Utilize

What Utilize does

Utilize Coalition is a national, nonpartisan, industry-led advocacy campaign launched on March 10, 2026, in Washington, D.C., focused on increasing utilization of the existing U.S. electric grid to lower electricity costs, accelerate customer interconnections, and defer costly infrastructure overbuild. The coalition does not develop or sell technology products; instead, it engages directly with governors, state legislatures, utility regulators, and consumer advocates to embed technology-neutral grid utilization metrics into existing planning and regulatory review processes. Its core deliverables are policy advocacy, commissioned research (notably "The Untapped Grid" by The Brattle Group), and a curated resource library of academic and policy analysis supporting evidence-based decision-making by state-level stakeholders.

The coalition is funded through membership dues and contributions from its founding corporate members: Carrier, Google, Renew Home, Sparkfund, SPAN, Verrus, and Tesla. These members span distributed energy providers (Tesla, Renew Home, SPAN, Verrus), large electricity customers (Google), grid-enabling technology and financing companies (Sparkfund), and building/load-side intelligence providers (Carrier). The coalition is governed collaboratively rather than as a controlled subsidiary of any single member, with no parent company, no external venture or private equity ownership, and no disclosed headquarters beyond a Washington, D.C., mailing address. Its leadership consists of Executive Director Ian Magruder, with operations scaling through direct state-level engagement rather than a traditional sales force.

Utilize's go-to-market is sales-led in the policy sense: it builds coalitions across the political spectrum, commissions independent quantitative research to substantiate advocacy, and replicates template legislation in additional states. The first material policy outcome was Virginia's grid-utilization bill (SB 621 / HB 434), a first-in-the-nation requirement that major utilities quantify utilization and incorporate metrics into State Corporation Commission planning, which passed with bipartisan support in March 2026. Customer-side segments include state governments, utilities, consumer advocates (e.g., the Electricity Customer Alliance), large-load customers such as data centers and manufacturers, and technology/service providers; the coalition does not sell into these segments commercially but rather mobilizes them around shared policy objectives.

Name

Utilize

Legal name

Utilize Coalition

Website

https://utilizecoalition.org

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Utilize Coalition is a national, industry-led advocacy campaign launched in March 2026 that engages state policymakers, utilities, consumer advocates, and technology providers to increase utilization of the existing U.S. electric grid and lower electricity costs.

Ownership category

akta.pro rank

Product category

Energy Policy Advocacy

NAICS

Business Associations (813910), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Microgrids (Neighborhood, Municipal, Cooperative) (EUAFAJAC)

Keywords

• Grid utilization advocacy
• Energy policy coalition
• Distributed energy resources
• Electric grid policy
• State energy regulation

Headquarters

HQ city

S Central Washington Co

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coalition Membership Dues: Utilize is funded through membership dues and support from founding corporate members including Carrier, Google, Renew Home, Sparkfund, SPAN, Verrus, and Tesla. The coalition does not sell products or services; revenue comes from industry participants who support the policy mission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Utilize Coalition is a national, industry-led advocacy campaign working state by state to increase electric grid utilization. The coalition engages governors, legislatures, regulators, utilities, consumer advocates, and large-load customers to establish technology-neutral grid utilization goals within existing planning processes and to advance policies that unlock distributed capacity solutions. The organization is funded by founding corporate member dues rather than product or service sales.

Product overview

Utilize is a national, industry-led coalition campaign focused on increasing grid utilization to lower energy costs. The organization operates as a unified advocacy and research platform—not a product company—that brings together utilities, consumer advocates, technology providers, and policymakers. Its portfolio includes commissioned research (The Untapped Grid report by The Brattle Group), a curated resource library of external research and policy papers, and direct state-level engagement services to help translate grid utilization concepts into regulatory and legislative action. The coalition advocates for technology-neutral policies supporting distributed capacity solutions including battery storage, demand response, virtual power plants, and grid-enhancing technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• The Untapped Grid Independent research report quantifying the financial benefits of improved grid utilization for U.S. electricity consumers, available to policymakers, regulators, utilities, and industry stakeholders via the Utilize Coalition website.
• Grid Utilization Policy Advocacy State-level advocacy service engaging governors, state legislatures, utility regulators, and state grid operators to establish technology-neutral grid utilization goals within existing planning and regulatory processes.
• State Engagement Program Direct engagement service working with states to translate grid utilization research into action, engaging governors and lawmakers across party lines to replicate successful grid utilization approaches.

Quantifiable outcome

• Consumer electricity savings of $150 to $180 billion over ten years through improved grid utilization
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered founding, core and supporting.

• CarrierfoundingStrategic or Co-development Partner · 10 March 2026Carrier is a founding member of the Utilize Coalition. As a global building automation and HVAC company, Carrier brings expertise in flexible, intelligent energy systems including smart heating and cooling solutions that can help manage grid peaks and maximize existing infrastructure.
• GooglefoundingStrategic or Co-development Partner · 10 March 2026Google is a founding member of the Utilize Coalition. As a major electricity consumer and technology provider, Google supports Utilize's work to unlock underused grid capacity so growth in electricity demand translates into broader affordability and system benefits.
• Renew HomefoundingStrategic or Co-development Partner · 10 March 2026Renew Home is a founding member of the Utilize Coalition, representing distributed energy providers in the coalition's efforts to advance smarter grid utilization.
• SparkfundfoundingStrategic or Co-development Partner · 10 March 2026Sparkfund is a founding member of the Utilize Coalition, bringing expertise in financing and deploying grid-enabling technologies and distributed energy resources.
• SPANfoundingStrategic or Co-development Partner · 10 March 2026SPAN is a founding member of the Utilize Coalition. SPAN develops intelligent electrical panels and grid-enabling technology that helps manage home energy and support grid flexibility.
• VerrusfoundingStrategic or Co-development Partner · 10 March 2026Verrus is a founding member of the Utilize Coalition, bringing grid-enabling technology solutions to support the coalition's policy goals.
• TeslafoundingStrategic or Co-development Partner · 10 March 2026Tesla is a founding member of the Utilize Coalition. Tesla contributes expertise in battery storage and distributed energy resources that can help meet demand during constrained hours while avoiding additional generation and grid infrastructure investments.
• The Brattle GroupcoreStrategic or Co-development Partner · 10 March 2026Commissioned by Utilize Coalition and GridLab to conduct independent research. The Brattle Group produced 'The Untapped Grid' report quantifying consumer savings potential of $150-180 billion over ten years through improved grid utilization.
• GridLabcoreStrategic or Co-development Partner · 10 March 2026Co-commissioner of The Brattle Group research alongside Utilize Coalition. GridLab is an energy policy research organization focused on grid modernization and utilization.
• Duke University Nicholas InstitutesupportingStrategic or Co-development PartnerDuke University's Nicholas Institute for Energy, Environment & Sustainability produced research on load growth showing 76-215 gigawatts of additional demand could be served on existing systems. Their study of 22 U.S. regional power systems provides foundational data for Utilize's advocacy.
• Stanford UniversitysupportingStrategic or Co-development PartnerStanford University conducted research on transmission capacity in the Western U.S. grid, finding most transmission lines carry only 18-52% of available capacity during peak periods. This research supports Utilize's case for grid utilization.
• Electricity Customer AlliancesupportingStrategic or Co-development PartnerLeading consumer groups supporting greater grid utilization. Executive Director Jeff Dennis stated support for improving grid utilization as a low-cost, near-term way to expand available supply and put downward pressure on bills for households and businesses.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Council for an Energy-Efficient Economy (ACEEE): Nonprofit research and advocacy organization focused on energy efficiency policy at the state and federal level. Closely adjacent in mission (reducing the cost and burden of electricity) and in state-level policy advocacy approach.
• National Association of State Energy Officials (NASEO): Membership association of state energy offices that convenes state officials around energy planning and policy. Represents the 'state government' side of the table Utilize seeks to influence, with overlapping involvement in grid planning and utilization policy.
• Bipartisan Policy Center: Think tank producing bipartisan policy on infrastructure and energy, including grid modernization and reliability. Shares Utilize's explicit bipartisan positioning and convening of governors, legislators, and experts around grid policy.
• Smart Electric Power Alliance (SEPA): Established non-profit convening utilities, technology providers, and policymakers on grid modernization, DER integration, and demand response. Broader scope than Utilize but substantial overlap on the policy levers (planning, regulatory frameworks) Utilize targets.
• RMI (Rocky Mountain Institute): Major clean-energy think tank producing influential research on grid flexibility, distributed energy, and utility regulation. RMI's research and state-engagement work covers the same underlying policy questions Utilize is advocating on, at broader scale and longer tenure.

Direct peers

• Advanced Energy United: Business-led industry association that advocates at the state and federal level for advanced energy (storage, demand response, DERs, EVs). Like Utilize, it convenes corporate members around state-level policy engagement for distributed energy resources.
• Grid Strategies: Grid-focused consulting and advocacy firm led by Rob Gramlich that produces influential transmission and grid utilization research and engages state and federal policymakers. Strong overlap in policy subject matter (grid capacity, transmission utilization) and direct-engagement GTM.
• GridLab: Energy policy research organization co-commissioner of the Brattle Group 'Untapped Grid' report. GridLab is the closest functional peer — a non-profit that produces and disseminates technical and economic research to accelerate grid modernization policy at the state and federal levels.
• Clean Energy States Alliance (CESA): Nonprofit coalition working with state agencies, policymakers, and industry on clean energy programs. CESA's state-by-state, multi-stakeholder advocacy model closely mirrors Utilize's coalition and engagement approach.
• Americans for a Clean Energy Grid: Advocacy coalition supporting expanded and more efficient transmission infrastructure, including transmission utilization. Shares Utilize's coalition-based, advocacy-led model focused on unlocking grid capacity rather than building new generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/utilizegrid
• LinkedInlinkedin.com/company/112278897

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utilize