What Abhinav Bindra Foundation does

Abhinav Bindra Foundation (ABF) is an Indian non-profit foundation founded in 2010 by Abhinav Bindra, the country's first individual Olympic gold medalist (Beijing 2008, 10m air rifle). Headquartered in Mohali, Punjab, with a headcount of 11-50, the foundation is dedicated to introducing global best practices into the Indian sporting ecosystem through sport science implementation, athlete intervention, education, and social upliftment through sport. Its core offerings span eight programs: STEAM Scholarship (a one-year sport-science scholarship for athletes aged 12-25 combining science, technology, engineering, analytics, and medicine, supporting 66 athletes who have won 428 medals); Sport4Her for female athletes; Sport of Life for injury rehabilitation (70 surgeries completed with 30 doctors via Sironix/Healthium); Athlete Mental Wellness operating across 5 sporting ecosystems with 31 expert psychologists; OVEP India (Olympic Values Education Programme delivered with the IOC and Government of Odisha, reaching 32,000 children in 90 schools with a 7-million-child roadmap); the Let's Move campaign with IOC and Reliance Foundation (1,800 Anganwadis, 44,000 children); the High-Performance Coach Development Program (12 modules, 5 themes, in partnership with ELMS Sports Foundation and Loughborough Sport); and the High-Performance Leadership Program for sports administrators. Total reported reach includes 150,000+ interventions, 2,000+ athletes impacted, and 5,000+ stakeholders engaged.

The foundation is funded through corporate donations (Wave Group, BSV, Trident Automobiles, Varroc, SLK) and co-delivered partnerships with the International Olympic Committee, Reliance Foundation, Ageas Federal Life Insurance, Loughborough University, ELMS Sports Foundation, Sironix/Healthium, and the Government of Odisha. Distribution is asset-light: programs are delivered through direct foundation workshops, school curriculum integration (Odisha), insurance partner channels (Ageas Federal), and a national network of medical professionals. Pricing is not applicable as services are provided free of cost to athletes. Revenue, ARR, and audited financials are not publicly disclosed.

Name

Abhinav Bindra Foundation

Legal name

Abhinav Bindra Foundation

Website

https://abft.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Abhinav Bindra Foundation is an India-based non-profit founded by Olympic gold medalist Abhinav Bindra, delivering sport science scholarships, mental wellness, injury rehabilitation, Olympic values education, and coach development programs to athletes and children across India through IOC, government, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Athlete Development and Sports Science Services

NAICS

Sports and Recreation Instruction (61162), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Sport science programs
• Athlete development
• Olympic values education
• Athlete mental wellness
• Injury rehabilitation services

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Corporate Partnerships: As a non-profit organization, the foundation is funded through donations from corporate partners (Wave Group, BSV, Trident Automobiles, Varroc, SLK) and strategic partnerships with organizations like IOC, Reliance Foundation, and Ageas Federal Life Insurance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Abhinav Bindra Foundation is a non-profit organization that delivers a portfolio of athlete development programs in India, including the STEAM Scholarship for young athletes, Sport4Her for female athletes, Sport of Life injury rehabilitation, Athlete Mental Wellness initiatives, OVEP India Olympic values education in schools, the Let's Move physical activity campaign, and online High-Performance Coach Development and Leadership certification programs. Programs are delivered free of cost to athletes and are funded through donations and corporate partnerships.

Product overview

The Abhinav Bindra Foundation operates as a non-profit sports organization offering multiple interconnected programs focused on sporting excellence and athlete development. The portfolio includes: STEAM Scholarship providing one-year sports science scholarships for young athletes; Sport4Her offering holistic support for female athletes including leadership development and mental wellness; Sport of Life (May the Sport of Life Never Stop) for injury rehabilitation; Athlete Mental Wellness addressing psychological needs across 5 sporting ecosystems; OVEP India implementing Olympic values education in schools; Let's Move Campaign promoting physical activity; and two training programs (High-Performance Coach Development Program and High-Performance Leadership Program) for sports professionals. The foundation's approach combines sports science, technology, mental wellness, and education to build an ecosystem of excellence in the Indian sporting system.

Differentiator

Problem solved

Functional benefit

Brands

• STEAM Scholarship: One-Year Scholarship Programme for athletes providing world-class technology access and sport-specific high performance physical training for the 12 to 25 age group
• Sport4Her
• Athlete Mental Wellness
• Youth and Olympism
• OVEP India
• Let's Move Campaign
• Sport of Life
• High-Performance Leadership Program

Products and services

• STEAM Scholarship One-year scholarship program for athletes aged 12-25 providing world-class technology access and sport-specific high-performance physical training, combining Science, Technology, Engineering, Analytics, and Medicine (STEAM) with sports science intervention. Has supported 66 athletes who collectively won 428 medals and delivered 7,500+ interventions across 124 workshops.
• Sport4Her Holistic program designed for sportswomen providing leadership development workshops, a female athlete network with mentorship, mental wellness support through Athlete Mental Wellness sessions, and high-performance training including assessments, rehabilitation, and nutritional consultations.
• Sport of Life (May the Sport of Life Never Stop) Injury rehabilitation initiative providing athletes with high-quality facilities, treatment options, and resources including surgical intervention support, rehabilitation services, and career guidance to help rebuild their sports careers post-injury. 70 successful surgeries completed with 30 dedicated doctors across India.
• Athlete Mental Wellness Mental wellness initiative operating in 5 sporting ecosystems focusing on Athlete Psychological Safety (APS), Athlete Self-Awareness (ASA), Athlete Mental Resilience (AMR), and Mental Health Recognition and Referral (MHRR), with a network of 31 expert psychologists delivering Athlete Mental Wellness and Coach Mental Wellness sessions.
• OVEP India (Olympic Values Education Programme) Values-based education program implemented in partnership with the IOC and the Government of Odisha, reaching 32,000 children across 90 schools in Bhubaneswar and Rourkela, with potential to reach 7 million children. Incorporates Olympic values of excellence, respect, and friendship into the school curriculum.
• Let's Move Campaign Physical activity initiative launched with the IOC and Reliance Foundation as part of the Olympic Values Education Programme, encouraging young people to engage in physical activity through sporting activities and digital content. Reaches approximately 1,800 Anganwadis and 44,000 children nationwide.
• High-Performance Coach Development Program Online certification program developed in partnership with ELMS Sports Foundation and Loughborough Sport, designed for coaches and performance specialists, featuring 12 modules across 5 learning themes covering athlete development, coaching methodology, sports science integration, self-development, and mentorship.
• High-Performance Leadership Program Online training program designed for sports administrators to upgrade knowledge, skills, and abilities in high-performance sport management, developed in partnership with Loughborough Sport as knowledge partners.

Quantifiable outcome

• 428 medals won by STEAM Scholarship athletes
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• International Olympic Committee (IOC)coreStrategic or Co-development Partner · 23 June 2026Partnership with IOC to launch OVEP (Olympic Values Education Programme) in India, starting with Odisha. IOC's Olympic Values Education Programme aims to disseminate values-based curriculum to shape children's characters. ABF partners with IOC in implementation, training, delivery, monitoring and evaluation.
• Reliance FoundationcoreStrategic or Co-development Partner · 23 June 2026Reliance Foundation partnership for 'You Can Do This. Let's Move' campaign launching on Olympic Day (June 23). The initiative aims to encourage young people to engage in physical activity through sporting activities and digital content. Reliance Foundation engages approximately 1,800 Anganwadis and 44,000 children nationwide.
• Ageas Federal Life InsurancemajorStrategic or Co-development Partner · 17 May 2023Partnership to empower athletes focusing on Athlete Psychological Safety, Athlete Self Awareness, Athlete Mental Resilience, and Mental Health Recognition & Referral. Program delivered through network of 31 expert psychologists. Benefits over 100 grassroots-level athletes with 250 sessions completed.
• Sironix (Division of Healthium)majorStrategic or Co-development PartnerCollaboration for Sport of Life program providing injury rehabilitation and post-surgical care for athletes. Sironix provides implants and surgeries, with ABFT supporting treatment costs to ensure inclusivity. 70 successful surgeries completed with 30 dedicated doctors.
• Loughborough Sport (Loughborough University)coreTechnology or IntegrationKnowledge partner for High-Performance Leadership Program and High-Performance Coach Development Program. Loughborough Sport is the sports arm of Loughborough University, voted 'The Best University for Sport in the World' by QS World University Rankings for 6 consecutive years (2017-2022).
• ELMS Sports FoundationmajorStrategic or Co-development PartnerPartnership for online High-Performance Coach Development Program. ELMS Sports Foundation administers the certification program with curriculum designed in partnership with Loughborough Sport experts. Program includes 12 modules across 5 learning themes over 6 months.
• Government of OdishacoreStrategic or Co-development PartnerGovernment partnership to incorporate OVEP into Odisha school curriculum. Official launch by Chief Minister Naveen Patnaik along with IOC Education Commission Chair Mikaela Cojianqu Jaworski, IOC Member Nita Ambani, and Abhinav Bindra. Aims to impact 32,000 children in 90 schools in Bhubaneswar and Rourkela initially.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Inspire Institute of Sport (IIS): Indian sports academy offering world-class training facilities, sport science integration, and high-performance coaching. Comparable high-performance athlete development approach with a more facility-driven model rather than foundation/scholarship model.
• Mary Kom Foundation: Indian sports foundation focused on boxing and athlete welfare, founded by Olympic medalist Mary Kom. Comparable founder-credibility model and athlete-development mission, but narrower sport focus.
• Magic Bus: Indian NGO using sport for child development and education among underserved youth. Comparable values-based sport-education mission and Indian geographic scope, but focused on community livelihood outcomes rather than high-performance athletics.

Direct peers

• GoSports Foundation: Indian non-profit focused on athlete development and sports education across India, supporting emerging athletes through scholarships, training, and mentorship. Closely mirrors ABF's grassroots-to-elite athlete pipeline approach and India-focused mission.
• Reliance Foundation Youth Sports: Indian foundation supporting grassroots sports development across multiple sports. Direct partner with ABF on the Let's Move campaign and comparable in athlete development mission, target demographics, and Indian geographic scope.
• Olympic Gold Quest (OGQ): Indian sports foundation founded by fellow Indian Olympians (including Geet Sethi and Prakash Padukone) supporting elite Indian athletes with financial and training support. Directly comparable to ABF in mission (Olympic-level athlete development) and Indian non-profit foundation structure.
• Lakshya Foundation: Indian non-profit supporting athletes with equipment, training, and financial assistance, with focus on Olympic and international-level preparation. Similar grassroots-to-elite athlete support model and Indian foundation structure.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation using sport to drive social development across 100+ programs worldwide. Comparable values-based sport-for-development mission with Olympic-athlete ambassador credibility model, but operates as a much larger global incumbent.
• Right To Play: Global organization using sport to educate and empower children in disadvantaged communities. Comparable values-based education programs (similar to OVEP) and youth-through-sport model, but operates globally at much larger scale.

Regional players

• Prakash Padukone Badminton Academy (PPBA): Indian sports academy developing badminton athletes with sport science and high-performance methodology. Comparable elite athlete training approach but concentrated in a single sport (badminton) and delivery via physical academy rather than foundation/scholarship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/abfoundationind
• YouTubeyoutube.com/channel/UC52k7Uy-ZmnAV6F4tayOk4w
• Facebookfacebook.com/abfoundationind
• LinkedInlinkedin.com/company/abfoundationindia
• Instagraminstagram.com/abfoundationind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Abhinav Bindra Foundation