Two Pencils Design Studio

What Two Pencils Design Studio does

Two Pencils Design Studio is a creative design studio founded in 2018 in Coimbatore, India, by co-founders Nithya and Samraj. Operating as a two-person firm, it delivers a broad creative and digital services portfolio — brand identity, graphic design, packaging design, illustration, web design, video editing, UI/UX design, SEO, digital marketing, analytics and conversion setup, conversion-focused landing pages, personal branding, and AI integration. Its customer base is dominated by startups requiring first-time brand identity work and small-to-medium businesses needing ongoing creative and marketing support, with a small number of larger clients such as Piramal Finance and Helen O'Grady International. Across its operating history the studio has completed 120+ projects for 50+ clients spanning trading, F&B, logistics, interiors, manufacturing, education, finance, and beauty/retail.

The studio executes work using standard industry design tooling — Adobe Creative Suite, Figma, Sketch, and Procreate — with no proprietary technology platform, patents, or registered trademarks disclosed. Pricing is quote-based and not publicly listed; typical project timelines disclosed on the website are 1-2 weeks for brand identity and basic websites and 2-4 weeks for business websites. The business has progressively layered a recurring monthly subscription model for ongoing website maintenance, design creatives, social media, SEO, and marketing on top of its project-based core, and serves both local Coimbatore clients and international customers via Zoom, WhatsApp, email, and Slack. Distribution is fully direct: client acquisition runs through the company website, Instagram, email ([email protected]), and scheduled consultation calls, with no disclosed channel partners, resellers, or platform integrations.

Two Pencils is bootstrapped and founder-owned, with no external funding, no parent company, and no disclosed partnerships, awards, or regulatory actions. AI integration is offered to clients as an implementation service (chatbots, workflow automation, AI assistants) rather than as a proprietary AI capability. The company is actively operating as of a 2026 website copyright notice.

Name

Two Pencils Design Studio

Legal name

Two Pencils

Website

https://twopencils.design

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Pencils Design Studio is a two-person creative design studio founded in 2018 in Coimbatore, India, offering brand identity, web design, packaging, illustration, video, SEO, digital marketing, and AI integration services to startups, SMBs, and select enterprise clients globally.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Creative design services
• Brand identity design
• Graphic and packaging design
• Ui ux web design
• Digital marketing and seo

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Design Services: Project-based design services including brand identity, graphic design, packaging, illustration, web design, and video editing. Also offers ongoing monthly support packages for website maintenance, design creatives, social media, SEO, and marketing.
2. Digital Marketing Services: SEO, social media marketing, paid advertising, content marketing, and campaign management services offered as recurring monthly support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Two Pencils Design Studio is a creative design studio that delivers project-based brand identity, graphic design, packaging, illustration, web/UI/UX design, and video editing work, plus ongoing monthly digital marketing and SEO support for startups, SMBs, and select enterprises. The studio combines strategy-led brand building with conversion-focused digital execution under one roof, using Adobe Creative Suite, Figma, Sketch, and Procreate, and serving both local Indian clients and international clients remotely.

Product overview

Two Pencils Design Studio is a creative design studio offering a comprehensive suite of creative and digital marketing services. Founded in 2018 in Coimbatore, India by Nithya & Samraj, the studio provides brand identity, graphic design, packaging design, illustration, web design, video editing, branding strategy, SEO services, UI/UX design, digital marketing, analytics setup, conversion optimization, personal branding, and AI integration services. The offering functions as a full-service creative agency model rather than a single unified product or platform-with-modules architecture, with each service area operating as a distinct practice area that clients can engage individually or in combination. The studio's creative workflow is supported by Adobe Creative Suite, Figma, Sketch, and Procreate.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Complete brand systems including logo design, brand guidelines, letterhead, business card, and envelope that create a cohesive identity for businesses.
• Graphic Design Print and digital collateral design including brochures, flyers, menu cards, magazines, newsletters, certificates, standees, promotional posters, and web banners that communicate brand messages clearly.
• Packaging Design Product packaging, labels, and box design systems that make products stand out on shelves and drive customer purchase decisions.
• Illustration Custom digital and hand-drawn illustrations for brands, editorial, and products including character design, backgrounds, and cover art.
• Web Design Website design, landing pages, UI/UX, responsive design, website redesign, social media design, and custom websites combining aesthetics, functionality, and performance for optimal user experiences and conversion.
• Video Editing Polished video content including promotional videos, social reels, and motion graphics that bring brand stories to life in motion.
• Branding Strategy Brand strategy, positioning, visual identity, messaging, and consistency services that help businesses stand out and establish long-term recognition across all customer touchpoints.
• SEO Services On-page and off-page SEO optimization, keyword research, technical SEO, and link building to improve search rankings and increase organic traffic.
• Google Business Profile Optimization Local search visibility enhancement through Google Business Profile optimization, local SEO, review management, and Google Maps ranking services.
• Digital Marketing Data-driven digital marketing including social media marketing, paid advertising, content marketing, lead generation, and campaign management offered as recurring monthly support.
• Analytics and Conversion Setup Analytics implementation including Google Analytics, GA4 setup, Tag Manager integration, conversion tracking, and performance reporting.
• Conversion-Focused Landing Pages Landing pages built to convert visitors into leads through conversion rate optimization, A/B testing, and mobile optimization with clear messaging and optimized user journeys.
• Personal Branding Personal brand development including LinkedIn branding, personal websites, content strategy, thought leadership, and online presence establishment for individuals.
• AI Integration Services AI-powered solutions including AI chatbots, automation, workflow integration, and AI assistants to automate workflows, improve customer interactions, and increase business efficiency.

Quantifiable outcome

• 8+ years combined experience
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• PixelCrayons: India-based design, web development, and digital marketing agency serving global SMBs. Comparable in geography, service mix (design + web + marketing), and offshore delivery model.

Broad incumbents

• Fiverr: Global marketplace for freelance creative services including logo, branding, illustration, and UI/UX design. Sets the price floor that Two Pencils must differentiate above in the SMB segment.
• 99designs: Crowdsourced design marketplace owned by Vista. Competes for the same startup and SMB logo and branding budgets that Two Pencils targets, with a contest-based delivery model.
• Toptal: Global freelance talent marketplace for designers, developers, and finance experts. Competes indirectly by giving clients on-demand access to top-tier design talent, often displacing boutique studios like Two Pencils.

Direct peers

• Superside: Design-as-a-service subscription agency for SMBs and mid-market. Comparable to Two Pencils in offering brand, web, motion, and design services on a scalable, subscription-driven engagement.
• Penji: Unlimited graphic and brand design subscription agency. Competes with Two Pencils for SMB and startup branding, logo, and marketing design work on a monthly retainer model.
• DesignPickle: Flat-rate graphic design subscription serving SMBs with a dedicated designer. Directly comparable on GTM motion and target customer to Two Pencils' monthly creative support offering.
• Duck.Design: Unlimited graphic and UI/UX design subscription serving startups and SMBs. Directly comparable on service scope (graphics, UI/UX, branding) and monthly subscription GTM to Two Pencils.
• ManyPixels: Subscription-based graphic design service for SMBs and startups offering unlimited design requests on a monthly plan. Closely comparable to Two Pencils' recurring design support model, although at a much larger scale.
• Kimp: Graphic and video design subscription service for SMBs. Similar delivery model and target segment as Two Pencils, providing ongoing design capacity on a recurring fee basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/twopencils.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Pencils Design Studio