PRISM

What PRISM does

PRISM (legal entity: Oravel Stays Limited) is a global hospitality and travel-tech platform headquartered in Gurugram, India, operating 174,000+ assets across 35+ countries through a portfolio of 25+ brands spanning budget hotels (Motel 6, Studio 6, OYO Hotel, Spot On), mid-market (Collection O, Capital O, Townhouse), premium (Sunday, Palette, Clubhouse), and European vacation homes (Belvilla, DanCenter, Danland, Admiralstrand, Stugsommar, DirectBooker, Traum by OYO, MadeComfy, Checkmyguest, Studio Prestige). The company serves individual travelers across price tiers via direct brand websites and mobile apps, and serves property owners and franchise partners by providing centralized technology, distribution, and brand affiliation.

The company is built on a proprietary technology stack comprising Prism OS (operations management and revenue optimization), OYO OS (partner-facing channel management), the OYO consumer app, and AI-driven dynamic pricing systems. These platforms unify booking, inventory, pricing, distribution, and partner support across the entire asset base.

PRISM monetizes through three primary streams: franchise and partner fees (technology licensing, brand royalties, and operational support to hotel and home owners under brands such as Motel 6, OYO, and Belvilla); direct consumer booking revenue through its owned websites and apps; and OTA/channel distribution commissions. The go-to-market combines direct-to-consumer booking, a franchise-partner model (most prominent with Motel 6 and Studio 6 in the US), and global marketplace distribution through online travel agencies. The company is currently preparing for an initial public offering, having filed preliminary papers with SEBI at an expected $7-8 billion valuation.

Name

PRISM

Legal name

Oravel Stays Limited

Website

https://prismlife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PRISM is a global hospitality and travel-tech platform operating 174,000+ hotels, vacation homes, coworking, and event assets across 35+ countries through 25+ brands, serving individual travelers and franchise partners via proprietary technology and direct booking channels.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Hospitality technology
• Hotel franchise services
• Vacation home rentals
• Travel accommodation platform
• Property management solutions

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Franchise and Partner Revenue: PRISM generates revenue through franchise fees, technology licensing, and operational support to hotel and home partners across its brand portfolio including Motel 6, Studio 6, OYO, Belvilla, and others. Partners gain access to distribution channels, AI-driven pricing, and brand recognition in exchange for fees.
2. Direct Booking Revenue: Revenue from consumer bookings made through PRISM's owned brand websites and mobile applications across its portfolio of hospitality brands
3. OTA and Channel Distribution: Distribution revenue through partnerships with global Online Travel Agencies and third-party booking platforms, generating commissions and transaction fees

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

PRISM operates a diversified hospitality platform spanning hotels, vacation homes, coworking spaces, and event venues under multiple brands including Sunday, Palette, Clubhouse, Townhouse, OYO Hotel, Motel 6, Studio 6, Belvilla, DanCenter, Innov8, and Weddingz. The company delivers accommodations and related services to travelers while offering franchise partners technology, distribution, AI-driven pricing, and operational support across 174K+ assets in 35+ countries.

Product overview

PRISM operates a diversified hospitality platform spanning multiple brands and accommodation categories. The core offering includes hotel brands (Sunday, Palette, Clubhouse, Townhouse, OYO Hotel, Capital O, Collection O, Hotel O, Spot On, Motel 6, Studio 6) and vacation home brands (Belvilla, Checkmyguest, DanCenter, Danland, Admiralstrand, Stugsommar, DirectBooker, MadeComfy, Studio Prestige, Traum by OYO). Supporting services include extended stays (SilverKey, Studio 6 Extended Stays), coworking (Innov8), weddings (Weddingz), and business/corporate travel (CheckIn For Business, CheckIn Vacations). The platform is powered by proprietary technology (Prism OS, OYO OS) managing over 174,000 assets across 35+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sunday: A quintessential high-end destination for the new-age explorer. Luxury hotel brand launched in 2023.
• Palette
• Clubhouse
• Townhouse
• Belvilla
• Belvilla District 6
• Townhouse Oak
• OYO Hotel
• Motel 6
• Studio 6 Extended Stays
• Studio 6 Suites
• SilverKey
• Capital O
• Collection O
• Hotel O
• Spot On
• Checkmyguest
• DanCenter
• Danland
• Admiralstrand
• Stugsommar
• DirectBooker
• MadeComfy
• Studio Prestige
• Traum by OYO
• Innov8
• Weddingz.in
• CheckIn Vacations
• CheckIn For Business
• Helpmyguest

Products and services

• Sunday
• Motel 6
• Studio 6
• Belvilla
• DanCenter
• MadeComfy
• Innov8
• Weddingz.in
• CheckIn For Business
• Prism OS

Quantifiable outcome

• Partners can achieve up to 2x revenue growth
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sonder (Bankruptcy Proceedings)coreOthers · 2 March 2026PRISM acquired 10 former Sonder properties through bankruptcy proceedings in New York City, Seattle, New Orleans, Denver, Philadelphia, Phoenix, and Austin. These properties represent Belvilla's first operational presence outside Europe and include units operating under the upscale Belvilla District 6 brand. The acquisition supports PRISM's measured, economics-led expansion strategy into the U.S. market.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Expedia Group operates Vrbo (vacation rentals), Hotels.com, and Expedia.com. Vrbo directly competes with Belvilla/DanCenter in vacation rentals, while Expedia.com functions as both an OTA distribution partner and a competitor for direct hotel bookings.
• Marriott International: Marriott operates the world's largest hotel portfolio with 30+ brands. PRISM's branded hotel portfolio (Sunday, Palette, Capital O, Collection O, OYO Hotel, Motel 6) competes for similar business and leisure travelers, though Marriott skews upscale and PRISM skews economy/mid-scale.
• Booking Holdings: Booking Holdings operates Booking.com, Priceline, Agoda, KAYAK and OpenTable. It is both a distribution partner (OTA) and indirect competitor to PRISM's direct booking platforms, especially in Europe where Belvilla competes with Booking.com vacation rental inventory.

Direct peers

• Airbnb: Airbnb is the global leader in alternative accommodations/vacation rentals. PRISM's Belvilla, DanCenter, and MadeComfy portfolios directly compete with Airbnb's hosts across Europe and Australia, and both companies monetize the same supply-and-demand marketplace dynamics.
• Choice Hotels International: Choice Hotels operates a franchise model focused on economy and midscale segments (Comfort Inn, Quality Inn, Sleep Inn, Econo Lodge). Its asset-light franchisor model and mid-tier brand portfolio make it a close structural analog to PRISM's hotel operations.
• Wyndham Hotels & Resorts: Wyndham is the world's largest hotel franchisor by number of properties, with strong mid-scale and economy brands (Days Inn, Super 8, Ramada). PRISM mirrors this franchise-heavy model through Motel 6, Studio 6, and OYO-branded hotels, serving similar owner-operators.

Others

• Sonder Holdings (legacy): Sonder operated design-forward apart-hotels in the US and went through bankruptcy, after which PRISM acquired 10 of its properties. Although Sonder as a going concern no longer competes, the asset class (urban apart-hotels) that Belvilla District 6 now targets is its direct market.

Emerging players

• Huazhu Group (H World): Huazhu/H World is one of Asia's largest multi-brand hotel operators with 9,000+ hotels across Hanting, HanTing Premium, JI, Steigenberger and others. PRISM's Tier-2/Tier-3 city penetration in India and Southeast Asia parallels Huazhu's playbook in China.
• RedDoorz: RedDoorz is a Southeast Asia-focused budget hotel aggregator and franchisor, similar in profile to PRISM's budget-tier OYO hotels. It pursues the same tech-enabled budget accommodation playbook in markets like Indonesia, the Philippines, and Vietnam.

Regional players

• MakeMyTrip: MakeMyTrip is the dominant Indian OTA, competing directly with OYO's India booking flow and increasingly with PRISM's broader India offerings (Weddingz.in, Innov8, Sunday hotels). Most comparable within the Indian subcontinent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/prism.business
• Instagraminstagram.com/oyopreneurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRISM