Shannon Region Conference & Sports Bureau

Name

Shannon Region Conference & Sports Bureau

Legal name

Shannon Region Conference & Sports Bureau

Website

https://conferenceandsportsbureau.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Convention Bureau Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Meet & Invitational Organizers (MPAKADAC)

Keywords

• Conference venue sourcing
• Event planning services
• Destination marketing
• MICE bureau services
• Sports event hosting

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public-Private Partnership Funding: As a not-for-profit organization operating as a public-private partnership, the Bureau is funded through its partnership with Fáilte Ireland (National Tourism Development Authority) and member contributions. Services are provided free of charge to event planners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Shannon Region Conference & Sports Bureau is a public-private partnership and Ireland's official events bureau for the Shannon Region. It provides free, impartial advisory services including venue finding, bid preparation, site inspections, financial support guidance, and access to a network of verified venues and suppliers. The Bureau serves meeting planners, event organizers, conference ambassadors, and sports federations planning meetings, conferences, exhibitions, incentive travel, and sporting events across Limerick, Clare, Tipperary, and Offaly.

Product overview

The Shannon Region Conference & Sports Bureau operates as a regional destination marketing organization and events bureau for Ireland's Shannon Region, providing a portfolio of services centered around venue discovery, event planning support, and destination promotion. The core offerings include a Venue Finder service for locating conference and event spaces, a Request for Proposal submission system, Support Services encompassing bid preparation and financial assistance, a Conference Ambassador Programme, and a curated venue directory spanning hotels, academic institutions, sports facilities, unique venues, and green-certified suppliers. Additional services include curated Experiences (such as the Overland Discovery Experience and Secret Ireland Escapes featuring Ireland's first solar-powered boat), wellness programs, and Green Meeting Services for sustainability-focused events. The organization functions as a public-private partnership working in conjunction with Fáilte Ireland and the Meet in Ireland initiative to promote the region as a premier MICE (Meetings, Incentives, Conferences, Events) destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Finder Free service helping meeting planners, event organizers, and conference ambassadors locate suitable conference, incentive, or sports venues across the Shannon Region of Ireland.
• Request for Proposal (RFP) / Enquiry Service Online form-based service for submitting event enquiries and proposals, allowing clients to request assistance with organizing conferences, meetings, exhibitions, and incentive travel programs.
• Support Services Comprehensive support including bid preparation, site visit arrangements, access to financial and practical supports, free venue finding assistance, social and activity program advice, and promotional material access.
• Conference Ambassador Programme A program providing practical support, impartial guidance, and financial assistance to individuals who bid to bring national or international conferences, meetings, incentive visits, or sporting events to the Shannon Region.
• Venue Directory Searchable directory of venues across the Shannon Region including hotels, conference centers, academic venues, sports facilities, unique venues, and green-certified suppliers.
• Experiences Curated experiences available in the Shannon Region including Overland Discovery Experience, Secret Ireland Escapes (with solar-powered boat tours), luxury estates, and wellness programs for delegates.
• Green Meeting Services Sustainability-focused event planning services including green meeting guides, carbon offsetting partnerships, green supplier recommendations, and access to venues with environmental certifications.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Fáilte IrelandcoreStrategic or Co-development PartnerShannon Region Conference & Sports Bureau is a public-private partnership with Fáilte Ireland, Ireland's National Tourism Development Authority. The Bureau operates under Fáilte Ireland's umbrella, sharing mandate, mission, values, and vision for sustainability. Data sharing agreements are in place for business development and fulfilment of Fáilte Ireland's statutory functions.
• Meet in IrelandcoreGTM or Marketing PartnerMeet in Ireland is the official business events bureau for Ireland and a brand owned and managed by Fáilte Ireland. The Bureau works in partnership with Meet in Ireland to offer free support and expertise to meeting planners, providing access to the national business events network.
• Food CloudminorStrategic or Co-development PartnerSustainability partner that collects surplus food from events for distribution to appropriate charities, reducing food waste at events.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Galway Convention Bureau: Regional MICE bureau for Galway with a comparable free venue-finding and ambassador support model. Competes for west-of-Ireland conferences and association meetings.
• Visit Belfast (Business Events): Business events arm of Visit Belfast, providing free convention bureau services to MICE planners in Northern Ireland. Closely comparable free, impartial model with regional mandate and government-linked funding.
• Dublin Convention Bureau: Regional convention bureau for Dublin, providing free venue-finding and bid support services to MICE planners. Directly competes with Shannon Region for international association conferences on the island of Ireland.
• Cork Convention Bureau: Regional convention bureau for Cork delivering free, impartial MICE services under a similar non-profit model. Competes head-to-head with Shannon Region for conferences taking place in southern and midlands Ireland.
• Meet in Ireland: National business events bureau for Ireland, owned and managed by Fáilte Ireland. Operates as the umbrella counterpart to the Shannon Region bureau, handling national-level MICE promotion while the Shannon bureau operates regionally within it.

Broad incumbents

• NBTC Netherlands Convention Bureau: National-level destination marketing organisation promoting the Netherlands as a MICE destination. Comparable public-sector-backed DMO structure but operating at national scale rather than regional.
• Fáilte Ireland: Ireland's National Tourism Development Authority and the bureau's primary partnership/governance counterparty. Operates the broader national tourism mandate of which the Shannon Region bureau is the regional MICE implementation.
• Sports Event Denmark / Sport Event Denmark: National sports event bidding and hosting organisation that helps bring international sports events to Denmark. Highly comparable to Shannon Region's sports-event support mandate and free advisory model.
• VisitBritain Business Events: The business events arm of the UK's national tourism agency, marketing Britain as a MICE destination. Closely comparable government-backed DMO model with similar free-services mandate.

Regional players

• Tourism Northern Ireland: National tourism body for Northern Ireland, with adjacent business events focus. Operates in a different jurisdiction but pursues a comparable DMO mandate on the same island, often co-bidding or competing for the same association conferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shannon-region-conference-sports-bureau
• Instagraminstagram.com/conferenceandsportsbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shannon Region Conference & Sports Bureau