American Precious Metals Group
American Precious Metals Group is a direct-to-consumer precious metals dealer in Henderson, Nevada, founded in 2024, selling physical gold, silver, platinum, and palladium coins and bars to individual investors, alongside self-directed IRA rollover services and depository storage through Delaware Depository.
- Company typePrivate
- Founded2024
- HeadquartersHenderson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What American Precious Metals Group does
American Precious Metals Group (APMG) is a privately held, direct-to-consumer precious metals dealer headquartered at 303 S. Water Street, Suite #200, Henderson, Nevada, founded in 2024 by Brad Weida, a former operator at three other gold brokerages. The company sells physical gold, silver, platinum, and palladium coins and bars sourced directly from the largest wholesalers in the United States, offering products such as American Eagle and Canadian Maple Leaf coins in multiple denominations, PAMP Suisse bars, Valcambi CombiBars, and Silver Monster Boxes. Orders are fulfilled via UPS, FedEx, or USPS with full insurance, or held in segregated custody at Delaware Depository under all-risk insurance from Lloyds of London with twice-yearly independent accounting verification.
APMG's business model combines transaction-based markups on physical metal sales with professional services revenue from self-directed IRA (SDIRA) rollovers and transfers from Traditional, Roth, SEP, SIMPLE, 401(k), 403(b), 457(b), and TSP retirement accounts. Pricing is set at spot plus a wholesale-derived markup, with no publicly listed price list; the company claims to offer the lowest prices in the industry and reports customer testimonials of "five-figure" savings versus large-name competitors. Distribution is sales-led and direct: free phone and email consultations, education-first engagement, in-person meetings at the Henderson office, and a multi-channel organic social presence across Facebook, X, Instagram, YouTube, LinkedIn, and TikTok.
The customer base is entirely individual retail investors, with no disclosed enterprise or institutional accounts. Two named personnel — founder/CEO Brad Weida and associate Gina — run the visible operation, supported by a 1-10 employee team. Revenue mechanics depend on a long-tail of cash purchases and IRA-funded transactions, with word-of-mouth and online testimonials as the primary demand drivers; no funding, revenue figures, or institutional ownership are disclosed.
American Precious Metals Group firmographics
Firmographics- Name
- American Precious Metals Group
- Legal name
- American Precious Metals Group LLC
- Website
- https://american-pmg.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Precious Metals Group is a direct-to-consumer precious metals dealer in Henderson, Nevada, founded in 2024, selling physical gold, silver, platinum, and palladium coins and bars to individual investors, alongside self-directed IRA rollover services and depository storage through Delaware Depository.
- Ownership category
- akta.pro rank
American Precious Metals Group industry classification
Industry- Product category
- Precious Metals Brokerage and Retail Bullion
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
- akta.pro secondary industry
- Precious Metals Trading, Marketing & Distribution (IMAKAEAH)
Keywords
Where American Precious Metals Group is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Precious Metals Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Precious Metals Sales: Revenue generated through markups on physical gold, silver, platinum, and palladium coins and bars sold directly to customers. Both cash purchases and IRA-qualified metals are offered.
- IRA Account Services: Assists clients with retirement account rollovers and transfers from Traditional, Roth, SEP IRA, SIMPLE IRA, 401(k), 403(b), 457(b), or TSP accounts to Precious Metals Self-Directed IRAs (SDIRA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Precious Metals Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
American Precious Metals Group product offering
Product offeringCore offering
American Precious Metals Group sells physical gold, silver, platinum, and palladium coins and bars (American Eagle, Canadian Maple Leaf, PAMP Suisse, Valcambi) directly sourced from major wholesalers for individual investors. The company complements bullion sales with Self-Directed IRA (SDIRA) rollover and transfer assistance from Traditional, Roth, SEP/SIMPLE IRA, 401(k), 403(b), 457(b), and TSP accounts, secure depository storage through Delaware Depository, and insured home delivery.
Product overview
American Precious Metals Group is a direct-to-consumer precious metals dealer offering a portfolio of physical gold, silver, platinum, and palladium coins and bars sourced directly from major wholesalers. The company operates on a low-price, transparency-focused model purchasing from the largest wholesalers in the country and passing savings to clients. Beyond product sales, APMG provides complementary services including Self-Directed IRA (SDIRA) rollovers for retirement account diversification, secure depository storage through Delaware Depository with Lloyds of London insurance, and free client education and consultation. The core offering comprises American Eagle and Canadian Maple Leaf coins in various denominations (1oz, 1/2oz, 1/4oz, 1/10oz), PAMP Suisse bars, Valcambi CombiBars, and monster boxes, with metals delivered directly to homes or stored at third-party depositories.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Coins and Bars
Quantifiable outcome
- Customers report saving 'five figures' compared to larger precious metals companies due to lower prices and reduced fees
Companies that use American Precious Metals Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
American Precious Metals Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
American Precious Metals Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Delaware DepositorycoreRecommended and utilized depository for safeguarding client investments. Delaware Depository provides rigorous identification and authentication processes to verify and validate precious metals before storage. Provides physical verification of metal positions twice yearly by a top 10 accounting firm.
- Lloyds of LondoncoreAll-risk insurance provider for physical precious metals held at Delaware Depository. Insures against theft and loss. World's leading insurance broker and risk adviser with over 35,000 colleagues operating in more than 130 countries.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
American Precious Metals Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
American Precious Metals Group social profiles
Digital presenceAmerican Precious Metals Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Precious Metals Group leadership team
Management profileNumber of profiles
Profiles2 records
American Precious Metals Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Precious Metals Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Precious Metals Group
What does American Precious Metals Group do?
American Precious Metals Group sells physical gold, silver, platinum, and palladium coins and bars (American Eagle, Canadian Maple Leaf, PAMP Suisse, Valcambi) directly sourced from major wholesalers for individual investors. The company complements bullion sales with Self-Directed IRA (SDIRA) rollover and transfer assistance from Traditional, Roth, SEP/SIMPLE IRA, 401(k), 403(b), 457(b), and TSP accounts, secure depository storage through Delaware Depository, and insured home delivery.
Is American Precious Metals Group a public or private company?
American Precious Metals Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Precious Metals Group founded?
American Precious Metals Group was founded in 2024. It employs 1 to 10 people.
Where is American Precious Metals Group based?
American Precious Metals Group is headquartered in Henderson, United States, in the North America region.
How does American Precious Metals Group make money?
Two revenue lines are on record. Precious Metals Sales are the primary driver. The others are IRA Account Services.
Does American Precious Metals Group have an API?
No public API is recorded for American Precious Metals Group.
What industry is American Precious Metals Group in?
American Precious Metals Group's product category is Precious Metals Brokerage and Retail Bullion. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM), with a secondary code of IMAKAEAH, Precious Metals Trading, Marketing & Distribution. Its NAICS code is 423940 and its SIC code is 5094.