Vire

What Vire does

Vire Health Oy is a Finnish consumer health technology company developing the Vire Clip, a waist-worn wearable health tracker that measures core body temperature via proprietary MEMS heat flux sensing, along with breathing, movement, sweating, and heart rate signals from a position closer to the body's center of mass than traditional wrist or finger wearables. The device combines heat flux sensors, multi-wavelength optical sensors, motion sensors, bioimpedance, and sweat detection, and pairs with the Vire App to translate this biometric data into circadian timing insights — advising users on when to sleep, eat, exercise, and recover rather than simply providing more raw metrics. The founding team (CEO Antti Immonen, Co-Founder Saku Levikari DSc, COO Taru Berg) spun the technology out of Lappeenranta University of Technology in 2021, where the founding researchers had spent over seven years on human thermoregulation and heat flux measurement.

The business model is direct-to-consumer hardware sales at a single price point of €399 (EU) or £289 (UK) for the Vire Clip device, with the companion app currently free and no subscription required. Early pre-order customers are grandfathered into lifetime free core app access, and the company has signaled that future paid features or subscriptions may be introduced. Go-to-market is community-led: the company runs monthly educational webinars, a science-focused blog, a newsletter, and a community testing program that selected approximately 100 testers from roughly 500 applicants for a September 2026 cohort. The product is in pre-production, with shipping scheduled to begin in December 2026 in EU and UK markets, followed by North America.

Vire targets three overlapping consumer segments: health-conscious individuals seeking circadian optimization, wellness and performance-focused users, and a women's health segment focused on menopausal hot flash detection, menstrual cycle patterns, and hormonal timing proxies. The company has no disclosed enterprise customers, no institutional funding rounds, and no patents on file, but benefits from an advisory bench that includes Hannu Kinnunen (former Oura CSO), Petteri Lahtela (Oura co-founder), and Dr. Miina Öhman (lifestyle medicine physician). Operations are headquartered in Tuusula, Finland, with 11-50 employees and an EU warehouse fulfillment model.

Name

Vire

Legal name

Vire Health Oy

Website

https://virehealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vire Health Oy is a Finnish company developing the Vire Clip, a waist-worn wearable health tracker that uses proprietary heat flux sensing to measure core body temperature, breathing, and movement, and pairs with a free app to deliver circadian timing insights to health-conscious consumers and women's health users, with shipping scheduled for December 2026.

Ownership category

akta.pro rank

Product category

Wearable Health Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Wearable health tracker
• Circadian health monitoring
• Core body temperature
• Biosignal wearable device
• Sleep activity tracker

Headquarters

HQ city

Lappeenranta

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Vire Clip Hardware Sales: One-time hardware purchase of the Vire Clip device. The device is sold as a pre-order for December 2026 delivery at €399/£289 with free shipping worldwide. The app is currently free to use with no subscription required, though the company may introduce optional paid features or subscriptions in the future. Early pre-order customers are grandfathered into lifetime free core app access.
2. Potential Future App Subscriptions: The company indicates the app is currently free but may introduce subscription plans or paid features in the future. This represents a potential recurring revenue stream that has not yet been activated.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vire sells the Vire Clip, a waist-worn wearable health tracker that uses proprietary MEMS heat flux sensing alongside skin temperature, multi-wavelength optical, motion, bioimpedance, and sweating sensors to measure core body temperature, breathing rate and variability, and movement. The companion Vire App converts this data into circadian timing insights, sleep insights, recovery guidance, and menopausal hot-flash detection for individual consumers. Pricing is €399 (EU) / £289 (UK) for the hardware, with the app currently free and no subscription required at launch.

Product overview

Vire offers a unified product ecosystem centered on the Vire Clip wearable device and its companion Vire App. The Vire Clip is a waist-worn health tracker (announced launch December 2026, priced at 399 €/ £289) that measures heat flux, skin temperature, breathing rate/variability, steps, calories, heart rate, HRV, sleeping positions, and sweating through a combination of heat flux sensors, multi-wavelength optical sensors, motion sensors, and bioimpedance. The Vire App turns this sensor data into clear, real-time circadian timing insights — helping users time their activity, sleep, and recovery. No subscription is required for core app features. The product is a single unified offering combining hardware (Clip) and software (App), with no separate modules or add-ons described.

Differentiator

Problem solved

Functional benefit

Brands

• Vire Clip: Waist-worn health tracker that measures body temperature, movement, and breathing
• Vire App

Products and services

• Vire Clip A waist-worn wearable health tracker that measures body temperature (via heat flux sensor and continuous 24/7 skin temperature tracking), core breathing rate and variability, and core movement including true step counts, sleeping positions, heart rate, and HRV. Combines heat flux sensors, multi-wavelength optical sensors, motion sensors, bioimpedance, and sweating detection to deliver circadian timing insights to individual consumers.
• Vire App Companion mobile application for iOS and Android that translates Vire Clip biometric data into circadian timing insights, including a Body Clock view, sleep insights, recovery tracking, and AI-generated personalized messages. Free to use at launch with no subscription required.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Lappeenranta University of TechnologycoreStrategic or Co-development Partner · 1 January 2021Vire Health is a spin-off from the Lappeenranta University of Technology in Finland, founded in 2021. The company's core technology and research originated from academic research at the university, including years of work on human thermoregulation and heat flux measurement by the founding team.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Whoop: Whoop is a screenless, subscription-based wearable focused on recovery, strain, and sleep. Comparable to Vire in physiological tracking depth, health-focused positioning, and community-driven marketing. Differs in form factor (wrist strap vs. waist clip) and business model (subscription-only vs. hardware sale).
• Ultrahuman: Ultrahuman makes the Ring AIR, a smart ring focused on sleep, movement, and metabolic health. Strong peer due to shared focus on metabolic health, circadian timing, and continuous glucose/biomarker integrations. Targets similar wellness-optimization consumer segment with overlapping use cases.
• Polar Electro: Polar makes heart rate monitors, fitness watches, and sports wearables with sleep and recovery tracking. Highly comparable on the technology side—Polar has deep expertise in biosignal measurement and physiology (Hannu Kinnunen previously worked at Polar). Overlaps in target users focused on training, recovery, and physiological insights.
• Samsung Galaxy Ring: Samsung Galaxy Ring is a smart ring with sleep tracking, heart rate, skin temperature, and readiness scores. Direct comparable on smart wearable health tracking, sleep focus, and continuous biometric monitoring. Differs in form factor (ring vs. waist clip) and underlying sensor approach.
• Oura: Oura makes a smart ring focused on sleep, recovery, readiness, and circadian insights. Most direct peer to Vire given overlapping target customers, similar wellness/sleep positioning, and shared founding-team DNA (Hannu Kinnunen, Oura co-founder, is now at Vire). Both target health-conscious consumers seeking timing-based insights over pure data metrics.

Emerging players

• Withings: Withings makes health-focused connected devices including smartwatches (ScanWatch), sleep analyzers, and body composition scales. Comparable as a consumer health-tech brand emphasizing clinical-grade tracking and design-forward hardware. Targets overlapping health-conscious consumers interested in deeper health metrics beyond activity.

Others

• Levels: Levels makes a continuous glucose monitor (CGM) paired with an app focused on metabolic health. Thematically related to Vire's metabolic-health positioning (heat flux as metabolic proxy, hormonal timing). Not a direct competitor but represents an adjacent wearable modality in the metabolic health category Vire targets.

Broad incumbents

• Garmin: Garmin offers a broad fitness wearable lineup with sleep, heart rate, body battery, and recovery tracking. Comparable in tracking capability and consumer demographic, though Garmin focuses on athletes and outdoor users while Vire emphasizes circadian and women's health. Both compete in the broader wearable health monitoring space.
• Fitbit (Google): Fitbit (now part of Google) makes consumer fitness trackers and smartwatches with sleep tracking, heart rate, and stress monitoring. Comparable in consumer wearables category and health-feature focus. Vire explicitly markets against Fitbit-class devices in its comparison content as alternatives to mainstream trackers.
• Apple Watch: Apple Watch is the dominant consumer smartwatch with broad health features including heart rate, sleep, temperature sensing (Series 8+), and breathing. Comparable as it occupies the same wrist/continuous-monitoring space, but Vire explicitly positions against it as a more focused, core-positioned alternative for users overwhelmed by smartwatch complexity.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vire-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vire