Amco Security
Amco Security is a UK-based independent security company providing monitored alarms, AI-powered CCTV, alarm maintenance, critical infrastructure monitoring, and cybersecurity services to over 10,000 commercial and residential customers nationwide via direct sales and a franchise/subcontractor partner network.
- Company typePrivate
- Founded1999
- HeadquartersEasingwold, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amco Security does
AMCO Security is a UK-based independent security company founded in 1995 (firmographic record; company narrative references 'approximately 1999' and '25+ years') by the Quigley family and headquartered in Easingwold, North Yorkshire. The company provides monitored alarm systems, AI-powered CCTV, alarm support and maintenance, critical infrastructure monitoring, and cybersecurity services. Its customer base spans individual domestic property owners and large commercial enterprises with 1,000+ sites, with commercial work representing approximately 90% of jobs and domestic work the remaining 10%. AMCO holds SSAIB registration, enabling insurance-compliant alarm installations, and serves a nationwide UK customer base of more than 10,000 monitored sites.
AMCO operates four core specialist service divisions under a shared engineering and operations team, each marketed under a distinct sub-brand website: (1) AMCO Security, the flagship monitored-alarm offering built around the proprietary LiveTalk 24/7 audio-verification monitoring service and the LiveViz camera system, including takeover and upgrade of legacy alarm systems; (2) SmartCamera.Services, an AI-powered CCTV sub-brand applying facial recognition and perimeter detection to existing surveillance infrastructure; (3) SmartSecurity.Support (alongside SmartSecurity.Guide and SmartSecurity.Store), the alarm maintenance, online self-help, and spare-parts e-commerce arm handling 10,000+ monthly support requests; and (4) LiveTalk.technology, the technology division producing audio-and-data integrated IoT devices for 24/7 critical infrastructure monitoring. A newer fifth sub-brand, AMCO Cyber Security, adds cyber health checks, a cyber help desk, and a free consumer cyber-tips resource ('Us vs Bad'). Product and platform development is performed by a wholly-owned R&D team based in Lahore, Pakistan.
AMCO's business model combines recurring and transactional revenue streams: monthly alarm monitoring subscriptions (described internally as the most valuable 'money whilst you sleep' stream), one-time alarm and CCTV installation fees (including takeovers of competitors' systems), recurring maintenance and callout services, hardware spares sales via SmartSecurity.Store, and revenue share from a franchisee/subcontractor partner programme that lets small independent installers service AMCO's 10,000+ customer base and consume its LiveTalk monitoring stack. Go-to-market is sales-led with a direct field-sales channel for enterprise, an inside sales team handling inbound enquiries, an online and self-service channel for SMB/residential customers, and the franchise/subcontractor network as a scaled capacity channel across the UK.
Amco Security firmographics
Firmographics- Name
- Amco Security
- Legal name
- AMCO Security
- Website
- https://amco999.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amco Security is a UK-based independent security company providing monitored alarms, AI-powered CCTV, alarm maintenance, critical infrastructure monitoring, and cybersecurity services to over 10,000 commercial and residential customers nationwide via direct sales and a franchise/subcontractor partner network.
- Ownership category
- akta.pro rank
Amco Security industry classification
Industry- Product category
- Security Monitoring Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Control System Cybersecurity for OT (ICS Security, Monitoring, Hardening) (IMAGABAL)
- akta.pro secondary industries
- Cybersecurity Support Operations (SOC Triage, Incident Intake) (BPAAACAF), Identity, Access & Privileged Access Management (IAM/PAM) for OT/IT (EUADANAD)
Keywords
Where Amco Security is headquartered
LocationHeadquarters
- HQ city
- Easingwold
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Amco Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Alarm Monitoring Subscriptions: Ongoing monthly subscription revenues from monitored alarm services via LiveTalk technology. This is described as the most valuable revenue stream providing 'money whilst you sleep' - long-term recurring revenue.
- Alarm & CCTV Installation: Installation of new alarm systems and taking over existing systems. Engineers perform installations for both commercial (90%) and domestic (10%) customers.
- Maintenance & Callouts: Support and maintenance services including alarm callouts (45 mins avg), maintenance visits, battery replacements, and Digi replacements. SmartSecurity.Support handles 10,000+ support requests per month.
- Equipment Sales: Sale of alarm equipment spares and accessories through SmartSecurity.Store including batteries, transformers, and other replacement parts.
- Partner Programme Revenues: Franchisees and subcontractors access AMCO's customer base and earn revenues from callouts, maintenance, installs, and monitoring subscriptions through the partnership arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partner rates are negotiated individually based on partner's standard list price with discounts reflecting the partnership arrangement. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Amco Security product offering
Product offeringCore offering
AMCO Security is the UK's leading independent security company providing four specialist services: monitored alarms with proprietary LiveTalk audio-verification (via AMCO Security), AI-powered CCTV with facial recognition (via SmartCamera), alarm support and maintenance handling 10,000+ requests per month (via SmartSecurity), and critical infrastructure monitoring through audio and data-integrated IoT devices (via LiveTalk). The company also offers cyber security services including cyber health checks and a cyber help desk under AMCO Cyber. Revenue is generated predominantly from commercial customers (~90%) with a smaller domestic tail (~10%) across the UK.
Product overview
Amco Security operates as a single unified company offering four specialist security services under distinct sub-brands. The core offering is AMCO Security (monitored alarms and CCTV), supported by SmartCamera (AI-powered CCTV with facial recognition and perimeter detection), SmartSecurity (alarm support, maintenance, and online guides/store), and LiveTalk (audio-verification monitoring and critical infrastructure IoT devices). An emerging fifth division is AMCO Cyber Security (cyber health checks and help desk services). The sub-brands share a common engineering and operations team and are presented as complementary services within a single integrated security platform.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCamera.Services: AI-powered CCTV systems using artificial intelligence technology to enhance surveillance capabilities
- SmartSecurity.Support
- SmartSecurity.Guide
- SmartSecurity.Store
- LiveTalk
- UsVsBad.com
- AMCO Academy
Products and services
- AMCO Security Monitored Alarms Monitored alarm and CCTV specialist offering using the proprietary LiveTalk monitoring service and LiveViz camera system. AMCO installs new alarm systems and takes over existing systems from other providers for commercial and domestic customers across the UK.
- SmartCamera AI-Powered CCTV Specialist AI-powered CCTV service using artificial intelligence to transform standard CCTV images into smart surveillance, enabling facial recognition and perimeter detection and allowing customers to get 10x more from their existing CCTV infrastructure.
- SmartSecurity.Support Alarm Maintenance No-contract engineer alarm support and maintenance service handling 10,000+ support requests per month, including alarm callouts (45-minute average response), maintenance visits, battery replacements, and Digi (VOIP) replacements for commercial and domestic alarm systems.
- LiveTalk Critical Infrastructure Monitoring Technology division producing audio and data-integrated IoT devices for 24/7 critical infrastructure monitoring, with the LiveTalk monitoring service providing 24/7 audio-verification equivalent to a round-the-clock security guard.
- AMCO Cyber Security Services Specialist cyber security services covering two paid offerings: Cyber Health Check (one-on-one audit of home cyber vulnerabilities including network/router security, passwords, hardware, banking, and data breach checks) and Cyber Help Desk (remote access to cyber security consultants for threat prevention and incident response).
- SmartSecurity.Store Alarm Equipment Spares Online storefront allowing customers to purchase alarm equipment spares and accessories including batteries, transformers, and other replacement parts for various alarm systems.
Quantifiable outcome
- 10x improvement in CCTV utility through AI technology
- +2 more outcomes
Companies that use Amco Security
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Amco Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Amco Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Small Independent Alarm InstallerscoreAMCO Security operates a partner programme for small independent alarm installers. Partners can become subcontractors or franchisees, gaining access to AMCO's nationwide customer-base (10,000+ customers), unique security technologies like LiveTalk monitoring, business/operations/marketing support (franchisees), and ongoing subscription revenues. Revenue streams include callouts, maintenance, installs, and monitoring subscriptions. Partners retain independence while benefiting from AMCO's established brand and infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Amco Security competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Amco Security social profiles
Digital presenceAmco Security compliance and trust
Trust signalCompliance1 record
Amco Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amco Security leadership team
Management profileNumber of profiles
Amco Security subsidiaries and ownership
Company hierarchySubsidiaries5 records
Amco Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amco Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amco Security
What does Amco Security do?
AMCO Security is the UK's leading independent security company providing four specialist services: monitored alarms with proprietary LiveTalk audio-verification (via AMCO Security), AI-powered CCTV with facial recognition (via SmartCamera), alarm support and maintenance handling 10,000+ requests per month (via SmartSecurity), and critical infrastructure monitoring through audio and data-integrated IoT devices (via LiveTalk). The company also offers cyber security services including cyber health checks and a cyber help desk under AMCO Cyber. Revenue is generated predominantly from commercial customers (~90%) with a smaller domestic tail (~10%) across the UK.
Is Amco Security a public or private company?
Amco Security is a private company. It is classified as family owned and is currently operating.
When was Amco Security founded?
Amco Security was founded in 1999. It employs 11 to 50 people.
Where is Amco Security based?
Amco Security is headquartered in Easingwold, United Kingdom, in the Europe region.
How does Amco Security make money?
Five revenue lines are on record. Alarm Monitoring Subscriptions are the primary driver. The others are alarm & CCTV Installation, maintenance & Callouts, equipment Sales and partner Programme Revenues.
Does Amco Security have an API?
No public API is recorded for Amco Security.
What industry is Amco Security in?
Amco Security's product category is Security Monitoring Services. Its primary akta.pro industry code is IMAGABAL, Control System Cybersecurity for OT (ICS Security, Monitoring, Hardening), with a secondary code of BPAAACAF, Cybersecurity Support Operations (SOC Triage, Incident Intake). Its NAICS code is 56162 and its SIC code is 7381.