Extel
- Company typePrivate
- Founded1967
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Extel firmographics
Firmographics- Name
- Extel
- Legal name
- Extel Insights LLC
- Website
- https://extelinsights.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Extel industry classification
Industry- Product category
- Capital Markets Analytics
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- ESG Data, Ratings & Climate Benchmarks (FSAFAIAI)
- akta.pro secondary industry
- ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ)
Keywords
Where Extel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Extel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Survey Data Subscriptions: Extel generates revenue primarily through annual subscription fees for access to survey data and analytics. Subscription tiers (Core+, Professional, Vantage) provide progressively deeper access to survey results, dashboards, benchmarking tools, and detailed breakdowns. Basic Core access is free and provides top-level results.
- Promote (Marketing Licence): A marketing licence product allowing clients to showcase their Extel ranking achievements in external promotional materials, sold as an additional paid license on top of survey subscriptions.
- Event Ticketing and Sponsorship: Extel generates revenue from paid attendance at its annual awards dinners and ceremonies, including individual seat sales (e.g., £900 per person at the 2026 Europe & Emerging EMEA event), table bookings, and corporate sponsorship packages.
- Crystal Awards Sales: Physical crystal awards are available for purchase by ranked winners, providing an additional ancillary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Core (Free) - Basic survey results and news access |
| Subscription | Annual | Core+ and Professional - Intermediate subscription tiers |
| Subscription | Annual | Vantage - Enterprise analytics platform |
| One time/ perpetual license | Pay-as-you-go | 2026 Europe & Emerging EMEA Awards - Individual Seat |
| One time/ perpetual license | Pay-as-you-go | 2026 Europe & Emerging EMEA Awards - Half Table (5 seats) |
| One time/ perpetual license | Pay-as-you-go | 2026 Europe & Emerging EMEA Awards - Full Table (10 seats) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Extel product offering
Product offeringCore offering
Extel operates an annual perception analytics platform that surveys buy-side, sell-side, and corporate investor relations participants worldwide, then publishes weighted rankings and analytics across research quality, corporate leadership, and asset management engagement. Results are delivered through tiered subscriptions and the Vantage enterprise dashboard suite with drill-down analytics. The company also runs regional awards ceremonies in New York, London, and Hong Kong that monetize through ticketing, sponsorship, and crystal award sales.
Product overview
Extel is a research and analytics company that provides data-driven accountability surveys for the global investment community. The company operates a platform-plus-modules architecture consisting of the core Vantage enterprise analytics platform with specialized dashboards for sell-side research providers, corporate executive and IR teams, buy-side firms, and sales/trading/corporate access professionals. Access is tiered through Core (free), Core+, Professional, and enterprise Vantage subscriptions, with additional Promote (marketing license) and Tracker (polling period service) add-ons. Extel conducts ten annual surveys globally covering equities and fixed income across North America, Latin America, Developed Europe, Emerging EMEA, and Asia-Pacific. The product portfolio includes Research Surveys (buy-side voting on sell-side research), Executive Team Surveys (on corporate leadership), Corporate Insights Surveys (producing Asset Manager Rankings), plus Sales, Trading, and Corporate Access evaluations. Award ceremonies are held in New York, London, and Hong Kong. Extel was acquired by Triple Private Equity in March 2026 alongside Euromoney and Derivia Intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Vantage Dashboards
Quantifiable outcome
- Extel surveys reach over 5,500 institutional investors and analysts globally across 2,520 companies in 23 sectors
- +1 more outcomes
Companies that use Extel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Extel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Extel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- wtv (Creative Production Team)minorExtel extends special thanks to wtv, described as a 'talented creative production team,' for their contribution to the EMEA awards ceremony. The creative production team supported the delivery of the awards evening event.
- NYSE (New York Stock Exchange)coreNYSE served as a generous sponsor of Extel's 2026 All-America Equities Awards Dinner & Ceremony held at the Mandarin Oriental in New York. The NYSE's sponsorship helped deliver a premium event recognizing equities industry leaders from the sell-side, buy-side, and corporate communities.
- London Stock Exchange GroupcoreLondon Stock Exchange Group (LSEG) is listed as a valued partner of Extel's annual EMEA awards dinner in London. LSEG's partnership supports Extel's flagship European awards ceremony recognizing outstanding performance across the region's capital markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Extel competitors and assessment
Company assessmentEmerging players
- AlphaSense: AI-driven market intelligence and research workflow platform used by the same institutional investors Extel serves, representing a technology-led alternative to traditional survey-based research benchmarking.
- Hedge Fund Research (HFR): Provider of hedge fund industry indices, performance data, and rankings to institutional investors — comparable niche data vendor serving overlapping capital markets participants with subscription-based analytics.
Direct peers
- Coalition Greenwich: Formerly Greenwich Associates, Coalition Greenwich conducts peer-based benchmarking studies of institutional investors and corporate clients across trading, technology, and research — the closest direct peer to Extel's survey-based capital markets benchmarking franchise.
- StarMine (LSEG/Refinitiv): StarMine provides analyst ranking and stock-picking performance scoring for the buy-side community, directly comparable to Extel's analyst ranking surveys with similar methodology and customer base.
- Euromoney: Acquired alongside Extel by Triple Private Equity from Delinian in March 2026, Euromoney publishes capital markets surveys and rankings with overlapping methodology and audience to Extel.
- Institutional Investor (Euromoney): The institutional investor magazine and rankings business, historically intertwined with Extel (Extel was formerly branded Institutional Investor Research). Both operate perception-based rankings targeting the same buy-side and sell-side audience.
Broad incumbents
- Morningstar: Investment research and rating provider serving institutional and retail investors globally, with research evaluation, fund rankings, and corporate governance data that partially overlap Extel's IR and corporate rankings.
- FactSet: Major financial data and analytics platform serving buy-side and sell-side institutions with embedded research, analytics, and benchmarking — overlapping with Extel's institutional customer base across research evaluation use cases.
- S&P Global Market Intelligence (S&P Capital IQ Pro): Provides fundamental data, research, and analytics to investment professionals globally; competes with Extel for institutional research and corporate benchmarking budgets at the enterprise tier.
- Bloomberg Intelligence: Bloomberg's research and analytics arm provides industry research and analyst insights across global capital markets — an institutional incumbent serving overlapping buy-side and sell-side audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Extel social profiles
Digital presenceExtel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extel leadership team
Management profileNumber of profiles
Profiles6 records
Extel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extel
What does Extel do?
Extel operates an annual perception analytics platform that surveys buy-side, sell-side, and corporate investor relations participants worldwide, then publishes weighted rankings and analytics across research quality, corporate leadership, and asset management engagement. Results are delivered through tiered subscriptions and the Vantage enterprise dashboard suite with drill-down analytics. The company also runs regional awards ceremonies in New York, London, and Hong Kong that monetize through ticketing, sponsorship, and crystal award sales.
Is Extel a public or private company?
Extel is a private company. It is classified as private equity controlled and is currently operating.
When was Extel founded?
Extel was founded in 1967. It employs 11 to 50 people.
Where is Extel based?
Extel is headquartered in London, United Kingdom, in the Europe region.
How does Extel make money?
Four revenue lines are on record. Survey Data Subscriptions are the primary driver. The others are promote (Marketing Licence), event Ticketing and Sponsorship and crystal Awards Sales.
Who are Extel's main competitors?
Emerging players on record are AlphaSense and Hedge Fund Research (HFR). Direct peers are Coalition Greenwich, StarMine (LSEG/Refinitiv), Euromoney and Institutional Investor (Euromoney). Broad incumbents are Morningstar, FactSet, S&P Global Market Intelligence (S&P Capital IQ Pro) and Bloomberg Intelligence.
Does Extel have an API?
No public API is recorded for Extel.
What industry is Extel in?
Extel's product category is Capital Markets Analytics. Its primary akta.pro industry code is FSAFAIAI, ESG Data, Ratings & Climate Benchmarks, with a secondary code of FSAAALAJ, ESG Data, Ratings & Research (Providers, Methodologies, Analytics). Its NAICS code is 52394 and its SIC code is 8742.