Redtape
Redtape is an Indian private limited company that sells footwear, apparel, and accessories for men, women, and children through its redtape.com e-commerce platform and physical retail stores across India, Nepal, UAE, and Sri Lanka.
- Company typePrivate
- Founded1996
- HeadquartersNoida, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Redtape does
Redtape (legally REDTAPE LIMITED) is an Indian private limited company headquartered in Plot No - 08, Sector 90, Noida, that operates as a direct-to-consumer family fashion brand. The company sells footwear, apparel, and accessories for men, women, and children through its own e-commerce storefront (redtape.com) and a physical retail store network spanning India, Nepal, UAE, and Sri Lanka, with select products manufactured in Bangladesh. Product categories include men's and women's footwear (sneakers, formal shoes, boots, sandals, sliders), top wear (shirts, T-shirts, jackets), bottomwear (jeans, trousers, shorts), sportswear, accessories (wallets, bags, belts, socks), innerwear, co-ord sets, the Ozark outdoor sub-brand (hiking, trail running, trekking), and a Vegan Collection of animal-free footwear.
The company's underlying technology is product-material focused rather than platform-focused. Reported components include PU (polyurethane) uppers, EVA (ethylene-vinyl acetate) soles, TPR (thermoplastic rubber) soles, memory foam insoles, and textile uppers, with functional features such as memory foam insole technology in casual sneakers, cushioning technology in athletic shoes, and EVA-sole construction in sports sandals. Distribution and demand generation run through a Shopify-based storefront, India's Open Network for Digital Commerce (ONDC) integration, and organic social channels (Facebook, Instagram, X, YouTube); no proprietary software platform, API surface, or AI capability is disclosed.
Redtape's revenue model is purely transactional unit-based sales with no subscription or recurring component. Products are priced in Indian Rupees at advertised discounts of 70-87% off MRP; footwear spans ₹560 to ₹4,229, T-shirts ₹338 to ₹1,700, jeans ₹936 to ₹1,950, and jackets ₹1,120 to ₹2,014. The customer base is horizontally segmented across Men, Women, and Kids as primary personas, with an outdoor-enthusiast use-case segment served by Ozark; no enterprise or B2B customers are disclosed.
Redtape firmographics
Firmographics- Name
- Redtape
- Legal name
- REDTAPE LIMITED
- Website
- https://redtape.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Redtape is an Indian private limited company that sells footwear, apparel, and accessories for men, women, and children through its redtape.com e-commerce platform and physical retail stores across India, Nepal, UAE, and Sri Lanka.
- Ownership category
- akta.pro rank
Redtape industry classification
Industry- Product category
- Fashion Footwear and Apparel
- NAICS
- Shoe Retailers (458210), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industries
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Youth & Kids Athletic Footwear & Apparel Retail (CRAMACAL), Children’s & Baby Footwear Retail (CRAAADAF)
Keywords
Where Redtape is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Redtape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time product sales through e-commerce and physical retail stores. Products include footwear (sneakers, formal shoes, boots, sandals, sliders), apparel (T-shirts, shirts, jeans, jackets), and accessories (wallets, belts, socks, caps, backpacks, handbags).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Footwear price range from ₹560 to ₹4,229 |
| Unit Pricing | Pay-as-you-go | T-shirt pricing from ₹338 to ₹1,700 |
| Unit Pricing | Pay-as-you-go | Jeans pricing from ₹936 to ₹1,950 |
| Unit Pricing | Pay-as-you-go | Jacket pricing from ₹1,120 to ₹2,014 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Redtape product offering
Product offeringCore offering
Redtape designs, manufactures, and retails footwear, apparel, and fashion accessories for men, women, and kids under its own brand. The company sells directly to consumers through its proprietary e-commerce website (redtape.com) and a network of company-operated physical retail stores across India, Nepal, UAE, and Sri Lanka, with sub-brands such as Ozark serving premium and outdoor footwear segments.
Product overview
Redtape is an Indian fashion and footwear brand offering a comprehensive portfolio of products for men, women, and kids. The core offering spans Men's Footwear (Boots, Casual Shoes, Formal Shoes, Sliders, Sports Shoes), Women's Footwear (Casual Shoes, Sliders, Sports Shoes, Boots), Top Wear (Shirts, T-shirts, Jackets, Sweatshirts, Sweaters), Bottomwear (Jeans, Trousers, Shorts), Sportswear (Active T-Shirts, Trackpants, Joggers), Accessories (Wallets, Socks, Belts, Caps, Backpacks, Perfumes, Handbags), and the Ozark outdoor sub-brand. The company also offers a Vegan Collection of animal-free footwear. Redtape positions itself as a 'complete Family Fashion Destination' providing international styles and world-class quality footwear and apparel.
Differentiator
Problem solved
Functional benefit
Brands
- Ozark: Outdoor and adventure footwear collection including hiking, trail running, and trekking shoes
Products and services
- Men's Footwear Footwear products for men including casual shoes, formal shoes, sports shoes, sandals, floaters, and boots, featuring memory foam insoles and EVA sole cushioning, sold through redtape.com and physical retail stores in India, Nepal, UAE, and Sri Lanka.
- Women's Footwear Footwear products for women including casual shoes, heels, flats, sandals, and sports shoes, designed with comfort technologies and contemporary styling, sold through redtape.com and physical retail stores.
- Kids' Footwear Footwear designed for children including casual shoes, sports shoes, and sandals, offered at value price points as part of Redtape's family-focused product range.
- Men's Apparel Apparel for men including t-shirts, shirts, joggers, trousers, jeans, shorts, and co-ord sets, sold alongside footwear to provide complete outfit options.
- Women's Apparel Apparel for women including tops, dresses, co-ord sets, bottoms, and loungewear, offered as part of the brand's complete family fashion assortment.
- Innerwear and Loungewear Innerwear and loungewear categories for men and women, extending Redtape's product range into everyday essentials and at-home wear.
- Sportswear Sportswear including sports shoes and active apparel for men and women, featuring EVA sole technology and lightweight PU construction for active and casual athletic use.
- Fashion Accessories Fashion accessories including bags, belts, wallets, socks, and other complementary items offered alongside footwear and apparel.
- Ozark Footwear Sub-brand Premium and outdoor-styled footwear offered under the Ozark sub-brand, addressing the segment seeking rugged, adventure-inspired designs at accessible price points within the Redtape portfolio.
- Vegan Footwear Collection Vegan-certified footwear collection made without animal-derived materials, addressing consumers seeking cruelty-free and ethically produced fashion footwear.
Quantifiable outcome
- Deep discounts of 70-87% off MRP across product categories
Companies that use Redtape
Customer profileSegments4 records
Ideal customer profiles2 records
Redtape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redtape partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Redtape competitors and assessment
Company assessmentDirect peers
- Bata India: Bata India is one of the largest footwear retailers and manufacturers in India, operating a multi-brand, multi-category shoe portfolio for men, women, and children across physical stores and e-commerce—directly comparable to Redtape's family footwear focus.
- Woodland: Woodland is an Indian footwear and outdoor apparel brand offering boots, casual shoes, and outdoor gear—directly comparable to Redtape's core and Ozark outdoor sub-brand ranges.
- Campus Activewear: Campus Activewear is one of India's largest sports and athleisure footwear brands, competing head-to-head with Redtape's sports shoes and sneakers category through D2C and offline retail distribution.
- Relaxo Footwears: Relaxo is a leading Indian footwear manufacturer and brand (Sparx, Bahamas, Schoolmate) selling affordable casual, sports, and school footwear across India, directly competing with Redtape in the mass-market value footwear segment.
- Asian Footwears (VKC): VKC's Asian brand is a fast-growing Indian affordable footwear brand focused on sports, casual, and slippers categories—competing with Redtape in the mass-market athletic and casual footwear segment.
- Liberty Shoes: Liberty Shoes is a long-established Indian footwear manufacturer and retailer offering men's, women's, and children's shoes through multi-channel distribution, competing in similar mid-market segments to Redtape.
- Paragon Footwear: Paragon is an established Indian footwear manufacturer and brand selling affordable slippers, sandals, and casual shoes, overlapping with Redtape's mass-market footwear and family-focused value proposition.
Broad incumbents
- Adidas India: Adidas operates a significant India retail and D2C business in athletic footwear and apparel, competing with Redtape in sports shoes, sneakers, and activewear categories as a global incumbent.
- Puma India: Puma is a global sportswear major with extensive India distribution across footwear and apparel, directly competing with Redtape's sports shoes, activewear, and athleisure product lines.
- Skechers India: Skechers is a global footwear major with a strong India presence in casual and performance shoes through exclusive stores and online—competing with Redtape's sports and lifestyle sneaker categories as an established international brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Redtape social profiles
Digital presenceRedtape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redtape leadership team
Management profileNumber of profiles
Redtape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redtape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redtape
What does Redtape do?
Redtape designs, manufactures, and retails footwear, apparel, and fashion accessories for men, women, and kids under its own brand. The company sells directly to consumers through its proprietary e-commerce website (redtape.com) and a network of company-operated physical retail stores across India, Nepal, UAE, and Sri Lanka, with sub-brands such as Ozark serving premium and outdoor footwear segments.
Is Redtape a public or private company?
Redtape is a private company. It is classified as unknown and is currently operating.
When was Redtape founded?
Redtape was founded in 1996. It employs 5,001 to 10,000 people.
Where is Redtape based?
Redtape is headquartered in Noida, India, in the Asia region.
How does Redtape make money?
One revenue line is on record: direct Product Sales.
Who are Redtape's main competitors?
Direct peers on record are Bata India, Woodland, Campus Activewear, Relaxo Footwears, Asian Footwears (VKC), Liberty Shoes and Paragon Footwear. Broad incumbents are Adidas India, Puma India and Skechers India.
Does Redtape have an API?
No public API is recorded for Redtape.
What industry is Redtape in?
Redtape's product category is Fashion Footwear and Apparel. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 458210 and its SIC code is 5661.