Eight Hundred
Eight Hundred is a Tokyo-based marketing consulting subsidiary of Macromill that provides end-to-end marketing management services—strategy, data analytics, DMP/CDP implementation, and AI-powered planning—to large Japanese enterprise clients across retail, financial services, consumer goods, and media sectors.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Eight Hundred does
Eight Hundred is a Tokyo-based marketing consulting firm that operates as a wholly-owned subsidiary of Macromill Inc., a publicly listed company on the Tokyo Stock Exchange. The company was originally incorporated in March 2020 and was restructured into its current form on July 1, 2022, through an absorption-type company split that transferred Macromill's data consulting division into the new entity. Headquartered in Shinagawa, Tokyo, with 51–100 employees, Eight Hundred positions itself as a 'marketing management partner,' delivering end-to-end services across four specialized areas: Business Creation & Transformation, Brand & Marketing Growth, Digital Utility (data, BI, DMP/CDP implementation), and AI Business Promotion. The firm serves large Japanese enterprise clients across retail, financial services, consumer goods, media, entertainment, facility management, and energy—including Shiseido, Sumitomo Mitsui Card, Mitsubishi UFJ Trust Bank, Lion, Kagome, FamilyMart, Nihon Keizai Shimbun, Tokyo Dome, Palco Space Systems, and Kyushu Electric Power.
The company's core technology assets center on two proprietary products. STRATEGY COMPASS, launched in January 2026, is an AI-powered tool that ingests form-based business inputs and automatically generates desk research and 0th-order strategic hypotheses, delivered as PDF reports. The Life Segment Fixed-Point Survey is a longitudinal consumer research program that tracks 10,400 Japanese consumers quarterly (now annually since 2024) across 16 consumption and lifestyle indicators, with the dataset freely downloadable and segmented by generation and life stage. Supporting these are capabilities in DMP/CDP construction, BI tool implementation (e.g., Power BI for Kagome), and embedded on-site consulting teams, as demonstrated in engagements such as the Custella marketing analytics platform for Sumitomo Mitsui Card.
Eight Hundred generates revenue primarily through professional-services engagements sold via direct enterprise sales. Pricing is quote-based and offers fixed-fee, outcome-based, and investment-model alternatives, typically under multi-year contracts. STRATEGY COMPASS is provided free of charge as a lead-generation and brand-awareness mechanism. The firm extends delivery capacity through an ecosystem of strategic partnerships—FMX (creative strategy), TOPPAN (value-chain implementation), Brainpad (DX and data governance), Chrono Link (AI)—and academic alliances with Tokyo University of Science and Hitotsubashi University for talent cultivation and joint research. Revenue figures are not publicly disclosed.
Eight Hundred firmographics
Firmographics- Name
- Eight Hundred
- Legal name
- 株式会社エイトハンドレッド
- Website
- https://eight-hundred.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eight Hundred is a Tokyo-based marketing consulting subsidiary of Macromill that provides end-to-end marketing management services—strategy, data analytics, DMP/CDP implementation, and AI-powered planning—to large Japanese enterprise clients across retail, financial services, consumer goods, and media sectors.
- Ownership category
- akta.pro rank
Eight Hundred industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHAEAF), Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where Eight Hundred is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Eight Hundred business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Consulting Services: End-to-end marketing consulting covering strategy formulation, data analytics, branding, and execution support. Services span four specialized areas: Business Creation & Transformation, Brand & Marketing Growth, Digital Utility, and AI Business Promotion.
- Data Analytics & Technology Implementation: Services including DMP/CDP development, BI tool implementation, and data utilization consulting. Often delivered through embedded teams working on-site at client locations.
- STRATEGY COMPASS (Free Tool): Free AI-powered tool for generating initial strategic hypotheses. Serves as a lead generation and brand awareness mechanism for the company's consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | STRATEGY COMPASS - Free AI-powered hypothesis generation tool |
| Other | Multi-year contract | Consulting services - custom pricing based on engagement scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Eight Hundred product offering
Product offeringCore offering
Eight Hundred provides end-to-end marketing consulting services to large Japanese enterprises, spanning strategy formulation, data analytics, branding, AI-powered business promotion, and execution support. The company delivers work through four specialized service divisions—Business Creation & Transformation, Brand & Marketing Growth, Digital Utility, and AI Business Promotion—often deploying embedded consulting teams on-site at client locations. It supplements consulting with proprietary assets including the STRATEGY COMPASS AI hypothesis-generation tool and the Life Segment Fixed-Point Survey consumer research dataset.
Product overview
Eight Hundred operates as a marketing consulting firm with a portfolio of consulting services and proprietary research products. The core offerings include four main consulting service areas: Business Creation & Transformation, Brand & Marketing Growth, Digital Utility, and AI Business Promotion. The company also offers STRATEGY COMPASS as an AI-powered tool for strategic hypothesis generation. Proprietary research includes the Life Segment Fixed-Point Survey (ライフセグメント定点調査), a free longitudinal consumer data product. Client services span DMP/CDP construction, BI tool implementation, and end-to-end marketing consulting, with notable work on the Custella platform for Sumitomo Mitsui Card.
Differentiator
Problem solved
Functional benefit
Products and services
- STRATEGY COMPASS (ストラテジーコンパス) An AI-powered tool that generates initial strategic hypotheses (0次仮説) for strategic planning. Users input business overview, market environment, and challenge recognition through a web form; the AI then automatically conducts desk research and produces key discussion points and initial hypotheses delivered as PDF reports. Offered free of charge and targeted at business strategists, marketing leaders, and consultants seeking to accelerate the hypothesis-generation phase of strategic planning.
- Business Creation & Transformation Project Consulting (事業創造・変革プロジェクト) Consulting services for business creation and transformation, committed to achieving visible and dramatic top-line growth through bold question reassessment, idea proposals, diverse options, and execution plans with practical support. Designed for Japanese enterprises seeking new business development, organizational change, and transformation roadmaps.
- Brand & Marketing Growth Consulting (ブランド＆マーケティンググロース) Brand value strategy combined with data science services leveraging Macromill Group's extensive consumer understanding expertise to design strategies that resonate emotionally with target audiences. Targeted at Japanese corporations seeking brand repositioning, marketing growth, and consumer engagement optimization.
- Digital Utility Consulting (デジタルユーティリティ) Data and technology-focused services supporting clients in building mechanisms for continuous results, including system development, PMO support, skills transfer, and training for long-term self-sufficiency. Designed for organizations seeking DMP/CDP construction, BI implementation, and internalization of analytics capabilities.
- AI Business Promotion Consulting (AIビジネス推進) AI-powered business transformation services utilizing generative AI for business/service evolution and operational reform, combining marketing, data analysis, and business consulting expertise. Targeted at Japanese enterprises exploring generative AI for marketing automation, analytics, and operational efficiency.
- DMP Construction Support (DMP構築支援)
Quantifiable outcome
- Successful development of Custella marketing analytics service for SMBC Cards since 2020
- +3 more outcomes
Companies that use Eight Hundred
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Eight Hundred technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Eight Hundred partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered secondary, core and minor.
- TOPPANsecondaryJoint seminar 'Customer Value-Driven Business and Experience Transformation' held June 2025. Three companies combined strengths: Eight Hundred (strategy/data), FMX (creative/brand), TOPPAN (value chain implementation) to present customer-centric transformation approaches.
- Chrono Link (クロノリンク社)secondaryJoint webinar on AI business applications featuring Eight Hundred's marketing consulting expertise and Chrono Link's AI technology capabilities. Focused on generative AI's impact on business and practical applications for marketing and analysis automation.
- Field Management Expand (FMX)coreJoint 'Growth Design Engine' solution combining Eight Hundred's research & analytics and marketing strategy capabilities with FMX's creative strategy and production expertise. Aims to deliver customer-centric analytics and creative-based business strategy development.
- Hitotsubashi University (一橋大学)coreIndustry-academia partnership with Hitotsubashi University's new Social Data Science Faculty/Graduate School (established April 2023). Focuses on cultivating data scientist talent through practical knowledge sharing and research collaboration using Macromill's diverse marketing data.
- Sumitomo Mitsui Trust Bank (三菱UFJ信託銀行)minorCollaboration on information bank service 'Dprime'. Eight Hundred participated in MarkeZine Day 2023 Spring session discussing Dprime's current state and future potential.
- Tokyo University of Science (東京理科大学)coreData science R&D partnership with Tokyo University of Science Data Science Center. Includes practical lectures by Eight Hundred analysts, use of Macromill data for joint research, and personnel exchange including employee secondment and student internships.
- Brainpad (ブレインパッド)coreBusiness partnership for supporting Japanese corporate DX and data utilization. Brainpad brings expertise in data-driven organization building, data governance, and analytics infrastructure development, complementing Eight Hundred's marketing consulting capabilities.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Eight Hundred competitors and assessment
Company assessmentBroad incumbents
- Accenture Japan: Accenture is a global consulting incumbent with a large Japan practice covering marketing transformation, data, and AI strategy. Multiple Eight Hundred executives (CEO Ohata and others) are Accenture Strategy alumni, making it the most comparable global incumbent competing for similar Japanese enterprise mandates.
- Dentsu: Dentsu is Japan’s largest advertising and marketing services group offering brand strategy, data-driven marketing, and DX consulting. It is comparable to Eight Hundred as a broad incumbent with deeper resources but less specialization in pure marketing consulting and consumer data panels.
- Nomura Research Institute (NRI): NRI is a major Japanese consulting and IT services firm with practices in marketing strategy, digital transformation, and data analytics. Comparable as a broad incumbent serving large Japanese corporates on consulting and systems implementation, with a much larger headcount but overlapping offerings.
- Bain & Company Japan: Bain is a global strategy consulting incumbent with a Japan practice serving eight of Eight Hundred’s same enterprise verticals (financial services, consumer goods, retail). Comparable for top-tier marketing and growth strategy mandates.
Direct peers
- Brainpad: Brainpad is a Japanese data analytics and DX consulting firm that partners with Eight Hundred on data utilization. Both companies serve Japanese corporates on BI/DMP/CDP implementation, and overlap closely in DMP construction, BI tooling, and analytics transformation services.
- Macromill: Macromill is the publicly listed parent of Eight Hundred and itself runs a digital marketing and research business serving 4,000+ companies in Japan. It is the most direct operational peer given shared data assets, overlapping client verticals, and the absorption-type split under which Eight Hundred was created in 2022.
- Intage Holdings: Intage is a Japanese market research and consulting firm providing consumer insight, marketing analytics, and consulting services similar to Eight Hundred’s Life Segment Survey and Brand & Marketing Growth division. Comparable in offering consumer behavior data combined with consulting advice to Japanese enterprises.
- Hakuhodo Consulting: Hakuhodo Consulting is a Japanese management and marketing consulting arm of Hakuhodo, with overlapping offerings in marketing strategy, new business creation, and brand transformation. Eight Hundred’s VP and Brand/Marketing Growth head both previously worked at Hakuhodo Consulting, indicating directly comparable engagement models.
- Octo (NRI Consulting): Octo is a Japan-focused marketing consulting firm (NRI Group) specializing in marketing strategy and digital transformation for Japanese enterprises. Directly comparable in service mix and customer profile to Eight Hundred’s Business Creation & Transformation and Digital Utility divisions.
Emerging players
- Recruit Holdings: Recruit is a Japanese data-rich media and HR services group whose marketing consulting capabilities and consumer data overlap with Eight Hundred’s positioning. Comparable for data-driven marketing strategy work, though Recruit operates as a much broader conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Eight Hundred social profiles
Digital presenceEight Hundred financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eight Hundred leadership team
Management profileNumber of profiles
Profiles7 records
Eight Hundred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eight Hundred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eight Hundred
What does Eight Hundred do?
Eight Hundred provides end-to-end marketing consulting services to large Japanese enterprises, spanning strategy formulation, data analytics, branding, AI-powered business promotion, and execution support. The company delivers work through four specialized service divisions—Business Creation & Transformation, Brand & Marketing Growth, Digital Utility, and AI Business Promotion—often deploying embedded consulting teams on-site at client locations. It supplements consulting with proprietary assets including the STRATEGY COMPASS AI hypothesis-generation tool and the Life Segment Fixed-Point Survey consumer research dataset.
Is Eight Hundred a public or private company?
Eight Hundred is a private company. It is classified as corporate owned and is currently operating.
When was Eight Hundred founded?
Eight Hundred was founded in 2020. It employs 51 to 100 people.
Where is Eight Hundred based?
Eight Hundred is headquartered in Tokyo, Japan, in the Asia region.
How does Eight Hundred make money?
Three revenue lines are on record. Marketing Consulting Services are the primary driver. The others are data Analytics & Technology Implementation and STRATEGY COMPASS (Free Tool).
Who are Eight Hundred's main competitors?
Broad incumbents on record are Accenture Japan, Dentsu, Nomura Research Institute (NRI) and Bain & Company Japan. Direct peers are Brainpad, Macromill, Intage Holdings, Hakuhodo Consulting and Octo (NRI Consulting). Recruit Holdings is listed as an emerging player.
Does Eight Hundred have an API?
No public API is recorded for Eight Hundred.
What industry is Eight Hundred in?
Eight Hundred's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 541613 and its SIC code is 8742.