Affinipay, Llc

What Affinipay, Llc does

Affinipay, LLC, operating commercially as "8am," is a US-based vertical SaaS and payments company that builds practice management and payment processing software purpose-built for professional service firms. Founded in 2005, the company serves law firms, accounting firms, professional and bar associations, and other project-based professional businesses through a portfolio of branded products: LawPay (IOLTA-compliant payments for law firms with 70+ legal software integrations), MyCase (full practice management for law firms), CasePeer (personal injury-specific practice management), DocketWise (immigration law case management and e-filing), CPACharge (payments for accountants with QuickBooks Online integration), ClientPay (payments for project-focused professionals), and AffiniPay (membership and dues payments for associations). The platform also layers in 8am IQ, a generative AI and NLP capability offering for document drafting, case summarization, document search, and insight extraction grounded in the firm's own data, as well as workflow and financial-trend automation.

Underlying technology is a cloud-native SaaS stack operating as an Independent Sales Organization (ISO) backed by banking partners (Fiserv Canada Ltd, Pinnacle Bank/Synovus, Fifth Third Bank, Wells Fargo Bank, Emprise Bank, with a Visa-issued 8am Business Card), delivering PCI Level 1 compliant payment processing with 99.99% uptime over 24 months. The company monetizes through three primary streams: (1) recurring software subscriptions across its seven product lines, (2) transaction-based payment processing fees on $48B in annual client fund flows, and (3) recurring/scheduled billing services that generate ongoing transaction revenue. Its go-to-market combines a sales-led direct motion targeting mid-market and enterprise professional firms, channel partnerships through its ISO banking structure, and content-driven demand generation (buyer guides, webinars, the annual Kaleidoscope user conference, and a referral/affiliate program). Reported scale signals include 260k+ professionals on platform, 10,000+ associations and 50,000+ professionals using AffiniPay, 175+ bar/professional association approvals, 60+ native integrations, 14M documents signed and stored annually, and 92% of firms recommending the platform.

Name

Affinipay, Llc

Legal name

8am, LLC

Website

https://affinipay.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Affinipay, LLC (DBA: 8am) is a US vertical SaaS and payments platform providing practice management, IOLTA-compliant payment processing, and AI-powered productivity tools for law firms, accounting firms, and professional associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription fees for practice management, billing, and payment software across LawPay, MyCase, CasePeer, DocketWise, CPACharge, ClientPay, and AffiniPay products
2. Payment Processing: Transaction fees from processing client funds and payments; $48B client funds processed annually through the platform
3. Recurring Billing Services: Automated billing, scheduled payments, and recurring billing capabilities generating ongoing transaction revenue

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Affinipay, LLC (operating as 8am) develops and sells cloud-based payments and practice management software for legal, accounting, association, and other professional service firms. The product portfolio centers on compliance-oriented payment processing (LawPay, CPACharge, ClientPay, AffiniPay) and vertical-specific practice management (MyCase for general law firms, CasePeer for personal injury, DocketWise for immigration), supported by an AI layer (8am IQ) and recurring/scheduled billing, eSignatures, and 60+ native integrations. The company also processes client funds and issues the 8am Visa Business Card through banking-ISO partnerships.

Product overview

8am is a professional business platform purpose-built for lawyers, accountants, and other professionals. The platform operates as a unified ecosystem of branded products centered on payments and practice management. The product portfolio includes LawPay (IOLTA-compliant payments for law firms), MyCase (general practice case management with billing), CasePeer (PI-specific practice management with AI), DocketWise (immigration law software), CPACharge (payments for accountants with QuickBooks integration), ClientPay (payments for project-focused professionals), and AffiniPay (payments for associations). AI capabilities are delivered through 8am IQ, integrated across the product suite. The platform offers 60+ native integrations, processes $48B in client funds annually, and maintains 99.99% uptime.

Differentiator

Problem solved

Functional benefit

Brands

• 8am AffiniPay: Association payment solution providing simple and secure way to accept member payments with flexible options, personalized payment pages, scheduled billing, integrated invoicing, and payment dashboards. Trusted by more than 10,000 associations and over 50,000 professionals.

Products and services

• LawPay Secure payment solution for law firms with IOLTA compliance, PCI Level 1 security, flexible payment options, recurring and scheduled billing, next-day deposits, and 70+ legal software integrations.
• MyCase Comprehensive practice management and case management solution for law firms offering billing, payments, accounting, secure client communication, automated documents, eSignatures, time entry, expense tracking, and real-time reporting with built-in compliance controls.
• CasePeer Personal injury-specific practice management software combining intuitive workflows, collaboration tools, financial intelligence, task and workflow automation, integrated expense tracking, client communication tools, insightful reporting, and AI-powered productivity features.
• DocketWise Immigration law practice management software with automated immigration forms, USCIS and DOL e-filing, multilingual forms, secure messaging, data encryption, and case tracking.
• CPACharge Secure payment solution for accounting professionals with integrated invoicing, in-person payments, next-day deposits, QuickBooks Online integration, and personalized customer support.
• ClientPay Flexible payment solution for project-focused professionals with PCI Level 1 compliant technology, custom-branded checkout, recurring and scheduled payment options, payment reporting, and next-day deposits.
• AffiniPay Association payment solution trusted by 10,000+ associations and 50,000+ professionals providing flexible and secure payments, personalized payment pages, scheduled and recurring billing, integrated invoicing, payment dashboards, and PCI Level 1 compliant data encryption.
• 8am Platform Professional business platform serving law firms, accounting firms, associations, and other professional businesses, providing integrated billing, payments, compliance, case management, and AI-powered productivity tools across multiple branded product lines (LawPay, MyCase, CasePeer, DocketWise, CPACharge, ClientPay, AffiniPay, 8am IQ).

Quantifiable outcome

• 2.4 hours saved per attorney daily
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Fiserv Canada LtdcoreTechnology or IntegrationOperates as Independent Sales Organization (ISO) of Fiserv Canada Ltd for payment processing infrastructure and card services
• Pinnacle Bank (dba Synovus Bank)coreTechnology or IntegrationBanking partner for payment processing services as part of 8am's ISO structure
• Fifth Third Bank, N.A.coreTechnology or IntegrationBanking partner for payment processing services as part of 8am's ISO structure
• Wells Fargo BankcoreTechnology or IntegrationBanking partner for payment processing services as part of 8am's ISO structure
• Emprise BankcoreTechnology or IntegrationIssues 8am Visa Business Card pursuant to license from Visa U.S.A. Inc.
• Visa U.S.A. Inc.coreTechnology or IntegrationLicensor for 8am Visa Business Card issued by Emprise Bank
• Tampa Bay BuccaneersflagshipGTM or Marketing PartnerMulti-year partnership featuring the new 8am Club premium experience at Raymond James Stadium - strategic marketing and brand partnership
• QuickBooks OnlinecoreTechnology or IntegrationNative integration with QuickBooks Online for accounting firm clients using CPACharge

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinipay, Llc