What wimo does

wimo Co., Ltd. (wimo株式会社) is a privately held Japanese lifestyle designer and bicycle manufacturer founded in 2020 and headquartered in Minato-ku, Tokyo, with representative director 洪佳萱 (Jia-Sha Hong). The company designs and sells belt-drive electric assist bicycles and children's bicycles that target style-conscious urban commuters and families in Japan, marketing under the COOZY (launched 2020), COOZY Light (launched 2024, Good Design Award 2024), URBAN BELT 650 (launched March 2026), and wimo kids (16/20/24/26-inch) sub-brands. Its core technology is a maintenance-free toothed-belt drivetrain (used across every SKU) combined with ultra-lightweight aluminum frames, integrated batteries, and design-forward aesthetics; manufacturing is outsourced to a Taiwan-based OEM's Chinese factory using cell-based single-operator assembly targeting European e-bike quality standards.

wimo's commercial model is direct-to-consumer-led: products are sold through the official online store (onlinestore.wimo.co.jp), the CASA WIMO showroom in Nakameguro, Tokyo (opened June 2023), and the BASE WIMO showroom in Omiya, Saitama (pre-opened April 2026), supplemented by a nationwide network of partner retail stores and a B2B/OEM channel serving share-cycle operators and corporate buyers. Pricing is one-time/unit-based at the premium end of the Japanese market (COOZY moved from ¥198,000 to ¥217,800 effective May 1, 2026), with a similar 5–33% revision across the kids line tied to raw material, logistics, and FX cost pressures. Marketing relies on content (blog, news, Instagram), trade show and cycling event participation (EUROBIKE 2025, ヨコハマサイクルスタイル, CYCLE MODE RIDE OSAKA, Ariake Vehicle Garden), a product user club and ambassador program, and PR distribution through PR TIMES; the company is embedded in the Clara Group mobility ecosystem alongside Charichari, Clara Online, Clara Mobility, neuet, and Sports IT Solutions, using joint events and affiliate data-sharing arrangements rather than operating as a corporate subsidiary.

The company is in an active expansion phase: it recently launched a third adult SKU (URBAN BELT 650), added a second direct showroom outside central Tokyo, exhibited at EUROBIKE 2025 as a first international signal, and is recruiting partner retailers; financial scale remains undisclosed and pricing pressure has prompted a broad price revision, suggesting unit growth is being offset by cost-side headwinds.

Name

wimo

Legal name

wimo株式会社

Website

https://wimo.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

wimo is a privately held Japanese bicycle manufacturer founded in 2020 that designs and sells belt-drive electric assist bicycles (COOZY, COOZY Light, URBAN BELT 650) and children's bicycles (wimo kids) direct-to-consumer to style-conscious urban commuters and Japanese families.

Ownership category

akta.pro rank

Product category

Electric Assist Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), E-Bike Retail (CRAMAHAE), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Electric assist bicycles
• Children's bicycles
• Belt drive bikes
• Urban e-bikes
• Mini-velo bicycles

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Electric Assist Bicycle Sales: Sale of electric assist bicycles (COOZY, COOZY Light) as the primary revenue stream. Sold through online store, showrooms, and partner retailers. Price points range from approximately \u00a5198,000 to \u00a5217,800+ yen depending on model and spec.
2. Children's Bicycle Sales: Sale of wimo kids series (16-inch, 20-inch, 24-inch, 26-inch models) targeting families. Sold through same channels with prices increasing 8,400-16,000 yen per size in the April 2026 price revision.
3. Electric Cross Bike Sales: Sale of URBAN BELT 650 electric cross bike launched March 2026. Targets daily urban commuters and casual cyclists looking for low-maintenance city riding.
4. B2B / OEM / Wholesale: wimo supplies share-cycle operators and other businesses through OEM arrangements and wholesale to dealers. Also develops smart locks for mobility applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

wimo designs, manufactures, and sells premium belt-drive electric assist bicycles (COOZY, COOZY Light, URBAN BELT 650) and ultra-lightweight belt-drive children's bicycles (wimo kids 16/20/24/26-inch), with all models featuring chain-free maintenance-free belt drive technology. The company sells primarily direct-to-consumer through its own online store and two company-owned showrooms (CASA WIMO in Nakameguro, BASE WIMO in Omiya), supplemented by a nationwide partner retail network and B2B/OEM supply for share-cycle operators.

Product overview

wimo is a lifestyle designer and bicycle manufacturer specializing in electric assist bicycles and children's bicycles with belt drive technology. The product portfolio centers on four main product lines: the COOZY and COOZY Light electric assist minivelo bicycles (designed for urban commuting with emphasis on style and comfort), the URBAN BELT 650 electric cross bike (optimized for city riding with simplified operation), and the wimo kids series of ultra-lightweight children's bicycles available in 16/20/24/26-inch sizes. All wimo bicycles feature belt drive technology as a key differentiator, eliminating chain oil, reducing maintenance, and providing quiet operation. The company operates direct sales through an online store and two showrooms (CASA WIMO in Nakameguro and BASE WIMO in Omiya), with distribution through partner retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• COOZY: Premium electric assist mini-velo bicycles with belt drive technology, featuring sophisticated design and comfortable riding
• COOZY Light
• URBAN BELT 650
• wimo kids
• CASA WIMO
• BASE WIMO

Products and services

• COOZY (クージー) 20-inch minivelo style electric assist bicycle designed for urban commuting, featuring belt drive for quiet, maintenance-free operation. Approximately 18.75kg, up to 100km range per charge (ECO mode), built-in battery, color display with three assist modes (BOOST/POWER/ECO), and standard equipment including light, lock, and mudguard. Targeted at style-conscious urban commuters.
• COOZY Light (クージーライト) 20-inch minivelo electric assist bicycle emphasizing ease of use with a low-floor frame for easy mounting/dismounting and foldable handlepost for compact storage. Approximately 17.5kg, recommended for riders 145cm and above. Won GOOD DESIGN AWARD 2024. Features belt drive, compact color display, and standard equipment. Targets riders seeking accessible, design-forward e-bikes.
• URBAN BELT 650 Electric cross bike optimized for city riding with simplified operation: no gear shifting, 3-level assist only. Features 650B size tires for stability and vibration absorption, belt drive for quiet operation, and lightweight design around 15kg. Available in four colors: White, Metal Gray, Dark Green, and Bronze. Targets urban commuters and casual cyclists.
• wimo kids (Children's Bicycle Series)

Quantifiable outcome

• COOZY Light won GOOD DESIGN AWARD 2024 for design and functional excellence
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Clara Group (クララグループ) / Tokyo United Basketball ClubminorStrategic or Co-development Partner · 10 March 2026Clara Group and its group companies (including Tokyo United Basketball Club, Charichari, Wimo, Baichari) jointly exhibited at the 'Ariake Vehicle Garden' event. The partnership involves shared event participation and cross-promotion within the Clara Group ecosystem of mobility brands.
• Norubai Itoshima (ノルバイ糸島)minorGTM or Marketing PartnerNorubai Itoshima is a guided cycling tour operator based in Itoshima, Fukuoka Prefecture. The company uses wimo's COOZY and COOZY Light electric assist bicycles as the standard rental bikes for their cycling tours, promoting wimo products to tourists visiting the Itoshima region.
• Clara Online Inc. (株式会社クララオンライン)coreOthersClara Online is listed as a domestic affiliate company with which wimo shares personal information for business operations. Both companies are part of the Clara Group.
• Sports IT Solutions Inc. (株式会社スポーツITソリューション)coreOthersListed as a domestic affiliate with joint use of personal data for business operations.
• Tokyo United Basketball Club (株式会社東京ユナイテッドバスケットボールクラブ)minorOthersListed as a domestic affiliate. Also partners with wimo for joint event participation at mobility events.
• Clara Mobility LLC (クララモビリティ合同会社)coreOthersListed as a domestic affiliate with joint use of personal data for business operations.
• Charichari Co., Ltd. (株式会社ちゃりカンパニー)minorOthersListed as a domestic affiliate. Also a mobility brand within the Clara Group that co-exhibits with wimo at events.
• neuet Inc. (neuet株式会社)coreOthersListed as a domestic affiliate with joint use of personal data for business operations.
• BaichariminorOthersMobility brand within the Clara Group ecosystem. Co-exhibited with wimo and other group brands at the Ariake Vehicle Garden event.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bridgestone Cycle: Major Japanese bicycle and e-bike maker with extensive dealer network across Japan. Comparable to wimo as a domestic competitor at the intersection of kids bicycles and electric assist bicycles (e.g. Bridgestone's 'Levante' and 'Albelt' lines), serving the same family commuter segments though at far larger scale.
• Cowboy: Belgian premium urban e-bike maker built around minimalist design, integrated tech, and direct-to-consumer sales. Closely comparable to wimo on premium urban e-bike positioning, design-led brand identity, and DTC-heavy GTM motion targeting style-conscious city commuters.
• Brompton: Iconic British folding bike maker with strong design-led brand, own-retail showrooms, and a premium commuter positioning. Comparable to wimo in being a design-first Japanese-style specialist with high consumer brand recognition despite operating at relatively small scale versus mass-market bike brands.
• Riese & Müller: German premium e-bike manufacturer famous for its near-exclusive use of belt drive drivetrains across its e-bike lineup. Most directly comparable to wimo in product architecture (belt drive standard), premium positioning, and design-forward urban/commuter focus, serving a similar design-conscious consumer segment.
• VanMoof: Dutch premium urban e-bike pioneer known for design-forward, tech-enabled city bikes sold direct-to-consumer with own-brand stores. Compares to wimo on the lifestyle e-bike narrative and DTC showroom model, though VanMoof's recent operational troubles highlight execution risks in this model.
• Yamaha Motor (PAS / Power Assist Bicycles): Major Japanese manufacturer of PAS-branded electric assist bicycles, a long-established leader in the domestic e-bike market. Comparable to wimo on geography, product category, and assisted-cycle technology, though Yamaha is a much broader mobility incumbent with far deeper R&D and capital resources.
• Panasonic Cycle (Panasonic Electric Works / Cycle Technology): Domestic Japanese e-bike manufacturer and one of the market leaders in Japan for electric assist bicycles. Most directly comparable to wimo on geography (Japan), product category (electric assist bicycles), and target customer, though Panasonic operates at significantly larger scale and broader distribution than wimo.

Broad incumbents

• Trek Bicycle: Major global bicycle manufacturer with an extensive e-bike portfolio (Domane+, Allant+, Rail) sold through a large dealer network. Comparable as a broad incumbent competitor at the premium e-bike tier, with much greater scale and geographic reach than wimo.
• Specialized (Specialized Bicycle Components): Large US-headquartered premium bicycle brand with a substantial Turbo e-bike line including belt-drive models (e.g. Vado SL). Comparable to wimo at the premium urban e-bike segment but as a broad incumbent with much wider product breadth, international distribution, and brand scale.
• Bianchi (Gruppo Pieffe): Italian heritage bicycle manufacturer with a growing e-bike portfolio (e-Omnia, T-Tronik). Comparable to wimo as a heritage design-led premium bike brand with e-bike ambitions, though Bianchi operates across a much broader product range and global dealer footprint than wimo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Instagraminstagram.com/casawimo_showroom
• Xx.com/wimo_ebike

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wimo