont Institute of Natural Science (VINS) and Saint-Gaudens National Historical Park. Woodstock Inn & Resort is listed as an others.
Does Billings Farm & Museum have an API?
No public API is recorded for Billings Farm & Museum.
What industry is Billings Farm & Museum in?
Billings Farm & Museum's product category is Heritage Museum and Educational Farm. Its primary akta.pro industry code is BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71211 and its SIC code is 7900.