Hayleys Mobility

What Hayleys Mobility does

Hayleys Mobility Limited is a Sri Lanka–based, privately held exclusive distributor of new energy vehicles (NEVs) and EV charging infrastructure, operating as the dedicated mobility arm of Hayleys Fentons Limited (part of Hayleys PLC, Sri Lanka's largest diversified conglomerate with 148 years of corporate heritage). Founded formally in October 2025, the company holds exclusive franchise rights for three Chinese automotive brands in Sri Lanka: OMODA & JAECOO (Chery Group) covering premium electric, plug-in hybrid, and ICE SUVs (J8, J7 PHEV, J8 PHEV, J6, J5 HEV, C9 PHEV, C5, E5); SRM (Shineray) for commercial electric vehicles (T3 EV truck, X30L passenger/cargo vans); and KAIYI for affordable EVs (eVibe e04 at Rs. 7.9M, X3 Pro EV). Pricing spans Rs. 7.9M–Rs. 37.9M, addressing both premium and budget market tiers.

The company's underlying product technology is supplied by its OEM partners — powertrain technology includes Chery's Dedicated Hybrid Transmission (DHT) for PHEVs, tri-motor AWD systems producing up to 395 kW, and Level 2 ADAS suites with 17 features including adaptive cruise control and driver monitoring. Battery range spans 300 km (Kaiyi eVibe) to 1,200 km combined (JAECOO J7 PHEV), with DC fast charging (30%–80% in ~20–30 minutes). The company complements vehicle sales with StarCharge EV charging infrastructure (AC 7–22 kW residential, DC up to 720 kW commercial/fleet) and bundles offers with sister-company Hayleys Solar (500+ MW delivered) for solar-EV integrated ownership.

Hayleys Mobility generates revenue through three streams: one-time vehicle sales via two flagship showrooms (South Asia's largest OMODA & JAECOO store at Altair Towers Colombo 2, and the Kaiyi flagship in Colombo 10) and an authorized dealer network across Panadura, Debarawewa, Imbulgoda, Anuradhapura, and Nugegoda; hardware sales of EV charging equipment; and recurring after-sales service supported by over Rs. 1 billion in spare parts inventory. Go-to-market combines direct showroom sales, dealer/reseller channels, and an extensive financial-institution distribution layer (9 banking partnerships including HNB Finance, Commercial Bank, Sampath Bank, Pan Asia Bank, Singer Finance, SDB Bank, CDB, Assetline Finance, and HNB PLC) that provides preferential leasing and financing reaching customers nationwide. Customer segments span affluent individual SUV buyers, commercial fleet operators, urban budget-conscious EV commuters, and financing-dependent buyers. Operations are exclusively domestic (Sri Lanka); no international expansion is disclosed.

Name

Hayleys Mobility

Legal name

Hayleys Mobility Limited

Website

https://hayleysmobility.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Hayleys Mobility is a Sri Lanka-based exclusive distributor of electric, plug-in hybrid, and hybrid vehicles from OMODA & JAECOO, SRM, and KAIYI, alongside StarCharge EV charging infrastructure. Backed by the 148-year Hayleys Group, it serves Sri Lankan individual consumers and commercial fleet operators across four vehicle brand portfolios.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo 10

HQ country

Sri Lanka

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Primary revenue stream from sales of new energy vehicles including EVs, PHEVs, and HEVs from OMODA & JAECOO, KAIYI, and SRM brands. Vehicles are sold through flagship showrooms and authorized dealer network with various price points from Rs. 7.9 million to Rs. 37.9 million.
2. EV Charging Infrastructure: Revenue from StarCharge EV charging solutions including residential, commercial, and fleet charging equipment. Solutions range from 7kW home chargers to 720kW commercial charging stations.
3. After-Sales Service and Genuine Parts: Service revenue from maintenance, repairs, and genuine spare parts for OMODA, JAECOO, KAIYI, and SRM vehicles. Company maintains over Rs. 1 billion worth of genuine spare parts inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hayleys Mobility is the exclusive authorized distributor in Sri Lanka for OMODA & JAECOO (Chery Group), KAIYI, and SRM new-energy vehicles, offering electric, plug-in hybrid, hybrid, and petrol vehicles across passenger and commercial segments with prices ranging from Rs. 7.9 million to Rs. 37.9 million. The company complements vehicle sales with StarCharge EV charging infrastructure (7kW to 720kW), manufacturer-backed after-sales service with over Rs. 1 billion in spare parts inventory, and flexible financing through partnerships with eight plus financial institutions.

Product overview

Hayleys Mobility operates as a multi-brand electric and hybrid vehicle distributor offering a comprehensive mobility ecosystem. The portfolio spans four vehicle brands: JAECOO (premium SUVs including petrol J8, plug-in hybrid J7 PHEV and J8 PHEV, all-electric J6, and hybrid J5 HEV), OMODA (luxury plug-in hybrid C9 PHEV, petrol C5, and all-electric E5), KAIYI (affordable eVibe e04 city car and X3 Pro EV hot hatch), and SRM commercial vehicles (T3 EV truck, X30L passenger van, and X30L cargo van). Complementing the vehicle sales, the company provides StarCharge EV charging solutions ranging from residential AC chargers to high-speed DC chargers, creating an integrated end-to-end mobility ecosystem backed by the 148-year Hayleys Group legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• JAECOO J8 Flagship luxury petrol SUV featuring a 2.0L DGI Turbo engine with All Wheel Drive, 200 km/h top speed, and Continuous Damping Control suspension, priced at Rs. 37.9 million inclusive of VAT.
• JAECOO J8 PHEV Premium plug-in hybrid SUV with a 1.5L Turbo Petrol hybrid engine producing 183kW and 385Nm torque, priced at Rs. 31.9 million inclusive of VAT.
• JAECOO J7 PHEV Plug-in hybrid SUV with class-leading 1,200 km combined driving range, 90 km electric-only range, 8.5s 0-100 km/h acceleration, and 18.3 kWh battery, priced at Rs. 21.9-24.9 million inclusive of VAT.
• JAECOO J6 All-electric compact SUV with 426 km driving range, 65.65 kWh battery, Rear Wheel Drive, and off-road-inspired design, priced at Rs. 22.9 million inclusive of VAT.
• JAECOO J5 HEV Premium hybrid electric SUV featuring a 1.5L Turbo GDI Hybrid engine with 165 kW system power and 7.9s 0-100 km/h acceleration, priced at Rs. 19.9 million inclusive of VAT.
• OMODA C9 PHEV Premium luxury plug-in hybrid SUV with tri-motor AWD system producing 395 kW and 650 Nm torque, 1,100 km combined range, and 0-100 km/h in 4.9 seconds, priced at Rs. 29.9-32.9 million inclusive of VAT.
• OMODA C5 Stylish compact SUV with 1.5L DGI Turbo Petrol engine, 108 kW power, front-wheel drive, and avant-garde design, priced at Rs. 15.9 million inclusive of VAT.
• OMODA E5 All-electric crossover with 505 km NEDC range, 155 kW maximum power, 58.9 kWh battery, and Vehicle-to-Load function, priced at Rs. 18.9-20.9 million inclusive of VAT.
• Kaiyi eVibe e04 Affordable fully electric sub-compact city hatchback with 300 km CLTC range, 28.08 kWh battery, fast charging, and smart connectivity features, priced at Rs. 7.9 million inclusive of VAT.
• Kaiyi X3 Pro EV Premium electric hot hatch with 401 km CLTC range, 53.6 kWh battery, 30% to 80% fast charging in 30 minutes, and tech-forward design, priced at Rs. 13.9 million inclusive of VAT.
• SRM T3 EV Truck Light commercial electric truck with 1.5 tonne payload capacity, 300 km driving range, and multiple body type options, priced at Rs. 11.9 million plus VAT.
• SRM X30L EV Passenger Van Electric passenger van accommodating up to 9 passengers with 300 km range, smooth electric drive, and zero-emission capability for sustainable corporate and tourism transport, priced at Rs. 10.9 million plus VAT.
• SRM X30L EV Cargo Van Electric cargo van with 5 m³ load capacity, 300 km range, compact urban build design, and precision-engineered electric power for modern logistics operations.
• StarCharge EV Charging Solutions Comprehensive EV charging infrastructure including Artemis AC chargers (7/11/22 kW) for residential use, Saturn (22 kW AC) for public use, Venus (30 kW DC) and Jupiter (60 kW DC) for commercial and fleet applications, with capacities up to 720 kW for commercial charging hubs.
• After-Sales Service and Genuine Parts Certified after-sales maintenance, repairs, and genuine spare parts services for OMODA, JAECOO, KAIYI, and SRM vehicles, supported by over Rs. 1 billion in spare parts inventory and 7-year vehicle/8-year battery manufacturer warranties.

Quantifiable outcome

• Up to 1,200 km combined driving range (JAECOO J7 PHEV)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Kaiyi AutocoreStrategic or Co-development Partner · 10 March 2026Strategic partnership with Kaiyi Auto, a Chinese state-backed automotive manufacturer, to introduce the affordable Kaiyi eVibe electric sub-compact hatchback (Rs. 7.9 million) to Sri Lanka. Kaiyi has expanded across 30+ countries and partners with global leaders like CATL for battery solutions.
• SRM (Shineray Motors)coreStrategic or Co-development Partner · 13 October 2025Exclusive authorized distributor for SRM vehicles in Sri Lanka, including commercial electric vehicles: SRM T3 EV light commercial truck (1.5-tonne payload, 300km range), X30L EV passenger van (9-seater), and X30L EV cargo van (5m³ capacity).
• OMODA & JAECOO (Chery Automobile Co., Ltd.)flagshipStrategic or Co-development Partner · 6 August 2025Exclusive distribution partnership granting Hayleys Mobility full franchise rights for OMODA & JAECOO NEV brands in Sri Lanka. Chery Group is China's No. 1 passenger vehicle exporter for 22+ years and ranked 233rd on Fortune Global 500. Partnership covers electric, plug-in hybrid, and ICE vehicle models including J8, J7 PHEV, J6, J5, C9 PHEV, C5, and E5.
• StarCharge Digital EnergycoreTechnology or Integration · 1 December 2024Strategic partnership with StarCharge, a global leader in EV charging technology with over 2 million chargers deployed in 60+ countries, to provide charging infrastructure across Sri Lanka. Products include Artemis (7-22kW AC), Saturn (22kW AC), Venus (30kW DC), and Jupiter (60kW DC) chargers. Fast charging up to 80% in under 30 minutes.
• Hayleys SolarcoreStrategic or Co-development PartnerSister company and Sri Lanka's leading solar EPC contractor with over 500 MW of solar installations delivered locally and internationally. Partnership enables customers to install solar or hybrid solar systems including battery storage to power EVs with renewable energy, supporting the goal of near-zero energy costs for vehicle operation.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Lithia Motors: NYSE-listed US multi-brand automotive retailer with consolidated dealer and service operations. Relevant as a scaled comparable for the dealership-plus-service-network business model, though operating in mature US markets with a different vehicle mix.
• Inchcape PLC: London-listed global multi-brand automotive distributor operating exclusive distribution rights across multiple markets. Relevant as a scaled global comparator for Hayleys Mobility's exclusive franchise distribution business model, though far larger and geographically diversified.

Regional players

• Statiq: India's largest EV charging network operator with public and fleet chargers. Closest regional comparator for Hayleys Mobility's StarCharge-powered charging infrastructure play, though focused purely on charging in the Indian market rather than integrated vehicle distribution.

Direct peers

• MG Motor Sri Lanka: Distributor of MG (SAIC) Chinese-origin vehicles in Sri Lanka, including EV and ICE models. Most direct peer — competing Chinese-brand NEV lineup in the same Sri Lankan market with similar value-positioning and target customers.
• Associated Motorways (AMW): Authorized Suzuki vehicle distributor in Sri Lanka with established showrooms and service network. Comparable distribution, dealer, and after-sales model focused on consumer passenger vehicles in the same Sri Lankan market.
• United Motors Lanka: Long-established Toyota and other brand distributor in Sri Lanka with island-wide dealer footprint and after-sales service infrastructure. Comparable business model (exclusive franchise distribution + service network) and overlapping premium/NEV customer segments.
• Stafford Motors (Sri Lanka): Authorized Honda and mass-market vehicle distributor in Sri Lanka operating a similar multi-brand franchise and authorized dealer model. Directly comparable as a Sri Lankan auto distributor serving consumer and fleet buyers with brand-backed warranty and service networks.
• BYD Sri Lanka: Local distributor of BYD electric vehicles in Sri Lanka, one of the world's largest NEV OEMs. Direct competitor offering Chinese EV/PHEV models (Atto 3, Dolphin, Seal) to overlapping premium-SUV and mass-market EV customer segments.
• Micro Cars Sri Lanka: Distributor of Suzuki, Mazda, and other mass-market brands in Sri Lanka. Directly comparable multi-brand authorized distribution and dealer network model serving similar Sri Lankan consumer and small business buyer segments.

Emerging players

• ChargeZone: Indian EV charging network operator providing AC and DC fast-charging solutions across highways and cities. Comparable to Hayleys Mobility's StarCharge distribution arm in scope and product range, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgBQ
• Facebookfacebook.com/HayleysMobility
• Instagraminstagram.com/hayleysmobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayleys Mobility