American Holistic Nurses Association

Name

American Holistic Nurses Association

Legal name

American Holistic Nurses Association

Website

https://ahna.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue stream from membership dues from nurses and holistic healthcare professionals
2. Conference and Event Fees: Revenue from annual conferences (45th, 46th Annual Conference) and regional conferences
3. Publications and Educational Materials: Sales of publications including Holistic Nursing scope and standards, Beginnings Magazine subscriptions, JN Continuing Education, and educational resources
4. CNE Programs and Certifications: Continuing Nursing Education (CNE) programs, certification preparation materials, and endorsed program fees
5. Donations and Scholarships: Tax-deductible donations to various funds including general operating, Charlie McGuire Scholarship, Research Fund, Practice Fund, and Bea Alley Commemorative Scholarship

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AHNA is a non-profit specialty nursing association that sells membership, continuing nursing education (CNE) programs, peer-reviewed publications, conferences, and certification support to holistic nurses. Its revenue-generating offerings include recurring membership dues, paid CNE courses (Foundations of Holistic Nursing, on-demand webinars, Journal of Holistic Nursing CNE), flagship publications (Beginnings Magazine, Journal of Holistic Nursing, Holistic Nursing Scope and Standards of Practice), annual and regional conferences, specialty toolkits, and the AHNA Seal of Distinction product certification.

Product overview

The American Holistic Nurses Association (AHNA) is a specialty nursing association serving over 5,500 nurses and holistic healthcare professionals. AHNA operates as a unified membership organization rather than a platform-plus-modules architecture. The core offering centers on professional development through continuing nursing education (CNE) programs including Foundations of Holistic Nursing (FOHN), on-demand webinars, and approved/endorsed educational programs. Key publications include the quarterly Beginnings Magazine, the Journal of Holistic Nursing (JHN) with a 2.0 Impact Factor, and authoritative texts like the AHNA/ANA Holistic Nursing Scope and Standards of Practice. The organization provides nurse coaching resources and certification guidance through partnership with AHNCC. Additional offerings include directories (Practitioner, Member, Chapter, Approved CNE Programs), scholarship programs (Charlotte McGuire Endowed Scholarship), grant programs (Practice Grants, Research Grants), and annual conferences. AHNA also offers specialty toolkits including the Pain Relief Toolkit and Holistic Nursing Resilience Resources Pack, plus the AHNA Seal of Distinction for product certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginnings Magazine AHNA's quarterly member magazine, a primary source of knowledge and inspiration for holistic nurses, includes self-study program for continuing nursing education (CNE) credits; free for members.
• Journal of Holistic Nursing (JHN) Peer-reviewed professional journal published quarterly by Sage Publications. Includes self-study program for continuing nursing education (CNE) credits. Impact Factor 2.0 as of 2024.
• Foundations of Holistic Nursing (FOHN) Sixth edition home study course designed to increase knowledge of holistic nursing through self-paced learning; explores scope and standards of holistic nursing and prepares learners for basic and advanced practice holistic nurse certification exams.
• AHNA/ANA Holistic Nursing: Scope and Standards of Practice Foundational publication reflecting the recognition of holistic nursing as an official nursing specialty by the ANA. Articulates essentials of holistic nursing, activities and accountabilities at all practice levels and settings.
• Holistic Nursing Resilience Resources Pack Pack of 25 double-sided resources including Centering, Breathwork, Jin Shin Jyutsu, Movement Based Mind-Body interventions, Beach Guided Imagery, Forest Guided Imagery, Progressive Muscle Relaxation, and Tapping for Resilience on high-quality cardstock.
• Pain Relief Toolkit for Patients & Self-Care Educational toolkit for use in nursing practice and self-care covering modalities including Aromatherapy, Healing Touch, Energy & Thermal applications, Progressive Muscle Relaxation (PMR), Meditation, Mindfulness Based Stress Reduction, Visualization, Yoga & Tai Chi.
• On-Demand CNE Webinars Continuing nursing education (CNE) webinars available on-demand for professional development. Includes Featured Webinars and Specialty CNE programs.
• AHNA Seal of Distinction Product certification program allowing manufacturers to affix the AHNA seal to products that have been thoroughly examined and tested to rigorous standards of the American Holistic Nurses Association.
• Approved CNE Programs Directory Directory of Nursing Continuing Professional Development activities approved by the American Holistic Nurses Association as an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation.
• Endorsed Programs Educational programs endorsed by AHNA for quality holistic nursing education. Includes programs like Nurse Life Coach Academy and Liberated Nurse Business Incubator.
• Practitioner Directory Directory of holistic practitioners who are available for hire. Listed practitioners are AHNA Members who have paid a fee to advertise their services.
• Member Directory Member benefit directory listing current AHNA members who have chosen to display their personal contact information. Allows searching for fellow nurses by various criteria.
• Chapter Directory Directory of local AHNA chapters formed by members who volunteer as Chapter Leaders. Chapters provide educational, community service, and self-care focused meetings.
• Annual Conference AHNA's flagship annual educational conference bringing together holistic nurses for continuing education, networking, and professional development. Features workshops, presentations, and recognition awards.
• Regional Conferences One-day regional conferences focusing on specific themes like Holistic Self-Care. Offers CNE contact hours and opportunities to meet local holistic nurses.
• Charlotte McGuire Holistic Nursing Endowed Scholarship Academic scholarship program established in 1986 through a gift to AHNA. Named in honor of AHNA founder Charlotte McGuire. Offers $1,000 awards to undergraduate or graduate students for holistic nursing growth and education.
• Practice Grants Financial support grants to initiate and integrate self-care programs for registered nurses and hospital staff within institutions. Supports diverse models of holistic nursing activities focused on self-care.
• Research Grants Financial assistance grants to support holistic nursing research at institutions. Provides funding for research studies advancing holistic nursing knowledge.

Quantifiable outcome

• Journal Impact Factor of 2.0 for the Journal of Holistic Nursing
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• American Academy of NursingmajorStrategic or Co-development Partner · 1 April 2025AHNA, along with AHNCC and GAHN, issued a joint press release supporting the American Academy of Nursing's position statement on public health concerns.
• American Holistic Nurses Credentialing Corporation (AHNCC)coreStrategic or Co-development Partner · 1 December 2024AHNCC is the affiliated credentialing corporation that provides nationally accredited holistic nurse and nurse coach certification credentials. AHNA works closely with AHNCC on certification processes, examination development, and promoting certification among members.
• American Cannabis Nurses Association (ACNA)coreStrategic or Co-development Partner · 1 December 2023ACNA was an official partner for the 44th Annual Conference in Rochester, Minnesota, providing a track of cannabis-related workshops where attendees could receive nursing continuing professional development hours.
• HEARTS: Health Enriched by the ArtsminorGTM or Marketing Partner · 1 October 2023AHNA partnered with HEARTS and sponsored the musical 'Nightingale: Regarding the Life and Passion of Miss Florence Nightingale' to help with production.
• National Academy of MedicinemajorStrategic or Co-development Partner · 1 September 2023AHNA responded to the National Academy of Medicine's prompting by developing the 'Promoting Nurse Health and Well-Being Resource Kit' addressing worldwide nurse burnout.
• Global Academy of Holistic Nursing (GAHN)coreStrategic or Co-development PartnerGAHN works in concert with AHNA and AHNCC to advance the specialty of Holistic Nursing around the world. Joint press releases and collaborative advocacy efforts on public health concerns.
• Liberated Nurse Business Incubator (New Directions for Nurses, Inc.)minorStrategic or Co-development PartnerAHNA endorses this comprehensive program designed by nurses to help aspiring nurse entrepreneurs build sustainable businesses, launched April 2025.
• Nurse Life Coach Academy (The Successful Nurse Coaches Inc.)minorStrategic or Co-development PartnerAHNA endorses this program under Laura Minard, BSN, RN, NC-BC, which prepares nurse coaches to confidently coach any client in any area of their life.
• Clinical Hypnosis and Mind Body Healing ProgramminorStrategic or Co-development PartnerAHNA endorses clinical hypnotherapy training with Mary Faulkner, MA, CHT and Debra Rose Wilson, PhD, MSN, RN, IBCLC, AHNBC, CHT focusing on stress, anxiety, and trauma.
• American Nurses Credentialing Center (ANCC)coreStrategic or Co-development PartnerAHNCC certifications are recognized by ANCC Magnet Program and Pathways to Excellence programs. ANCC Commission on Accreditation provides NCPD accreditation for AHNA programs.
• Accreditation Board for Specialty Nursing Certification (ABSNC)coreStrategic or Co-development PartnerAHNCC certifications are accredited by ABSNC, the leading national accrediting body for nursing certification programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Nurses Association: Largest U.S. nursing professional organization and the parent body that recognized holistic nursing as an official specialty in 2006. Operates broader nursing advocacy, publications, and credentialing; co-plaintiff alongside AHNA in the Nurse-Forward lawsuit against the Department of Education.
• American Academy of Nursing: Nursing leadership organization issuing position statements, policy statements, and recognition (fellows). AHNA has been a recent joint advocacy partner (April 2025 press release on public health concerns with AAN, AHNCC, and GAHN), making it a relevant incumbent peer.

Direct peers

• Sigma (Sigma Theta Tau International Honor Society of Nursing): Honor society for nursing offering membership, scholarly journals, conferences, grants, and leadership programming. Comparable in operating model (membership dues, conferences, peer-reviewed publications, awards/scholarships) but focused on academic/research nursing leadership.
• American Cannabis Nurses Association: Specialty nursing association and AHNA conference partner. Closely comparable in membership-based model, niche clinical specialty focus, conference and education revenue, and affiliation structure with credentialing bodies.
• Hospice and Palliative Nurses Association: Specialty nursing organization for hospice/palliative care with membership, certification, conferences, publications, and advocacy. Closely comparable in scale and the full professional-association stack (membership, CNE, journal, credentialing arm).
• American Association of Critical-Care Nurses: Large specialty nursing association serving critical-care RNs. Comparable in member-based model, certification partnerships, peer-reviewed journal, annual conference, and continuing education catalog. Scale is meaningfully larger than AHNA.
• International Society for Integrative Nursing: Membership society advancing integrative nursing practice, education, and research worldwide. Direct functional peer on the nursing side of holistic/integrative care, with comparable conference programming, scholarly publications, and specialty recognition efforts.
• American Holistic Medical Association: Long-standing professional society for physicians and healthcare providers practicing holistic/integrative medicine. Comparable member-based professional association model serving holistic healthcare practitioners, with overlapping advocacy and educational conferences.
• Global Academy of Holistic Nursing: Closely affiliated peer organization (formal partnership with AHNA) that advances the holistic nursing specialty globally. Highly comparable in mission and offerings (certification support, education, advocacy, joint press releases with AHNA and AHNCC).

Regional players

• Canadian Holistic Nurses Association: Canada's parallel specialty association promoting holistic nursing practice. Most directly comparable in mission, scope of services (education, conferences, publications, networking), and member-base size to AHNA, but operating primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/officialahna
• Facebookfacebook.com/TheAmericanHolisticNursesAssociation
• LinkedInlinkedin.com/company/american-holistic-nurses-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Holistic Nurses Association