American Outlaws

What American Outlaws does

American Outlaws, Inc. is a 501(c)(7) nonprofit supporters group founded in 2007 in Lincoln, Nebraska by Korey Donahoo, Justin Brunken, and Ben Cohoon, organized around the U.S. Men's and Women's National Soccer Teams (USMNT/USWNT). The organization has grown from roughly 60 founding-era fans to over 30,000 members coordinated through 200+ official chapters across the United States plus international outposts in London, Mexico City, and Vancouver. Its core offering is an annual membership program (priced at $36 domestic and $48 international) that grants access to supporters-section tickets via U.S. Soccer's Ticketmaster system, a welcome kit with a supporters t-shirt, a $10 store credit, and discounts on partner travel, merchandise, and equipment brands.

The organization's technology footprint is deliberately light and consumer-facing: a primary marketing and membership-signup site (theamericanoutlaws.com), an online merchandise storefront (store.theamericanoutlaws.com), digital membership cards integrated with Apple Wallet and Google Wallet, and reliance on the third-party Chant app for chapter-level coordination. There is no proprietary software product, mobile app, or data platform. Operations are run almost entirely through volunteer chapter leadership, with national coordination handled from a single Lincoln, NE headquarters (3121 S. 6th St., Unit C). A separate 501(c)(3) charitable arm, AO Impact, receives over 2% of organizational revenue to fund community soccer facilities and access programs.

Revenue is generated through three streams: recurring membership dues (the primary engine), one-time merchandise sales (including a March 2026 limited-edition $99.99 adidas denim jersey co-launched with WorldSoccerShop), and travel packages organized for World Cup and major international match attendance. Partnerships with United Airlines, Avis/Budget, The Parking Spot, Ruffneck Scarves, Kwik Goal, and WorldSoccerShop provide member discounts rather than direct revenue. AO's quasi-official status — recognized by the U.S. Soccer Federation with authority to allocate supporter-section tickets and revoke memberships for Code of Conduct violations — is a critical structural asset, particularly with FIFA World Cup 2026 hosted across North America.

Name

American Outlaws

Legal name

American Outlaws

Website

https://theamericanoutlaws.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

American Outlaws is a 501(c)(7) nonprofit supporters group that organizes over 30,000 members across 200+ chapters for the U.S. Men's and Women's National Soccer Teams, generating revenue through $36–$48 annual membership dues, merchandise sales, and travel packages, and operating almost entirely through volunteers.

Ownership category

akta.pro rank

Product category

Sports Fan Community & Supporters Organization

NAICS

Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Soccer supporters group
• USMNT fan community
• Soccer membership organization
• Supporter watch parties
• Fan travel packages

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees of $30/year (base) provide the primary revenue stream. Membership includes a supporters t-shirt, welcome kit, and access to supporters-section tickets. $5 of each membership goes directly to the local chapter.
2. Merchandise Sales: The organization operates an online store selling American Outlaws branded merchandise including shirts, scarves, and accessories. The March 2026 WorldSoccerShop collaboration launched a $99.99 limited-edition denim jersey with exclusive AO patches.
3. Travel Packages: AO provides travel packages for members attending World Cups and international matches, including hotel deals negotiated for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American Outlaws is a 501(c)(7) nonprofit supporters group that organizes fans of the U.S. Men's and Women's National Soccer Teams through an annual membership program priced at $30–48 per year, granting access to supporters-section tickets, a welcome kit (t-shirt and gear), digital membership card, and chapter-based community activities. The organization sustains itself through membership dues, merchandise sales, and travel packages, while its charitable arm (AO Impact) funds community soccer facilities.

Product overview

American Outlaws is a volunteer-led, nonprofit supporters group (501(c)(7)) for the U.S. Men's and Women's National Soccer Teams. The organization operates primarily through an annual membership program ($30/year) that provides access to supporters-section tickets, a welcome kit, and a digital membership card. The core offering centers on organizing passionate support at matches through local chapters (200+ nationwide), coordinated chanting, and watch parties. Secondary offerings include AO Impact (charitable foundation funding community soccer), AO Watch (code of conduct enforcement), and the AO Store (official merchandise). The organization does not offer a traditional software product but provides community-based fan organization services.

Differentiator

Problem solved

Functional benefit

Brands

• AO Impact: The charitable arm of American Outlaws, a 501(c)(3) foundation that funds community soccer facilities and access programs.

Products and services

• American Outlaws Membership Annual membership program ($30 base / $36 domestic / $48 international / $36 youth) for U.S. soccer fans, providing supporters-section ticket access for USMNT/USWNT matches, a supporters t-shirt welcome kit, digital membership card, and member discounts. Funded primarily through member dues, with $5 per membership going to the local chapter.
• AO Digital Member Card Digital membership card accessible via Apple Wallet and Google Wallet, allowing active members to verify status, access local chapter discounts, and unlock member perks at national events.
• AO Impact Charitable arm of American Outlaws, a 501(c)(3) foundation that funds community soccer facilities and access programs. Pledges over 2% of organizational revenue to develop soccer infrastructure and provide access through local non-profits.
• AO Watch (Code of Conduct Enforcement) Code of conduct enforcement program providing a dedicated hotline (475-222-5526) and reporting form for addressing violations at events and in stadiums, with trained AO National and chapter leaders responding to incidents.
• AO Store (Official Merchandise) Official merchandise store offering supporters gear, apparel, scarves, and member-only add-ons at store.theamericanoutlaws.com.
• Chapter Network Network of 200+ local chapters across the United States and international locations (London, Mexico City, Vancouver) that host watch parties, organize match-day events, and serve as local community hubs for U.S. soccer fans. Chapters require a minimum of 35 paid members and a home bar to achieve official status.
• AO Travel Packages Travel packages for AO members attending World Cups and international matches, including negotiated hotel deals and member travel discounts through partners (United Airlines, Avis/Budget, The Parking Spot).
• adidas Denim Jersey with American Outlaws Patches Limited-edition denim jersey ($99.99) with exclusive American Outlaws chest and arm patches, part of the adidas Denim Pack celebrating American soccer heritage ahead of FIFA World Cup 26. Available exclusively at worldsoccershop.com.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WorldSoccerShopcoreGTM or Marketing PartnerCollaboration on limited-edition merchandise including a $99.99 adidas denim jersey with exclusive American Outlaws chest and arm patches. Marks WorldSoccerShop's 25th anniversary. Jersey part of adidas' Denim Pack celebrating origins of modern American soccer ahead of FIFA World Cup 26.
• adidasminorGTM or Marketing PartnerLicensed patch integration on limited-edition denim jersey through WorldSoccerShop collaboration. Part of adidas' Denim Pack celebrating American soccer heritage.
• United AirlinesminorGTM or Marketing PartnerFlight discounts offered to AO members for travel to US Soccer matches and events.
• Avis and BudgetminorGTM or Marketing PartnerRental car discounts up to 25% off base rates for AO members traveling to games.
• The Parking SpotminorGTM or Marketing PartnerAirport parking savings program for AO members through partnership.
• Ruffneck ScarvesminorGTM or Marketing Partner15% off everything at Ruffneck Scarves, the match-day scarf supplier for members.
• Kwik GoalminorGTM or Marketing Partner20% off gear at Kwik Goal for goals, training kit, and equipment.
• AO ImpactcoreStrategic or Co-development PartnerThe organization's charitable arm (501(c)(3) foundation) receives over 2% of AO's revenue to fund community soccer facilities and give access to soccer through local non-profits. AO Impact develops soccer facilities in local communities.
• U.S. Soccer FederationcoreStrategic or Co-development PartnerOfficial supporters organization for USMNT and USWNT. Coordinates ticket allocations, supporter sections, and has granted AO authority to revoke membership and future ticket access for Code of Conduct violations. AO advocates for member ticket pricing ($45 or below).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Section 8 Chicago: Independent supporters group for the Chicago Fire (MLS), organized as a member-funded nonprofit running supporter sections, watch parties, and away-travel. Comparable as a U.S. soccer supporters nonprofit with similar governance and chapter-style organization.
• Barra Brava (DC United): Long-running DC United supporters group operating as a member-funded fan organization with organized supporter sections. Comparable as an independent U.S. soccer supporters organization, though club-affiliated rather than national-team focused.
• Sam's Army: Another longstanding independent USMNT supporters organization founded in the 1990s. Directly comparable as a US national team fan community built around match-day travel, watch parties, and supporter-section presence, though smaller in scale than American Outlaws.
• Timbers Army: Independent supporters group for the Portland Timbers (MLS) with a membership model, chapter-style structure, and supporter-section focus. Comparable as a large grassroots, member-supported U.S. soccer fan organization, though club-specific rather than national-team focused.
• The 3252: Independent supporters union for Los Angeles FC (MLS) with a formal membership structure and organized supporter sections. Comparable to AO as a dues-paying, chapter-organized U.S. soccer fan organization operating at scale.
• Empire Supporters Club: Independent supporters group for NYCFC, organized as a membership-based 501(c)(7) nonprofit with chapter-style internal divisions. Highly comparable nonprofit structure and grassroots, dues-funded operating model to American Outlaws.

Broad incumbents

• U.S. Soccer Federation: The national governing body for soccer in the United States and AO's official partner. Comparable in that it organizes the broader U.S. soccer ecosystem AO supports, but it is the institution rather than a peer fan organization.
• Fanatics: Major sports merchandise and licensing platform that handles licensed apparel and memorabilia across leagues and national teams. Comparable to AO's merchandise vertical (e.g., the adidas denim jersey collaboration with WorldSoccerShop) and a potential partner/competitor for premium supporter merchandise.

Regional players

• Football Supporters' Association (UK): UK-based national supporters organization representing fans of the England national team and clubs. Comparable mission (organized fan advocacy, match-day experience, ticket access) to AO but operating in a different geography and football ecosystem.

Emerging players

• Soccer Without Borders: Nonprofit using soccer as a vehicle for community development and access, with missions adjacent to AO Impact's community-soccer-funding purpose. Comparable as a soccer-adjacent nonprofit with overlapping social-impact goals, though not a fan organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmericanOutlaws
• YouTubeyoutube.com/user/theamericanoutlaws
• Facebookfacebook.com/americanoutlaws
• Instagraminstagram.com/americanoutlaws
• LinkedInlinkedin.com/company/the-american-outlaws-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Outlaws