Werwolf Media

What Werwolf Media does

Werwolf GmbH, operating commercially as the Werwolf Netzwerk, is a private German services company headquartered in Bad Wurzach, Baden-Württemberg, that delivers integrated IT infrastructure, marketing, and AI/process-optimization services to Mittelstand businesses (typically under 50 employees) in the Oberschwaben region. The company is structured as a network of three legally independent, specialized partner firms — KI & Prozessoptimierung led by Sascha Dargel, Marketing & Sichtbarkeit led by Vanessa Grubart, and IT-Infrastruktur led by Managing Director Manuel Pfender — supported by a six-person operational team (Tamina, Michi, Fiona, Alena, Simon, Leo Wolf). Its core product is the 'Sorgenfrei-Paket' (Worry-Free Package), a fixed-price bundle with a single point of contact and monthly billing that unifies the three pillars.

The underlying technology stack is custom rather than off-the-shelf: AI-driven process automations, bespoke dashboards and customer portals, and 'Werwolf Dreieck' integrated IT-Marketing-AI architecture are built per client on a modern AI development stack hosted in the EU. Sascha's pillar delivers process automation, knowledge retrieval, and optimization (with an internal AI backoffice assistant, 'Leo Wolf'), Vanessa's pillar delivers authentic photo, video, and social content production rather than stock assets, and Manuel's pillar delivers proactive 24/7 IT monitoring, cloud migration, IT security, and NIS2-readiness services.

The business model is primarily professional services with a managed-services/recurring overlay: a free 30-minute consultation acts as the top of funnel, custom quotes follow, and the Sorgenfrei-Paket provides monthly recurring revenue across IT, marketing, and AI. Go-to-market is sales-led, event-driven, and relationship-based — no paid advertising, no self-serve channel, and an explicit ~80km service radius from Bad Wurzach covering Biberach, Ravensburg, Leutkirch, and Bad Waldsee. The company was reorganized in 2025 from a traditional full-service agency (Werwolf Media) into the current specialist network model, and operates with no disclosed external funding, revenue, or enterprise customers.

Name

Werwolf Media

Legal name

Werwolf GmbH

Website

https://werwolf.media

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Werwolf Netzwerk is a Bad Wurzach-based German services firm that bundles IT infrastructure, marketing, and AI/process automation for Mittelstand SMBs (under 50 employees) in the Oberschwaben region, delivered via three specialized partners under a fixed-price 'Sorgenfrei-Paket' with a single point of contact.

Ownership category

akta.pro rank

Product category

Managed IT, Marketing & AI Services for Mittelstand

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• Managed IT services
• Process automation consulting
• Marketing strategy services
• Cloud migration services
• IT security consulting

Headquarters

HQ city

Bad Wurzach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed IT Services: Ongoing IT infrastructure management, monitoring, security, and cloud services with proactive support. Subscription-based retainer model with continuous Betreuung (care/management).
2. AI & Process Optimization Services: Business process analysis, custom AI tool development, workflow automation, and dashboard/portal creation. Project-based implementation with ongoing support and extension.
3. Marketing & Creative Services: Holistic marketing strategy, content production (video, photo, text), social media management, brand visibility, and customer acquisition. Full-service creative direction from strategy to execution.
4. Sorgenfrei-Paket (All-in-One Package): Combined IT + Marketing + AI services under one fixed-price package with single point of contact. One Ansprechpartner (contact), one Festpreis (fixed price). Bundled offering covering all three pillars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Werwolf Netzwerk (formerly Werwolf Media) provides integrated IT infrastructure management, marketing services, and AI-powered process automation for German Mittelstand companies. The core offering is the Sorgenfrei-Paket (Worry-Free Package), a bundled fixed-price service that combines three specialized partner firms: Sascha Dargel (AI & Process Optimization), Vanessa Grubart (Marketing & Visibility), and Manuel Pfender (IT Infrastructure). Customers receive a single point of contact and one fixed price for coordinated IT, marketing, and automation services delivered by independent specialist companies operating from a shared location in Bad Wurzach.

Product overview

Werwolf Netzwerk is a network of three independent, specialized companies offering integrated services for mid-sized businesses under 50 employees. The core offering is the 'Sorgenfrei-Paket' (Worry-Free Package) — a unified service with one contact partner and fixed pricing. The three pillars are: (1) KI & Prozessoptimierung (AI & Process Optimization) led by Sascha Dargel, focusing on process automation, custom tools, and AI integration; (2) Marketing & Sichtbarkeit (Marketing & Visibility) led by Vanessa Grubart, covering strategy, content production, photography, videography, and brand visibility; and (3) IT-Infrastruktur (IT Infrastructure) led by Manuel Pfender, providing server stability, cloud migration, and IT security. Each partner operates their own specialized company but is coordinated under the Werwolf Netzwerk umbrella, enabling seamless integration between IT infrastructure, AI workflows, and marketing systems — the 'Werwolf Dreieck' (Werwolf Triangle).

Differentiator

Problem solved

Functional benefit

Products and services

• Sorgenfrei-Paket (Worry-Free Package) Comprehensive bundled service package providing SMB management with a single point of contact and fixed pricing. Covers IT, Marketing, and AI/Process Optimization through three specialized partners under one umbrella. One Ansprechpartner (contact person), one Festpreis (fixed price) covering all three service pillars.
• KI & Prozessoptimierung (AI & Process Optimization) AI and process optimization services including workflow automation, custom dashboards, customer portals, and process-automation solutions. Includes analysis of existing business processes (from quote generation through invoicing to customer communication) with smart AI integration and automated workflows. Built with a modern AI development stack and EU-based hosting.
• Marketing & Sichtbarkeit (Marketing & Visibility)
• IT-Infrastruktur (IT Infrastructure)

Quantifiable outcome

• 8–15 hours of recovered work time per week per employee through AI process automation
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Materna Group: German IT consultancy and managed services provider with public-sector and enterprise focus; comparable in offering IT infrastructure and digital transformation services but at materially larger scale.
• Publicis Pixelpark: German digital agency within the Publicis network offering marketing, content, and digital platform services; overlaps Werwolf's marketing pillar but operates at significantly larger scale with broader capabilities.
• Bechtle AG: Germany's largest IT systemhaus with broad managed services, cloud, and security offerings; overlaps Werwolf's IT pillar but operates at national/European scale and serves enterprise as well as SMB.
• NTT Data Business Solutions (itelligence): SAP-focused IT services and managed services provider with strong Mittelstand footprint in Germany; comparable customer profile and bundled IT + business process services, but at much larger scale.
• Allgeier SE: German IT services group spanning managed services, enterprise software, and digital solutions; a broader incumbent with deeper resources than Werwolf but overlapping Mittelstand and enterprise IT services coverage.

Direct peers

• denkwerk GmbH: Independent German digital agency combining strategy, design, content, and technology services for B2B clients; overlaps Werwolf's marketing and creative-tech capability set at a similar specialized-firm size.
• Ratiodata GmbH: German IT managed services provider with roots in the Mittelstand and SME banking sector; comparable in delivering bundled IT operations, support, and compliance services to mid-sized German organizations.
• nexum AG: German digital agency offering strategy, content, technology, and integrated digital marketing for B2B; comparable as a mid-sized full-service digital agency serving business clients.
• SVA System Vertrieb Alexander GmbH: German IT Systemhaus serving Mittelstand and enterprise clients with infrastructure, cloud, security, and managed services — closely overlapping Werwolf's IT pillar in scope and customer profile.
• Sycor GmbH: German IT services firm focused on Microsoft and SAP for Mittelstand, combining managed IT, cloud, and business process services — comparable as a mid-sized German MSP serving SMB clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/werwolf-media
• Instagraminstagram.com/werwolf.media
• Facebookfacebook.com/werwolf.media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werwolf Media