Sacher Hotels
Sacher Hotels is a privately held, family-owned Austrian luxury hotel operator (Gürtler family, since 1934) running five-star hotels in Vienna, Salzburg, and Seefeld-Tirol, plus the world-famous Original Sacher-Torte via on-site confiseries and a global e-commerce shop, serving affluent leisure travelers and corporate event clients.
- Company typePrivate
- Founded1876
- HeadquartersVienna, Austria
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sacher Hotels does
Sacher Hotels (legal entity Sacher Hotels Betriebsgesellschaft mbH) is a privately held, family-owned operator of five-star superior hotels in Austria, with continuous operations dating to 1876 and Gürtler family stewardship since 1934. The company runs three hotels — Hotel Sacher Vienna (headquarters at Philharmoniker Strasse 4 opposite the Vienna State Opera), Hotel Sacher Salzburg, and Alpin Resort Sacher Seefeld in Tirol — alongside Sacher Confiserie cafés in Vienna, Salzburg, Parndorf, and Trieste, Italy. The portfolio is anchored by the Original Sacher-Torte, a chocolate cake first created in 1832 and now produced and shipped globally through shop.sacher.com.
Revenue is generated through five streams: overnight accommodations across the three properties, food and beverage across multiple restaurants and bars (Rote Bar, Grüne Bar, Blaue Bar, Salon Sacher, Café Sacher Wien, Zirbelzimmer, Sacher Grill), private events and weddings in dedicated halls (Marble Hall, Salon Metternich, Salon Mayerling, Schönbrunner Loge), boutique spa treatments under Seed to Skin, Royal Fern, and Ligne St. Barth product lines, and direct e-commerce for confiserie and gift vouchers (voucher.sacher.com). Distribution is hybrid: direct via property-specific booking engines, phone/email reservations, and concierge service, supplemented by membership in The Leading Hotels of the World (LHW) for international reach and exposure to the LHW Leaders Club loyalty program.
Pricing follows a luxury hospitality unit-pricing model — nightly rates from Deluxe to Presidential Suites (Madame Butterfly Suite, Vienna Philharmoniker Suite), à la carte and multi-course set menus at premium price points (€445 for Christmas Eve five-course, €585 for NYE Gala), individual spa treatment pricing, and set-denomination or custom gift vouchers. The customer base is split horizontally between luxury leisure travelers (the primary segment) and corporate/event clients for conferences and weddings. The company operates a technology stack consisting of hospitality booking engines, an integrated voucher and confiserie e-commerce platform, and property management infrastructure tied to LHW, without disclosed AI/ML differentiation.
Sacher Hotels firmographics
Firmographics- Name
- Sacher Hotels
- Legal name
- Sacher Hotels Betriebsgesellschaft mbH
- Website
- https://sacher.com
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sacher Hotels is a privately held, family-owned Austrian luxury hotel operator (Gürtler family, since 1934) running five-star hotels in Vienna, Salzburg, and Seefeld-Tirol, plus the world-famous Original Sacher-Torte via on-site confiseries and a global e-commerce shop, serving affluent leisure travelers and corporate event clients.
- Ownership category
- akta.pro rank
Sacher Hotels industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Sacher Hotels is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Sacher Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Five-star room and suite bookings at Hotel Sacher Vienna, Hotel Sacher Salzburg, and Alpin Resort Sacher Seefeld. Revenue from nightly rates, with room categories ranging from Deluxe Rooms to Presidential Suites including the Madame Butterfly Suite and Vienna Philharmoniker Suite.
- Food & Beverage: Multiple dining venues including Restaurant Rote Bar (Austrian cuisine), Restaurant Grüne Bar (international haute cuisine), Café Sacher Wien, Café Bel Étage, Blaue Bar, and Salon Sacher. Revenue from à la carte dining, set menus, and beverage sales.
- Events & Celebrations: Rental of event spaces including the Marble Hall, Salon Metternich, Salon Mayerling, and Schönbrunner Loge for weddings, conferences, and banquets. Revenue from room rental fees, minimum food sales guarantees, and on-consumption beverages billed per event.
- Boutique Spa: Sacher Boutique Spa offering Seed to Skin, Royal Fern, and Ligne St. Barth treatments. Revenue from spa treatments, massages, and beauty services at Hotel Sacher Vienna.
- Confiserie & E-commerce: Sacher Confiserie producing the Original Sacher-Torte and confectionery products sold at physical locations in Vienna and Salzburg, and via the online shop at shop.sacher.com. Gift vouchers and print-at-home vouchers sold through voucher.sacher.com.
- Digital Guest Experience: Matthias Winkler, CEO, discussed balancing digital transformation with preserving the hotel's unique identity. Technology investments in digital booking, guest management systems, and online commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hotel Sacher Vienna room categories from Deluxe to Presidential Suites |
| Unit Pricing | Pay-as-you-go | Ligne St. Barth Spa Treatments at Hotel Sacher Vienna |
| Unit Pricing | Pay-as-you-go | Seed to Skin Spa Treatments at Hotel Sacher Vienna |
| Unit Pricing | Pay-as-you-go | Royal Fern Spa Treatment at Hotel Sacher Vienna |
| Unit Pricing | Pay-as-you-go | Holiday Menus at Hotel Sacher Vienna (December 2026) |
| Unit Pricing | Pay-as-you-go | Gift Vouchers and Print-at-Home Vouchers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Sacher Hotels product offering
Product offeringCore offering
Sacher Hotels operates three five-star superior luxury hotel properties in Austria (Hotel Sacher Vienna, Hotel Sacher Salzburg, Alpin Resort Sacher Seefeld) offering rooms, suites, multiple restaurants and bars, cafes, the Sacher Boutique Spa, and event/wedding venues. The company also produces and sells the Original Sacher-Torte and other confectionery products through on-site Sacher Confiserie shops and the worldwide online shop at shop.sacher.com. Revenue is generated from room rentals, food and beverage sales, event rentals, spa treatments, and direct e-commerce of confectionery and gift vouchers.
Product overview
Sacher Hotels operates a portfolio of three historic 5-star luxury hotels in Austria: Hotel Sacher Vienna (established 1876), Hotel Sacher Salzburg, and Alpin Resort Sacher Seefeld. The company is a family-owned business managed by the Gürtler family since 1934. The product portfolio centers on luxury hotel accommodations complemented by multiple dining venues (restaurants including Rote Bar and Grüne Bar, bars including Blaue Bar and Salon Sacher, and Café Sacher Vienna), the signature Sacher Boutique Spa with specialized treatments (Seed to Skin, Royal Fern, Ligne St. Barth), retail operations including Sacher Confiserie shops and an online shop featuring the Original Sacher-Torte, a gift voucher system, exclusive experiences like Vienna Riding Dinner, and event/wedding venues. The company is a member of The Leading Hotels of the World.
Differentiator
Problem solved
Functional benefit
Brands
- Original Sacher-Torte: The world-famous chocolate cake created in 1832, a signature product of Sacher Hotels, available at all Sacher locations and through online shop.
- Sacher Boutique Spa
- Leaders Club
Products and services
- Hotel Sacher Vienna Historic five-star luxury hotel in Vienna offering rooms and suites (Deluxe to Presidential Suites including the Madame Butterfly Suite and Vienna Philharmoniker Suite), multiple restaurants and bars, Café Sacher Wien, Sacher Boutique Spa, and event spaces. Aimed at luxury travelers, corporate event clients, and high-net-worth individuals seeking heritage-rich accommodations.
- Hotel Sacher Salzburg
Quantifiable outcome
- MICHELIN Guide 3 Keys rating for Hotel Sacher Vienna
- +3 more outcomes
Companies that use Sacher Hotels
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Sacher Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sacher Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Leading Hotels of the World (LHW)coreSacher Hotels is a member of The Leading Hotels of the World, distributing its luxury hotel rooms and experiences through the LHW global network. Members benefit from the LHW app, LHW Leaders Club loyalty program, and LHW's international marketing. Sacher Hotels appears with the LHW logo on its website and vouchers.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sacher Hotels competitors and assessment
Company assessmentDirect peers
- Belmond (LVMH): A collection of heritage luxury hotels, trains, and river cruises now under LVMH; closely comparable to Sacher in marrying heritage properties with branded retail and food extensions such as the Original Sacher-Torte and Sacher Confiserie.
- Badrutt's Palace: An iconic, family-owned luxury alpine heritage resort in St. Moritz with multiple restaurants, bars, spa, and a confectionery/pastry tradition, directly comparable to Alpin Resort Sacher Seefeld and the overall positioning of Sacher Hotels as a historic European luxury host.
- Hotel Negresco: A family-owned landmark luxury palace hotel on the French Riviera with a similar profile of historic heritage, family stewardship, central landmark property, multiple dining venues, and an iconic pastry/culinary signature to Sacher Hotels.
- Park Hyatt Vienna: A contemporary luxury hotel in central Vienna operating out of the former Bank Austria building, competing head-to-head with Hotel Sacher Wien for both individual luxury travelers and corporate/event demand in the same 1st-district catchment.
- Hotel Adlon Kempinski Berlin: A landmark five-star luxury hotel at Pariser Platz next to Brandenburg Gate, offering comparable heritage-luxury positioning, multiple dining venues, spa, and signature cultural cachet in another German-speaking Central European capital.
- The Ritz-Carlton Vienna: Located in Vienna's 1st district (former Hotel Imperial building), this is the single most directly comparable competitor to Hotel Sacher Wien, competing for the same high-end business, leisure, opera-going, and event clientele on Vienna's Ringstrasse-adjacent luxury micro-market.
- The Ritz Paris: An iconic Parisian luxury hotel combining a historic building, signature gastronomy, and globally recognized brand collateral - closely analogous to Sacher's combination of heritage architecture, fine dining, and the trademarked Original Sacher-Torte.
- Hotel Bayerischer Hof Munich: A family-owned luxury hotel in central Munich with multiple award-winning restaurants, bars, a rooftop spa, and significant event business - directly comparable to Sacher's mix of luxury accommodation, dining, and banqueting in a German-speaking city.
Broad incumbents
- Rosewood Hotel Group: A global ultra-luxury hotel operator with a brand-led, asset-light model across multiple regions; a broader incumbent competing for the same HNW travel segment Sacher targets and now extending into central Europe (including Rosewood Vienna).
Emerging players
- Aman: An ultra-luxury resort brand expanding from Asia into European city properties (e.g., Aman Venice, Aman New York); represents the most premium new entrant competing with heritage European luxury hotels for the same HNW guest and demonstrating how branded luxury can scale globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sacher Hotels social profiles
Digital presenceSacher Hotels compliance and trust
Trust signalCompliance2 records
Sacher Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sacher Hotels leadership team
Management profileNumber of profiles
Profiles5 records
Sacher Hotels subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sacher Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sacher Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sacher Hotels
What does Sacher Hotels do?
Sacher Hotels operates three five-star superior luxury hotel properties in Austria (Hotel Sacher Vienna, Hotel Sacher Salzburg, Alpin Resort Sacher Seefeld) offering rooms, suites, multiple restaurants and bars, cafes, the Sacher Boutique Spa, and event/wedding venues. The company also produces and sells the Original Sacher-Torte and other confectionery products through on-site Sacher Confiserie shops and the worldwide online shop at shop.sacher.com. Revenue is generated from room rentals, food and beverage sales, event rentals, spa treatments, and direct e-commerce of confectionery and gift vouchers.
Is Sacher Hotels a public or private company?
Sacher Hotels is a private company. It is classified as family owned and is currently operating.
When was Sacher Hotels founded?
Sacher Hotels was founded in 1876. It employs 251 to 500 people.
Where is Sacher Hotels based?
Sacher Hotels is headquartered in Vienna, Austria, in the Europe region.
How does Sacher Hotels make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, events & Celebrations, boutique Spa, confiserie & E-commerce and digital Guest Experience.
Who are Sacher Hotels's main competitors?
Direct peers on record are Belmond (LVMH), Badrutt's Palace, Hotel Negresco, Park Hyatt Vienna, Hotel Adlon Kempinski Berlin, The Ritz-Carlton Vienna, The Ritz Paris and Hotel Bayerischer Hof Munich. Rosewood Hotel Group is listed as a broad incumbent. Aman is listed as an emerging player.
Does Sacher Hotels have an API?
No public API is recorded for Sacher Hotels.
What industry is Sacher Hotels in?
Sacher Hotels's product category is Luxury Hotels. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.