American Shotcrete Association

What American Shotcrete Association does

The American Shotcrete Association (ASA) is a U.S.-based, member-governed trade association headquartered in Wakefield, Massachusetts, that promotes and advances the shotcrete process — a method of placing concrete pneumatically at high velocity, either wet- or dry-mix, for new construction and repair applications. ASA serves contractors, equipment manufacturers, materials suppliers (e.g., Quikrete, Sika, Mapei), consultants, and certified nozzlemen and inspectors across North America. Its portfolio of products includes the quarterly Shotcrete Magazine and "What's in the Mix" monthly e-newsletter, three certification and qualification programs (Shotcreter, Shotcrete Inspector, Contractor Qualification) administered in partnership with ACI, seven application-specific resource portals (Pool, Repair, Architectural, Underground, Structural, International, Skatepark), an annual ASA Shotcrete Convention and Technology Conference, a tiered sponsorship structure, and the ASA Buyers Guide online directory.

ASA monetizes through a diversified mix of recurring and transactional revenue streams. Recurring income comes from membership dues paid by corporate, sustaining, and individual members. Transactional income is generated by training and certification exam fees ($450-$715 per participant), convention registrations and multi-year sponsorship packages ($1,000 Silver, $2,500 Gold, $5,000 Big Shooter), advertising in Shotcrete Magazine, bookstore sales of technical publications, and co-sponsorship economics from its World of Concrete exhibit. The association is governed by its sustaining corporate members through committees, with no disclosed external equity, venture, or parent-company ownership. Leadership is led by Executive and Technical Director Charles Hanskat (PE, FACI, FASCE), who also serves as an ASA/ACI Examiner and participates in ACI and ASTM committees.

Name

American Shotcrete Association

Legal name

American Shotcrete Association

Website

https://shotcrete.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Construction Trade Association

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Standards Development & Publishing (SDOs, Technical Standards) (MPAJACAB)

Keywords

• Shotcrete certification programs
• Construction trade association
• Concrete placement training
• Shotcrete inspector education
• Industry nozzleman certification

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ASA generates revenue through membership dues from contractors, manufacturers, suppliers, and other industry professionals involved in the shotcrete process.
2. Training and Certification Programs: Revenue from education courses, certification exams, and training materials including Shotcreter Education Classes and Inspector Certification programs.
3. Convention and Event Fees: Annual ASA Shotcrete Convention and Technology Conference, sponsorship tiers, and exhibit fees. Also co-sponsors World of Concrete event.
4. Magazine and Publication Advertising: Shotcrete Magazine features advertising from sustaining and corporate members. The magazine is a quarterly publication.
5. Bookstore Products: Sale of technical publications, workbooks, reference materials and other shotcrete-related resources.
6. Convention Sponsorships: Three sponsorship tiers: Big Shooter ($5,000), Gold ($2,500), Silver ($1,000) with promotional benefits at ASA conventions.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

The American Shotcrete Association (ASA) is a membership trade association that promotes and advances the shotcrete process for concrete placement. ASA delivers industry certification programs for nozzlemen, inspectors, and contractors; publishes the quarterly Shotcrete Magazine and monthly e-newsletter; hosts an annual convention and technology conference; maintains application-specific resource portals (pool, repair, architectural, underground, structural, international, skateparks); and operates a Buyers Guide directory connecting members with project owners.

Product overview

American Shotcrete Association (ASA) is a professional association that does not offer a single unified product but rather provides a portfolio of services including publications (Shotcrete Magazine, What's in the Mix newsletter), professional certification programs (Shotcreter, Shotcrete Inspector, Contractor Qualification), seven application-specific resource portals (Pool, Repair, Architectural, Underground, Structural, International, Skatepark), annual conventions and events, a buyers guide directory, and an awards program. The organization focuses on promoting and advancing the shotcrete process for concrete placement in construction and repair applications.

Differentiator

Problem solved

Functional benefit

Brands

• Shotcrete Magazine: The quarterly publication of ASA, serving as the leading magazine of the shotcrete industry designed to educate and promote the use of shotcrete as a method of placing concrete.
• What's in the Mix

Products and services

• Shotcreter Certification Program

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supporting and major.

• Cancrete Equipment LtdsupportingOthersEquipment supplier and sustaining corporate member of ASA. Located in Mississauga, ON, Canada.
• CCP Shotcrete + PumpingsupportingOthersShotcrete contractor and sustaining corporate member. Located in Austin, TX.
• CIFA North AmericasupportingOthersEquipment manufacturer and sustaining corporate member. Located in Franksville, WI.
• Mapei CorporationsupportingOthersAdmixture and materials supplier and sustaining corporate member. Located in Deerfield Beach, FL.
• REED Shotcrete EquipmentsupportingOthersEquipment manufacturer and sustaining corporate member. Located in Chino, CA.
• Sika Corporation (USA)supportingOthersConstruction chemicals and materials supplier and sustaining corporate member.
• The Quikrete CompaniessupportingOthersConcrete products manufacturer and sustaining corporate member.
• World of ConcretemajorGTM or Marketing PartnerASA is a co-sponsor and exhibitor at World of Concrete, one of the largest events in the concrete and masonry industry. ASA maintains an exhibit in South Hall and provides discount codes for attendees.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• American Society of Concrete Contractors (ASCC): Trade association for concrete contractors. Comparable as a membership body serving the same downstream contractor audience as ASA, with similar education, certification, networking, and safety/standards programming.
• International Concrete Repair Institute (ICRI): Membership organization focused on concrete repair and restoration. Comparable because ASA's Repair Portal and inspector certification overlap directly with ICRI's training, certification, and member services in repair/rehabilitation.
• Deep Foundations Institute (DFI): Technical association for the deep foundations and underground construction industry. Comparable as a specialty trade association with overlapping membership (shotcrete used in tunneling, mining, ground support) and similar publication/training revenue streams.
• National Ready Mixed Concrete Association (NRMCA): Trade association representing the ready-mixed concrete industry. Comparable as a concrete-industry membership organization that promotes a specific concrete placement/delivery method, with similar dues, certification, and convention revenue models.
• Concrete Foundations Association (CFA): Association for residential and commercial poured-wall concrete foundation contractors. Comparable as a small, niche trade association serving a concrete-method-specific contractor base with similar certification, convention, and publishing offerings.

Broad incumbents

• Portland Cement Association (PCA): U.S./national association for cement manufacturers, with overlapping membership (cement and concrete materials suppliers), codes-and-standards advocacy, and education/publishing activities analogous to ASA's.
• American Society of Civil Engineers (ASCE): Large professional society for civil engineers with significant codes-and-standards activity. Comparable as a larger, broader organization whose code-development work overlaps with ASA's standards/specifications mission and whose executive director holds FASCE credentials.
• American Concrete Institute (ACI): The dominant U.S./global body for concrete standards, codes, and certification. Directly comparable because ACI co-administers ASA's nozzleman certification and competes for the same inspector/training/standards authority ASA pursues.
• Precast/Prestressed Concrete Institute (PCI): Trade body for the precast/prestressed concrete industry. Comparable as a concrete-method-specific membership organization competing for codes/standards influence, member mindshare, and convention/training revenue.

Regional players

• American Shotcrete Association – European Shotcrete Committee (EFNARC): European federation focused on specialist concrete techniques including shotcrete. Comparable as a regional shotcrete/specialist-concrete association that competes for international members and standards influence outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmericanShotcreteAssociation
• LinkedInlinkedin.com/company/american-shotcrete-association
• Instagraminstagram.com/shotcreteasa
• Xx.com/shotcreteasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Shotcrete Association