Goodrich Auto Works
Goodrich Auto Works is a family-owned, single-location auto repair and collision center in Bath, NY providing body repair, mechanical, paint, RV/large-truck service, and vehicle graphics/wraps to individual consumers and commercial customers across Steuben County and surrounding upstate NY communities.
- Company typePrivate
- Founded1977
- HeadquartersBath, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Goodrich Auto Works does
Goodrich Auto Works LLC is a privately held, family-owned auto repair and collision services company founded in 1977 in Avoca, New York and now operating from a 30,000 sq ft facility at 7255 Worth Road, Bath, NY (Exit 39 off I-86). The company operates a single physical location with approximately 20 full-time employees and functions as a one-stop repair center integrating five service lines under one roof: auto body and collision repair (including frame measuring, aluminum and plastic welding, and windshield replacement), mechanical services (tune-ups, brakes, alignments, diagnostics, maintenance, and NYS inspections for cars, motorcycles, and heavy trucks), a paint department, specialized RV and large-truck/Class A motorhome repair, and a vehicle graphics and wraps division with an in-house flat bed printer. It is a Direct Repair Program (DRP) partner with multiple major insurance companies and holds I-CAR Gold certification plus OEM certifications from Ford, Honda/Acura, Hyundai, Nissan, KIA, Infiniti, and FCA.
The business model is professional-services, quote-based, and driven by direct-to-consumer walk-in and appointment traffic, insurance DRP claim referrals, and word-of-mouth in the regional Steuben County market. Revenue streams include collision/body repair (largely insurance-paid), mechanical maintenance and repair (consumer-paid), paint services, RV/large-truck specialty work, and commercial graphics/wraps. Additional revenue comes from add-on services offered in partnership with Line-X of Bath (spray-in bedliners, detailing) and Krown rust protection. Marketing is primarily word-of-mouth, the company website, Facebook, and inbound insurance referrals, with an online photo estimate channel through CarWise. The company is Christian owned and operated and positions itself as the area's largest one-stop repair center serving approximately 18 communities across Steuben County and adjacent upstate NY counties.
Goodrich Auto Works firmographics
Firmographics- Name
- Goodrich Auto Works
- Legal name
- Goodrich Auto Works LLC
- Website
- https://goodrichautoworks.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodrich Auto Works is a family-owned, single-location auto repair and collision center in Bath, NY providing body repair, mechanical, paint, RV/large-truck service, and vehicle graphics/wraps to individual consumers and commercial customers across Steuben County and surrounding upstate NY communities.
- Ownership category
- akta.pro rank
Goodrich Auto Works industry classification
Industry- Product category
- Auto Body and Collision Repair Services
- NAICS
- Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121), General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Coating, Engraving & Allied Services (3470)
- akta.pro industry
- Collision Repair, Bodywork & Paint (Light-Duty)Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)General Automotive Repair & MaintenanceTransportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)Detailing, Decontamination & Finish Correction (Post-Repair)Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & PaintAuto Body Collision Repair (Cars & Light Trucks)Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & Paint
Keywords
Where Goodrich Auto Works is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodrich Auto Works business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Auto Body and Collision Repair Services: Collision repair, frame measuring and repair, auto body repairs, welding (aluminum and most plastics), windshield replacement, and restoration services. Revenue generated through direct customer payments and insurance claims processing via DRP partnerships.
- Mechanical Services: Tune-ups, brakes, exhaust, diagnostic work, alignments, tires, oil changes, maintenance services (30k, 60k, 90k), ABS repair, air conditioning, check engine light repair, and NYS inspections for cars, motorcycles, and heavy trucks.
- Paint Department Services: Full paint services including fixing sun damage and complete vehicle repaints.
- Vehicle Graphics and Wraps: Vehicle wraps, vinyl graphics and lettering, political signs, posters, magnetic signs, and advertising wraps for personal and commercial vehicles. Includes flat bed printer services.
- RV and Large Truck Services: Specialized repair and paint services for RVs, heavy trucks, and Class A motorhomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Auto repair and body services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Goodrich Auto Works product offering
Product offeringCore offering
Goodrich Auto Works is a one-stop auto repair and collision facility offering auto body and collision repair, mechanical services, paint, RV and heavy truck repair, and vehicle graphics and wraps from a 30,000 square foot shop in Bath, NY. It serves individual car/truck/RV owners and commercial fleet customers across Steuben County NY and surrounding communities, operating as a Direct Repair Program (DRP) partner for major insurance carriers. Add-on offerings include spray-in bedliners, rust protection, auto detailing, restoration work, and custom-printed signs and political signage.
Product overview
Goodrich Auto Works is a one-stop-shop auto repair facility offering a unified portfolio of integrated services under one roof. The core offerings include Auto Body Repairs (collision repair, frame measuring, welding, windshields), Mechanical Services (tune-ups, brakes, diagnostics, maintenance, NYS inspections), Paint Department (paint booth for repairs and custom finishes), and RV/Large Truck Repairs (for vehicles including Class A motorhomes). The company differentiates through its Vehicle Graphics/Wraps department (flatbed printing, wraps, vinyl lettering, signs, banners) and restoration services. Additional offerings include auto detailing, spray-in bedliners, rust protection, and loaner vehicles. Services are provided for cars, trucks, RVs, and heavy trucks across Steuben County NY communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Body Repairs Collision repair and auto body repair services including frame measuring and repair, welding (aluminum and most plastics), and windshield replacement. The team specializes in restoring vehicles after accidents.
- Mechanical Services Comprehensive mechanical services including tune-ups, brakes, exhaust, diagnostic work, alignments, tires, oil changes, scheduled maintenance (30k, 60k, 90k), ABS repair, air conditioning, check engine light repair, and NYS inspections for cars, motorcycles, and heavy trucks.
- Paint Department Vehicle paint services including fixing sun damage and complete vehicle repaints, performed in a professional automotive paint booth at the Bath, NY facility.
- RV / Large Truck Repairs Specialized repair and paint services for recreational vehicles, large trucks, and Class A motorhomes, including mechanical work, body repairs, and paint services for heavy-duty vehicles.
- Vehicle Graphics and Wraps Vehicle wrap and graphics services including full vehicle wraps, vinyl lettering, decals, custom graphics for personal and commercial vehicles, signs, and banners — produced using an in-house flat bed printer for both individual and commercial use.
- Spray-in Bedliner Application Spray-in bedliner application for trucks, provided in partnership with Line-X of Bath.
- Auto Detailing Auto detailing services for vehicles, provided in partnership with Line-X of Bath.
- Krown Rust Protection Rust protection treatment for vehicles using Krown-brand rust protection products.
- Restoration Services Restoration services for classic and vintage vehicles, leveraging the shop's collision, body, mechanical, and paint capabilities — with completed projects including a 1957 Chevrolet and 1959 Dodge.
- Custom Signs and Political Signage Custom printed political signs, posters, and magnetic signs for vehicles, produced in-house using the company's flat bed printing and graphics capabilities.
Quantifiable outcome
- Vehicle wraps can generate up to 1 million advertising impressions per year
- +1 more outcomes
Companies that use Goodrich Auto Works
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Goodrich Auto Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goodrich Auto Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major Insurance Companies (DRP Partners)coreGoodrich Auto Works is a DRP (Direct Repair Program) partner with many major insurance companies. This allows them to receive direct referrals for collision repair work and streamlines the insurance claims process for customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Goodrich Auto Works competitors and assessment
Company assessmentBroad incumbents
- Service King Collision: National collision repair chain, recently merged with Crash Champions, focused on insurance DRP-driven volume. Comparable to Goodrich's auto body and collision service line at much greater scale.
- Pep Boys: Long-standing national chain offering tires, maintenance, and mechanical services. Comparable to Goodrich's general mechanical and maintenance services, but lacks Goodrich's collision and graphics breadth.
- Caliber Collision: Largest US collision repair chain with extensive DRP relationships and national footprint. Compares to Goodrich as a much larger scaled collision provider, though Goodrich's local one-stop integration is a counter-positioning.
- CARSTAR Auto Body Repair: Franchised collision repair network with strong DRP and insurance relationships. Comparable business model angle to Goodrich's collision services, but franchised and national.
- Gerber Collision & Glass: Subsidiary of Boyd Group, operates one of the largest networks of collision repair facilities in North America. Comparable to Goodrich on body, paint, and glass work, but at national scale.
- Meineke Car Care Center: Franchised general automotive repair chain offering maintenance and mechanical services. Comparable to Goodrich's mechanical and maintenance offerings (oil changes, brakes, alignments), though Goodrich adds collision and graphics in-house.
- Maaco: Franchised paint and collision repair chain specializing in refinishing and body work. Highly comparable to Goodrich's paint booth and collision body work, but operates through a franchise model rather than independent local ownership.
Emerging players
- Christian Brothers Automotive: Franchised auto repair shop chain founded on Christian/family values with full mechanical service focus. Comparable to Goodrich in faith-based, family-oriented positioning and trust-driven local marketing.
Direct peers
- Crash Champions: Collision-focused multi-shop operator with strong DRP and insurance relationships. Compares directly to Goodrich's collision and body work core, though Crash Champions operates across metro markets while Goodrich is regional.
Others
- AAMCO Transmissions & Total Car Care: Franchised transmission and broader auto repair chain. Overlaps with Goodrich's mechanical and diagnostic services, but specialized in drivetrain rather than collision/body work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goodrich Auto Works social profiles
Digital presenceGoodrich Auto Works compliance and trust
Trust signalCompliance8 records
Goodrich Auto Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodrich Auto Works leadership team
Management profileNumber of profiles
Profiles5 records
Goodrich Auto Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodrich Auto Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodrich Auto Works
What does Goodrich Auto Works do?
Goodrich Auto Works is a one-stop auto repair and collision facility offering auto body and collision repair, mechanical services, paint, RV and heavy truck repair, and vehicle graphics and wraps from a 30,000 square foot shop in Bath, NY. It serves individual car/truck/RV owners and commercial fleet customers across Steuben County NY and surrounding communities, operating as a Direct Repair Program (DRP) partner for major insurance carriers. Add-on offerings include spray-in bedliners, rust protection, auto detailing, restoration work, and custom-printed signs and political signage.
Is Goodrich Auto Works a public or private company?
Goodrich Auto Works is a private company. It is classified as family owned and is currently operating.
When was Goodrich Auto Works founded?
Goodrich Auto Works was founded in 1977. It employs 1 to 10 people.
Where is Goodrich Auto Works based?
Goodrich Auto Works is headquartered in Bath, United States, in the North America region.
How does Goodrich Auto Works make money?
Five revenue lines are on record. Auto Body and Collision Repair Services are the primary driver. The others are mechanical Services, paint Department Services, vehicle Graphics and Wraps and RV and Large Truck Services.
Who are Goodrich Auto Works's main competitors?
Broad incumbents on record are Service King Collision, Pep Boys, Caliber Collision, CARSTAR Auto Body Repair, Gerber Collision & Glass, Meineke Car Care Center and Maaco. Christian Brothers Automotive is listed as an emerging player. Crash Champions is listed as a direct peer. AAMCO Transmissions & Total Car Care is listed as an others.
Does Goodrich Auto Works have an API?
No public API is recorded for Goodrich Auto Works.
What industry is Goodrich Auto Works in?
Goodrich Auto Works's product category is Auto Body and Collision Repair Services. Its primary akta.pro industry code is TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty), with a secondary code of TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 81112 and its SIC code is 7500.