Benjamin International

What Benjamin International does

Benjamin International Inc. is a privately-held wholesale distributor of New Age, metaphysical, and artisan accessories, headquartered in Bristol, Connecticut with a secondary mailing address in Oxford, CT. The company operates as a B2B conduit connecting artisan and tribal communities in Nepal, Indonesia, and India — alongside American-made manufacturing — with independent specialty retailers across the United States, including new age stores, gift shops, boutiques, yoga studios, toy stores, smoke shops, and cultural institutions. Founded circa 1980 (per firmographic data; not confirmed in source-attributed records), the firm has built its position through a printed-catalog-driven distribution model rather than consumer-facing retail.

The product catalog spans roughly 6,000–7,000 SKUs across seven primary categories: accessories (belts, scarves, headwear, footwear, keychains), bags (canvas, hemp, leather, recycled sari, beaded), clothing (tops, bottoms, jackets, Balinese batik, tie dye), gifts (home, metaphysical, journals, musical), jewelry (sterling silver, bone, hemp, pewter, semi-precious stones), scents (sage, candles, incense, essential oils), and toys (novelty, soapstone, wind-ups). The company owns seven house brands — Clea Ray, Bitsy, Paths Of The Spirit, Wild Rose, Wolf Spirit, Echo, and Cienfuegos — and offers B2B customization services including hot stamping, pad printing, bar coding, and custom ticketing. A featured recent addition is the Angel Number Candles line, pairing soy candles with essential oil blends and gemstones under numbered metaphysical designs.

Revenue is generated entirely through wholesale product sales, with a minimum opening order of $100 and reorder minimums of $50, net-30 credit terms available subject to approval, and a 1.5% monthly finance charge on past-due accounts. Distribution is conducted via toll-free phone, fax, and email, supplemented by annual and seasonal printed catalogs and a ShopSite-powered web catalog with quick-order functionality for registered wholesale accounts. The company does not sell to the general public, ships within 48 hours from Connecticut, and offers a 90-day return policy on first-time purchases — a relatively customer-acquisition-friendly posture for a small wholesale operator.

Name

Benjamin International

Legal name

Benjamin International

Website

https://benjamininternational.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Benjamin International is a privately-held B2B wholesale distributor of New Age, metaphysical, and artisan accessories, connecting craftspeople in Nepal, Indonesia, and India with independent specialty retailers, gift shops, and boutiques across the United States.

Ownership category

akta.pro rank

Product category

Wholesale New Age & Metaphysical Goods

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (458310)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Wholesale accessories distribution
• New age metaphysical goods
• Artisan gift wholesale
• Handcrafted jewelry wholesale
• Spiritual products wholesale

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale revenue through sale of New Age and metaphysical products including accessories, bags, clothing, gifts, jewelry, scents, and toys to retail businesses. Products are both American-made and imported from Nepal, Indonesia, and India. Minimum order $100 opening, $50 reorder.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Benjamin International Inc. designs and wholesales new age, metaphysical goods and artisan accessories to independent retailers. The company offers over 6,000 products across seven main categories—accessories, bags, clothing, gifts, jewelry, scents, and toys—sourced from American-made production and imported from Nepal, Indonesia, and India. It also operates proprietary sub-brands including Clea Ray, Bitsy, Paths Of The Spirit, Wild Rose, Wolf Spirit, Echo, and Cienfuegos.

Product overview

Benjamin International is a wholesale supplier of New Age and Metaphysical products operating as both product designer and manufacturer, serving as a conduit for global artisans and tribal communities to connect with boutiques, independent retailers, and cultural institutions. The company offers over 6,000-7,000 products across seven main categories: Accessories (belts, scarves, cold weather wear, headwear, footwear, keychains), Bags (canvas bags, crossbodies, totes, backpacks in various materials including hemp, leather, recycled sari), Clothing (tops, bottoms, jackets, sundresses, sarongs in styles like Balinese Batik and recycled sari), Gifts (home and garden, metaphysical and spiritual items, journals), Jewelry (anklets, bracelets, earrings, necklaces in sterling silver, bone, hemp, pewter, wood), Scents (sage, candles, incense, essential oils with brands like Wild Rose, Nag Champa), and Toys (novelty items, soapstone animals, wind-ups). The company also owns proprietary sub-brands including Clea Ray (bracelets and canvas bags), Bitsy (small jewelry), Paths Of The Spirit, Wild Rose, Wolf Spirit, Echo, and Cienfuegos. Products are both American-made and imported from Nepal, Indonesia, and India. Customization services including hot stamping, pad printing, bar coding, and custom tickets are available.

Differentiator

Problem solved

Functional benefit

Brands

• Clea Ray™: Clea Ray™ is the company's own branded line of bracelets and canvas bags, including Clea Ray Canvas Bags, Clea Ray™ Bracelets, Clea Ray™ Tent Canvas Bags, and Clea Ray™ Crinkle Cotton clothing.
• Bitsy™
• Paths Of The Spirit
• Wild Rose
• Wolf Spirit
• Echo
• Cienfuegos

Products and services

• Accessories Wholesale accessories including belts, scarves, cold weather wear, headwear, footwear, keychains, fans, eyeglass holders, embroidery patches, stickers, and compacts, sold to independent retailers and boutiques.
• Bags Wholesale bags including canvas bags, crossbodies, shoulder bags, totes, duffles, backpacks, beverage totes, fanny packs, wristlets, small bags, cosmetic and coin purses, available in materials such as beaded, Guatemalan, hemp, leather, suede, vegan leather, Nepali, recycled sari, and recycled jean.
• Clothing Wholesale clothing including tops, bottoms, jackets, bajas, ponchos, sundresses, rompers, sarongs, and children's clothing, in styles such as Balinese Batik, recycled sari, and tie dye.
• Gifts Wholesale gift items including home and garden products, metaphysical and spiritual products, journals, boxes, bags, miscellaneous gifts, and musical gifts.
• Jewelry Wholesale jewelry including anklets, bracelets, earrings, necklaces, pendants, rings, semi-precious stones, novelty jewelry, body jewelry, and unit displays, available in sterling silver, bone, hemp, pewter, wood, and gold.
• Scents Wholesale scents including sage, smudge sticks, energy-clearing sprays, candles, candle holders, fragrance, body and essential oils, diffusers, incense, and incense burners and holders, carrying brands such as Gonesh, Nag Champa, Morning Star, Herb & Earth, Hem, Auroshikha, Wild Berry, and Wild Rose.
• Toys Wholesale toys including Buddha Garden items, kickballs, kites, gliders, leather banks, wind-ups, novelty toys, and soapstone animals.
• Clea Ray Proprietary house brand offering bracelets, tent canvas bags, and crinkle cotton clothing, distributed wholesale to retailers.
• Bitsy Proprietary house brand offering small jewelry items and charm pieces, distributed wholesale to retailers.
• Clea Ray Canvas Bags Clea Ray-branded canvas bags, a proprietary sub-line of tote and handbag products sold wholesale to independent retailers.
• Angel Number Candles Soy candles with 100% essential oil blends and gemstones, featuring angel number designs such as #888 with Tiger Eye, #222 with Sodalite, #333 with Rose Quartz, #777 with Green Aventurine, #111 with Clear Quartz, #000 with Amazonite, #444 with Black Obsidian, #666 with Lapis, #999 with Amethyst, and #555 with Labradorite.
• Customization Services B2B customization services including hot stamping, pad printing, bar coding, and custom ticket creation for product branding and labeling of wholesale orders.

Quantifiable outcome

• Orders generally shipped within 48 hours
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Alibaba: Global B2B wholesale marketplace spanning jewelry, accessories, gifts, home goods and novelties. Overlaps with Benjamin's imported categories (jewelry, bags, accessories) and competes for retailer sourcing spend at scale.
• Etsy: Mass-market handmade and vintage marketplace that includes many of the artisan jewelry, accessory, and spiritual goods categories Benjamin distributes. Wider assortment and consumer-direct reach make Etsy a broader channel presence than Benjamin's B2B model.
• Shopify: Commerce platform powering many indie brands and B2B storefronts, including Handshake (Shopify's wholesale channel). Relevant as the underlying infrastructure alternative for boutique buyers and the brands Benjamin carries.
• Amazon Business: B2B procurement arm of Amazon offering wholesale pricing across broad categories including gift, jewelry, accessories and office/specialty retail supply. Represents the structural channel pressure on indie retail buyers.

Direct peers

• Tundra: Zero-commission B2B wholesale marketplace targeting small businesses and indie retailers with no-minimum orders. Overlaps with Benjamin's customer segments (gifts, accessories, jewelry) and pressures traditional catalog-based wholesale.
• Bulletin Wholesale: B2B wholesale platform focused on connecting independent brands and makers with retail buyers. Operates in the same indie boutique/gift ecosystem that Benjamin services, competing for boutique buyer attention.
• Faire: B2B wholesale marketplace connecting independent retailers with brands across gift, accessories, jewelry and wellness categories. Competes directly for the same indie boutique buyer wallet share that Benjamin International serves, primarily through a digital-first model.
• Forbidden Fruit Imports: Wholesaler of new age, metaphysical, and spiritual products sourced from global artisans. Closely aligned product categories and customer base with Benjamin International, including incense, jewelry, and artisan accessories.
• Something Equally Unique: Wholesale supplier of metaphysical, new age and unique gift products to retailers. Closest direct niche competitor to Benjamin International, operating in the same spiritual/wellness specialty channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BenjaminIntl
• LinkedInlinkedin.com/company/benjamin-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benjamin International