Zeekr Europe

What Zeekr Europe does

Zeekr Europe is the regional operating arm of the Zeekr premium electric vehicle brand in the European market, established under Geely Holding Group. It develops, markets, and services pure electric vehicles for European customers, with a portfolio of four core vehicle models — the Zeekr 001 luxury shooting brake, Zeekr X urban SUV, Zeekr 7X next-generation SUV, and Zeekr 7GT high-performance model — differentiated by long WLTP-certified range (up to 655 km on the 7GT), ultra-fast DC charging capability (10–80% in 13 minutes on 7X and 7GT), and high-performance acceleration (0–100 km/h in 3.3 seconds on the 7GT).

Global design operations are headquartered in Gothenburg, Sweden under the leadership of Stefan Sielaff, anchoring the brand's Scandinavian design identity. Zeekr Europe operates across 17+ European markets (including Belgium, Netherlands, Denmark, France, Germany, Italy, Norway, Portugal, Spain, Sweden, Switzerland, Bulgaria, Croatia, Greece, Romania, and Slovenia) via localized websites and an authorized dealer network, complemented by direct-to-consumer online configuration and test drive booking, plus a dedicated fleet sales channel for corporate electrification.

The revenue model combines one-time vehicle sales (with the disclosed entry-level Zeekr 7GT priced from €45,990) with a recurring services ecosystem comprising Zeekr Power (charging), Zeekr Care (maintenance), Zeekr Connected (connected/ smart services), and Zeekr Finance (payment solutions). The company does not disclose revenue, unit volumes, headcount specifics, or independent funding; it operates within the Geely Holding Group consolidation, which constrains the visibility available to outside analysts.

Name

Zeekr Europe

Legal name

Zeekr Europe

Website

https://zeekr.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeekr Europe is the regional arm of the Zeekr premium electric vehicle brand in Europe, selling four EV models (001, X, 7X, 7GT) and a service ecosystem (Power, Care, Connected, Finance) across 17+ European markets via dealers, online direct sales, and fleet channels.

Ownership category

akta.pro rank

Product category

Premium Electric Vehicles

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)

Keywords

• Premium electric vehicles
• EV charging services
• Vehicle financing solutions
• Connected car services
• Corporate fleet electrification

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Electric Vehicle Sales: Direct sales of premium electric vehicles to consumers and fleet customers across European markets. Revenue generated from vehicle sales with various configuration options and trim levels.
2. EV Services (Zeekr Care, Connected, Power, Finance): Aftermarket services including vehicle maintenance (Zeekr Care), connected services, charging infrastructure (Zeekr Power), and financial services (Zeekr Finance)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Zeekr Europe designs, markets, and services premium pure electric vehicles for European consumers across multiple markets. The portfolio includes the Zeekr 001 luxury shooting brake, Zeekr X urban SUV, Zeekr 7X SUV, and Zeekr 7GT performance model, complemented by an ecosystem of supporting services covering charging (Zeekr Power), maintenance (Zeekr Care), connected car features (Zeekr Connected), and vehicle financing (Zeekr Finance).

Product overview

Zeekr Europe is a premium electric vehicle brand offering a portfolio of four core vehicle models and four associated service modules. The vehicle lineup consists of the Zeekr 001 luxury shooting brake, Zeekr X urban SUV, Zeekr 7X next-generation SUV, and Zeekr 7GT high-performance vehicle. These are complemented by a suite of services including Zeekr Power (charging infrastructure), Zeekr Care (maintenance), Zeekr Connected (smart driving/subscription services), and Zeekr Finance (payment solutions). The company operates across European markets with design operations headquartered in Gothenburg, Sweden under the direction of chief designer Stefan Sielaff.

Differentiator

Problem solved

Functional benefit

Brands

• Zeekr Power: EV Charging services for Zeekr drivers
• Zeekr Care
• Zeekr Connected
• Zeekr Finance

Products and services

• Zeekr 001 Luxury electric shooting brake offering 620km WLTP cruising range, 3.8s 0-100 km/h acceleration, and 30min charging time (10-80%), targeting European premium EV buyers.
• Limited Zeekr 001 Sport Edition Limited special edition of the Zeekr 001 shooting brake featuring sport-oriented styling and configuration options for European customers.
• Zeekr X Luxury urban SUV designed for city driving with 446km WLTP cruising range, 3.8s 0-100 km/h acceleration, and 29min charging time (10-80%).
• Zeekr 7X Next generation SUV with 615km WLTP cruising range, 3.8s 0-100 km/h acceleration, and 13min ultra-fast charging time (10-80%).
• Zeekr 7GT High-performance electric vehicle with 655km cruising range, 3.3s 0-100 km/h acceleration, and 13min DC ultra-fast charging (10-80%), starting at 45,990 EUR.
• Zeekr Power EV charging service providing a seamless charging experience for Zeekr vehicle owners across European markets.
• Zeekr Care Vehicle maintenance and support service providing peace of mind throughout the lifetime of the Zeekr vehicle.
• Zeekr Connected Connected services platform that simplifies the EV mobility experience through smart driving and digital features for Zeekr owners.
• Zeekr Finance Flexible payment solutions offering a wide range of financing options for vehicle purchases in European markets.

Quantifiable outcome

• Up to 655km cruising range (WLTP)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tesla: Dominant premium EV brand in Europe with Model 3, Y, S, and X. Overlaps directly with Zeekr's target customer (tech-forward, performance-oriented buyers) and employs the same direct-to-consumer, online-configure model that Zeekr is replicating across European markets.
• Polestar: Swedish-based premium EV brand also owned by Geely Holding Group, making it a sister brand sharing platforms, capital, and Scandinavian design DNA. Polestar 2, 3, and 4 compete head-to-head with Zeekr's 001, 7X, and 7GT in the European premium EV segment.
• Volvo Cars: Majority Geely-owned Swedish premium automaker with an expanding EV lineup (EX30, EX40, EX90, EC40). Competes directly with Zeekr in the premium Scandinavian-design-led EV segment and shares Geely engineering platforms and capital.
• NIO: Chinese premium EV brand actively expanding into Norway, Germany, Netherlands, Denmark, and Sweden. Targets the same premium-tech-forward customer segment as Zeekr with battery-swap and subscription services, making it the most direct cross-border competitive analog.
• XPeng: Chinese EV manufacturer that has entered European markets (Norway, Netherlands, Germany, Sweden, France) with smart, premium-positioned EVs (G9, P7). Direct comparable for tech-forward Chinese EV brands crossing into Europe.

Broad incumbents

• Mercedes-Benz: German luxury OEM with Mercedes-EQ lineup (EQS, EQE, EQB, EQA, G 580 with EQ Technology). Directly overlaps Zeekr's premium positioning and competes for both retail and corporate fleet customers in Europe.
• Audi: German premium OEM with e-tron family (Q8 e-tron, e-tron GT, Q4 e-tron, Q6 e-tron). Sits squarely in Zeekr's premium SUV competitive set with strong European brand recognition and dealer infrastructure.
• Porsche: Luxury performance OEM with Taycan and all-electric Macan. Sets the performance benchmark Zeekr 7GT targets, and competes at the top of the premium performance EV price band in Europe with deeply entrenched brand equity.
• BMW Group: Established German luxury OEM with growing EV portfolio (iX, i4, i5, i7, iX1, iX2). Competes across Zeekr's price bands with century-old brand equity, mature European dealer/service infrastructure, and locally-built EVs that avoid Chinese tariff exposure.

Emerging players

• Lucid Motors: US premium EV maker with long-range, performance-oriented positioning (Lucid Air, Gravity) similar to Zeekr's tech-forward premium thesis. Less direct European retail presence today, but competes for the same global premium-EV-tech customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zeekr-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeekr Europe