What V-Studio dance fashion does

V-Studio dance fashion is a German-based, founder-owned online retailer of handmade dancewear, fitnesswear, streetwear, and accessories, headquartered in Carlsberg, Germany. Founded in 2008 by Olga Vasilkova as a sole proprietorship (legal name: V-studio, Olga Vasilkova; VAT ID DE235377409), the company specializes in custom-made practicewear and costumes for ballroom and Latin dancers, with a primary product line spanning bodies, dresses, skirts, tops, and trousers, complemented by fitnesswear (leggings, sport bras, tank tops), streetwear (t-shirts, caps, hoodies), and accessories such as V-Studio Glue and tanning products. Notable product lines include the Wild Collection (animal prints) and a fringe-trimmed Latin dance range. The core technical differentiator is on-demand custom apparel manufacturing combined with laser-cut fringe technology, which is marketed as durable and machine-washable; fabrics include soft microfiber, Lycra, and velvet.

The business operates an exclusively direct-to-consumer model through its own e-commerce storefront at vstudio-fashion.de, with a secondary reference site at vstudio.pink. Products are manufactured on demand after order placement, reducing inventory holding and supporting international shipping to most countries worldwide. Pricing is straightforward unit pricing in EUR (bodies €49.50-€69.50, dresses €109-€189, skirts €49-€89, t-shirts €17.50-€18.50, caps €25, accessories €5-€12.50), with no subscription tier and no returns accepted for size or color changes except in the case of defects. The go-to-market combines product-led e-commerce with an ambassador marketing program featuring named competitive dancers (Luna Maria Albanese, Daniel Dingis, Alessia Gigli, Anna Lubianetska) who represent the brand at the top of funnel.

The company is entirely bootstrapped with no institutional funding, operates with 1-10 employees, and has no parent company, subsidiaries, or publicly disclosed revenue. Distribution is limited to the proprietary e-commerce site, and the company carries no patents, trademarks, awards, or disclosed partnerships in the available data. The firm's strategic posture is that of a lifestyle micro-brand focused on a narrow niche (competitive ballroom and Latin dancers) plus adjacent dancer-lifestyle segments (fitness, streetwear), with a single founder-operator model that constrains both throughput and growth velocity.

Name

V-Studio dance fashion

Legal name

V-studio, Olga Vasilkova

Website

https://vstudio-fashion.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

V-Studio dance fashion is a German-based, founder-owned online retailer founded in 2008 that sells handmade dancewear, fitnesswear, streetwear, and accessories primarily to ballroom and Latin dancers worldwide via direct-to-consumer e-commerce with on-demand production.

Ownership category

akta.pro rank

Product category

Dancewear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Handmade dancewear
• Ballroom costumes
• Latin dance fashion
• Dance practicewear
• Custom dance apparel

Headquarters

HQ city

Carlsberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Direct E-commerce Sales: Direct online sales of dancewear, fitnesswear, streetwear, and accessories through their e-commerce platform. Products are sold at fixed prices with international shipping. On-demand production model means products are manufactured only after order is placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

V-Studio dance fashion designs, hand-makes, and sells custom dancewear, fitnesswear, streetwear, and accessories — including bodies, dresses, skirts, tops, and trousers for ballroom and Latin dancers — through its own online shop at vstudio-fashion.de. Production is made-to-order, allowing customization and reducing inventory, with worldwide shipping. The brand also offers complementary streetwear (t-shirts, caps, hoodies) and dance accessories (such as V-Studio Glue for rhinestones).

Product overview

V-Studio dance fashion is a German-based online e-commerce company founded in 2008 specializing in handmade dancewear, fitnesswear, and streetwear. The product portfolio includes Dancewear categories (Bodies, Dresses, Skirts, Tops, Trousers) subdivided into Ballroom and Latin styles, Fitnesswear (Leggings, Sport bras, Tank tops), Streetwear (Hoodies, T-shirts, Caps), and Accessories. Notable product lines include the Wild Collection featuring animal prints, Latin dance dresses with fringe detailing, ballroom skirts in velvet fabrics, and dance bodies in various styles. The company also offers accessories like V-Studio Glue for rhinestone application and branded streetwear. Products are custom-made on demand per customer order. The company is operated by Olga Vasilkova and is based in Carlsberg, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Collection 2020 Animal-print dancewear collection launched in 2020 with mix-and-match garments for ballroom and Latin dancers.
• Latin Dress Draped with Fringes Latin dance dress with draped fringe detailing, available in Neon Red, Black, and Pink. Handmade in Germany.
• Ballroom Dress Lace Elegant ballroom dance dress featuring lace detailing, sold at €189.00.
• Latin Dress Venus Latin dance dress from the Venus collection, handmade for Latin dance performance.
• Latin Fringe Skirt Mini skirt with diagonally placed fringe trimming for great movement, featuring two side slits and made of high-quality Lycra with laser-cut fringe; priced at €89.00.
• Leo Skirt Mini Animal-print mini skirt with middle slit on the back, made of soft microfiber fabrics with laser-cut fringe trim; machine washable.
• Skirt Leo Diagonal Elegant asymmetric animal-print skirt with fringe trim that elongates the body, made of soft microfiber fabrics with laser-cut fringe trim.
• Ballroom Skirt (Velvet) Elegant ballroom skirts offered in velvet and velvet-mesh combinations across multiple colorways including black, pink, and combined black/pink.
• Pencil Skirt Latin pencil skirt in black velvet fabric for Latin dance practice and performance.
• Latin Skirt Basic Basic Latin dance skirt from the V-Studio handmade collection.
• Latin Skirt Mesh Latin dance skirt with mesh detailing in black, handmade in Germany.
• Basque Top (Velvet) Basque top in black velvet fabric for ballroom dance.
• Dance Bodies Handmade dance bodies in styles including raglan-sleeve, cut-out, velvet, animal-print (Leo), and color combinations such as pink/black and black velvet; prices generally range from €49.50 to €69.50.
• Crop Top Leo Sexy crop top with animal print, soft microfiber fabric, wide elastic band for perfect fit, and machine-washable construction.
• Latin Fringe Crop Top Crop top with Latin fringe detailing for dance, priced at €59.00.
• Top with Bow Ballroom dance top with bow detail, available in black and pink.
• Paperback Trousers Dance trousers available in black and blue for ballroom and Latin practice.
• Soft Drape Trousers Elegant dance trousers with soft drape styling, handmade for ballroom dance.
• V-Studio Dad Hat Low-profile dad hat with adjustable strap and curved visor, made of 100% chino cotton twill; priced at €25.00.
• V-Studio Short-Sleeve Unisex T-Shirt 100% ring-spun cotton unisex t-shirt, soft and comfy with double stitching on neckline and sleeves; available in Black, Dark Heather, and Navy at €17.50–€18.50.
• V-Studio Glue Adhesive for applying rhinestones, half-pearls, sequins and other decorations to dancewear; dries clear, flexible with great hold; available in 30ml (€5.00), 50ml, and 100ml (€12.50) sizes.
• Headband Accessory headband made of soft microfiber fabric in Monochrome or Gold; one size fits all.
• Fitnesswear Line Fitnesswear category offering leggings, sport bras, and tank tops for workouts and training.
• Tanning Accessories Tanning products sold under the accessories category for dancers.

Quantifiable outcome

• Supporting young talents since 2008 with handmade German craftsmanship

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grishko: Grishko is a major Russian-origin dancewear and pointe-shoe manufacturer serving ballet, ballroom, and Latin markets worldwide. Comparable in target customer (competitive dancers) though with a much broader product range.
• Mirella Dancewear: Mirella is an established dancewear brand under the internationally distributed Energetiks/National Costumes group, producing ballroom and Latin apparel. Comparable target customer to V-Studio but operates through broader wholesale and retail distribution.
• Capezio: Capezio is a heritage dancewear manufacturer with deep roots in ballet, ballroom, and Latin, offering a wide product range across practice and competition wear. Comparable to V-Studio in target customer (competitive dancers) but operating at much larger scale.
• Bloch: Bloch is one of the largest and longest-established global dancewear brands (ballet, ballroom, jazz, contemporary). It overlaps directly with V-Studio in ballroom/Latin practicewear and costumes but at much larger scale and with broader distribution.

Direct peers

• Wear Moi: Wear Moi is a French dancewear brand producing ballroom, Latin, and contemporary apparel with international e-commerce distribution. Comparable as a European DTC dancewear specialist targeting the same dancer segment.
• Ballet Rosa: Ballet Rosa is a Portuguese dancewear brand making handmade ballet, ballroom, and Latin apparel, often with custom options. Closely comparable to V-Studio in handmade European positioning and emphasis on quality fabrics.
• Eleve Dancewear: Eleve Dancewear is an Australian DTC dancewear brand specializing in Latin and ballroom competition and practicewear. Directly comparable in product focus, customer segment, and online-first distribution.
• Revolution Dancewear: Revolution Dancewear offers custom and ready-made Latin and ballroom costumes with international shipping. Comparable to V-Studio in custom-made positioning and target market of competitive Latin/ballroom dancers.
• DSI London: DSI London is a UK-based dancewear specialist focused on ballroom, Latin, and practicewear with international shipping. Closest direct competitor to V-Studio in niche, customer base, and online DTC model.

Emerging players

• Kandy Apple Dancewear: Kandy Apple Dancewear is a smaller, design-forward DTC dancewear brand focused on Latin/ballroom competition costumes. Comparable to V-Studio in niche focus and online customization model, with a younger brand presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vstudio.dance.fashion
• LinkedInlinkedin.com/company/v-studio-dance-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V-Studio dance fashion