Purple Catering & Events

What Purple Catering & Events does

Purple Catering & Events is a regional catering company headquartered in Prinsenbeek near Breda, Netherlands, founded in 2013 by owner Bart van Dongen. The firm provides full-service event catering for corporate functions, weddings, and private parties, delivering food, service staff, setup, and cleanup at client-chosen venues. Core offerings span buffets (cold from €12.50 per person, warm and cold from €22.50 per person), barbecues, food truck concepts, walking dinners, luxury catering, frieswagen hire, amuse parades, and sit-down dinners, with capacity for events from 25 to 1,500 guests. The company operates its own professional horeca kitchen in Prinsenbeek and brings complete mobile kitchen equipment to locations without on-site facilities.

The business model is professional-services catering with quote-based pricing tied to menu selection, guest count, and service level. Go-to-market is sales-led: customers request quotes through the website or by phone, followed by personal consultation, with a single point of contact managing each event. Customer segments include corporate and business events (primary), private events such as weddings and birthdays, and venue partners such as NAC Breda's stadium and the Strand Binnen event venue, both served since 2014.

The company is founder-owned, private, and employs between 11 and 50 staff. Distribution is direct with no intermediaries, and marketing relies on a quote-request website and an extensive network of regional SEO landing pages across approximately 15 towns in North Brabant. Reported customer return rates exceed 90%, and the firm has maintained long-tenured venue partnerships through cyclical demand shocks including a documented full shutdown of its event calendar during the COVID-19 pandemic.

Name

Purple Catering & Events

Legal name

Purple Catering & Events

Website

https://purple-catering.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Catering & Events is a founder-owned Dutch catering company based in Prinsenbeek near Breda that provides full-service mobile event catering, including buffets, food trucks, walking dinners, wedding, and corporate event services across the Breda region and broader North Brabant province.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (72231), Caterers (72232)

akta.pro industry

PRIMARYTHAHAKAA

Corporate & Business Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAKAE

Wedding & Social Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYTHAHAKAD

Off-Premise / Mobile Event Catering

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Catering & Banqueting Services for Events

SECONDARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

• Event catering services
• Corporate catering
• Wedding catering
• Buffet catering
• Food truck catering

Headquarters

HQ city

Prinsenbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Event Catering Services: Full-service catering for private and corporate events including buffets, walking dinners, food truck concepts, barbecue, weddings, and business gatherings. Pricing is custom quote-based based on menu selection, number of guests, and desired service level. Services include food preparation, delivery, setup, service staff, and cleanup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Purple Catering & Events provides full-service mobile catering for private and corporate events across the Breda region and North Brabant, Netherlands. Services include complete food preparation in their own professional horeca kitchen, delivery of equipment and staff to any venue (including those without on-site kitchens), setup, on-site service, and cleanup. Offerings span buffets (cold from €12.50/person, warm-cold from €22.50/person), barbecue, foodtrucks, walking dinners, wedding catering, corporate party catering, business receptions, luxury catering, and fries truck service for groups of 20 to 1,500 persons.

Product overview

Purple Catering & Events is a catering company offering a comprehensive portfolio of food and beverage services for events in Breda and surrounding regions (Brabant). The core offerings include buffets (from €12.50 cold, €22.50 warm-cold), barbecues, foodtrucks, walking dinners, and luxury dining services. They provide complete event catering from Buffetten and Barbecue as main meal services, combined with supplementary offerings like Foodtrucks, Hapjes (appetizers), and Amuse Parade for diverse dining experiences. Their services span Wedding Catering (Bruiloft Catering), Corporate Catering (Bedrijfscatering), Corporate Party Catering (Bedrijfsfeest), Staff Party Catering (Personeelsfeest), and Business Receptions (Zakelijke Borrel). The company operates from their own professional kitchen in Prinsenbeek and brings complete facilities to any location, including locations without professional kitchens. They serve groups from intimate gatherings of 20 to large events of 1500+ guests and have been serving clients since 2013/2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Buffetten (Buffets) Complete buffet arrangements including cold and warm buffets for events, parties, and corporate gatherings. Cold buffets start from €12.50 per person; warm and cold buffet combinations start from €22.50 per person.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kookpunt: Kookpunt is a Dutch catering company offering buffets, walking dinners, BBQs, and foodtruck concepts for corporate and private events. A direct peer operating a similar service portfolio across multiple Dutch regions, competing for the same event-catering wallet.
• Hutten: Hutten is a large Dutch full-service hospitality and catering company headquartered in Veghel (North Brabant). Directly comparable to Purple Catering as a regional full-service event caterer in the same province, operating corporate, wedding, and venue events with mobile kitchen capabilities.
• Festiviteiten.nl: Festiviteiten.nl is a Dutch event catering platform aggregating caterers for weddings, corporate events, and private parties. Comparable to Purple Catering in the event catering offering, functioning as both a competitor and a potential channel partner for regional caterers.
• Maison & Chef: Maison & Chef is a Dutch full-service event caterer specializing in weddings, corporate events, and private parties with on-site kitchen deployment. Directly comparable to Purple Catering on the mobile full-service model and luxury event positioning, though typically serving Randstad markets.
• De Tafelheer: De Tafelheer is a Dutch full-service event caterer providing wedding, corporate, and private party catering with mobile kitchen service. Directly comparable to Purple Catering on full-service off-premise model and customer segments across the Netherlands.

Broad incumbents

• Albron: Albron is a leading Dutch food service and catering company serving hospitality, leisure, business, and event markets. Comparable on contracted event and venue catering, but as a broad incumbent spanning institutional feeding, corporate restaurants, and event services across the Netherlands.
• Vermaat Groep: Vermaat is one of the largest Dutch hospitality and food service groups, providing corporate, healthcare, education, and event catering nationwide. A broad incumbent that overlaps with Purple Catering on the corporate event and venue catering segment but operates at much larger scale across many verticals.
• Sodexo Nederland: Sodexo is a global food services and facilities management company with significant Netherlands operations across corporate, healthcare, and event catering. A broad incumbent that competes with Purple Catering on large-scale corporate event contracts but operates across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PurpleCateringEvents
• LinkedInlinkedin.com/company/purple-catering-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Catering & Events