Swap Food

What Swap Food does

SWAP Food (legally UMIAMI SAS, formerly operating as Umiami) is a Paris-headquartered plant-based food company founded in May 2020 that produces whole-filet chicken alternatives from soy and pea protein. The company is built around its proprietary Umisation protein platform, a technique that transforms plant proteins into structured muscle-like fibers without high heat or pressure, enabling thick whole-cut filets that mimic the texture and cooking behavior of chicken. Its flagship product, SWAP Chicken, contains 19g of protein per 90g filet and is formulated with eight clean-label ingredients (water, soy protein, sunflower oil, natural flavorings, yeast, pea protein, citric acid, salt) with no GMOs, gluten, antibiotics, hormones, methylcellulose, or cholesterol, and carries Halal, Kosher, Vegan, Non-GMO, and B Corp certifications.

SWAP Food operates a dual B2B/B2C go-to-market model. On the foodservice side, it sells through a distributor network that includes Gordon Foodservice, Sysco Canada, and regional wholesalers across the US and Canada, with quote-based bulk pricing and packaging formats sized for restaurant operators (40x90g and 4x1kg sliced). On the consumer side, it sells retail packs (10x90g) through its own e-commerce storefront and through plant-focused retailers. The company also invests in brand-building through content marketing (recipes, cooking videos), a Chicago-based food truck activation, and press coverage in foodservice trade publications.

Operationally, SWAP Food manufactures at a 14,000m2 dedicated facility near Strasbourg (opened March 2024), with corporate, R&D, and open innovation functions in Paris, and US sales and marketing operations anchored in Chicago following its October 2024 US launch. The company sells into France, the UK, Germany, Spain, the United States, and Canada, employs 101-250 people, is led by founder and CEO Tristan Maurel, and is privately held with no disclosed external funding rounds or parent company.

Name

Swap Food

Legal name

UMIAMI SAS

Website

https://swapfood.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

SWAP Food (formerly Umiami) is a French plant-based food company producing whole-filet chicken alternatives via its proprietary Umisation protein platform, serving foodservice operators and consumers across Europe and North America through distributors and direct e-commerce.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Animal Slaughtering and Processing (3116)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADADAH

Frozen Meat & Poultry Meals & Value-Added Proteins

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Plant-based chicken
• Meat alternatives
• Food manufacturing
• Foodservice distribution
• Vegan protein products

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Foodservice Sales: SWAP Food sells their plant-based chicken products to foodservice operators, restaurants, and caterers. Products are available in foodservice packaging formats (40x90g, 4x1kg sliced). The company works directly with restaurant partners and through distributor networks to supply bulk quantities to the hospitality industry.
2. B2C Retail/E-commerce Sales: SWAP Food sells directly to consumers through their e-commerce storefront (shopusa.swapfood.com) with products shipped directly to customers. Products are also available through retail locations and meal prep services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Swap Food manufactures and sells SWAP Chicken, a whole-filet plant-based chicken alternative produced using its proprietary Umisation protein platform. The product is sold in retail packs (10x90g) to consumers via e-commerce and to foodservice operators and restaurants in bulk formats (40x90g and 4x1kg sliced) through distributors across North America and Europe.

Product overview

Swap Food offers a single core product line - SWAP Chicken - which is a plant-based whole filet chicken replacement. The product is available in multiple formats to serve both retail consumers and foodservice operators. SWAP Chicken uses a proprietary 'Umisation' protein platform technology to transform plant proteins into structured fibers that mimic the texture and taste of chicken. The company operates as a B-Corp certified business, originally founded as Umiami in France in 2020, rebranded to SWAP Food in October 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• SWAP Chicken A plant-based whole filet chicken replacement made from soy and pea protein, delivering 19g protein per 90g filet with a muscle-like texture. Available in retail (10x90g) and foodservice (40x90g, 4x1kg sliced) formats; cooks in 4 minutes per side and can be grilled, baked, pan-fried, breaded, or marinated. Sold to retail consumers through online stores and to restaurants, caterers, and foodservice operators through distributors.

Quantifiable outcome

• 19g protein per 90g filet - high protein content comparable to traditional chicken
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Gordon FoodservicecoreChannel Partner/ Reseller/ DistributorGordon Foodservice serves as a major distributor for SWAP Chicken products across North America. They distribute SWAP products from their locations in Florida, Michigan (US) and Calgary, Milton, Montreal, Vancouver (Canada) to foodservice operators.
• Sysco CanadacoreChannel Partner/ Reseller/ DistributorSysco Canada distributes SWAP Chicken to foodservice operators across Canada from their locations in Toronto, Halifax, Calgary, Ottawa, and Woodstock (SW Ontario).
• A-1 Cash 'n CarrycoreChannel Partner/ Reseller/ DistributorA-1 Cash 'n Carry is a Canadian distributor serving foodservice operators with SWAP Chicken products across 7 locations in Ontario.
• Vegan SupplycoreChannel Partner/ Reseller/ DistributorVegan Supply is a plant-based focused distributor offering SWAP Chicken products through their Vancouver and Surrey, BC retail locations and online store.
• Testa ProduceminorChannel Partner/ Reseller/ DistributorRegional distributor in Chicago, Illinois distributing SWAP Chicken products to local foodservice operators.
• Earthly GourmetminorChannel Partner/ Reseller/ DistributorRegional distributor in Portland, Oregon distributing SWAP Chicken to foodservice operators in the Pacific Northwest.
• Cheney BrothersminorChannel Partner/ Reseller/ DistributorRegional distributor in Florida (Riviera Beach) distributing SWAP Chicken products to foodservice operators in the Southeast US.
• Flanagan FoodserviceminorChannel Partner/ Reseller/ DistributorCanadian distributor with locations in Kitchener and Whitby, Ontario serving local foodservice operators with SWAP Chicken.
• Dot FoodsminorChannel Partner/ Reseller/ DistributorFoodservice distributor distributing SWAP Chicken products from their Ontario and Calgary locations to foodservice operators across Canada.
• Whitestone Natural FoodsminorChannel Partner/ Reseller/ DistributorRegional distributor in California (Cudahy) distributing SWAP Chicken to foodservice operators in the Los Angeles area.
• Abdale CorporationminorChannel Partner/ Reseller/ DistributorRegional distributor in Burr Ridge, Illinois distributing SWAP Chicken to foodservice operators in the Chicago metropolitan area.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Beyond Meat: Beyond Meat produces plant-based meat including Beyond Chicken tenders and nuggets. While broader than SWAP, it is a direct competitor in the plant-based chicken category with established foodservice and retail presence that SWAP must win against.
• Impossible Foods: Impossible Foods produces plant-based meat including Impossible Chicken nuggets and patties. A direct competitor in the broader plant-based chicken space with substantial marketing budgets and foodservice relationships SWAP must compete for.
• Gardein: Gardein (owned by Conagra Brands) is one of the largest plant-based protein brands in North America, including plant-based chicken products. Direct competitor with significantly broader retail distribution and parent-company scale.
• Daring Foods: Daring Foods is a US-based plant-based chicken brand producing whole-cut pieces using proprietary technology. Direct competitor to SWAP in the whole-filet plant-based chicken category, with overlapping foodservice and retail positioning.
• TiNDLE: TiNDLE (by Next Gen Foods, Singapore) is a plant-based chicken brand targeting foodservice and retail globally. Direct competitor to SWAP with similar whole-cut positioning and international expansion strategy across US, Europe, and Asia.
• Hungry Planet: Hungry Planet produces plant-based chicken, beef, pork, and seafood for foodservice. A direct competitor with a multi-protein plant-based portfolio, sharing SWAP's focus on chef-friendly whole cuts for restaurant operators.

Broad incumbents

• Maple Leaf Foods: Maple Leaf Foods owns Lightlife, a major plant-based brand in North America. Broad incumbent with combined animal-protein and plant-based portfolio competing with SWAP for the same flexitarian consumer and foodservice accounts.
• Tyson Foods: Tyson Foods is the largest US poultry producer with its Raised & Rooted plant-based line including plant-based chicken. Broad incumbent competing with SWAP in foodservice with vastly greater resources, distribution, and ingredient supply chain.
• Nestlé: Nestlé operates Garden Gourmet and Sweet Earth plant-based brands, including plant-based chicken alternatives, distributed across Europe and North America. Broad incumbent with significant R&D and retail relationships competing directly in SWAP's categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swap-food
• Instagraminstagram.com/swapfood_na

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swap Food