American Sports Construction

What American Sports Construction does

American Sports Construction (ASC) is a synthetic turf company founded in 2019 by Josh Sarratt and headquartered in Manteca, California. The company provides consultation, installation, maintenance, and recycling services for synthetic turf systems across multi-use athletic fields, commercial and school landscaping, public parks, playgrounds, dog parks, and golf driving ranges. ASC operates as part of the Pave America parent company, which has $1.1 billion+ in annual sales and provides ASC with 35 physical offices enabling operations across all 50 states. The company generates revenue primarily through project-based construction contracts with municipalities, K-12 school districts, universities, HOAs, golf facilities, and commercial property owners.

ASC's core technology is synthetic turf systems engineered for durability, water conservation, and year-round usability, with proprietary features including a cradle-to-cradle recycling approach for end-of-life fields and precision installation methodology. The company serves a diverse client base that includes high-profile anchor accounts such as the NFL's Seattle Seahawks (Lumen Field) and Division I universities (University of Oregon, Fresno State, San Jose State, Boise State, Montana State). Approximately 70% of current projects include pickleball components, reflecting alignment with the sport's rapid growth.

ASC's business model is primarily one-time project revenue from new construction and reconstructions, complemented by recurring professional services revenue from turf maintenance and grooming contracts. Pricing is quote-based and project-specific, with free initial consultations offered to determine client needs and budget. The company employs a sales-led GTM motion with field sales offices nationwide, targeting architects, facilities managers, landscape designers, schools, and public agencies. ASC has 11-50 employees and generated approximately $25 million in sports construction revenue in 2025.

Name

American Sports Construction

Legal name

American Sports Construction

Website

https://ascturf.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

American Sports Construction, founded in 2019 and headquartered in Manteca, California, installs and maintains synthetic turf systems for athletic fields, parks, schools, golf facilities, and commercial properties nationwide. Operating under Pave America with 35 offices across all 50 states, approximately 70% of projects now include pickleball components.

Ownership category

akta.pro rank

Product category

Sports Surface Construction and Synthetic Turf Installation

NAICS

Landscaping Services (561730), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC)

Keywords

• Synthetic turf installation
• Athletic field construction
• Court building services
• Turf maintenance grooming
• Sports surfacing solutions

Headquarters

HQ city

Manteca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sports construction and court building: ASC generates revenue through construction of new courts, reconstructions, and maintenance projects. The company operates under Pave America and generated approximately $25 million in sports construction revenue in 2025 as part of a parent company surpassing $1.1 billion in annual sales.
2. Synthetic turf installation: Installation services for multi-use athletic fields, commercial and school landscaping, public parks, playgrounds, dog parks, and golf driving ranges. Projects range from high-profile NFL and university stadiums to school districts and municipal facilities.
3. Turf maintenance and grooming services: Ongoing maintenance services to maximize safety, consistency, performance and durability of synthetic turf systems. Maintenance programs extend the lifespan of synthetic surfaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

American Sports Construction provides end-to-end synthetic turf solutions, including product consultation and design, professional installation of multi-use athletic fields, commercial/school landscaping, parks, playgrounds, dog parks, and golf driving ranges, as well as ongoing turf maintenance, grooming, and end-of-life recycling and turf removal services for commercial, public, and academic clients.

Product overview

American Sports Construction (ASC) is a synthetic turf company operating under Pave America that offers a unified suite of services centered on synthetic turf solutions. The core offerings include Product Consultation and Design Services, professional Turf Installation, Turf Maintenance and Grooming, and Recycling and Turf Removal services. These service offerings are complemented by specialized product categories including Multi-Use Athletic Fields (football, soccer, baseball/softball), Golf Driving Ranges, Commercial and School Landscaping, Public Parks/Playgrounds/Dog Parks, and Pickleball Court Construction. The company serves commercial, public, and academic clients across all 50 states through 35 physical offices, with approximately 70% of projects now including pickleball components.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic Turf Installation Professional installation of quality synthetic turf surfaces for multi-use athletic fields, commercial spaces, and recreational areas, designed to be safe, durable, and long-lasting for commercial, public, and academic clients.
• Product Consultation and Design Services Expert consultation explaining all synthetic turf options, including custom design and striping to client specifications, to best meet project specs, needs, and budget for commercial, public, and academic buyers.
• Turf Maintenance and Grooming Ongoing turf maintenance services and field care products designed to maximize safety, consistency, performance, and durability of synthetic turf systems, extending operational lifespan to a decade or more.
• Recycling and Turf Removal Environmental responsibility service that recycles end-of-life synthetic turf fields into new surfaces or other valuable products, significantly reducing landfill waste through a cradle-to-cradle approach.
• Multi-Use Athletic Fields Synthetic turf surfaces for multi-use athletic applications including football, soccer, baseball, and softball at schools, parks, and professional venues such as Lumen Field (Seattle Seahawks) and Division I stadiums.
• Golf Driving Ranges
• Commercial and School Landscaping
• Public Parks, Playgrounds, and Dog Parks
• Pickleball Court Construction

Quantifiable outcome

• Water savings of 500,000 to 1 million gallons per field annually
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pave AmericacoreStrategic or Co-development PartnerAmerican Sports Construction operates as a national court and athletic facility builder under Pave America, which surpasses $1.1 billion in annual sales. ASC generates approximately $25 million in sports construction revenue as part of this parent company, enabling national scale across all 50 states with 35 physical offices.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shaw Sports Turf: Major synthetic turf manufacturer and installer serving schools, municipalities, and athletic facilities. Direct competitor to ASC with comparable product offerings and project-based commercial model.
• Hellas Construction: National sports construction contractor specializing in synthetic turf installation, track construction, and field maintenance. Closely comparable to ASC in scope (full-service athletic facility construction) and customer base (schools, universities, municipalities).
• AstroTurf (Controlled Products): Long-established manufacturer and installer of synthetic turf surfaces for athletic and landscape applications. Competes head-to-head with ASC on sports field and multi-use installations, with similar institutional and municipal customer base.
• ForeverLawn: Synthetic turf company with dealer network installing athletic, landscape, and pet turf. Competes with ASC in commercial landscaping, dog parks, playgrounds, and athletic applications, particularly at the regional/mid-market level.
• Keystone Sports Construction: Specialty contractor providing design, construction, and renovation of athletic facilities including synthetic turf fields. Comparable to ASC in customer segments and project-based delivery.
• Sprinturf: Synthetic turf manufacturer and installer serving athletic and landscape markets nationwide. Directly competes with ASC in K-12, collegiate, and municipal turf projects, with similar consultative sales approach.
• FieldTurf (Tarkett Sports): One of the largest North American synthetic turf manufacturers and installers, serving professional stadiums, universities, schools, and municipalities. Directly comparable to ASC in product (synthetic turf systems), customer base, and project-based delivery model.
• SportField Holdings: Provider of synthetic turf installation and athletic facility construction services. Direct competitor to ASC in the K-12, collegiate, and municipal synthetic turf market.
• Sport Construction Group: Specialty sports construction firm focused on athletic facilities, including synthetic turf and track installation. Comparable to ASC in target customers (schools, municipalities) and project types.

Broad incumbents

• Byrne & Jones Construction: Established civil and athletic construction contractor with a sports division that installs synthetic turf and builds athletic facilities. Broader portfolio than ASC but directly comparable on sports construction work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmericanSportsConstruction
• Instagraminstagram.com/americansportsconstruction
• Xx.com/AscTurf
• LinkedInlinkedin.com/company/ascturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Sports Construction