BeautyPlus
BeautyPlus is a global AI-powered visual editing platform serving over 8 million consumers, creators, and small businesses with photo retouch, AI image generation, and video editing tools across iOS, Android, and web.
- Company typePrivate
- Founded2013
- HeadquartersShanghai, China
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What BeautyPlus does
BeautyPlus, operated by Pixocial Technology (Singapore) Pte. Ltd. and founded in 2013, is a global AI-powered visual editing platform available as a mobile app on iOS and Android, a no-download web application, and a public developer API. The platform serves over 8 million users across consumer, prosumer, and small business segments with a horizontally-segmented value proposition spanning selfie retouch, social-media content creation, AI influencer generation, e-commerce product imagery, old photo restoration, and creative-professional concept work.
Its product surface spans photo editing (AI Image Enhancer, Object Remover, Background Changer/Remover, AI Hairstyle Changer, AI Clothes Changer, Headshot Generator, Photo Colorizer, AI Filters), image generation (Nano Banana Pro powered by Google Gemini 3 Pro, AI Image Generator, Image-to-Image AI), and video editing (AI Video Enhancer, Video Watermark Remover, Video Background Remover). The technology stack integrates multiple third-party AI models (Google Gemini 3 Pro for image generation, OpenAI ChatGPT for conversational editing, MiniMax for video) layered with proprietary computer vision capabilities for facial recognition, depth mapping, and character-consistent generation. Cross-device synchronization spans mobile and web, with the web experience requiring no download.
BeautyPlus operates a freemium business model with three revenue streams: monthly subscriptions for premium virtual goods and ad-free access, prepaid credit packages for transactional use, and in-app advertising through third-party networks. Distribution is product-led and self-serve via app stores and the web platform, complemented by a developer API targeting third-party integrations. The company does not disclose revenue or funding, and operates as a privately-held Singapore-incorporated entity with offices in Singapore and Hong Kong.
BeautyPlus firmographics
Firmographics- Name
- BeautyPlus
- Legal name
- Pixocial Technology (Singapore) Pte. Ltd.
- Website
- https://beautyplus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BeautyPlus is a global AI-powered visual editing platform serving over 8 million consumers, creators, and small businesses with photo retouch, AI image generation, and video editing tools across iOS, Android, and web.
- Ownership category
- akta.pro rank
Where BeautyPlus is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
BeautyPlus business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Service (Virtual Goods): BeautyPlus offers premium content and features through a subscription service including filters, templates, stickers, advertisement privileges and other virtual goods. Subscriptions automatically renew unless cancelled. The subscription grants a limited, personal, revocable, non-exclusive, non-transferable and non-sublicensable license to use virtual goods for personal use.
- Prepaid Credits: Users can purchase prepaid credit packages to utilize certain services within BeautyPlus. Credits represent prepayment for services and may have different price points and service values. Credits are non-refundable, non-transferable, may have expiry dates, and forfeited upon account termination.
- In-App Advertising: BeautyPlus includes advertisements in connection with providing the service. Third-party advertisement networks may collect general information about app usage linked to advertising IDs for targeted advertising purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic Access |
| Subscription | Monthly | Premium Subscription (Virtual Goods) |
| Transaction based/ take rate | Pay-as-you-go | Prepaid Credits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BeautyPlus product offering
Product offeringCore offering
BeautyPlus is an AI-powered visual editing platform that provides photo and video editing tools including AI filters, object removal, background changing, hairstyle and clothes swapping, headshot generation, photo colorization, and AI image generation. The platform is available across iOS, Android, and web with freemium and subscription-based premium offerings.
Product overview
BeautyPlus is a comprehensive AI-powered visual editing platform developed by Pixocial Technology (Singapore), available as a web application, mobile apps (iOS/Android), and API. The platform offers a unified ecosystem of photo and video editing tools centered around core AI capabilities: Nano Banana Pro (Google Gemini 3 Pro-powered image generation), AI Image Generator, Image-to-Image AI, AI Filters, Photo Colorizer, and video editing tools. Key features include AI-powered retouching (Face Sculpt, Skin Tone, Posture, Smile Polish, Makeup), style transformation tools (AI Hairstyle Changer, AI Clothes Changer), background editing (Remover/Changer), object removal, collage making, and photo booth. The platform recently launched AI Influencer Generator for virtual persona creation. BeautyPlus serves over 8 million users with both free and subscription-based premium features.
Differentiator
Problem solved
Functional benefit
Brands
- Nano Banana Pro: AI image generation and editing model powered by Google Gemini 3 Pro, integrated into BeautyPlus for text-to-image and image-to-image generation capabilities.
Products and services
- BeautyPlus Photo Editor Free AI-powered photo editing platform enabling users to edit photos, create AI images, enhance portraits, remove backgrounds, and create social-ready collages with hundreds of filters, stickers, makeup tools, and special effects.
- Nano Banana Pro AI image generation and editing model powered by Google Gemini 3 Pro, enabling text-to-image and image-to-image generation with character consistency, advanced text rendering, 4K resolution output, and conversational editing interface supporting up to 14 image combinations.
- AI Image Generator Text-to-image AI generator turning text prompts into eye-catching visuals, supporting multiple styles including anime, realism, pixel art, cartoon, oil painting, illustration, and photography with resolution up to 4K.
- Image to Image AI AI image transformation tool that edits and transforms photos using reference images combined with text prompts or art style filters, maintaining consistency with advanced AI models while applying new styles.
- BeautyPlus Mobile App Mobile application for iOS and Android providing photo editing, AI-powered editing tools, and camera features for on-the-go content creation.
- BeautyPlus API Public API enabling developers to integrate BeautyPlus AI-powered image editing capabilities into their own applications and services.
- AI Influencer Generator AI tool for creating consistent virtual personas (AI influencers) for social media content, generating uniform facial features and styles across multiple outputs.
Quantifiable outcome
- Over 8 million users globally
- +3 more outcomes
Companies that use BeautyPlus
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
BeautyPlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature14 records
BeautyPlus partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Google (Nano Banana Pro)coreBeautyPlus integrated Google's Nano Banana Pro AI model (powered by Gemini 3 Pro) into its web platform. This integration enables users to create and edit images through text prompts with improved accuracy and context awareness. The AI model offers enhanced text-to-image generation and image-to-image transformation capabilities, supporting complex edits like object removal, hairstyle changes, and outfit swaps through natural language commands. This was announced alongside BeautyPlus's logo refresh.
- OpenAI (ChatGPT)coreBeautyPlus integrates ChatGPT, an AI language model developed by OpenAI, to provide various AI-powered services including content generation. Users agree to adhere to OpenAI's terms and conditions when using these features.
- MiniMaxcoreBeautyPlus integrates MiniMax AI video generation model to provide video generation services. The integration enables AI-powered video editing and generation capabilities within the platform.
- Apple Inc.supportingApple Inc. is listed as a third-party service provider for subscription payment services and product experience improvement. BeautyPlus utilizes Apple's infrastructure for app distribution via App Store and in-app purchases.
- Google LLCcoreGoogle LLC provides subscription payment services, Firebase analytics, advertisement services, and cloud infrastructure. Google Play serves as the distribution channel for Android app. BeautyPlus integrates Google's AI models for image generation.
- Stripe Inc.supportingStripe Inc. processes subscription payment services for BeautyPlus, handling payment collection and subscription management including IP, country code, language, and email data.
- Meta Platform, Inc.supportingMeta Platform, Inc. (Facebook) is referenced for subscription payment services and attribution data collection as part of BeautyPlus's data processing infrastructure.
- Alibaba Cloud (Singapore) Private LimitedsupportingAlibaba Cloud provides cloud computing infrastructure services for BeautyPlus, handling data storage and processing operations.
- Microsoft CorporationsupportingMicrosoft Corporation provides cloud services for BeautyPlus, supporting platform infrastructure and data operations.
- Oracle CorporationsupportingOracle Corporation provides cloud services for BeautyPlus, handling data processing and storage requirements.
- AppLovin (Singapore) Pte. Ltd.supportingAppLovin provides advertisement services for BeautyPlus, collecting approximate location, email address, purchase history, app interactions, and other action data for ad targeting.
- BytePlus Pte. Ltd.supportingBytePlus Pte. Ltd. handles photo and video sharing functionality for BeautyPlus, processing image, video, and voice information as part of the sharing ecosystem.
- OpenAI OpCo, LLCcoreOpenAI OpCo, LLC provides AI services for BeautyPlus as part of the platform's AI feature integration, supporting various AI-powered editing capabilities.
- Adjust GmbHsupportingAdjust GmbH provides attribution services for BeautyPlus, tracking IDFA, IDFV, GAID, Android ID, FAI, IMEI, OAID, and attribution fields for marketing analytics.
- Chargebee, Inc.supportingChargebee, Inc. delivers and manages subscription services for BeautyPlus, handling email address collection and subscription lifecycle management.
- Zendesk, Inc.supportingZendesk, Inc. supports customer service operations for BeautyPlus by collecting user email data and analyzing customer interactions to improve service quality.
- Firebase (Google)supportingFirebase, Google's mobile and web application development platform, is used for service improvement by analyzing user problems and collecting user_id, subscription tokens, and advertising identifiers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BeautyPlus competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BeautyPlus social profiles
Digital presenceBeautyPlus compliance and trust
Trust signalCompliance6 records
BeautyPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeautyPlus leadership team
Management profileNumber of profiles
Profiles1 record
BeautyPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeautyPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeautyPlus
What does BeautyPlus do?
BeautyPlus is an AI-powered visual editing platform that provides photo and video editing tools including AI filters, object removal, background changing, hairstyle and clothes swapping, headshot generation, photo colorization, and AI image generation. The platform is available across iOS, Android, and web with freemium and subscription-based premium offerings.
Is BeautyPlus a public or private company?
BeautyPlus is a private company. It is classified as unknown and is currently operating.
When was BeautyPlus founded?
BeautyPlus was founded in 2013. It employs 251 to 500 people.
Where is BeautyPlus based?
BeautyPlus is headquartered in Shanghai, China, in the Asia region.
How does BeautyPlus make money?
Three revenue lines are on record. Subscription Service (Virtual Goods) is the primary driver. The others are prepaid Credits and in-App Advertising.
Does BeautyPlus have an API?
Yes. BeautyPlus offers a public-facing API accessible via the /developers endpoint. The API is used to provide AI-powered image editing services. Specific technical details such as authentication method, rate limits, versioning, or sandbox availability are not specified in the available source data. Developer documentation is at www.beautyplus.com/developers.