Tomo Coffee

What Tomo Coffee does

Tomo Coffee (legal: Tomo Coffee PH; DBA: TOMO Coffee とも) is a Philippines-based neighborhood café chain headquartered at 395 Adela St., San Miguel, Manila City. Founded in 2021 by Ryan Llamoso — a former proptech founder who entered the category without F&B experience, a high-end espresso machine, or outside capital — the company built itself from a side-hustle counter into one of the more rapidly expanding café networks in Metro Manila, with the company describing 'over 40 branches' on its About page while a separate scrape counted 32 branches. Core products are handcrafted coffee beverages (roughly 13 SKUs including TOMO Latte, Americano, Cappuccino, Caramel Macchiato, Spanish Latte, Matcha Latte, Sea Salt Latte, and others) plus non-coffee SKUs (matcha, fruit iced drinks, teas, chocolate) sold across three size formats (Hot 12oz, Iced 14oz, Iced 20oz) at unit prices of roughly ₱51.00-₱89.25 with paid add-ons and non-dairy milk alternatives. The chain runs a QR-based loyalty points program, online ordering via order.tomocoffee.ph, third-party delivery via Grab, and brand differentiation built around TOMOtenashi (Japanese omotenashi hospitality), TOMOblend Philippine-sourced coffee, and the TOMOmikuji fortune-slip experience.

The business model is direct-to-consumer food & beverage retail, monetized one transaction at a time at the counter, online, or via delivery aggregator. Go-to-market is heavily organic-social (Facebook, TikTok, Instagram) supplemented by promotional campaigns (Buy 1 Get 1, Barkada Wednesday, 9.9 Promo, #TamBikeWithTOMOCoffee, #MomsLoveTOMOCoffee), with no disclosed B2B channels, no licensing, no franchising arrangements, and no third-party capital structure beyond the September 2023 round involving Kaya Founders and TENCO Capital. The target segment is horizontal — local neighborhood consumers and community groups seeking a quick pick-me-up, casual catch-ups, and a welcoming community space — and there is no enterprise customer base. Operational footprint is exclusively domestic (Philippines) and single-metro (Metro Manila); the company is privately held, founder-owned, with no parent, no subsidiaries, and no app presence beyond the web storefront.

The organization is small, with 51-100 employees per the firmographic band, and is currently hiring full-time Barista & Cashier staff. Technology disclosure is limited: 'core_technology' is marked Not disclosed, no APIs or SDKs are offered, no mobile app exists, and the only documented integration is the Grab Food delivery partnership. Revenue, GMV, same-store sales, and funding round amount are not publicly disclosed, making external benchmarking the primary triangulation method for unit economics.

Name

Tomo Coffee

Legal name

Tomo Coffee PH

Website

https://tomocoffee.ph

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Tomo Coffee is a Philippines neighborhood café chain operating 32-40+ branches in Metro Manila, serving handcrafted coffee and non-coffee beverages priced ₱51-₱89 under a Japanese omotenashi hospitality concept, with online ordering and Grab delivery.

Ownership category

akta.pro rank

Product category

Specialty Coffee Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

akta.pro secondary industry

Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee retail
• Neighborhood cafe chain
• Handcrafted beverages
• Coffee shop hospitality
• Loyalty coffee program

Headquarters

HQ city

New Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct retail sales of coffee and non-coffee beverages through physical store locations and online ordering platform. Products include lattes, americanos, matcha drinks, and specialty seasonal offerings with add-on customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TOMO Coffee operates a growing chain of neighborhood cafés across Metro Manila, selling handcrafted coffee and non-coffee beverages (lattes, americanos, matcha drinks, teas, chocolate drinks) made with locally sourced Philippine coffee beans. Customers can order in-store, through the company's own online ordering platform, or via Grab food delivery, and earn loyalty rewards through a QR-code based points program.

Product overview

TOMO Coffee is a Philippine coffee café chain established in 2021, operating over 40 branches in Metro Manila. The company offers a unified product portfolio centered on specialty coffee and non-coffee beverages. Core offerings include approximately 13 coffee drinks (TOMO Latte, Caramel Latte, Americano, Cafe Latte, Cappuccino, Caramel Macchiato, Spanish Latte, Dirty Matcha Latte, Sea Salt Latte, Vanilla Latte, Dark Mocha Latte, White Mocha Latte, Espresso Chip Latte, Choco Espresso, Coffee Jelly) and 8 non-coffee beverages (Matcha Latte, Strawberry Over Ice, Blueberry Over Ice, Cookie Chip Latte, Choco Matcha, Honey Lemon Tea, Honey Ginger Tea, Chocolate). Products support various size preferences (Hot 12oz, Iced 14oz, Iced 20oz) and offer add-ons (Decaf, Espresso Shot, Milk Shot, Drizzle, Cold Foam, Ice Cream Scoop, Coffee Jelly) and non-dairy options (Soy Milk, Oat Milk). The customer experience is enhanced through a loyalty points program (QR code-based), TOMOmikuji fortune slips, and TOMOtenashi hospitality philosophy. Online ordering is available via their e-commerce platform and Grab delivery partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• TOMO Latte TOMO's signature flagship house latte, available in Hot 12oz, Iced 14oz, and Iced 20oz sizes, targeting everyday coffee drinkers in Metro Manila.
• Americano Classic espresso-based coffee drink with hot water, priced at ₱51.00–₱68.00 depending on size, for traditional black coffee drinkers.
• Cafe Latte Traditional coffee latte made with espresso and steamed milk, available in multiple sizes, for latte-focused customers.
• Cappuccino Espresso-based coffee with steamed milk foam, available in Hot 12oz, Iced 14oz, and Iced 20oz sizes, for customers preferring foam-forward espresso drinks.
• Caramel Latte Coffee-based latte with caramel flavoring, available in Hot and Iced sizes, for customers seeking a sweet coffee variant.
• Caramel Macchiato Espresso with caramel drizzle and milk, offering non-dairy options including Soy Milk (+₱30) and Oat Milk (+₱29), for flavor-forward coffee drinkers.
• Spanish Latte Coffee-based latte prepared Spanish-style with condensed milk, for customers preferring a sweeter, creamier latte.
• Dirty Matcha Latte Matcha latte combined with a shot of espresso, creating a coffee-meets-matcha hybrid drink for adventurous beverage drinkers.
• Matcha Latte Japanese-style green tea latte made with matcha powder, available in Hot 12oz, Iced 14oz, and Iced 20oz sizes, for non-coffee and matcha-leaning customers.
• Sea Salt Latte Latte with sea salt topping for a salty-sweet flavor profile, priced at ₱68.00–₱89.25 with various add-ons, targeting premium-flavor latte drinkers.
• Dark Mocha Latte Rich latte combining dark chocolate with espresso, for chocolate-and-coffee flavor seekers.
• White Mocha Latte Coffee latte made with white chocolate and espresso, for customers preferring sweeter, creamier chocolate-coffee drinks.
• Vanilla Latte Coffee latte with vanilla flavoring, for customers seeking a classic sweet-flavored latte variant.
• Espresso Chip Latte Latte with espresso chocolate chips for added texture and flavor, for customers preferring chip-textured coffee drinks.
• Choco Espresso Coffee drink combining chocolate and espresso flavors, for chocolate-coffee hybrid beverage drinkers.
• Cookie Chip Latte Latte featuring cookie and chocolate chip flavors, for dessert-style coffee drink customers.
• Choco Matcha Beverage combining chocolate and matcha flavors, for non-coffee-leaning customers who want a chocolate-matcha hybrid.
• Strawberry Over Ice Non-coffee iced beverage featuring strawberry flavor, priced at ₱68.00–₱85.00 with Iced 14oz and Iced 20oz size options and various add-ons, for non-coffee fruit-flavor drinkers.
• Blueberry Over Ice Non-coffee iced beverage featuring blueberry flavor, for non-coffee fruit-flavor drinkers.
• Honey Lemon Tea Non-coffee tea beverage with honey and lemon, priced at ₱51.00–₱72.25, for tea-preferring customers.
• Honey Ginger Tea Non-coffee tea beverage with honey and ginger, priced at ₱51.00–₱72.25, for wellness- and tea-oriented customers.
• Chocolate Non-coffee chocolate beverage, priced at ₱59.50–₱80.75, for customers preferring chocolate-based non-coffee drinks.
• Coffee Jelly Coffee-based jelly dessert drink combining coffee with jelly cubes, for customers seeking a dessert-style coffee drink.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• GrabminorChannel Partner/ Reseller/ DistributorGrab food delivery integration allowing customers to order TOMO Coffee through the Grab platform for delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The Coffee Academics: Hong Kong-origin specialty coffee chain with Asia-Pacific expansion. Comparable premium café format and beverage-led menu targeting urban professionals.
• % Arabica: Japanese-origin minimalist specialty coffee chain expanding across Asia. Comparable design-forward café aesthetic and Japanese hospitality heritage, though not currently dominant in the Philippines.

Broad incumbents

• Tim Hortons Philippines: Global QSR coffee brand expanding aggressively in Metro Manila with deep marketing budgets. Comparable beverage-led café format at similar price points, with much greater capital backing.
• Dunkin' Philippines: Large beverage-and-snack QSR chain with broad Metro Manila footprint. Overlaps in beverage-led quick-service occasions but with a more snack/donut-led menu mix.
• Starbucks Philippines: Dominant global coffee chain in the Philippines with hundreds of branches nationwide. Sets the price and traffic benchmark that Tomo Coffee competes against in Metro Manila.
• Seattle's Best Coffee Philippines: Specialty coffee brand operating cafés and kiosks in the Philippines under Starbucks' parent. Comparable beverage-led format with corporate backing Tomo Coffee lacks.

Direct peers

• Figaro Coffee: Established Philippine coffee chain (founded 1993) operating cafés nationwide. Comparable in beverage-led café format and Philippine market focus, though more mature and broader in footprint.
• Bo's Coffee: Philippine-founded specialty coffee chain with branches across the country, including Metro Manila. Most directly comparable to Tomo Coffee in scale, local-coffee positioning, and neighborhood-café format.
• Coffee Bean & Tea Leaf Philippines: Specialty coffee and tea café chain operating in Metro Manila with a similar beverage-led model and comparable price points. Directly overlaps Tomo Coffee's customer base in the same geography.
• UCC Coffee Philippines: Japanese-origin specialty coffee chain operating cafés in Metro Manila. Comparable beverage-led format with a similar hospitality-led brand narrative that Tomo Coffee also leverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tomocoffeeph
• Instagraminstagram.com/tomocoffeeph
• TikToktiktok.com/@tomocoffeeph

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomo Coffee