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Morbi Ceramic Manufacturer Association

Full company profile

uuid00qltfj

Namestring
Morbi Ceramic Manufacturer Association
Legal namestring
Morbi Ceramic Manufacturer Association
Websiteurl
ceramicassociation.com
Company typeenum
Private
Founded yearint
2021
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMorbi, India
HQ citystring
Morbi
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ceramic tile manufacturing, sanitary ware production, ceramic industry association, industrial ceramics cluster, ceramic export manufacturing
NAICS code2 codes
  • Pottery, Ceramics, and Plumbing Fixture Manufacturing327110
  • Pottery, Ceramics, and Plumbing Fixture Manufacturing32711
Product category
Ceramic Industry Trade Association
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Ceramic Tile Manufacturing
TypeHardware Sales
Description

Manufacturing and sale of ceramic tiles to domestic retail customers and export markets. The industry produces over 80% of India's ceramic tile output from over 700 manufacturing units in Morbi.

thehindubusinessline.com
2Sanitary Ware Manufacturing
TypeHardware Sales
Description

Production and sale of low-cost sanitary ware exported primarily to African countries, Sri Lanka, and Middle Eastern markets.

economictimes.indiatimes.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Others
Pricing details2 tiers
1Standard ceramic tile pricing with 40% price increase
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Industry-wide 40% price increase implemented to offset higher PNG costs. Monthly business collapsed from Rs 6,000-7,000 crore to Rs 1,000 crore during the shutdown period.

thehindubusinessline.com
2Retail price increases for tiles and sanitaryware due to fuel transition
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Expected retail price increases of 25-30% for tiles and 15-20% for sanitaryware as manufacturers switch from propane/LPG to PNG starting May 1.

indianexpress.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Morbi Ceramic Manufacturer Association (MCMA) is a nonprofit industry association that represents over 700 ceramic manufacturing units in the Morbi-Thangadh cluster in Gujarat, India. The association promotes the growth, collaboration, and competitiveness of its member manufacturers who collectively produce ceramic tiles and sanitary ware, accounting for over 80% of India's ceramic tile output and forming the world's second-largest ceramics hub.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Over 700 ceramic manufacturing units producing over 80% of India's ceramic tile output
+1 more record
Product and service3 records
1Industry Representation and Advocacy
CategoryIndustry Association Services
Description

Nonprofit industry association services representing over 700 ceramic manufacturing units in the Morbi-Thangadh cluster, providing collective advocacy on energy pricing, government policy, and industry coordination.

2Ceramic Tile Manufacturing Coordination
CategoryCeramic Tile Manufacturing
Description

Coordination of ceramic tile production across the Morbi cluster, which collectively produces over 80% of India's ceramic tile output for domestic retail and export markets.

3Sanitary Ware Manufacturing Coordination
CategorySanitary Ware Manufacturing
Description

Coordination of low-cost sanitary ware production across the Morbi-Thangadh cluster for export primarily to African countries, Sri Lanka, and Middle Eastern markets.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Gujarat Gas
Strategic tierCoreTypeOthers
Description

Gujarat Gas supplies piped natural gas (PNG) to Morbi ceramic manufacturers. They raised PNG prices from ₹41.5 to ₹73 per scm, significantly increasing production costs and forcing manufacturers to raise product prices by 40%. The industry is seeking government intervention to lower gas prices.

2Indian Government
Strategic tierCoreTypeOthers
Description

The Morbi-Thangadh ceramic clusters are urging government intervention to survive the energy crisis caused by disrupted propane and natural gas supplies. The government is being asked to provide relief from volatile energy prices and supply chain disruptions.

economictimes.indiatimes.com
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
1Turkish Ceramic Federation (Türkiye Seramik Federasyonu)
TypeDirect peer
Description

Federation representing Turkey's ceramic tile and sanitaryware manufacturers. Peer representing another major global ceramic-manufacturing hub with similar export-orientation and raw-material-energy cost dynamics.

2Somany Ceramics Limited
TypeBroad incumbent
Description

Major Indian ceramic tile and sanitaryware manufacturer. Comparable as a competing branded manufacturer with overlapping product categories, distribution channels, and end markets to the Morbi cluster.

3Kajaria Ceramics Limited
TypeBroad incumbent
Description

India's largest listed ceramic tile manufacturer. Comparable as the dominant individual manufacturer operating within and around the Morbi cluster; the industry's largest brand with national distribution.

4Ceramic Tile Manufacturers' Association of India (CTMA)
TypeDirect peer
Description

Parallel/allied Indian ceramic tile manufacturers' association. Direct domestic peer industry body representing ceramic manufacturers in India with overlapping membership and policy-advocacy mandate.

5Confindustria Ceramica
TypeDirect peer
Description

Italian ceramic industry trade association representing Italian tile and sanitaryware manufacturers. Direct peer in role and scope to MCMA, serving as another large European ceramic cluster's umbrella body.

6Tile Council of North America (TCNA)
TypeDirect peer
Description

North American ceramic tile industry trade association. Direct peer in function as a ceramic tile industry body, though operating in a different geographic and economic context.

7Cera Sanitaryware Limited
TypeBroad incumbent
Description

Major Indian sanitaryware manufacturer. Comparable as an Indian sanitaryware producer competing with Morbi cluster's sanitaryware output for similar domestic and export channels.

8ASCER (Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos)
TypeDirect peer
Description

National trade association representing Spain's ceramic tile manufacturers. Direct functional peer to MCMA as a country-level ceramic industry body, providing a natural comparison point on collective representation and export support in a major ceramic-producing nation.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Morbi Ceramic Manufacturer Association

Ceramic Industry Trade Associationceramicassociation.com

Morbi Ceramic Manufacturer Association firmographics

Firmographics
Name
Morbi Ceramic Manufacturer Association
Legal name
Morbi Ceramic Manufacturer Association
Website
https://ceramicassociation.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where Morbi Ceramic Manufacturer Association is headquartered

Location

Headquarters

HQ city
Morbi
HQ country
India
HQ region
Asia

Offices2 records

Markets served

Morbi Ceramic Manufacturer Association business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

  1. Ceramic Tile Manufacturing: Manufacturing and sale of ceramic tiles to domestic retail customers and export markets. The industry produces over 80% of India's ceramic tile output from over 700 manufacturing units in Morbi.
  2. Sanitary Ware Manufacturing: Production and sale of low-cost sanitary ware exported primarily to African countries, Sri Lanka, and Middle Eastern markets.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard ceramic tile pricing with 40% price increase
Unit PricingPay-as-you-goRetail price increases for tiles and sanitaryware due to fuel transition

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Morbi Ceramic Manufacturer Association product offering

Product offering

Core offering

Morbi Ceramic Manufacturer Association (MCMA) is a nonprofit industry association that represents over 700 ceramic manufacturing units in the Morbi-Thangadh cluster in Gujarat, India. The association promotes the growth, collaboration, and competitiveness of its member manufacturers who collectively produce ceramic tiles and sanitary ware, accounting for over 80% of India's ceramic tile output and forming the world's second-largest ceramics hub.

Differentiator

Problem solved

Functional benefit

Products and services

  • Industry Representation and Advocacy Nonprofit industry association services representing over 700 ceramic manufacturing units in the Morbi-Thangadh cluster, providing collective advocacy on energy pricing, government policy, and industry coordination.
  • Ceramic Tile Manufacturing Coordination Coordination of ceramic tile production across the Morbi cluster, which collectively produces over 80% of India's ceramic tile output for domestic retail and export markets.
  • Sanitary Ware Manufacturing Coordination Coordination of low-cost sanitary ware production across the Morbi-Thangadh cluster for export primarily to African countries, Sri Lanka, and Middle Eastern markets.

Quantifiable outcome

  • Over 700 ceramic manufacturing units producing over 80% of India's ceramic tile output
  • +1 more outcomes

Companies that use Morbi Ceramic Manufacturer Association

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Morbi Ceramic Manufacturer Association technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Morbi Ceramic Manufacturer Association partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Gujarat GascoreOthersGujarat Gas supplies piped natural gas (PNG) to Morbi ceramic manufacturers. They raised PNG prices from ₹41.5 to ₹73 per scm, significantly increasing production costs and forcing manufacturers to raise product prices by 40%. The industry is seeking government intervention to lower gas prices.
  • Indian GovernmentcoreOthersThe Morbi-Thangadh ceramic clusters are urging government intervention to survive the energy crisis caused by disrupted propane and natural gas supplies. The government is being asked to provide relief from volatile energy prices and supply chain disruptions.

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Morbi Ceramic Manufacturer Association competitors and assessment

Company assessment

Direct peers

  • Turkish Ceramic Federation (Türkiye Seramik Federasyonu): Federation representing Turkey's ceramic tile and sanitaryware manufacturers. Peer representing another major global ceramic-manufacturing hub with similar export-orientation and raw-material-energy cost dynamics.
  • Ceramic Tile Manufacturers' Association of India (CTMA): Parallel/allied Indian ceramic tile manufacturers' association. Direct domestic peer industry body representing ceramic manufacturers in India with overlapping membership and policy-advocacy mandate.
  • Confindustria Ceramica: Italian ceramic industry trade association representing Italian tile and sanitaryware manufacturers. Direct peer in role and scope to MCMA, serving as another large European ceramic cluster's umbrella body.
  • Tile Council of North America (TCNA): North American ceramic tile industry trade association. Direct peer in function as a ceramic tile industry body, though operating in a different geographic and economic context.
  • ASCER (Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos): National trade association representing Spain's ceramic tile manufacturers. Direct functional peer to MCMA as a country-level ceramic industry body, providing a natural comparison point on collective representation and export support in a major ceramic-producing nation.

Broad incumbents

  • Somany Ceramics Limited: Major Indian ceramic tile and sanitaryware manufacturer. Comparable as a competing branded manufacturer with overlapping product categories, distribution channels, and end markets to the Morbi cluster.
  • Kajaria Ceramics Limited: India's largest listed ceramic tile manufacturer. Comparable as the dominant individual manufacturer operating within and around the Morbi cluster; the industry's largest brand with national distribution.
  • Cera Sanitaryware Limited: Major Indian sanitaryware manufacturer. Comparable as an Indian sanitaryware producer competing with Morbi cluster's sanitaryware output for similar domestic and export channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

Morbi Ceramic Manufacturer Association social profiles

Digital presence

Morbi Ceramic Manufacturer Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Morbi Ceramic Manufacturer Association leadership team

Management profile

Number of profiles

Morbi Ceramic Manufacturer Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Morbi Ceramic Manufacturer Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morbi Ceramic Manufacturer Association

What does Morbi Ceramic Manufacturer Association do?

Morbi Ceramic Manufacturer Association (MCMA) is a nonprofit industry association that represents over 700 ceramic manufacturing units in the Morbi-Thangadh cluster in Gujarat, India. The association promotes the growth, collaboration, and competitiveness of its member manufacturers who collectively produce ceramic tiles and sanitary ware, accounting for over 80% of India's ceramic tile output and forming the world's second-largest ceramics hub.

Is Morbi Ceramic Manufacturer Association a public or private company?

Morbi Ceramic Manufacturer Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Morbi Ceramic Manufacturer Association founded?

Morbi Ceramic Manufacturer Association was founded in 2021. It employs 51 to 100 people.

Where is Morbi Ceramic Manufacturer Association based?

Morbi Ceramic Manufacturer Association is headquartered in Morbi, India, in the Asia region.

How does Morbi Ceramic Manufacturer Association make money?

Two revenue lines are on record. Ceramic Tile Manufacturing is the primary driver. The others are sanitary Ware Manufacturing.

Who are Morbi Ceramic Manufacturer Association's main competitors?

Direct peers on record are Turkish Ceramic Federation (Türkiye Seramik Federasyonu), Ceramic Tile Manufacturers' Association of India (CTMA), Confindustria Ceramica, Tile Council of North America (TCNA) and ASCER (Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos). Broad incumbents are Somany Ceramics Limited, Kajaria Ceramics Limited and Cera Sanitaryware Limited.

Does Morbi Ceramic Manufacturer Association have an API?

No public API is recorded for Morbi Ceramic Manufacturer Association.

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Live signals
BusinessLineMorbi ceramic units plan price hike post shutdown as month-long Iran conflict & gas shortages biteOver 700 ceramic manufacturing units in Morbi, Gujarat have shut down amid a month-long Iran conflict that disrupted propane supplies and gas availability, forcing manufacturers to plan a 30-day closure with over 60% of the region's roughly 400,000 workers returning to their native villages. Export operations have been severely hit, with around 2,000 containers worth approximately ₹102 crore returned to Morbi after shipping lines refused to service Gulf routes, and manufacturers now planning to raise prices once production resumes to offset losses and elevated logistics and fuel costs. The Morbi Ceramic Association has coordinated the temporary shutdown as a tactical move to stabilise operations and revise pricing upward amid ongoing supply disruptions.The Indian ExpressWest Asia conflict chokes energy supply, uncertainty looms, ceramic capital presses pauseThe West Asia conflict, triggered by US and Israel attacking Iran on February 28, has disrupted energy supplies to Morbi's ceramic industry in Gujarat, India, by causing a propane-LPG shortage following Iran's blockade of the Strait of Hormuz—a route carrying 20% of the world's energy. The Morbi Ceramics Manufacturers Association announced the closure of over 70% of the industry's units on March 17, as the Indian government prioritized household LPG supply, strangling industrial fuel stocks; natural gas-supplied sanitaryware units are also expected to shut by March 24 given an 80% supply curtailment. The closures affect approximately 650 major and 150 minor ceramic units that account for nearly 90% of India's Rs 75,000 crore ceramics market, with around 6 lakh workers—primarily migrants from Bihar, Uttar Pradesh, Madhya Pradesh, Jharkhand, and Odisha—returning home as factories go dark.