Wingspread Retreat & Executive Conference Center

What Wingspread Retreat & Executive Conference Center does

Wingspread Retreat & Executive Conference Center operates a boutique executive retreat and conference venue on a private 36-acre campus along Lake Michigan in Racine, Wisconsin. The property comprises three architecturally distinct buildings: the 1939 Frank Lloyd Wright-designed Wingspread (a National Historic Landmark since 1990), a modern Conference Center with 15,000+ square feet of flexible meeting space, and the Sam & Gene Johnson Guest House providing 40 modern-luxe accommodations. The venue serves corporate leadership teams, manufacturing enterprises, healthcare organizations pursuing CME events, family-owned businesses, and nonprofit foundations, typically for groups of 10-50 attendees.

Revenue is generated through all-inclusive per-person packages: the Complete Meeting Package (CMP) at $595-$645 per person per night and the Day Meeting Package (DMP) at $205-$275 per person per day, both bundling accommodations, dining, A/V, and conference planning. A premium Complete Campus Exclusivity buyout is triggered at 30+ rooms per night, and a new Wellness Retreat product is priced at approximately $1,500+ per person for a 3-day/2-night program. Go-to-market is a direct enterprise field-sales motion staffed by a Director of Sales and National Sales Manager, supplemented by referral leads from the Benchmark Resorts & Hotels portfolio partnership and supported by Matterport-powered 3D virtual tours for remote site inspections.

The property is owned and operated by The Johnson Foundation at Wingspread, a nonprofit foundation established in 1959, which limits the data available on financial performance. Operational differentiators include an on-site organic garden and apiary feeding the culinary program led by an Executive Chef with 40+ years of experience, active IACC membership certifying conference-center standards, and ADA/WCAG-compliant accessibility infrastructure. The business is asset-rich (historic real estate, preserved landmark building) and capacity-constrained (40 rooms), which structurally caps revenue scale relative to growth in demand.

Name

Wingspread Retreat & Executive Conference Center

Legal name

Wingspread Retreat & Executive Conference Center

Website

https://wingspread.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique executive retreat and conference center on a 36-acre Frank Lloyd Wright National Historic Landmark campus along Lake Michigan in Racine, Wisconsin. Serves corporate leadership teams, healthcare organizations, manufacturers, family businesses, and nonprofits with all-inclusive meeting packages, wellness retreats, and campus buyouts.

Ownership category

akta.pro rank

Product category

Executive Conference Center & Hospitality Services

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Conference Retreat Hotels (THAGALAG), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Executive conference center
• Corporate retreat venue
• Leadership meeting space
• Wellness retreat packages
• Event management services

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Complete Meeting Package (CMP) – Overnight: All-inclusive per-person-per-night pricing covering overnight guest room accommodation, full breakfast, lunch, and dinner, AM and PM refreshment breaks, meeting room setup with ergonomic chairs, basic A/V equipment (LCD projector/monitor, flipchart, video conferencing), unlimited Wi-Fi, evening hospitality, conference planning support, self-parking, and EV charging. Starts at dinner on arrival night and ends at 5pm on departure day. Ranges from $595-$645 per person per night depending on dates and group specifics.
2. Day Meeting Package (DMP): Per-person-per-day pricing for daytime-only meetings including unlimited Wi-Fi, full lunch service, AM and PM refreshment breaks, meeting room setup, basic A/V equipment, conference planning support, and self-parking. Ranges from $205 to $275 per person per day.
3. All-Inclusive Wellness Retreat Package: Fully customizable three-day, two-night wellness retreat combining purposeful meeting time with guided wellness experiences (guided nature walks, yoga, breathwork, mindfulness, sound bath meditation, journaling, team challenges, seasonal culinary experiences). Includes dinner on arrival through 5pm on departure day. Starts around $1,500 (+tax) per person for a three-day, two-night retreat. Minimum booking: 10 rooms per night.
4. Complete Campus Exclusivity (Buyout): When 30 or more guest rooms per night are reserved, the entire campus is dedicated exclusively to one organization. Full buyout pricing is negotiated directly with the Director of Sales and represents premium revenue. Includes complete privacy, no outside guests or competing events, and personalized campus-wide service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wingspread Retreat & Executive Conference Center operates a 36-acre private campus on the Wind Point Peninsula along Lake Michigan in Racine, Wisconsin, hosting corporate meetings, executive retreats, leadership offsites, wellness retreats, and conferences for organizations. The offering bundles overnight accommodations in 40 modern guest rooms, 15,000+ square feet of flexible meeting space across the Frank Lloyd Wright-designed Wingspread building, the Conference Center, and the Sam & Gene Johnson Guest House, all-inclusive per-person dining, basic A/V, Wi-Fi, and dedicated conference planning into Complete Meeting Package (CMP) and Day Meeting Package (DMP) pricing, with full campus buyout and wellness retreat options available.

Product overview

Wingspread Retreat & Executive Conference Center operates as a boutique hospitality property offering conference and retreat services through multiple integrated components. The core offering centers on meeting and event venues: The Sam & Gene Johnson Guest House (40 modern guest rooms), The Conference Center (4 versatile indoor/outdoor spaces totaling over 15,000+ sq ft), and the iconic Frank Lloyd Wright-designed Wingspread building. Service packages include the Complete Meeting Package (CMP, $595-$645/person/night) and Day Meeting Package (DMP, $205-$275/person/day), both bundling accommodations, dining, A/V equipment, and planning support. Premium offerings include Complete Campus Exclusivity for private buyouts and Wellness Retreats ($1,500+/person for 3-day/2-night). Auxiliary services include culinary programming led by Executive Chef David Diedrich with on-site garden and apiary sourcing, team building activities, 3D virtual tours via Matterport, and wellness/recreation amenities. The property is IACC (International Association of Conference Centers) certified and managed by Benchmark Resorts & Hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Meeting Package (CMP) - Overnight
• Day Meeting Package (DMP) Per-person per-day package for daytime-only meetings including unlimited Wi-Fi, full lunch service, AM and PM refreshment breaks, meeting room setup with ergonomic chairs, pads, pencils, candies, basic A/V equipment, dedicated conference planning team member support, and self-parking with EV charging. Pricing ranges from $205 to $275 per person per day.
• Complete Campus Exclusivity (Buyout) Full-campus buyout option triggered when a group reserves 30 or more guest rooms per night, providing complete privacy with no outside guests, no competing events, and personalized campus-wide service. The entire 36-acre campus, including wellness activities, team-building workshops, and meeting spaces, is dedicated exclusively to the organization, with pricing negotiated directly with the Director of Sales.
• All-Inclusive Wellness Retreat Package Fully customizable three-day, two-night wellness retreat combining purposeful meeting time with guided wellness experiences including lakeside nature walks, yoga, breathwork, mindfulness, sound bath meditation, journaling, team challenges, and seasonal culinary experiences. Includes dinner on arrival through 5pm on departure day, with pricing starting around $1,500 (+tax) per person and a minimum booking requirement of 10 rooms per night.
• The Sam & Gene Johnson Guest House Main accommodation building offering 40 spacious modern-luxe guest rooms with Queen beds, 24/7 service, complimentary Wi-Fi, reading nooks, pantries on each floor stocked with complimentary snacks, access to a private 24-hour fitness center, and access to an outdoor patio and fire pit, with serene views of the natural landscape.
• The Conference Center Modern meeting venue offering multiple flexible spaces including Prairie (1,240 sq ft), Studio (345 sq ft), Blue Heron (445 sq ft), and the outdoor Courtyard (3,615 sq ft), with floor-to-ceiling windows, advanced technology, and various seating configurations (theater, classroom, conference, U-shape, hollow square, banquet) for events up to 200+ guests.
• Wingspread (Frank Lloyd Wright Building) Iconic 14,000-square-foot Frank Lloyd Wright-designed building completed in 1939 for Herbert Fisk Johnson Jr., serving as the symbolic and functional centerpiece of the campus. Features four wings embracing the prairie, a 30-foot-high chimney, teepee-inspired clerestory ceiling, five fireplaces, a cantilevered Romeo and Juliet balcony, a glass-enclosed crow's nest, and sweeping prairie views; designated a National Historic Landmark in 1990 by the U.S. Secretary of the Interior and used for meetings, dining, and signature gatherings.
• Team Experiences and Teambuilding Activities Curated menu-based team-building experiences including guided nature walks, yoga sessions, collaborative problem-solving challenges, facilitated leadership workshops, architectural/sculpture tours, golf outings, sailboat excursions on Lake Michigan, brewery tours, and museum tours. Activities are available on-site or in the greater Racine area, with pricing varying by activity selection and a downloadable team-building menu.
• Culinary Services On-site catering program led by Executive Chef David Diedrich offering flexible, fully customizable menus featuring seasonal, regionally sourced ingredients, including produce and honey harvested from the property's own organic garden and apiary. Chef's Choice menus provide curated seasonal options for streamlined planning.
• 3D Virtual Tours Three independent interactive 360-degree virtual tours powered by Matterport technology covering the Wingspread (Frank Lloyd Wright building), the Conference Center, and the Guest House, including meeting spaces, accommodations, and common areas, enabling prospective clients to complete remote site inspections before engaging the sales team.
• Wellness and Recreation Activities On-site wellness and recreation amenities including guided nature walks across the 36-acre campus, complimentary bicycle use, yoga sessions, meditation activities, sculpture tours, and access to nearby Wind Point Lighthouse, walking/jogging trails, and a 24-hour fitness center.

Quantifiable outcome

• Back-to-back Hotel of the Year award under General Manager Eric Bates, validating purposeful hospitality and operational excellence.
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Johnson Foundation at WingspreadcoreStrategic or Co-development Partner · 1 January 1959The Johnson Foundation at Wingspread, established in 1959 by Herbert Fisk Johnson Jr., is the parent organization that owns and operates Wingspread Retreat & Executive Conference Center. Founded in Racine, WI, the Foundation brings people together to explore, address, and advance solutions to pressing challenges. The Foundation's mission drives the purpose of Wingspread — hosting purposeful gatherings that lead to real solutions for issues ranging from local to global. The property serves as the symbolic and functional centerpiece of the Johnson Foundation's community-centered work.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skytop Lodge: Historic Pennsylvania Pocono Mountains resort offering conference and executive retreat packages with dedicated meeting venues and bundled accommodations. Comparable full-package retreat/conference model.
• The American Club (Kohler): Wisconsin-based Forbes Five-Star luxury resort with extensive meeting space, fine dining, and dedicated conference services targeting corporate retreats and executive offsites. Competes with Wingspread for Midwest-based corporate groups seeking high-end, historic-feel retreats.
• Crystal Springs Resort: New Jersey-based resort complex with multiple meeting venues, dedicated conference services, and group retreat packages. Comparable mid-scale group-focused resort and conference center business model.
• Grand Geneva Resort & Spa: Large Wisconsin resort with conference facilities, golf, spa, and multiple dining venues serving corporate meetings and events. Comparable mid-sized Midwestern destination competing for the same regional corporate group bookings.
• Nemacolin Resort: Pennsylvania luxury resort with extensive conference space and exclusive corporate buyout options. Operates in the same high-end corporate retreat and incentive segment as Wingspread.
• The Lodge at Woodloch: Pennsylvania destination spa and wellness retreat with corporate retreat and team-building programming. Comparable on the wellness-retreat package mix targeting similar executive customers.
• Mohonk Mountain House: Historic castle-like National Historic Landmark resort in the Hudson Valley with full-service conference and retreat offerings. Very comparable on historic prestige, dedicated meeting facilities, and executive retreat positioning.

Regional players

• Château Élan Winery & Resort: Georgia-based luxury resort and conference destination with comprehensive meeting facilities and exclusive-use buyout options. Comparable luxury executive retreat / conference center model in a different regional market.

Broad incumbents

• Benchmark Resorts & Hotels: Parent management portfolio of which Wingspread is a member property, curating boutique conference and corporate retreat venues across the U.S. Directly comparable as it bundles the same Wingspread venue in its bookings network and competes for the same meeting planner RFPs.

Emerging players

• Canyon Ranch Wellness Resort: Leader in wellness-focused corporate offsites integrating guided wellness programming with executive retreats. Comparable on the wellness-meeting convergence category Wingspread is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/WingspreadMeetings
• LinkedInlinkedin.com/company/wingspread-meetings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingspread Retreat & Executive Conference Center