Unfold Architecture

What Unfold Architecture does

Unfold Architecture is a Minneapolis-based residential architecture studio founded in 2018 by Mike Gray and Greg Vose, both Iowa State-trained architects. The firm designs custom homes, renovations, lakefront properties, urban infill residences, and select multi-family projects for individual homeowners and real estate developers across the United States and Canada. Its portfolio of 25-30+ completed projects spans Minnesota, Wisconsin, and California (Truckee/Tahoe region), with anchor enterprise partnerships including preferred-architect status on Ryan Companies' Highland Bridge Development in St. Paul and an ongoing design-build relationship with Sustainable 9 Design + Build.

The firm's core offering is a five-phase design methodology (Discover, Define, Develop, Detail, Deliver) covering site analysis, schematic design, design development, construction documentation, and construction administration. Its notable technology differentiator is virtual reality visualization that allows clients to walk through full-scale designs before construction. The practice emphasizes site-responsive and sustainable design — integrating geothermal systems, solar orientation analysis, wind pattern evaluation, and triple-pane windows — and delivers through a web-based client portal. The four-person team (two co-founders plus two AIA project architects) operates from a studio opened in September 2025 in Minneapolis's Kingfield neighborhood.

Revenue is generated through project-based professional services with custom quote-based pricing; no fees are publicly disclosed. Go-to-market is sales-led direct engagement with individual homeowners, augmented by developer and builder partnerships and a heavy presence in earned-media channels (Midwest Home, Onekindesign, Star Tribune, The Scout Guide, The Curious Builder Podcast) and regional home tours (Parade of Homes, Artisan Home Tour, Homes by Architects Tour, Luxury Home Tour). The firm has accumulated multiple regional design awards, including the 2023 Grand ARDA, 2023 Midwest Home Design Awards, and selection for the 2025 AIA Minnesota Homes by Architects Tour.

Name

Unfold Architecture

Legal name

Unfold Architecture, Inc.

Website

https://unfoldarchitecture.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Unfold Architecture is a Minneapolis-based residential architecture studio designing custom homes, renovations, and lakefront properties for individual homeowners and select developers. Founded in 2018, the four-person firm employs a five-phase design methodology with VR visualization and sustainable design practices.

Ownership category

akta.pro rank

Product category

Residential Architecture Services

NAICS

Architectural Services (54131)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Custom home design
• Residential architecture services
• Sustainable home design
• Site-specific architecture
• Construction documentation

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Residential Architecture Services: Full-service residential architecture from discovery through construction delivery. Includes site analysis, schematic design, design development, construction documentation, and construction administration. Revenue is project-based, earned through professional service fees for custom home design.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Unfold Architecture provides custom residential architecture and design services for individual homeowners and select developers. Their work spans site analysis, schematic design, design development, construction documentation, and construction administration, delivered through a five-phase process (Discover, Define, Develop, Detail, Deliver). Projects include single-family custom homes, lake homes, urban infill residences, and multi-family developments such as the award-winning Linden Row.

Product overview

Unfold Architecture is a Minneapolis-based residential architecture studio offering a single, unified service: custom residential architecture and design. Their core offering encompasses the complete design-to-delivery process through a five-phase methodology (Discover, Define, Develop, Detail, Deliver). The studio provides site-specific custom home design, sustainable design strategies, virtual reality visualization, and full construction documentation. Their portfolio spans over 30 completed projects across Minnesota, Wisconsin, and California, including lake homes, urban residences, and multi-family developments. The firm operates a client portal for project communication and has expanded to include their own studio workspace in the Kingfield neighborhood of Minneapolis.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Residential Architecture Design Services

Quantifiable outcome

• Multiple first-place and grand awards at major design competitions (Grand ARDA, Midwest Home Design Awards)
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Curious Architect CollectiveminorStrategic or Co-development Partner · 15 January 2025Community of design professionals led by Mark Williams of Mark D Williams Custom Homes, serving as a collaborative forum for architects to engage in discussions on industry topics including branding, contracts, client experience, and AI in architecture.
• Highland Bridge Development / Ryan CompaniescoreStrategic or Co-development Partner · 5 October 2023Unfold Architecture was added to the list of preferred designers and architects for St. Paul's Highland Bridge Development, a large-scale redevelopment of the old Ford site. The development includes 20 stunning single-family home lots along Mississippi River Boulevard. This partnership provides access to a pipeline of custom home projects within a premium development.
• Sustainable 9 Design + BuildcoreStrategic or Co-development PartnerOngoing design-build partnership for residential projects including the award-winning Linden Row multi-family project and various Artisan Home Tour showcase homes. Collaborative relationship where Sustainable 9 handles construction while Unfold provides architectural design.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MSR Design: Minneapolis-based architecture firm with practices spanning residential, civic, and cultural projects. Larger and broader than Unfold but relevant as an established Twin Cities architecture competitor with residential capability.
• LHB: Minneapolis multi-discipline architecture and engineering firm offering residential design alongside infrastructure and industrial work. Serves as a broader incumbent competing for developer relationships and large-scale residential work.
• Olson Kundig: Seattle-based, nationally recognized architecture firm with a celebrated residential practice. While larger and broader in scope, Olson Kundig competes for the same high-net-worth custom home clientele with a similar design-led, site-responsive philosophy.
• Cuningham: Minneapolis-headquartered multi-discipline architecture firm with residential work alongside hospitality, civic, and commercial projects. A larger, more diversified incumbent that competes for some of the same developer-led residential commissions.

Direct peers

• Peterssen/Keller Architecture: Minneapolis custom residential architecture firm with a strong portfolio of modern and traditional homes. Operates in the same affluent homeowner segment with a comparable mid-sized team structure.
• TEA2 Architects: Minneapolis-based architecture firm with a residential focus alongside select commercial work. Comparable boutique size and Twin Cities market positioning to Unfold.
• SALA Architects: Minneapolis-based boutique firm specializing in custom residential architecture with a strong design-forward portfolio. Directly comparable to Unfold in scale, geography, and client segment (affluent Twin Cities homeowners seeking bespoke homes).
• Rehkamp Larson Architects: Well-established Minneapolis residential architecture firm known for high-end custom homes along the lakes and in the Twin Cities. Comparable in client profile, project scale, and regional footprint to Unfold.

Others

• Sustainable 9 Design + Build: Minnesota design-build firm that is a stated Unfold partner on Linden Row and other projects. Comparable client base and sustainability positioning; functions as a downstream builder rather than a direct architectural competitor.
• Mark D. Williams Custom Homes: Minnesota luxury custom home builder and leader of The Curious Architect Collective, a stated Unfold partner community. Operates in an adjacent (construction) layer of the same high-end residential value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unfoldarchitecture1
• LinkedInlinkedin.com/company/unfold-architecture2020

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unfold Architecture