Activon

What Activon does

Activon, Inc. is a privately held specialty chemical manufacturer founded in 1995 and headquartered in Beaver Dam, Wisconsin, that produces EPA-registered effervescent sanitizing and disinfecting tablets. The company's core technology is a proprietary effervescent tablet formulation that activates in water to deliver bactericidal, virucidal, and fungicidal control against a broad spectrum of organisms, including bacteria, viruses, algae, mold, and mildew. Activon products are effective even in the presence of organic matter such as dirt and manure, and can disinfect pre-cleaned hard nonporous surfaces in five minutes or sanitize in one minute.

Activon markets its products through two sub-brands: EfferCept, a fast-acting teat-dip tablet line targeting dairy producers to eliminate mastitis-causing organisms while remaining mild to skin; and EfferSan, a multi-purpose tablet sanitizer and disinfectant used for water disinfection, agricultural sanitation, and institutional sanitation. The company's customer base spans two primary verticals: agriculture and dairy producers (segmented as primary), and institutional sanitation facilities requiring EPA-standard broad-spectrum hard-surface disinfection.

Activon operates a direct sales model via a published phone line (1-800-841-0410) at its headquarters, with marketing presence limited to its company website and a Facebook brand page. Pricing is not publicly disclosed. The company is privately held with no observed institutional investors, funding rounds, M&A activity, or public reporting, and operates with a small headcount of 1-10 employees. Ownership, management, and financial details are not disclosed in available source material.

Name

Activon

Legal name

Activon, Inc.

Website

https://activon.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Activon, Inc. is a privately held Wisconsin-based manufacturer of EPA-registered effervescent sanitizing and disinfecting tablets, sold under the EfferCept dairy teat-dip and EfferSan multi-purpose sub-brands to dairy producers, agricultural operators, and institutional sanitation buyers via direct phone sales.

Ownership category

akta.pro rank

Product category

Sanitization and Disinfection Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Desalination Process Chemicals (IMAEAJAG)

Keywords

• EPA-registered sanitizing tablets
• Effervescent disinfecting tablets
• Dairy teat-dip solutions
• Water disinfection products
• Agricultural sanitation chemicals

Headquarters

HQ city

Beaver Dam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Distribution channels1 record

Marketing channels2 records

Core offering

Activon, Inc. manufactures EPA-registered effervescent sanitizing and disinfecting tablets. The company sells two product lines: EfferCept teat-dip tablets for dairy producers targeting mastitis-causing organisms, and EfferSan multi-purpose tablets used for water disinfection, agricultural sanitation, and institutional hard-surface disinfection. The tablets activate in water to deliver bactericidal, virucidal, and fungicidal control.

Product overview

Activon Inc. is a manufacturer of EPA-registered effervescent sanitizing and disinfecting tablets, offered primarily through two sub-brands: EfferCept® and EfferSan®. EfferCept® products are teat-dip formulations for dairy producers targeting mastitis-causing organisms, while EfferSan® serves as a broad-spectrum multi-purpose sanitizer for water disinfection, agriculture, and institutional settings. Both product lines use effervescent tablet technology that activates in water to deliver bactericidal, virucidal, and fungicidal control against bacteria, algae, mold, and mildew.

Differentiator

Problem solved

Functional benefit

Brands

• EfferCept: Fast-acting teat-dip tablets for powerful killing and cleaning in dairy production; effective even in the presence of dirt, manure, and other organic matter. bactericidal, virucidal, and fungicidal for broad-spectrum control against organisms, algae, mold and mildew.
• EfferSan

Products and services

• EfferCept® Teat-Dip Tablets Fast-acting effervescent teat-dip tablets designed for dairy producers. Effective at killing and cleaning mastitis-causing organisms even in the presence of dirt, manure, and other organic matter, while remaining mild to skin. Bactericidal, virucidal, and fungicidal for broad-spectrum organism control.
• EfferSan® Multi-Purpose Sanitizer and Disinfectant Tablets Effervescent multi-purpose tablet sanitizer and disinfectant. Disinfects pre-cleaned hard, nonporous surfaces in five minutes or sanitizes in one minute. Used for water disinfection, agricultural sanitation, and institutional sanitation; bactericidal, virucidal, and fungicidal against bacteria, viruses, algae, mold, and mildew.

Quantifiable outcome

• Disinfection in 5 minutes or sanitization in 1 minute

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• The Clorox Company: Mass-market manufacturer of bleach, disinfectants, and sanitizing wipes (Clorox, CloroxPro) used in homes, institutions, and water-treatment contexts. Clorox is a broad incumbent whose product portfolio overlaps with Activon's institutional sanitizer use case.
• STERIS: Provider of sterilization, disinfection, and infection-prevention products and services to healthcare, pharmaceutical, and industrial customers. STERIS is a broad incumbent in the disinfection space, comparable to Activon's EPA-registered sanitizer portfolio.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving food service, hospitality, healthcare, and industrial customers. Ecolab is a broad incumbent in the institutional and agricultural sanitation space where Activon competes with EfferSan.
• Diversey Holdings: Provider of hygiene, infection prevention, and cleaning solutions to foodservice, hospitality, healthcare, and retail customers. Diversey is a broad incumbent in institutional and dairy-facility sanitation, directly comparable to Activon's EfferSan institutional use case.
• LANXESS (now Symrise for some segments) / Halox / ICL water-care adjacencies: Specialty chemicals producers with water-treatment and antimicrobial chemical portfolios serving institutional and agricultural disinfection. They represent broader specialty-chemical incumbents competing in water and surface disinfection adjacencies to Activon.
• Reckitt Benckiser (Lysol): Global consumer health and hygiene company whose Lysol brand is a leading disinfectant in institutional and household channels. Reckitt competes in the same institutional disinfection market as Activon's EfferSan.

Direct peers

• CID Lines (part of Diversey/Ecolab ecosystem): Specialist in biosecurity and hygiene for the dairy, livestock, and food-processing sectors, offering teat dips and surface disinfectants. CID Lines is a direct competitor in dairy hygiene and livestock sanitation, overlapping with both EfferCept and EfferSan.
• BouMatic: Dairy equipment and hygiene solutions provider offering teat dips, sanitizers, and udder-health products. BouMatic competes head-to-head with Activon's EfferCept in the dairy hygiene market with comparable product categories.
• DeLaval: Supplier of milking equipment, dairy hygiene chemicals, and teat-dip products to dairy producers worldwide. DeLaval is the most directly comparable peer to Activon's EfferCept teat-dip franchise, serving the same dairy customers with overlapping hygiene solutions.

Emerging players

• Neogen Corporation: Animal safety and food safety company providing sanitation, biosecurity, and disinfectant products to the agricultural and food-production sectors. Neogen is an emerging/established player in agricultural sanitation, directly comparable to Activon's EfferSan agricultural use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/effersantablets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activon