Boulderado

What Boulderado does

Boulderado operates Hotel Boulderado, a 117-year-old historic boutique hotel located at 2115 13th Street in downtown Boulder, Colorado — one block from Pearl Street Mall. The property offers 160 guest rooms across historic Victorian and modern mountain décor styles, supplemented by three on-site dining establishments (Spruce Farm & Fish, The Corner Bar, and License No. 1 speakeasy), the separate Boulderado Carriage House accommodation, and 10,000 square feet of meeting and banquet space. It serves three primary customer segments: leisure travelers seeking an authentic historic Boulder experience, wedding parties utilizing event spaces such as the Grand Staircase, Mezzanine, ballroom, and Juniper Room (capacity up to 200 guests), and corporate groups booking meetings and events.

The operating platform is built on standard hospitality technology: Synxis for booking engine and reservations, Stripe for payment processing, Google Maps Platform for location services, Google Analytics for web traffic analytics, YouTube for embedded video content, and UserWay for website accessibility (WCAG 2.1 AA). Distribution spans direct booking via boulderado.com, OTAs (Booking.com, Expedia), and a dedicated sales team for weddings and corporate groups. The property offers targeted amenities including dog-friendly rooms (first floor of the North Wing, $100 fee), ADA-accessible rooms, valet parking ($40/night or $4/hour), complimentary One Boulder Fitness access, in-room dining, weekly Friday Night Jazz, seasonal teas, The Underground Comedy Showcase, and a wine club.

The business model is multi-stream transactional revenue: per-night room accommodations across room tiers (Queen, King, Double Queen, Suites, Carriage House); food and beverage sales across three venues plus in-room dining; meeting and event revenue from space rental, catering, and event services; and ancillary fees (valet parking, pet fees, accessibility-equipment rentals). Pricing is unit-based and Pay-as-you-go with no loyalty or rewards program. The company operates as Hotel Boulderado LLC, a private Colorado LLC, and was acquired by Nashville-based AJ Capital Partners in 2024, with a planned conversion to the Graduate by Hilton brand.

Name

Boulderado

Legal name

Hotel Boulderado LLC

Website

https://boulderado.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Boulderado operates Hotel Boulderado, a historic 117-year-old boutique hotel in Boulder, Colorado, offering 160 guest rooms, three on-site dining venues, and 10,000 square feet of event space for leisure travelers, weddings, and corporate groups.

Ownership category

akta.pro rank

Product category

Historic Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Historic boutique hotel
• Guest accommodations
• Wedding venue services
• Corporate event spaces
• On-site dining venues

Headquarters

HQ city

Boulder City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guest Room Accommodations: The primary revenue stream is overnight hotel accommodations across 160 guest rooms including various room types (Queen, King, Double Queen, Suites, Carriage House) and the Boulderado Carriage House property.
2. Food and Beverage: Three on-site dining establishments generate food and beverage revenue: Spruce Farm & Fish (creative contemporary cuisine and all-day brunch), The Corner Bar (locals' favorite patio bar), and License No. 1 (speakeasy cocktail lounge in the basement, first liquor license in Boulder post-prohibition).
3. Meetings and Events: 10,000 square feet of meeting and banquet space rented for corporate events, social gatherings, and weddings. Revenue from space rental, catering, and related event services.
4. Valet Parking: Valet parking services at $40 per night or $4 per hour with unlimited in/out access.
5. Pet-Friendly Accommodations: Dog-friendly rooms in the first floor of the North Wing with a $100 one-time non-refundable fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Boulderado operates a 160-room historic boutique hotel in downtown Boulder, Colorado, offering Victorian-inspired and modern mountain-style guest accommodations. The property includes three on-site food and beverage establishments (Spruce Farm & Fish, The Corner Bar, and License No. 1 speakeasy), 10,000 square feet of meeting and event space, and full-service wedding venue capabilities for up to 200 guests.

Product overview

Hotel Boulderado is a historic 117-year-old boutique hotel in Boulder, Colorado, offering a unified hospitality experience centered around its core accommodation product. The hotel features 160 guest rooms decorated in either modern mountain or historic Victorian styles, supplemented by three distinctive in-house dining establishments (Spruce Farm & Fish restaurant, The Corner Bar, and License No. 1 speakeasy), over 10,000 square feet of meeting and event spaces, and comprehensive wedding services. The property is positioned as a luxury historic hotel with accessibility accommodations, fitness partnerships, and entertainment programming including jazz nights and comedy showcases. The hotel is undergoing ownership transition to become a Graduate by Hilton property.

Differentiator

Problem solved

Functional benefit

Brands

• Spruce Farm & Fish: In-house restaurant offering creative, contemporary cuisine and brunch all day, everyday.
• The Corner Bar
• License No. 1

Products and services

• Hotel Boulderado Guest Accommodations 160 guest rooms decorated in either Victorian-inspired or modern mountain styles, including Queen, King, Double Queen, and Suite configurations. Rooms feature plush furnishings, modern amenities, large windows with views of Downtown Boulder, the Rocky Mountain foothills, and the Boulder Flatirons. ADA accessible and dog-friendly rooms are available.
• Boulderado Carriage House A separate accommodation option offering unique historic charm, located in the Boulderado complex. The Carriage House provides an alternative to the main building's guest rooms.
• Spruce Farm & Fish In-house restaurant located within Hotel Boulderado offering creative, contemporary cuisine and all-day brunch, with the Boxcar Coffee Bar. Open to hotel guests and the general public.
• The Corner Bar Locals' favorite bar and restaurant with expanded patio and indoor dining. Open to hotel guests and the general public. Features Bruce the Moose overlooking the indoor dining space.
• License No. 1 Speakeasy cocktail lounge located in the hotel's basement, named after Boulder's first post-prohibition liquor license (1967). Features a dance floor and hosts the Underground Comedy Showcase. Open to hotel guests and the general public.
• Meeting & Event Spaces 10,000 square feet of flexible meeting and banquet space including the Grand Staircase, Mezzanine, ballroom, and Juniper Room, available for corporate meetings, social gatherings, seminars, and conferences. Includes state-of-the-art amenities.
• Wedding Venue and Services Full-service wedding venue featuring the iconic Grand Staircase, classic Mezzanine, versatile ballroom, and elegant Juniper Room. Accommodates rehearsal dinners, ceremonies, and wedding receptions for up to 200 guests, with on-site catering and event planning support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Graduate by HiltoncoreOthersPlanned conversion of Hotel Boulderado to Graduate by Hilton brand, expected to bring renovation and potential layoffs as the property transitions under the new ownership structure.
• One Boulder FitnessminorStrategic or Co-development PartnerComplimentary full gym access provided to Hotel Boulderado guests at One Boulder Fitness (1800 Broadway, Suite #190). Guests present room key and ID to access cardio equipment, weight room, saunas, hot tub, fitness classes, and locker rooms.
• Green RideminorOthersRecommended transportation partner for airport transfers. Hotel Boulderado does not offer its own airport shuttle, so external transportation providers including Green Ride, RTD, Uber/Lyft, and private town cars are recommended to guests.
• StripecoreTechnology or IntegrationPayment processing provider for handling guest payments including debit/credit card transactions. Per privacy policy, all payment data is handled and stored by Stripe.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Sonnenalp Hotel: Family-owned luxury boutique hotel in Vail, CO. Comparable as an independent, history-rich, full-service Colorado property with strong wedding/event programming, but serving a different (mountain resort) micro-market.
• The Sebastian Vail: Boutique full-service hotel in Vail, CO. Comparable in scale (~100+ keys), boutique positioning, F&B depth, and event capability, though serving a different (resort) submarket.

Direct peers

• The Oxford Hotel: Historic 1891 boutique hotel in Denver's LoDo district. Comparable in vintage, downtown urban setting, and full-service hospitality with in-house dining and event space.
• St. Julien Hotel & Spa: Full-service luxury hotel located in downtown Boulder, CO, within walking distance of Hotel Boulderado. Most direct local competitor for upscale leisure, corporate, and wedding demand in the same submarket.
• Hotel Teatro: Boutique historic hotel in downtown Denver built in 1911. Closely comparable as a small-footprint, design-forward, urban historic full-service property with strong F&B identity.
• The Crawford Hotel: Historic boutique hotel inside Denver Union Station. Comparable as a heritage-driven, full-service urban Colorado hotel with strong food & beverage, event, and experience programming.
• The Stanley Hotel: Historic 1909 hotel in Estes Park, CO. Nearly identical founding year to Hotel Boulderado and a comparable positioning as a heritage property leveraging history, F&B, weddings, and tours to drive demand.
• Brown Palace Hotel: Historic 1892 hotel in downtown Denver and an Autograph Collection property. Comparable in heritage positioning, downtown urban setting, multiple on-site F&B venues, and significant event/wedding business.

Broad incumbents

• The Broadmoor: Iconic historic luxury resort in Colorado Springs. Comparable as a long-tenured (100+ year), full-service historic Colorado property with extensive F&B, event, and wedding programming at a larger scale.
• Graduate Hotels (other properties): Brand to which Hotel Boulderado is being converted. Comparable on positioning (historic, college-town, design-forward boutique full-service) and will be the operational and distribution template post-rebrand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelboulderado
• Xx.com/hotelboulderado
• LinkedInlinkedin.com/company/hotel-boulderado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulderado