Lifted Entertainment

Name

Lifted Entertainment

Legal name

ITV Studios Limited

Website

https://liftedentertainment.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

TV Production Services

NAICS

Other Performing Arts Companies (71119), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Free TV / Syndication Distribution (MPADAJAI), Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

Keywords

• Unscripted TV production
• Television format licensing
• Reality TV formats
• Broadcast entertainment production
• TV content distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV Format Production & Licensing: Lifted Entertainment produces unscripted TV formats for ITV and international buyers, generating revenue through broadcast licensing, format licensing, and co-production agreements with international prodcos and streamers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lifted Entertainment is a television production company that produces unscripted entertainment formats for UK and international broadcasters. The company creates, develops, and produces flagship shows including Love Island, I'm a Celebrity, The Voice UK, Hell's Kitchen, Countdown, and University Challenge, generating revenue through broadcast licensing, format licensing, and co-production agreements with international prodcos and streamers. The company produced over 425 hours of television in 2025 alone, operating from studios in London and Manchester.

Product overview

Lifted Entertainment is a TV production company producing unscripted entertainment content, not a software product company. The company operates as a portfolio of distinct television formats across multiple genres including reality dating (Love Island, Love Island: All Stars, Love Island: Aftersun, My Mum Your Dad UK), survival reality (I'm a Celebrity... Get Me Out of Here!, I'm a Celebrity... South Africa), talent competitions (The Voice UK, The Voice Kids UK), quiz shows (Countdown, University Challenge, In For A Penny, The Big Quiz, Cheat: Unfinished Business), cooking competitions (Hell's Kitchen), performance/reality (Dancing on Ice, Ant & Dec's Saturday Night Takeaway, Dress to Impress, Celebrity Sabotage), celebrity events (The Royal Variety Performance, An Audience With Kylie, ITV Studio Sessions), and special formats (The Neighbourhood, Nobody's Fool, Britain Get Singing, Olivia Marries Her Match, The British Soap Awards). The company produced over 425 hours of television in 2025 alone, crafting content for UK broadcasters and international markets. The portfolio includes flagship heritage brands alongside newer formats, with co-productions involving The Garden and US-based prodco Nobody's Hero. The company has won industry awards including BAFTA, RTS, NTA, TV Times, and TV Choice awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Island Flagship reality dating show where contestants couple up in a luxury villa, with viewers voting to eliminate pairs. One of the world's most successful unscripted formats, broadcast on ITV2.
• I'm a Celebrity... Get Me Out of Here! Survival reality show where celebrities endure harsh Australian bush conditions, completing challenges to earn camp provisions.
• The Voice UK Talent competition where coaches mentor contestants based purely on vocal ability, selecting through blind auditions.
• The Voice Kids UK Children's version of The Voice featuring young contestants aged 7-15 performing for celebrity coaches.
• Countdown Long-running word puzzle game show featuring letters and numbers rounds, considered a heritage British TV brand.
• University Challenge Academic quiz show featuring teams from British universities competing in intellectually demanding rounds.
• Celebrity Sabotage

Quantifiable outcome

• 425+ hours of television produced in 2025 alone

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ITV StudioscoreStrategic or Co-development Partner · 18 February 2026Lifted Entertainment is part of ITV Studios and participates in ITV Studios' annual Festivals slate presentation, showcasing formats to approximately 750 international buyers.
• The GardencoreStrategic or Co-development Partner · 13 February 2026Lifted Entertainment announced co-productions with The Garden as part of their upcoming 2026 slate, supporting the company's growth in scale and delivery complexity.
• Nobody's HerocoreStrategic or Co-development Partner · 13 February 2026U.S.-based prodco Nobody's Hero is a co-production partner with Lifted Entertainment for upcoming 2026 titles, as announced during the company's leadership expansion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Lambert: UK indie producer of premium unscripted formats including Gogglebox, The Traitors, and Race Across the World. Closely comparable production model — small creative team delivering global-traveling entertainment formats for major broadcasters.
• Shine TV (Banijay): Banijay-owned UK label producing MasterChef, The Island, and other entertainment formats. Operates in the same reality and unscripted entertainment space with comparable BBC/ITV commissions.
• Fremantle: Global production and distribution group producing entertainment formats (Got Talent, X Factor, Idol family). Operates Lifted's direct competitive set in unscripted TV with overlapping genre mix and similar international format-licensing model.
• Hat Trick Productions: Long-standing UK indie producing Have I Got News For You, Outnumbered and other entertainment formats. Directly comparable as a UK-headquartered unscripted production company supplying ITV and Channel 4.
• Banijay UK (Endemol Shine): Banijay's UK arm owns the original Love Island format and produces Big Brother and MasterChef. The most direct peer as the originator and global exploiter of a flagship Lifted format plus parallel entertainment portfolio.
• Twofour (ITV Studios): Sister ITV Studios label producing high-volume reality and documentary entertainment (Married at First Sight UK, The Real Full Monty on ITV). Direct peer within the same parent group, competing for internal and external commissions.
• All3Media: Independent UK production group with multiple labels producing unscripted entertainment (Gogglebox via Studio Lambert, The Traitors via Studio Lambert). Competes head-to-head for UK broadcaster commissions in the same genre mix.

Broad incumbents

• Warner Bros. Television Studios UK: Major Hollywood studio with UK production operations producing unscripted and entertainment formats globally. Competes for premium unscripted commissions and provides a comparative scale benchmark against which Lifted's portfolio depth can be assessed.
• Sony Pictures Television (UK formats): Global studio-backed producer and distributor that operates in unscripted entertainment worldwide, including through UK-based production brands. Overlaps in format licensing and broadcaster relationships at a larger portfolio scale.

Emerging players

• Factual Entertainment Labels (e.g., Boundless): Part of Fremantle, produces factual entertainment and reality formats for UK and international broadcasters. Comparable as a mid-tier unscripted specialist competing for adjacent format slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/liftedents
• Facebookfacebook.com/LiftedCareers
• LinkedInlinkedin.com/company/lifted-entertainment
• Instagraminstagram.com/liftedents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifted Entertainment