American Agri-Women

What American Agri-Women does

American Agri-Women (AAW), founded in 1974 and headquartered in the United States, is the nation's largest coalition of farm, ranch, and agribusiness women, operating as a private nonprofit advocacy organization. Its membership spans more than 20 affiliates across 42 states and is unified around grassroots policy advocacy on agricultural issues including the Farm Bill, property rights, water rights, conservation programs, and regulatory reform. The organization offers a portfolio of member-facing products and programs: the Road to Influence (a 12-month leadership development program), the Voice newsletter, the AAW Deck of Cards educational resource, the annual USDA Symposium, Mid-Year Meetings, an annual National Convention, and monthly 'Lunch with AAW' webinars. It also administers the LEAVEN Award (its highest honor, since at least 2024), the Champion of Agriculture Award (initiated 2010) for supportive legislators, and scholarship programs through its affiliated AAW Foundation.

AAW's revenue model is built on recurring membership dues from individuals and affiliate organizations, supplemented by donations and a Sponsors program. Distribution is primarily community-led, with self-serve membership signup via its Wix-hosted website (americanagriwomen.org), an affiliate network of state-level agricultural organizations acting as resellers of the coalition's mission, and multi-channel member engagement across Instagram, Facebook, Twitter, LinkedIn, email newsletters, and action alerts. Recent operational modernization under President Rose Tryon (2025) includes an upgraded website, new CRM, and updated payment processing, signaling investment in member infrastructure rather than product expansion. Current leadership includes Rose Tryon (President, formerly Vice Mayor of Paradise, California), Chrissy Wozniak (VP of Communications), and Heather Hampton-Knodle (Immediate Past President). The technology footprint is minimal — no proprietary platform, no public API, no AI/ML capabilities — reflecting AAW's positioning as a policy and community organization rather than a technology vendor.

Name

American Agri-Women

Legal name

American Agri-Women

Website

https://americanagriwomen.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

American Agri-Women is a U.S. nonprofit advocacy coalition founded in 1974, uniting farm, ranch, and agribusiness women across 42 states through membership dues, leadership programs, and grassroots policy advocacy on agricultural issues.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Agriculture, Food & Nutrition Congresses (THAHAJAI)

Keywords

• Agricultural advocacy
• Coalition building
• Leadership development
• Nonprofit association
• Policy advocacy

Headquarters

HQ city

Oklee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: American Agri-Women generates revenue through membership dues from individual members and affiliate organizations across 42 states. The organization also accepts donations and may receive sponsorship revenue through its Sponsors program.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

American Agri-Women is a nonprofit membership coalition that sells access to a member community and accompanying programs for women in farming, ranching, and agribusiness. Its paid membership provides grassroots policy advocacy, networking across more than 20 state affiliates, leadership development through the Road to Influence program, and educational resources including the AAW Deck of Cards and The Voice newsletter. The organization also distributes scholarships through the AAW Foundation and hosts the Annual Symposium at USDA and Mid-Year Meeting as member-facing events.

Product overview

American Agri-Women (AAW) is the nation's largest coalition of farm, ranch, and agribusiness women, serving as an advocacy organization rather than a technology product company. AAW's offerings include advocacy programs, educational initiatives, and member services: the Road to Influence is a 12-month leadership development program; The Voice is the organization's newsletter; the AAW Deck of Cards provides educational resources; and the organization hosts an Annual Symposium at USDA and Mid-Year Meetings. AAW also administers the Champion of Agriculture Award, LEAVEN Award, and scholarship programs through the AAW Foundation. The organization focuses on grassroots advocacy, policy positions on agricultural issues, and professional development for women in agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Road to Influence: A member-only personal development and leadership experience program for women in rural communities and agriculture
• LEAVEN Award
• Champion of Agriculture Award
• AAW Foundation

Products and services

• Road to Influence A 12-month member-only personal development and leadership experience designed to help women in agriculture develop skills in self-awareness, communication, persuasion, and collaboration through in-person meetings, monthly virtual sessions, and hands-on projects.
• AAW Deck of Cards Educational resource for members covering agricultural topics and advocacy training.
• The Voice
• Annual Symposium at USDA Annual educational symposium held at USDA in Washington D.C., bringing together agricultural professionals to discuss policy issues including public land management, forests, grazing, and water resources.
• Mid-Year Meeting
• AAW Foundation Scholarships

Quantifiable outcome

• Members have been advocating for agriculture since 1974
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Black Hills Women in TimberminorOthersAffiliated agricultural organization that nominated South Dakota Governor Kristi Noem for the Champion of Agriculture Award.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Agriculture Council of America: An organization that promotes awareness of agriculture through events such as National Agriculture Day. Comparable in mission of promoting agriculture to consumers and policymakers, with overlapping educational and outreach programming.

Direct peers

• National Farmers Union: A national grassroots farm advocacy organization with state divisions, policy fly-ins, and member-driven legislative action. Directly comparable in mission, structure, and advocacy style to AAW, with overlapping member demographics.
• AgChat Foundation: A nonprofit focused on connecting agriculture and consumers through social media and digital communications. Comparable as a nonprofit agricultural advocacy peer, with overlapping board members (e.g., Marie Bowers) and a shared mission of agricultural education and outreach.
• Oregon Women for Agriculture: A state-level affiliate that has produced AAW leaders such as Marie Bowers. Comparable as a women-in-agriculture advocacy organization focused on policy positions, education, and consumer outreach within agriculture.
• Women Involved in Farm Economics (WIFE): A national coalition of women in agriculture focused on policy advocacy, education, and networking. Highly comparable as a women-specific agricultural advocacy peer, with overlapping programs like legislative alerts and leadership development.

Broad incumbents

• National Grange: A longstanding U.S. fraternal agricultural advocacy organization with state and local chapters. Comparable as a grassroots rural/agricultural advocacy body with policy positions, member dues, and educational programming.
• American Farm Bureau Federation: The largest U.S. general agricultural advocacy organization. Comparable as a national farm/rancher policy coalition with state affiliates, leadership development programming, and direct congressional engagement; it competes for the same member base and policy influence that AAW targets.
• National Cattlemen's Beef Association: A major commodity-specific agricultural advocacy body that runs its own women's programs (e.g., NCBA's policy work and member engagement). Comparable in advocacy intensity and federal policy access, though focused on the beef/cattle sector.

Emerging players

• National Young Farmers Coalition: A younger-generation agricultural advocacy organization with state chapters, grassroots policy campaigns, and member dues. Comparable in coalition model and policy focus, with overlap on leadership development for the next generation of farmers and ranchers.
• FFA Organization (National FFA): A youth agricultural leadership and education organization with chapters across all U.S. states. Comparable as an agricultural leadership development pipeline, and a potential feeder/source of future AAW members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/women4ag
• Facebookfacebook.com/AgriWomen
• LinkedInlinkedin.com/company/american-agri-women
• Instagraminstagram.com/americanagriwomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Agri-Women