BeautyPlus

What BeautyPlus does

BeautyPlus, operated by Pixocial Technology (Singapore) Pte. Ltd. and founded in 2013, is a global AI-powered visual editing platform available as a mobile app on iOS and Android, a no-download web application, and a public developer API. The platform serves over 8 million users across consumer, prosumer, and small business segments with a horizontally-segmented value proposition spanning selfie retouch, social-media content creation, AI influencer generation, e-commerce product imagery, old photo restoration, and creative-professional concept work.

Its product surface spans photo editing (AI Image Enhancer, Object Remover, Background Changer/Remover, AI Hairstyle Changer, AI Clothes Changer, Headshot Generator, Photo Colorizer, AI Filters), image generation (Nano Banana Pro powered by Google Gemini 3 Pro, AI Image Generator, Image-to-Image AI), and video editing (AI Video Enhancer, Video Watermark Remover, Video Background Remover). The technology stack integrates multiple third-party AI models (Google Gemini 3 Pro for image generation, OpenAI ChatGPT for conversational editing, MiniMax for video) layered with proprietary computer vision capabilities for facial recognition, depth mapping, and character-consistent generation. Cross-device synchronization spans mobile and web, with the web experience requiring no download.

BeautyPlus operates a freemium business model with three revenue streams: monthly subscriptions for premium virtual goods and ad-free access, prepaid credit packages for transactional use, and in-app advertising through third-party networks. Distribution is product-led and self-serve via app stores and the web platform, complemented by a developer API targeting third-party integrations. The company does not disclose revenue or funding, and operates as a privately-held Singapore-incorporated entity with offices in Singapore and Hong Kong.

Name

BeautyPlus

Legal name

Pixocial Technology (Singapore) Pte. Ltd.

Website

https://beautyplus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

BeautyPlus is a global AI-powered visual editing platform serving over 8 million consumers, creators, and small businesses with photo retouch, AI image generation, and video editing tools across iOS, Android, and web.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Service (Virtual Goods): BeautyPlus offers premium content and features through a subscription service including filters, templates, stickers, advertisement privileges and other virtual goods. Subscriptions automatically renew unless cancelled. The subscription grants a limited, personal, revocable, non-exclusive, non-transferable and non-sublicensable license to use virtual goods for personal use.
2. Prepaid Credits: Users can purchase prepaid credit packages to utilize certain services within BeautyPlus. Credits represent prepayment for services and may have different price points and service values. Credits are non-refundable, non-transferable, may have expiry dates, and forfeited upon account termination.
3. In-App Advertising: BeautyPlus includes advertisements in connection with providing the service. Third-party advertisement networks may collect general information about app usage linked to advertising IDs for targeted advertising purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BeautyPlus is an AI-powered visual editing platform that provides photo and video editing tools including AI filters, object removal, background changing, hairstyle and clothes swapping, headshot generation, photo colorization, and AI image generation. The platform is available across iOS, Android, and web with freemium and subscription-based premium offerings.

Product overview

BeautyPlus is a comprehensive AI-powered visual editing platform developed by Pixocial Technology (Singapore), available as a web application, mobile apps (iOS/Android), and API. The platform offers a unified ecosystem of photo and video editing tools centered around core AI capabilities: Nano Banana Pro (Google Gemini 3 Pro-powered image generation), AI Image Generator, Image-to-Image AI, AI Filters, Photo Colorizer, and video editing tools. Key features include AI-powered retouching (Face Sculpt, Skin Tone, Posture, Smile Polish, Makeup), style transformation tools (AI Hairstyle Changer, AI Clothes Changer), background editing (Remover/Changer), object removal, collage making, and photo booth. The platform recently launched AI Influencer Generator for virtual persona creation. BeautyPlus serves over 8 million users with both free and subscription-based premium features.

Differentiator

Problem solved

Functional benefit

Brands

• Nano Banana Pro: AI image generation and editing model powered by Google Gemini 3 Pro, integrated into BeautyPlus for text-to-image and image-to-image generation capabilities.

Products and services

• BeautyPlus Photo Editor Free AI-powered photo editing platform enabling users to edit photos, create AI images, enhance portraits, remove backgrounds, and create social-ready collages with hundreds of filters, stickers, makeup tools, and special effects.
• Nano Banana Pro AI image generation and editing model powered by Google Gemini 3 Pro, enabling text-to-image and image-to-image generation with character consistency, advanced text rendering, 4K resolution output, and conversational editing interface supporting up to 14 image combinations.
• AI Image Generator Text-to-image AI generator turning text prompts into eye-catching visuals, supporting multiple styles including anime, realism, pixel art, cartoon, oil painting, illustration, and photography with resolution up to 4K.
• Image to Image AI AI image transformation tool that edits and transforms photos using reference images combined with text prompts or art style filters, maintaining consistency with advanced AI models while applying new styles.
• BeautyPlus Mobile App Mobile application for iOS and Android providing photo editing, AI-powered editing tools, and camera features for on-the-go content creation.
• BeautyPlus API Public API enabling developers to integrate BeautyPlus AI-powered image editing capabilities into their own applications and services.
• AI Influencer Generator AI tool for creating consistent virtual personas (AI influencers) for social media content, generating uniform facial features and styles across multiple outputs.

Quantifiable outcome

• Over 8 million users globally
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature14 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Google (Nano Banana Pro)coreTechnology or Integration · 24 November 2025BeautyPlus integrated Google's Nano Banana Pro AI model (powered by Gemini 3 Pro) into its web platform. This integration enables users to create and edit images through text prompts with improved accuracy and context awareness. The AI model offers enhanced text-to-image generation and image-to-image transformation capabilities, supporting complex edits like object removal, hairstyle changes, and outfit swaps through natural language commands. This was announced alongside BeautyPlus's logo refresh.
• OpenAI (ChatGPT)coreTechnology or IntegrationBeautyPlus integrates ChatGPT, an AI language model developed by OpenAI, to provide various AI-powered services including content generation. Users agree to adhere to OpenAI's terms and conditions when using these features.
• MiniMaxcoreTechnology or IntegrationBeautyPlus integrates MiniMax AI video generation model to provide video generation services. The integration enables AI-powered video editing and generation capabilities within the platform.
• Apple Inc.supportingTechnology or IntegrationApple Inc. is listed as a third-party service provider for subscription payment services and product experience improvement. BeautyPlus utilizes Apple's infrastructure for app distribution via App Store and in-app purchases.
• Google LLCcoreTechnology or IntegrationGoogle LLC provides subscription payment services, Firebase analytics, advertisement services, and cloud infrastructure. Google Play serves as the distribution channel for Android app. BeautyPlus integrates Google's AI models for image generation.
• Stripe Inc.supportingTechnology or IntegrationStripe Inc. processes subscription payment services for BeautyPlus, handling payment collection and subscription management including IP, country code, language, and email data.
• Meta Platform, Inc.supportingTechnology or IntegrationMeta Platform, Inc. (Facebook) is referenced for subscription payment services and attribution data collection as part of BeautyPlus's data processing infrastructure.
• Alibaba Cloud (Singapore) Private LimitedsupportingTechnology or IntegrationAlibaba Cloud provides cloud computing infrastructure services for BeautyPlus, handling data storage and processing operations.
• Microsoft CorporationsupportingTechnology or IntegrationMicrosoft Corporation provides cloud services for BeautyPlus, supporting platform infrastructure and data operations.
• Oracle CorporationsupportingTechnology or IntegrationOracle Corporation provides cloud services for BeautyPlus, handling data processing and storage requirements.
• AppLovin (Singapore) Pte. Ltd.supportingTechnology or IntegrationAppLovin provides advertisement services for BeautyPlus, collecting approximate location, email address, purchase history, app interactions, and other action data for ad targeting.
• BytePlus Pte. Ltd.supportingTechnology or IntegrationBytePlus Pte. Ltd. handles photo and video sharing functionality for BeautyPlus, processing image, video, and voice information as part of the sharing ecosystem.
• OpenAI OpCo, LLCcoreTechnology or IntegrationOpenAI OpCo, LLC provides AI services for BeautyPlus as part of the platform's AI feature integration, supporting various AI-powered editing capabilities.
• Adjust GmbHsupportingTechnology or IntegrationAdjust GmbH provides attribution services for BeautyPlus, tracking IDFA, IDFV, GAID, Android ID, FAI, IMEI, OAID, and attribution fields for marketing analytics.
• Chargebee, Inc.supportingTechnology or IntegrationChargebee, Inc. delivers and manages subscription services for BeautyPlus, handling email address collection and subscription lifecycle management.
• Zendesk, Inc.supportingTechnology or IntegrationZendesk, Inc. supports customer service operations for BeautyPlus by collecting user email data and analyzing customer interactions to improve service quality.
• Firebase (Google)supportingTechnology or IntegrationFirebase, Google's mobile and web application development platform, is used for service improvement by analyzing user problems and collecting user_id, subscription tokens, and advertising identifiers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/beautyplusbestselfiecameasyphotoeditor
• Facebookfacebook.com/BeautyPlus
• Instagraminstagram.com/beautyplusapp
• TikToktiktok.com/@beautyplus_app
• Xx.com/beautyplus_intl
• LinkedInlinkedin.com/company/commsource-technology-co-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautyPlus