Peabody Awards
The Peabody Awards is a nonprofit organization founded in 1940 at the University of Georgia that honors excellence in storytelling across television, podcasts/radio, web, and interactive media, judged by a 28-member Board of Jurors and serving streamers, broadcasters, and independent creators globally.
- Company typePrivate
- Founded1940
- HeadquartersAthens, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Peabody Awards does
The Peabody Awards is a nonprofit recognition organization founded in 1940 and housed at the Grady College of Journalism and Mass Communication at the University of Georgia in Athens, Georgia. It operates an annual award cycle that accepts more than 1,000 entries across television, podcasts/radio, web, and interactive/immersive media, with winners selected by unanimous vote of a 28-member Board of Jurors. At the 86th annual cycle (2026), 34 winners were named across entertainment, documentary, news, podcast/radio, arts, children's/youth, and interactive/immersive categories, with HBO Max taking the most awards (6) and Apple TV+, Disney+, Hulu, Netflix, and PBS each taking two. Major award-winning platforms span HBO Max, Netflix, Apple TV+, Disney+, Hulu, PBS, BBC, ABC News, Audible, and Al Jazeera English, reflecting a globally distributed recipient base.
The organization runs a digital award management platform, a content website, and a year-round digital archive (the Peabody Awards Collection at the Grady College) covering 86 years of honored storytelling. Its audio extension is the 'We Disrupt This Broadcast' podcast, co-produced with the Center for Media & Social Impact at American University and distributed by PRX across Apple Podcasts, Spotify, Amazon Music, iHeart, and Overcast; the show earned a Signal Award and is now in its third season. The annual ceremony is held at the Beverly Wilshire Hotel in Beverly Hills, with the 86th edition taking place on May 31, 2026, hosted by Mo Amer.
Revenue is generated through a diversified nonprofit mix: one-time award submission fees from entrants (pricing not publicly disclosed), corporate sponsorships for the annual ceremony (Delta Air Lines as supporting sponsor, San Pellegrino as ancillary sponsor; Dropbox as presenting sponsor of the 2025 Trailblazer Celebration), individual donations channeled through the University of Georgia Foundation including a 'Friends of Peabody' program starting at $1,000, planned gifts and endowments, and statuette merchandise sold via the UGA bookstore e-commerce platform. The organization is led by Executive Director Jeffrey P. Jones, who also holds the Lambdin Kay Chair, and operates with a staff of 11-50 employees. There is no evidence of venture capital, private equity ownership, or external funding rounds.
Peabody Awards firmographics
Firmographics- Name
- Peabody Awards
- Legal name
- Peabody Awards
- Website
- https://peabodyawards.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Peabody Awards is a nonprofit organization founded in 1940 at the University of Georgia that honors excellence in storytelling across television, podcasts/radio, web, and interactive media, judged by a 28-member Board of Jurors and serving streamers, broadcasters, and independent creators globally.
- Ownership category
- akta.pro rank
Peabody Awards industry classification
Industry- Product category
- Media Awards and Recognition
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)
- akta.pro secondary industry
- Speech & Debate Judging, Tabulation & Tournament Services (EDAMAOAO)
Keywords
Where Peabody Awards is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peabody Awards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Award Submission Fees: Organizations and creators pay fees to submit entries for Peabody Award consideration across television, podcasts/radio, web, and interactive categories.
- Statuette Sales: Winners can purchase commemorative Peabody statuettes through the University of Georgia bookstore e-commerce platform.
- Donations and Friends of Peabody Program: Individual donors contribute through the University of Georgia Foundation, with 'Friends of Peabody' giving program offering exclusive benefits including ceremony access, salon events, and archives access at $1,000+ levels.
- Sponsorships: Corporate sponsors support the annual ceremony, including Delta Air Lines (supporting sponsor) and San Pellegrino (ancillary sponsor).
- Planned Gifts and Endowments: Legacy giving program allowing donors to leave endowed gifts to sustain Peabody's mission long-term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Award nominations open to television, podcasts/radio, web, interactive, and immersive media |
| Subscription | Annual | Friends of Peabody membership program with exclusive benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Peabody Awards product offering
Product offeringCore offering
The Peabody Awards operates an annual recognition program honoring excellence in storytelling across television, podcasts/radio, web programming, and interactive/immersive media. The organization reviews more than 1,000 entries annually through a 28-member Board of Jurors that selects winners by unanimous vote, hosts an annual ceremony, sells commemorative statuettes, runs the 'We Disrupt This Broadcast' podcast, and maintains the Peabody Awards Collection archive at the University of Georgia.
Product overview
The Peabody Awards is a single unified awards program that honors excellence in storytelling across television, podcasts/radio, web programming, and interactive/immersive media. The core offering is the annual award program with categories spanning entertainment, documentary, news, arts, children's/youth, public service, and interactive/immersive programming. Associated products include the 'We Disrupt This Broadcast' podcast that extends the organization's reach through industry conversations and interviews.
Differentiator
Problem solved
Functional benefit
Brands
- We Disrupt This Broadcast: Award-winning podcast produced by the Peabody Awards in partnership with the Center for Media & Social Impact, featuring interviews with industry creatives about storytelling that reflects social issues and emerging voices.
Products and services
- Peabody Awards Program Annual honor recognizing excellence in storytelling that reflects social issues and emerging voices, with award categories spanning entertainment, documentary, news, podcast/radio, arts, children's/youth, and interactive/immersive programming. Entries are submitted by media organizations, networks, and creators, and winners are selected by a 28-member Board of Jurors through unanimous vote.
- We Disrupt This Broadcast Podcast An award-winning podcast featuring interviews with creators and industry leaders about storytelling that reflects social issues and emerging voices. Co-produced with the Center for Media & Social Impact and distributed by PRX across major podcast platforms including Apple Podcasts, Spotify, and Amazon Music.
- Peabody Commemorative Statuettes Physical commemorative Peabody statuettes available for purchase by award winners and supporters through the University of Georgia bookstore e-commerce platform, serving as tangible recognition of award status.
- Interactive & Immersive Awards A specialized award category within the Peabody Awards program recognizing excellence in interactive and immersive media, including interactive documentaries and video game experiences. Open to creators and producers working in immersive storytelling formats.
Quantifiable outcome
- HBO Max received the most awards (6) among broadcast platforms in 2026
- +2 more outcomes
Companies that use Peabody Awards
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles5 records
Peabody Awards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peabody Awards partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Grady College of Journalism and Mass Communication, University of GeorgiacoreThe Peabody Awards program is based at the Grady College of Journalism and Mass Communication at the University of Georgia. Founded in 1940 and remains there today, maintaining academic affiliation and institutional support.
- Center for Media & Social Impact (CMSI)coreCo-producer of the 'We Disrupt This Broadcast' podcast, which is a creative innovation lab housed at American University's School of Communication. The center bridges boundaries between scholars, producers, and communication practitioners.
- PRX (Public Radio Exchange)coreDistributes the 'We Disrupt This Broadcast' podcast across all major podcast platforms including Apple Podcasts, Spotify, Amazon Music, iHeart, and Overcast.
- ROK ProductionsminorProduction partner for the 86th Annual Peabody Awards ceremony.
- Aloft Strategic CommunicationsminorPublic relations firm serving as press contact for the Peabody Awards, handling media inquiries and communications.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Peabody Awards competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Peabody Awards social profiles
Digital presencePeabody Awards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peabody Awards leadership team
Management profileNumber of profiles
Profiles1 record
Peabody Awards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peabody Awards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peabody Awards
What does Peabody Awards do?
The Peabody Awards operates an annual recognition program honoring excellence in storytelling across television, podcasts/radio, web programming, and interactive/immersive media. The organization reviews more than 1,000 entries annually through a 28-member Board of Jurors that selects winners by unanimous vote, hosts an annual ceremony, sells commemorative statuettes, runs the 'We Disrupt This Broadcast' podcast, and maintains the Peabody Awards Collection archive at the University of Georgia.
Is Peabody Awards a public or private company?
Peabody Awards is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peabody Awards founded?
Peabody Awards was founded in 1940. It employs 11 to 50 people.
Where is Peabody Awards based?
Peabody Awards is headquartered in Athens, United States, in the North America region.
How does Peabody Awards make money?
Five revenue lines are on record. Award Submission Fees are the primary driver. The others are statuette Sales, donations and Friends of Peabody Program, sponsorships and planned Gifts and Endowments.
Does Peabody Awards have an API?
No public API is recorded for Peabody Awards.
What industry is Peabody Awards in?
Peabody Awards's product category is Media Awards and Recognition. Its primary akta.pro industry code is MPAGAOAN, Virtual Awards Ceremonies & Competitions (Judging, Voting), with a secondary code of EDAMAOAO, Speech & Debate Judging, Tabulation & Tournament Services. Its NAICS code is 813211 and its SIC code is 7990.