Alu-Rex

What Alu-Rex does

Alu-Rex Inc. is a privately held Canadian manufacturer, founded in 2001 and headquartered in Lévis, Quebec, that designs and produces aluminum gutter protection systems and continuous fastening hangers for the residential building-products market. The company's core product architecture centers on proprietary continuous hanger systems (T-Rex, supporting 250 lb per linear foot) and double-layer micro-filtration guards (DoublePro with Eclipse technology, blocking fine debris including pine needles), supplemented by floating fastening (Hover) and leaf-guard (Gutter Clean, Gutter Clean Pro) product lines. Performance is specified against measurable engineering benchmarks — 489 perforations every 19 inches enabling 29.7 inches of drainage per hour per linear foot, and self-cleaning at wind speeds as low as 8 km/h — with products validated by Intertek third-party testing and protected by a portfolio of 12 Canadian, 13 US, and 2 European patents.

The business model is a B2B specialty manufacturer selling through a certified installer network across Canada, the United States, and Europe, supported by a Pro Hub installer portal, a points-based loyalty program exchangeable for marketing services, and a consumer-facing 'Find an Installer' locator. Pricing is not publicly disclosed; installers set end-consumer pricing. Revenue is generated primarily through hardware sales of continuous hangers and gutter guards, with adjacent licensing and distribution activity. The company is family-owned across two Brochu generations — Guy and Stéphane Brochu founded it after pivoting from a 1979 installation business, with Kevin and Tommy Brochu assuming leadership around 2020.

Name

Alu-Rex

Legal name

Alu-Rex inc.

Website

https://alu-rex.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Alu-Rex is a Canadian manufacturer of aluminum gutter protection and continuous fastening systems, selling proprietary DoublePro, T-Rex, and Hover products through a certified installer network serving residential markets across North America and Europe.

Ownership category

akta.pro rank

Product category

Gutter Protection Systems

akta.pro primary industry

Gutters, Downspouts & Rainwater Systems (IMADAFAM)

akta.pro secondary industry

Gutter Guards & Leaf Protection Systems (HSAGAIAG)

Keywords

• Gutter protection systems
• Continuous hanger technology
• Micro-filtration gutter guards
• Leaf guard systems
• Gutter fastening solutions

Headquarters

HQ city

Lévis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gutter Protection Products: Alu-Rex manufactures and sells gutter protection and fastening systems (DoublePro, T-Rex, Gutter Clean, Hover) to professional installers and distributors across North America. Products include continuous hangers, leaf guards, and micro-filtration systems sold through B2B channels.
2. Licensing and Distribution: The company licenses its technology and products to distributors and gutter companies, with historical partnerships including distribution across Canada and expansion to the United States and Europe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alu-Rex designs and manufactures aluminum gutter protection systems and continuous fastening/hanger products for residential and commercial roof drainage. Its portfolio centers on four proprietary product lines: DoublePro (double-layer micro-filtration leaf guard with Eclipse technology), T-Rex (world's first continuous hanger system), Gutter Clean and Gutter Clean Pro (leaf guards with 25-year and lifetime warranties), and Hover/Hover Pro (floating continuous fastening technology that allows thermal expansion). Products are sold B2B through a certified installer network and distributors in Canada, the United States, and Europe.

Product overview

Alu-Rex is a manufacturer of high-performance gutter protection and fastening systems for residential and commercial applications. The product portfolio consists of four core product lines: (1) Double Pro - a double-layer micro-filtration system with Eclipse technology for blocking fine debris including pine needles, offering lifetime warranty; (2) T-Rex - continuous fastening hangers that attach directly to gutters, supporting 250 lb per linear foot with 25-year clog-free warranty; (3) Gutter Clean/Gutter Clean Pro - leaf guard systems blocking large debris, with Pro version offering micro-filtration and lifetime warranty; and (4) Hover/Hover Pro - floating continuous hangers using patented Floating technology that suspend gutters allowing thermal expansion/contraction. Each product line includes multiple model variants (e.g., M-5200, M-6200, B95 versions) targeting different installation requirements and capacities.

Differentiator

Problem solved

Functional benefit

Brands

• DoublePro: Gutter protection system with double-layer filtration technology, offering lifetime clog-free warranty even in coniferous areas
• T-Rex
• Gutter Clean
• Gutter Clean Pro
• Hover
• Hover Pro
• T-Rex Pro Series
• Alu-Rex Pro Series

Products and services

• DoublePro (Double Pro) Double-layer gutter protection system with Eclipse micro-filtration technology that blocks fine debris including pine needles while ensuring optimal drainage. Sold under model variants D-11500 and D-11600 for residential applications, with a lifetime clog-free warranty. Targeted at residential properties in debris-heavy and coniferous areas, distributed through certified installers.
• T-Rex Continuous Hanger System Continuous fastening/hanger system that attaches directly to the gutter, replacing traditional spaced spikes and brackets. Supports 250 lb per linear foot (vs. 140-170 lb for traditional installation). Sold under variants M-5200, M-6200, M-5200 B95, M-6200 B95, and M-7200. Features lifetime sturdiness warranty and 25-year clog-free warranty. Targeted at gutter installation professionals and homeowners seeking durable long-span installations.
• Gutter Clean Gutter protection system that prevents large debris from clogging gutters. Sold under variants M-5300, M-6300, M-53ZIP, M-63ZIP, HR-5400, HR-6400, HRC-5400, HRC-6400, MC-5300, and MC-6300 with 25-year manufacture and clog-free warranty. Targeted at residential and commercial properties requiring protection from leaves and debris.
• Gutter Clean Pro Micro-filtering leaf guard offering superior performance with lifetime clog-free warranty, filtering fine debris including conifer needles. Sold under variants GCP-5300 and GCP-6300. Targeted at residential properties in regions with high debris including conifer trees.
• Hover / Hover Pro Floating continuous fastening/hanger system using patented Floating technology that suspends gutters, allowing them to expand and contract freely with temperature changes and preserving structural integrity. Sold under variants H-5000, H-6000 (Hover), and HP-11500 (Hover Pro with double-layer technology). Targeted at gutter installations in climates with significant temperature variation.

Quantifiable outcome

• T-Rex supports 250 lb per linear foot (vs 140-170 lb for traditional spaced installation)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AlcoacoreStrategic or Co-development Partner · 1 January 2008Strategic partnership with Alcoa, a major player in the aluminum industry, signed in 2008. This partnership enabled national distribution of Alu-Rex products across multiple US states. The partnership followed Alu-Rex's 200% annual growth in Canada and was a key driver of US market expansion.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• All American Gutter Protection: All American Gutter Protection installs aluminum gutter guards and seamless gutters directly to homeowners in the US. Comparable installer-led go-to-market with proprietary micro-mesh and perforated guard products.
• LeafFilter: LeafFilter is the largest direct-to-consumer gutter guard company in North America, selling micro-mesh gutter protection systems to homeowners through its own sales/install crews. Direct competitor to Alu-Rex's DoublePro and Gutter Clean Pro lines.
• GutterGlove: GutterGlove manufactures stainless steel micro-mesh gutter guard systems and sells through a similar installer/dealer channel. Direct competitor in the gutter protection category with overlapping installer-based distribution model.
• MasterShield Gutter Protection: MasterShield produces micro-mesh gutter protection systems with claims of handling fine debris including pine needles, positioning it as a direct competitor to Alu-Rex's DoublePro filtration technology.
• RainDrop Products: RainDrop manufactures plastic and metal gutter guard products with anti-mosquito features, distributed through building supply dealers — overlapping installer channel and similar gutter protection category.
• E-Z Gutter Guard: E-Z Gutter Guard manufactures drop-in and screw-on gutter protection products, including powder-coated steel and aluminum options, sold through home improvement retail and installer channels.

Broad incumbents

• Senox Corporation: Senox is a US manufacturer of seamless gutters, downspouts, and accessories for residential and light commercial applications, with comparable professional installer channels in North America.
• Amerimax Home Products: Amerimax is a major manufacturer of rainware and gutter products including DIY gutter guards, sold through retail channels. Broader portfolio incumbent competing with Alu-Rex in residential gutter protection at lower price points.
• Englert Inc. Englert manufactures seamless gutter machines, metal roofing, and gutter accessories for professional contractors. Established incumbent with overlapping contractor channel and gutter fastening/hanger products.

Emerging players

• Raptor Gutter Guard: Raptor sells DIY stainless steel micro-mesh gutter guards through Amazon and home improvement retailers, competing with Alu-Rex at the lower price/DIY end of the same category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/alurexinc/videos
• Facebookfacebook.com/alurexinc
• LinkedInlinkedin.com/company/alu-rex
• Xx.com/alu_rex

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alu-Rex