Borton Construction

What Borton Construction does

Note: The firmographic record labels the subject company as "Borton Construction" (described as a general contracting and design-build firm), but all source-backed data blocks describe "Webteam, Inc" — a web development agency. Both entities share the same La Crosse, WI address (2031 32nd Street South). The analysis below is grounded in the source-backed data for Webteam, Inc, which represents the substantive evidence available.

Webteam, Inc is a privately held web development agency founded in 1997 and headquartered in La Crosse, Wisconsin. The company provides a bundled suite of digital services to small and mid-size businesses, including website design, logo design, custom website programming, website hosting, search engine optimization, online marketing, spam filtering, and ongoing website support. Its service model is designed to handle clients seeking either complete website redesigns or incremental improvements, positioning it as a full-service web agency rather than a point-solution provider.

The company operates on a direct-to-customer basis, with sales engagement through phone (toll-free and local numbers) and website contact forms. Pricing is not publicly disclosed and is handled via custom quotes, consistent with project-based and retainer engagements typical of regional web agencies. The underlying technology stack is not disclosed; the company describes its offering in functional rather than technical terms, with no mention of proprietary platforms, APIs, SDKs, or integrations. Its geographic scope is explicitly limited to Wisconsin within the United States, with no global footprint claim.

Commercially, Webteam, Inc generates revenue through project fees and recurring service contracts (hosting, SEO, support). The horizontal segmentation approach targets SMBs broadly rather than industry verticals. There are no disclosed funding rounds, acquisitions, partnerships, patents, awards, or leadership team details. The company has maintained continuous operations since founding, with brand updates as recently as 2022 and active copyright through 2026.

Name

Borton Construction

Legal name

Webteam, Inc

Website

https://bortonconstruction.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Webteam, Inc is a privately held Wisconsin-based web development agency founded in 1997 that provides website design, programming, hosting, SEO, online marketing, and support services to small and mid-size businesses in the regional SMB market.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industry

Construction Management (Agency/Owner’s Rep) (IMAFAAAC)

Keywords

• Commercial construction
• Design-build services
• General contracting
• Hospitality construction
• Construction development

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Borton Construction Inc provides general contracting, design-build, and development services for commercial and hospitality projects, delivering construction management and building solutions for business clients. The company is headquartered in La Crosse, Wisconsin and operates with 11-50 employees since its founding in 1999.

Product overview

Webteam, Inc is a single-service web development company offering a suite of interconnected digital services. The core offerings include Website Design and Logo Design for brand identity, Website Programming for custom development, and Website Hosting for infrastructure. These are complemented by digital marketing services (Search Engine Optimization Services and Online Marketing) and security/support offerings (Spam Filtering and Website Support). All services are designed to work together, enabling Webteam to handle clients seeking a complete website redesign or ongoing website appeal improvements.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mortenson Construction: Major national builder active across commercial, hospitality, and institutional segments; competes for the same commercial and hospitality owners but at far larger scale than Borton.
• Clark Construction Group: Major national general contractor with extensive commercial and hospitality experience; included as a broad incumbent competitor for the same owner base.
• JE Dunn Construction: Top-tier national commercial general contractor pursuing many of the same commercial and institutional projects as Borton from a much larger resource base.
• Holder Construction Group: National commercial and hospitality-oriented contractor with deeper staffing and balance sheet, competing for similar mid- to large-size commercial work.
• Gilbane Building Company: Large, diversified national commercial GC/CM pursuing many of the same hospitality and commercial owners, with broader scale and service lines than Borton.

Direct peers

• Kraus-Anderson: Upper Midwest commercial general contractor and construction manager serving commercial, hospitality, and institutional clients; competes for the same owner pool as Borton from a similar regional base.
• Boldt Company: Wisconsin-based integrated design-build, construction, and real-estate services firm; directly comparable to Borton's general contracting / design-build / development model and Upper Midwest footprint.
• Miron Construction: Wisconsin-based, mid-size commercial and industrial general contractor; comparable to Borton in geography and commercial/hospitality project focus, though somewhat larger in scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xtwitter.com/WebteamInc
• Facebookfacebook.com/BortonConstruction
• LinkedInlinkedin.com/company/borton-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borton Construction