Day of AI

What Day of AI does

Day of AI is an independent nonprofit organization headquartered in Cambridge, Massachusetts, that produces and distributes free K-12 AI literacy curriculum, educator professional development, and family resources. Founded in 2021 through MIT RAISE and incubated within MIT, Day of AI became a standalone nonprofit in August 2024 while retaining a close research partnership with MIT RAISE. The organization was founded by Dr. Cynthia Breazeal, MIT Professor of Media Arts and Sciences, MIT Dean for Digital Learning, and director of MIT RAISE, with additional senior advisors Hal Abelson and Eric Klopfer. Jeffrey C. Riley, the former Massachusetts Commissioner of Elementary and Secondary Education, serves as Executive Director.

The product portfolio centers on hands-on, standards-aligned curriculum for ages 5-18 covering AI foundations, machine learning, ethics, bias, privacy, and responsible AI use, delivered in English plus country-localized versions. Curriculum is published under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license and accessed free via email registration on dayofai.org and country-specific microsites (US, Australia, New Zealand, Latvia, Uzbekistan, Vietnam, Indonesia, Abu Dhabi, Colombia, Bulgaria). Supporting products include professional development workshops for teachers (pedagogy and curriculum tracks), the Family AI Toolkit (co-developed with Common Sense Media), an age-segmented AI Booklist, and an interactive AI trivia game. There is no proprietary AI software platform; the technical stack is a content-distribution website plus video resources hosted on YouTube/Google and embedded tools (e.g., Google Teachable Machine) for hands-on lessons.

Commercially, Day of AI operates a fully free model with no tuition, licensing, or subscription fees. Revenue (in the nonprofit sense) is sourced from corporate sponsors across three tiers (Premier, Supporting, Collaborator), philanthropic foundations, ministry-level implementation partnerships, and in-kind support. The organization reports reach of more than 2,000,000 students and curriculum access from 175+ countries, with 2025 outputs of approximately 3.5M students reached and 75,000 teachers trained, targeting 10M students and 250,000 teachers by end of 2026. Country program hubs partner with universities, NGOs, and government education ministries for localized delivery and national curriculum adoption.

Name

Day of AI

Legal name

Day of AI

Website

https://dayofai.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Day of AI is a Cambridge-based independent nonprofit (founded 2021 at MIT RAISE) that provides free K-12 AI literacy curriculum, teacher professional development, and family resources to educators, students, and ministries of education in 175+ countries.

Ownership category

akta.pro rank

Product category

K-12 AI Literacy Education

NAICS

Educational Support Services (611710), Computer Training (611420)

akta.pro primary industry

AI/ML Learning Platforms for Students (EDAFANAE)

akta.pro secondary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

Keywords

• AI literacy education
• K-12 curriculum
• Teacher professional development
• Family learning resources
• STEM education programs

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Non-profit / Free Distribution Model: Day of AI is a non-profit organization that provides all curriculum, professional development, and resources completely free of charge. The organization is funded through sponsorships and partnerships with technology companies and foundations. Revenue is not generated from product sales; the organization operates on grants, donations, and partner support to sustain free access to AI literacy education worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Day of AI provides free, open-source K-12 AI literacy curriculum developed in partnership with MIT RAISE, covering ages 5-18 with hands-on lessons on AI foundations, machine learning, ethics, bias, privacy, and responsible AI use. It also offers professional development workshops for educators and a Family AI Toolkit (co-developed with Common Sense Media), distributed entirely at no cost through its website and country-specific program hubs.

Product overview

Day of AI is an AI literacy education organization that provides a comprehensive suite of free, open-source curriculum and professional development resources for K-12 students, educators, and families. The core offering is the Day of AI Curriculum, a standards-aligned collection of hands-on lessons spanning all grade levels (ages 5-18) covering foundational AI concepts, ethics, bias, and practical applications. This is complemented by Professional Development workshops for educators, the Family AI Toolkit (developed with Common Sense Media), and an AI Booklist. The curriculum uses educational tools and interactive activities including Google's Quick Draw and Teachable Machine. The organization operates globally through regional Program Hubs in countries including Australia, New Zealand, Rwanda, Uzbekistan, Latvia, Vietnam, Philippines, Colombia, and others. In the United States, the flagship initiative is 'Responsible AI for America's Youth,' culminating in America's Youth AI Festival at MIT in July 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Day of AI Curriculum Free, open-source AI literacy curriculum for K-12 students developed by MIT RAISE. Includes hands-on lessons covering AI foundations, machine learning, ethics, bias, privacy, and practical applications across all grade levels from ages 5-18.
• Professional Development Workshops Pedagogy-focused workshops (Demystifying AI, From Question to Action, Adapting Assessments for Generative AI, Train-the-Trainer) and curriculum-focused workshops (AI Literacy units, Deep Dives, Designing Student Protocols). Available virtually or in person.
• Family AI Toolkit

Quantifiable outcome

• 93% of teachers rated Day of AI materials as 'Good' or 'Excellent'
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered flagship, core, major, supporting, minor, premier and collaborator.

• AASA (The School Superintendents Association)flagshipStrategic or Co-development Partner · 1 March 2026Launched 2026 Leadership & Innovation Fellowship bringing together 50 superintendents and 100 high-school students for AI policy development. Also partnered for AI Student Senate at America's Youth AI Festival, with outputs shared with AASA's 10,000+ member base.
• Rwanda Ministry of Education and Rwanda Education Board (REB)flagshipStrategic or Co-development Partner · 1 July 2025National AI literacy initiative launched July 2025. First phase reached 5,000+ teachers. Rwanda Basic Education Board developed new AI literacy curriculum reaching all primary and secondary students (4+ million) from 2026-27. Supports Rwanda's Vision 2050.
• Common Sense MediacoreStrategic or Co-development Partner · 1 January 2024Developed the 'What Is AI for Families' series including the Family AI Toolkit with videos, conversation cards, and activities. Three installments released: AI Literacy Toolkit (April 2024), Talking to Kids About AI - Privacy, Fairness, and Responsibility (November 2024), and Using AI Wisely for School Success (February 2026).
• MIT RAISE (Responsible AI for Social Empowerment and Education)coreStrategic or Co-development Partner · 1 January 2021Day of AI was founded through MIT RAISE in 2021 at MIT. MIT RAISE, led by Dr. Cynthia Breazeal, develops the AI literacy curriculum and research that underpins Day of AI. Day of AI became an independent nonprofit in August 2024 but maintains close collaboration with MIT RAISE for curriculum development, research, and global program expansion.
• i2 Learning / i2 Learning FoundationcoreStrategic or Co-development Partneri2 Learning partnered with MIT RAISE to offer Day of AI's initial free, hands-on AI literacy lessons and professional development for teachers. The i2 Foundation continues as a collaborator, supporting the organization's mission.
• Actua.ca (Canada)majorStrategic or Co-development PartnerDay of AI partners with Canada's leading STEM outreach organization, engaging 500,000+ youth in 600 communities annually through its network of 40+ universities and colleges. Actua adapts the Day of AI curriculum for Canadian youth through its AI Ready Project.
• Rwanda Basic Education Board (REB)flagshipStrategic or Co-development PartnerLed first round of national AI literacy training reaching 5,000 teachers by December 2025. Developing curriculum to reach all 4+ million primary and secondary students nationwide.
• New Uzbekistan UniversitymajorStrategic or Co-development PartnerLaunched Day of AI Uzbekistan in 2025. Conducting teacher training programs for IT educators from public schools across all regions. Planning to reach 11,000 schools and 4+ million students by end of 2026.
• UNSW Sydney (Australia)coreStrategic or Co-development PartnerDay of AI Australia is delivered in partnership with UNSW Sydney. UNSW provides academic expertise and research backing for the Australian national program.
• Microsoft, Rokt, Commonwealth Bank, CDC Data Centres, Officeworks Education (Australia)supportingGTM or Marketing PartnerCorporate partners backing Day of AI Australia's delivery. Microsoft provides technology partnerships; other companies support funding and resources for government schools, regional areas, and First Nations students.
• TENZ, EPIT, Westlake Girls' High School, NZCER (New Zealand)coreStrategic or Co-development PartnerDay of AI Aotearoa New Zealand launched through collaboration with Technology Education New Zealand (TENZ), Education Partnership & Innovation Trust (EPIT), Westlake Girls' High School, and NZ Council for Educational Research (NZCER).
• CIMATEC Senai (Brazil)majorStrategic or Co-development PartnerDay of AI Brazil program led by CIMATEC Senai. Successfully completed pilot with 4.8/5 rating; teacher AI literacy confidence increased from 41% to 92%. Full launch planned for October 2025.
• Riga Business School (Latvia)majorStrategic or Co-development PartnerHosted Latvia's inaugural AI Day in May 2024. In April 2025, Day of AI and MIT RAISE joined RBS to prepare educators and business leaders for AI in education. RBS leads Day of AI Latvia implementation.
• Anatolia College (Greece)minorStrategic or Co-development PartnerDay of AI/MIT RAISE collaborators at Anatolia College led student science and technology conference in Thessaloniki (March 2026), devoting a full day to Day of AI programming and reaching 540+ students with hackathon.
• CommonWealth Education Innovation Hub (Taiwan)majorStrategic or Co-development PartnerLaunched nationwide 'AI Literacy for All' Initiative in 2025, reaching 100,000+ students across 1,000 schools. Supported by LITEON Cultural Foundation and TSMC Education & Culture Foundation.
• UP NISMED, Unilab Foundation, AIM, CIST (Philippines)majorStrategic or Co-development PartnerUniversity of the Philippines NISMED hosted country's first Day of AI Philippines. Collaboration with MIT Media Lab, MIT RAISE, Unilab Foundation, Asian Institute of Management (AIM), and CIST. Targeting 1.5 million Filipinos in first year.
• FPT Schools (Vietnam)majorStrategic or Co-development PartnerDay of AI Vietnam implemented by FPT Schools in cooperation with MIT RAISE and Day of AI. Thousands of students across Vietnam received foundational AI literacy. Nearly 100 teachers trained in Hai Phong (November 2025).
• Colombia Ministry of Education and Computadores para EducarflagshipStrategic or Co-development PartnerMajor national AI literacy program for teachers and students. Three-lesson unit co-designed with Colombian educators. Led by Computadores para Educar (CPE) with support from former Vice Minister for Education.
• AI Literacy Initiative Foundation BulgariaminorStrategic or Co-development PartnerDay of AI Bulgaria operates under the administrative umbrella of AI Literacy Initiative Foundation Bulgaria. Local team led by Mihaela Mihaylova (founder) organizes theme days and pilots with translated curriculum.
• Abu Dhabi Department of Education and Knowledge (ADEK)flagshipStrategic or Co-development PartnerVisionary AI Literacy Curriculum launched October 2025 for Kindergarten through Grade 12, covering all schools in Abu Dhabi. Includes ready-to-use lesson plans, educator guides, and student activities.
• Edward M. Kennedy Institute for the U.S. Senate (EMK)majorStrategic or Co-development PartnerAI Student Senate held in partnership with EMK Institute. Students produce national AI policy during legislative exercises that AASA shares with its 10,000+ member base.
• BriteboundminorStrategic or Co-development PartnerPresents 'AI for a Better World' competition developed in collaboration with MIT RAISE and MIT Solve, asking students to provide AI-focused solutions to community problems.
• Cruzando Foundation (LATAM)majorStrategic or Co-development PartnerThrough Cruzando Foundation, Day of AI has been successfully implemented across many countries throughout Central and Latin America. Check out their 2024 Impact Report.
• Vertex, MathWorks, Static1/Squarespace, Hefni, Rokt, BriteboundpremierGTM or Marketing PartnerPremier Partners providing strategic support. Includes Vertex, MathWorks (curriculum support), Static1/Squarespace, Hefni, Rokt, and Britebound.
• DP World, I am Angel Foundation, 7uice, NYCPS, Power of PlacecollaboratorGTM or Marketing PartnerCollaborator-level partners including DP World, I am Angel Foundation, 7uice, NYC Public Schools, and Power of Place.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Common Sense Media: Non-profit providing digital literacy, media literacy, and now AI literacy resources for families and educators. Co-developed Day of AI's Family AI Toolkit; comparable in K-12 mission, family-focused content, free-distribution GTM, and target audience of teachers and parents.
• Scratch Foundation: MIT Media Lab-affiliated non-profit providing free creative coding and computational thinking curricula for K-12. Directly comparable as an MIT-affiliated, free, open-source K-12 CS and AI literacy platform serving global classrooms with similar community-driven distribution model.
• AI4ALL: Non-profit dedicated to K-12 and higher education AI literacy with focus on inclusion and underrepresented students. Operates programs, curriculum, and teacher training in the same niche as Day of AI's AI literacy mission and competes for the same philanthropic funding pool.
• i2 Learning: Non-profit providing free hands-on STEM and project-based learning curricula for K-12 schools. Founding partner of Day of AI that helped launch the original free hands-on AI literacy lessons; shares MIT-adjacent credibility, project-based pedagogy, and K-12 STEM focus.
• Code.org: Non-profit providing free K-12 computer science curriculum including AI literacy modules. Most directly comparable peer: shares non-profit model, free distribution, government partnership playbook (Code.org co-founded TeachAI with ISTE), and global ambassador program structure similar to Day of AI's program hubs.
• TeachAI: Coalition initiative (Code.org, ISTE, World Economic Forum, etc.) producing AI literacy guidance, frameworks, and tools for K-12 schools. Directly competes for the same AI policy space, district procurement attention, and ministry relationships that Day of AI's country programs target.

Emerging players

• Tynker: Subscription K-12 coding/STEM platform with AI literacy modules and teacher tools. Comparable in K-12 STEM and AI curriculum and teacher enablement, but differentiated by commercial subscription model in contrast to Day of AI's free, sponsor-funded distribution.
• BrainPOP: Subscription-based K-12 educational content platform with growing AI and technology topic coverage including animated explainers. Comparable in delivering K-12 digital literacy content to teachers but differentiated by paid subscription model vs. Day of AI's free non-profit delivery.

Broad incumbents

• Khan Academy: Largest free online K-12 educational platform with growing AI literacy content (Khanmingo tutor). Comparable in free-distribution GTM, mission-driven pedagogy, and global reach, though broader in scope (math, science, humanities) rather than AI-specialized and increasingly integrating AI tooling rather than curriculum.
• ISTE: Major professional association for educational technology leadership with active AI literacy initiatives and TeachAI co-founding role. Comparable as an influence layer on US K-12 ed-tech adoption, district procurement, and standards-setting, though broader than AI-specific curriculum delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DayofAI_USA
• Facebookfacebook.com/profile.php?id=61576680958970
• LinkedInlinkedin.com/company/day-of-ai
• Instagraminstagram.com/dayofai_us

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day of AI