Vivacity Advertising

What Vivacity Advertising does

Vivacity Advertising is a UK-based health and wellness communications agency that creates integrated brand campaigns, multi-channel communications, and digital resources for pharmaceutical, consumer health, and wellness clients. Founded in 2016 and led by Managing Director Phil Adams alongside CEO Claire Dobbs, the firm operates as a division of Solaris Health within the publicly-listed Mission Group plc. Its service portfolio spans brand strategy and planning, creative campaign development, HCP education programs, and proprietary digital platforms including the MyWay Treatment Navigator (an interactive HRT clinical decision-support tool built for Viatris UK Healthcare) and ThinkPEI.com (an HCP education portal for Pancreatic Exocrine Insufficiency). The agency differentiates through a co-creation methodology and a multidisciplinary team with backgrounds spanning mainstream advertising, medical genetics, ophthalmology research, and scientific writing.

The agency's go-to-market is sales-led and enterprise-oriented, engaging directly with UK pharmaceutical and healthcare brand teams on project-based, multi-year engagements. Core customer segments are pharmaceutical and healthcare brands requiring HCP education (e.g., TRS/schizophrenia, PEI, HRT) and consumer health brands needing packaging and creative campaigns (e.g., the award-winning Drapolene Cream redesign). Marketing channels include content marketing through the company blog, LinkedIn and Twitter/X presence, email newsletters for registered HCPs, and participation in healthcare industry events such as the OTC Awards. Distribution is direct-to-enterprise within the UK; geographic expansion outside the UK is not evident.

Revenue is derived from professional services engagements — brand strategy, multi-channel campaign development, creative services, and training/education — billed on a project basis through quote-driven pricing. The firm extends its offering through Chemistry we Create, a specialist Rx PR sub-brand jointly operated with Mission Group sister agency Speed Communications. Operations are anchored in Filleigh (Devon, UK) with London team presence; the legal entity is Solaris Healthcare Network Ltd., part of the Mission Group plc corporate structure.

Name

Vivacity Advertising

Legal name

Vivacity Advertising (a division of Solaris Healthcare Network Ltd.)

Website

https://vivacityadvertising.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivacity Advertising is a UK health and wellness communications agency that creates integrated brand campaigns and digital HCP education resources for pharmaceutical and consumer healthcare clients. It operates as a division of Solaris Health within the publicly listed Mission Group plc.

Ownership category

akta.pro rank

Headquarters

HQ city

Filleigh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Communications Services: Provides health communications, brand strategy, multi-channel campaign development, creative services, and training/education to pharmaceutical and healthcare companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Vivacity Advertising is a UK-based health and wellness communications agency that creates integrated brand campaigns, multi-channel creative work, HCP education programs, and bespoke digital resources for pharmaceutical and consumer healthcare clients. The agency blends mainstream advertising experience with deep scientific and medical expertise to develop brand strategies, creative campaigns, training materials, and decision-support digital tools (such as HRT treatment navigators and therapy-area education platforms) targeted at UK healthcare professionals and patient/consumer audiences.

Product overview

Vivacity Advertising is a health communications agency operating as a division of Solaris Health. The agency offers a unified portfolio of services including brand strategy and planning, multi-channel communications, creative campaign development, and training and education. Their core product offering consists of integrated campaign work spanning healthcare professional education, consumer health communications, and digital health resources. The portfolio includes named campaign products such as the Treatment Resistant Schizophrenia campaign, ThinkPEI.com, the Drapolene Cream packaging redesign, and the MyWay Treatment Navigator digital tool. Additionally, they operate Chemistry we Create as a specialist Rx PR sub-brand in partnership with Speed Communications. The agency differentiates through combining mainstream advertising experience with medical and scientific expertise to build compelling health communications campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Chemistry we Create: A specialist prescription health public relations offering launched in collaboration with Speed Communications, combining over 40 years of medical communications, education and health PR experience.

Products and services

• Healthcare Communications and Brand Campaign Services End-to-end health communications service for pharmaceutical and consumer healthcare clients spanning brand strategy and planning, multi-channel creative campaign development, HCP education, and training delivered by Vivacity's cross-disciplinary team.
• Chemistry we Create (Specialist Rx PR sub-brand) A specialist prescription (Rx) PR offering launched jointly by Vivacity Advertising and Speed Communications, combining prescription health expertise and disease area knowledge with consumer insights for healthcare sector clients.

Quantifiable outcome

• Drapolene won OTC Brand Revitalisation of the Year at 2021 OTC Awards

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Speed CommunicationsflagshipStrategic or Co-development PartnerVivacity collaborated with MISSION agency Speed Communications to launch Chemistry we Create - a specialist Rx PR offering for the healthcare sector. This partnership brings together over 40 years of medical communications, education and health PR experience, combining prescription health expertise with consumer insights.
• Mission Group AgenciescoreOthersVivacity works with other companies within The Mission Group to help deliver services to clients. Data may be shared across Mission Group agencies where necessary to provide requested services.
• Viatris UK HealthcarecoreChannel Partner/ Reseller/ DistributorVivacity developed the MyWay Treatment Navigator digital resource for Viatris UK Healthcare to help Primary Care clinicians with HRT treatment decisions. Website is owned and managed by Viatris UK Healthcare and intended for UK healthcare professionals.
• Solaris HealthcoreOEM/ Whitelabel/ Licensing PartnerVivacity Advertising is a division of Solaris Health. Solaris Health is the parent organization providing operational framework and healthcare sector positioning.
• The Mission Group plccoreOthersSolaris Health is a subsidiary of The Mission Group plc, a listed UK company. The Mission Group encompasses 1,000+ people across 31 locations and 3 continents, providing Vivacity with broader organizational backing and resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aurora Healthcare Communications: Independent UK healthcare communications agency providing medical communications, brand strategy, and creative services to pharma and consumer health clients — directly comparable niche specialist.
• Pegasus (Ashfield): UK healthcare communications agency (now part of Ashfield) offering integrated creative, PR, and medical communications to pharma and consumer health clients — directly comparable UK specialist.
• GCI Health: Specialist healthcare PR and communications agency with offices in London, offering HCP and consumer health communications for pharma clients — comparable in its health-focused specialization.
• Ashfield Health: UK-based healthcare communications agency (part of Inizio) offering medical communications, creative, and HCP engagement services to pharma brands — closely comparable in size, geography, and service mix.
• Say Communications: UK healthcare communications agency offering PR, medical communications, and creative campaigns for pharma and health brands — directly comparable specialist with similar service scope.
• McCann Health London: Global healthcare communications network with strong UK presence offering advertising, medical communications, and HCP engagement services to pharma clients — directly comparable to Vivacity's service mix and target customer base.

Broad incumbents

• Syneos Health Communications: Large biopharmaceutical solutions provider with a communications arm offering advertising, public relations, and medical communications to pharma clients — broader scope but overlapping service categories.
• Publicis Health UK: Healthcare communications network within Publicis Groupe serving pharma and consumer health clients with creative, digital, and medical communications — comparable end-to-end service offering with broader scale.
• Havas Health & You: Global healthcare and wellness communications network providing brand strategy, creative, and digital health services to pharma clients — directly comparable offering to Vivacity's healthcare communications portfolio.
• Ogilvy Health UK: Health-focused arm of WPP's Ogilvy offering creative, medical, and PR services to pharmaceutical and consumer health brands globally — overlaps directly with Vivacity's brand strategy and creative campaign work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vivacityadv
• LinkedInlinkedin.com/company/vivacity-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivacity Advertising