What YOKE does

YOKE (YOKE Leaders, LLC) is a Denver-based, bootstrapped private company that operates a fractional executive matching and community platform. Founded in spring 2023 by Josh Rogers and Jeff Haanen, YOKE connects small and mid-sized businesses (target customer revenue band $2M-$40M) along with nonprofits, civic organizations, churches, and equity-based startups to vetted fractional leaders it calls Co-Builders, who serve in embedded COO, CFO, CRO, CMO, CTO, CPO, and Chief of Staff capacities. The core service is the Co-Builder Matching Service, supported by the YOKE Community product (curated peer groups meeting twice monthly and a 1:1 executive coaching track with 360 assessments) and the Co-Builder Playbook educational resource.

The underlying technology is a service-oriented matching and community platform with no disclosed proprietary technology stack; YOKE vets and curates its Co-Builder network for values alignment and leadership capability rather than operating algorithmic matching. The GTM is consultative and community-led: prospective clients engage through the website (yokeleaders.com) for an initial needs conversation, are matched with leaders from the vetted network, run a 3-month trial, and then convert to ongoing monthly engagements. Marketing is driven by content (articles, case studies, playbooks), community building, and referrals.

The revenue model is subscription-recurring: YOKE earns an ongoing monthly fee included in the cost of each Co-Builder engagement, which is priced between $5,000 and $15,000+ per month depending on leader skillset and scope. This is positioned as a structural alternative to traditional executive recruiters (which charge $50k-$75k upfront placement fees) and to full-time executive hires ($200k-$350k+ before benefits). Co-Builders are capped at 3 SMB or 4 nonprofit clients to preserve engagement quality, and YOKE retains an ongoing post-placement relationship through community and progress checks rather than a one-time transactional placement.

Name

YOKE

Legal name

YOKE Leaders, LLC

Website

https://yokeleaders.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

YOKE is a Denver-based fractional executive matching platform that embeds vetted Co-Builders (COO, CFO, CMO, CRO, CTO, CPO, Chief of Staff) into SMBs, nonprofits, and startups on subscription engagements, supported by a peer community and coaching product.

Ownership category

akta.pro rank

Product category

Fractional Executive Leadership Services

NAICS

Business Associations (813910), Business Support Services (5614)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Interim Executive & Fractional Leadership Placement (BPACAAAJ)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Fractional executive services
• Leadership matching platform
• Embedded executive leaders
• SMB leadership solutions
• Fractional C-suite

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Co-Builder Placement and Ongoing Engagement: YOKE earns revenue through ongoing monthly fees from co-builder engagements. The company charges a modest fee included in the monthly cost paid by organizations, distinguishing itself from traditional executive recruiters who charge large upfront placement fees ($50k-$75k). YOKE maintains an ongoing relationship after placement, providing continued support, community, and resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

YOKE is a fractional executive leadership matching service that connects small and mid-sized businesses ($2M–$40M revenue), nonprofits, churches, and select startups with vetted Co-Builders (fractional COO, CFO, CMO, CRO, CTO, CPO, and Chief of Staff executives) who embed into client leadership teams on a monthly subscription basis ($5,000–$15,000+/month). The company vets and matches leaders based on values, skillset, and organizational fit, provides a 3-month recommended trial period, and supports the engagement with an ongoing leadership community (YOKE Community) for peer coaching and accountability.

Product overview

YOKE is a fractional leadership platform that operates as a unified service connecting SMBs with experienced fractional executives (Co-Builders). The core offering is the Co-Builder Matching Service, which embeds vetted fractional leaders (COO, CFO, CMO, etc.) into organizations on a part-time basis. Supporting the core matching service are two complementary offerings: YOKE Community (and its YOKE Group peer experience and 1:1 Coaching track) for ongoing leader development, and the Co-Builder Playbook resource for education. The service focuses on organizations with $2M-$40M annual revenue and positions itself as a community-backed alternative to traditional executive recruiters or consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-Builder Matching Service YOKE's core fractional leadership matching service that vets fractional executives (Co-Builders — COO, CFO, CMO, CRO, CTO, CPO, Chief of Staff), matches them with SMBs ($2M–$40M revenue), nonprofits, churches, and select startups based on needs, values, and culture, embeds them in the client's leadership team on a monthly subscription, and provides ongoing support for successful embedded partnerships.
• YOKE Community A private peer community for CEOs, owners, and senior leaders focused on executive formation, offering curated peer groups of 6–8 leaders meeting twice monthly for structured issue processing, accountability, and wisdom development, plus a separate 1:1 coaching track with 360 leadership assessments and a customized leadership development plan.

Quantifiable outcome

• Fractional leadership costs $5k-$15k+/month vs $200k-$350k+ for full-time executive before benefits
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Right Management (ManpowerGroup): Right Management provides talent and career management, including executive coaching and leadership development. Comparable to YOKE on the leadership development and coaching dimensions (YOKE Community, 1:1 coaching), but at enterprise scale rather than SMB focus.
• Korn Ferry: Korn Ferry is one of the largest global executive search and organizational consulting firms. While its core business is traditional search, its consulting and interim placement arms overlap with YOKE's fractional executive placement model, though typically at larger client scale.
• Heidrick & Struggles: Heidrick & Struggles is a major executive search and leadership advisory firm offering interim and fractional executive placements. Comparable to YOKE on the leadership placement side, though typically serving larger enterprise clients with higher price points.
• Toptal: Toptal is a global talent marketplace connecting companies with fractional and on-demand executives, engineers, designers, and finance experts. While broader in scope (technology and creative talent alongside executives), it overlaps with YOKE on the concept of curated fractional talent placement for SMBs.

Emerging players

• EOS Worldwide (EOS Implementers): EOS Implementers are independent consultants who help small and mid-sized businesses implement the Entrepreneurial Operating System, often embedding into leadership teams. Comparable to YOKE in targeting the same SMB ICP and embedding into leadership teams, though focused on a specific operating framework rather than flexible C-suite roles.
• Belay Solutions: Belay provides remote executive support, including virtual assistants, bookkeepers, and social media managers to SMBs and leaders. While focused on support roles rather than full C-suite placements, it serves the same customer need of providing flexible, cost-effective remote leadership capacity to SMBs.

Direct peers

• Chief Outsiders: Chief Outsiders is one of the largest fractional CMO and executive firms in the US, placing experienced fractional executives into growth-stage and mid-market companies. Directly comparable to YOKE in offering embedded senior leaders (rather than consultants) on a fractional basis to SMBs and mid-market firms.
• Growth Operators: Growth Operators provides fractional CXO services (COO, CMO, CFO, CRO) to mid-market and growth-stage companies. Directly comparable to YOKE's Co-Builder model across the same executive functions and similar target customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yokeleaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOKE