LADOR
- Company typePrivate
- Founded2007
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
LADOR firmographics
Firmographics- Name
- LADOR
- Legal name
- 株式会社トリクル (Trickle Co., Ltd.)
- Website
- https://lador.jp
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
LADOR industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB)
Keywords
Where LADOR is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
LADOR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct Product Sales: One-time purchase model for hair care products including shampoos, treatments, hair oils, and specialized care items sold through owned e-commerce platform and marketplace partners. Products are sold at various price points with sizes ranging from 10ml to 150ml.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Perfumed Hairoil - 30ml and 80ml sizes available |
| Unit Pricing | Pay-as-you-go | Perfumed Hairoil (Angel Muguet) - new product line |
| Unit Pricing | Pay-as-you-go | Perfumed Hair Shampoo / Treatment Set |
| Unit Pricing | Pay-as-you-go | Hair Fill-up - special home care treatment |
| Unit Pricing | Pay-as-you-go | Keratin Layered Mist - instant moisturizing spray |
| Unit Pricing | Pay-as-you-go | Polish Oil - styling and finishing oil |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LADOR product offering
Product offeringCore offering
LADOR sells fragrance-focused Korean hair care products including scented hair oils, shampoos, treatments, hair fill-up repair treatments, keratin mist, and styling oils across multiple price points. The brand operates its own Shopify-powered e-commerce platform at lador.jp and distributes through Japanese online marketplaces and over 40 brick-and-mortar retail partners. Products are developed through expert-researcher collaboration, with each product taking over a year to develop, targeting premium hair care consumers in Japan and global markets.
Product overview
LADOR is a single-brand Korean hair care company that offers a coordinated portfolio of scented hair care products organized into five main categories. The core offerings include the Perfumed Hair Oil series (with AngelMuguet, Lapitta, Hinoki, Osmanthus, and Our Leaf variants), Perfumed Hair Shampoo & Treatment (a damage repair duo), Hair Fill-up (intensive repair treatment), Keratin Layered Mist (instant moisturizing spray), and Polish Oil (styling oil). Products are characterized by their signature fragrance profiles, combining professional-quality formulations with expert and researcher collaboration in product development. The brand emphasizes daily routine enhancement, clean ingredients, and damage care positioning across its product lineup.
Differentiator
Problem solved
Functional benefit
Products and services
- Perfumed Hairoil (AngelMuguet) A scented hair oil from the Perfume Hair Oil series featuring a pure lily of the valley (muguet) scent with vetiver and musk notes, suitable for all hair types, providing silky, manageable hair with a subtle shine. Targeted at consumers seeking premium K-beauty fragrance-driven hair care products.
- Perfumed Hairoil A personalized hair oil product line with four distinct scent types: Lapitta (light floral-woody), Hinoki (deep woody), Osmanthus (elegant sweet osmanthus), and Our Leaf (fresh green cotton). Moisturizes hair and minimizes heat damage from styling tools. Available in 30ml and 80ml sizes at ¥2,200 and ¥3,700 respectively.
- Perfumed Hair Shampoo / Perfumed Hair Treatment (AngelMuguet) A damage repair hair care duo featuring lily of the valley fragrance. The shampoo provides gentle cleansing with moisturizing and repairing ingredients, while the treatment delivers concentrated moisture and glossy, manageable hair. Available as individual Shampoo, individual Treatment, or Shampoo/Treatment set starting from ¥3,450.
- Hair Fill-up A specialized home care treatment for intensive damage repair, addressing diverse hair concerns through expert-developed formulations combined with researcher expertise. Available in 13ml × 4ea package or 150ml size, starting from ¥1,760.
- Keratin Layered Mist An instant moisturizing hair mist with keratin ingredients that quickly hydrates hair, providing nourishment and shine to damaged or dry hair. Priced at ¥3,190.
- Polish Oil A scented hair styling oil designed for hair arrangement, available in Apricot and White Yuja scent variants. Provides styling control with a pleasant fragrance. Available in 10ml and 80ml sizes starting from ¥550.
Companies that use LADOR
Customer profileSegments2 records
Ideal customer profiles2 records
LADOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
LADOR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B FuturistcoreB Futurist, a global brand partner based in Rotterdam, Netherlands, has signed an official distribution agreement with LADOR to distribute LADOR's hair care products across European markets. B Futurist manages import operations, compliance documentation, and onboarding of wholesale accounts across online retail, pharmacy, and multi-brand store formats. The company currently supports international brands across more than 30 markets and has transitioned from wholesale to brand-specific distribution agreements.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LADOR competitors and assessment
Company assessmentDirect peers
- Masil: Korean professional hair care brand offering treatments, ampoules, and salon-quality formulations for global consumers. Highly comparable on Korean heritage, treatment-led positioning, and international D2C distribution.
- Moroccanoil: Iconic argan-oil-based hair treatment and styling brand; the original 'hair oil as category-defining product' positioning. Comparable on fragrance/identity-driven premium hair oil-led portfolio and salon-to-DTC channel mix.
- Esthetic House (CP-1): Korean hair care brand best known for its Miracle Salon Hair Fill-Up treatment, a direct functional analogue to LADOR's Hair Fill-up intensive repair product. Comparable on category, K-beauty positioning, and global D2C + marketplace distribution.
- Mise en Scène: Amorepacific's flagship Korean hair care brand offering shampoos, treatments, hair oils, and styling products with celebrity marketing. Directly comparable as a Korean-origin, multi-category hair care brand competing in the same premium segment.
- Olaplex: Premium bond-building hair care brand with patented chemistry. Comparable as a prestige hair care brand with strong identity-driven marketing and global DTC + salon retail presence.
Broad incumbents
- Innisfree: Amorepacific's broader K-beauty brand with hair care extensions and global retail. Comparable on Korean-origin K-beauty positioning, celebrity/influencer marketing, and omnichannel international expansion.
- L'Oréal Elseve: L'Oréal's mass-market hair care brand offering perfumed and treatment variants globally. Comparable on fragrance-themed hair oil/treatment product extensions and broad retail distribution.
- Kérastase: L'Oréal's luxury professional hair care brand. Comparable on premium positioning, expert/researcher-led product development, and global multi-channel distribution through salons and retail.
- Shiseido Tsubaki: Shiseido's mass-premium Japanese hair care brand offering shampoos, treatments, and oils. Comparable as a fragrance-led hair care line sold across Japanese drugstores and broader Asia retail.
Regional players
- Daeng Gi Meo Ri: Korean herbal/traditional hair care brand focused on scalp and damage-repair treatments. Comparable on Korean heritage positioning, treatment-centric portfolio, and Asia-led distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LADOR social profiles
Digital presenceLADOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
LADOR leadership team
Management profileNumber of profiles
Profiles1 record
LADOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LADOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LADOR
What does LADOR do?
LADOR sells fragrance-focused Korean hair care products including scented hair oils, shampoos, treatments, hair fill-up repair treatments, keratin mist, and styling oils across multiple price points. The brand operates its own Shopify-powered e-commerce platform at lador.jp and distributes through Japanese online marketplaces and over 40 brick-and-mortar retail partners. Products are developed through expert-researcher collaboration, with each product taking over a year to develop, targeting premium hair care consumers in Japan and global markets.
Is LADOR a public or private company?
LADOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LADOR founded?
LADOR was founded in 2007.
Where is LADOR based?
LADOR is headquartered in Seoul, South Korea, in the Asia region.
How does LADOR make money?
One revenue line is on record: direct Product Sales.
Who are LADOR's main competitors?
Direct peers on record are Masil, Moroccanoil, Esthetic House (CP-1), Mise en Scène and Olaplex. Broad incumbents are Innisfree, L'Oréal Elseve, Kérastase and Shiseido Tsubaki. Daeng Gi Meo Ri is listed as a regional player.
Does LADOR have an API?
No public API is recorded for LADOR.
What industry is LADOR in?
LADOR's product category is Hair Care Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAC, Styling Products (Gels, Sprays, Mousses, Creams). Its NAICS code is 32561 and its SIC code is 2844.