What Midsummer Energy does

Midsummer Energy is a UK-based specialist distributor and e-commerce retailer of off-grid renewable energy equipment, headquartered in Milton, Cambridge. Founded in 2005, the company sells solar PV panels (from brands including Aiko, Eurener, Jinko, Perlight, Trina, and Victron), MPPT charge controllers, sine wave inverters, inverter-chargers, DC-DC converters, leisure/gel/AGM/lithium-ion/sodium batteries, EV chargers, mounting systems, monitoring hardware, and cables and connectors, primarily to narrowboat owners, motorhome and caravan owners, and off-grid homeowners. It complements its product portfolio with bespoke system design services, custom wiring diagrams, and pre-programming of products before shipping, supported by an in-house content library including a solar panel calculator, voltage drop calculator, and Victron guides. The business also operates a dedicated trade and wholesale portal (midsummerwholesale.co.uk) targeting grid-connect PV and heat pump installers, and an Irish subsidiary (Midsummer Renewables Ltd) serving the Republic of Ireland market.

The company runs a hybrid B2C/B2B go-to-market: direct-to-consumer e-commerce on midsummerenergy.co.uk with self-serve account features (saved quotes valid 30 days, purchase orders, card payments), and a separate channel for trade installers and resellers who apply for discounted pricing. Revenue is generated primarily through hardware sales with some professional services attached (system design and installation support). Midsummer has expanded its software footprint through the Easy-PV design platform, Speedy PV instant estimation, Heatpunk heat-loss calculator, and Shrunk Punk lead-generation tool — some of which are embedded on third-party installer websites, suggesting an emerging SaaS/lead-gen layer alongside the core distribution business. Notable project references include supplying solar and wind equipment to the British Antarctic Survey and the UK Antarctic Heritage Trust, used as brand-credibility case studies.

Operationally, Midsummer Energy Ltd (England and Wales, company number 07427197) is the parent of Midsummer Renewables Ltd (Ireland, company number 642067). The firm employs 51–100 people, has no retail premises (warehouse collections by appointment only), and maintains social channels on LinkedIn, Twitter, and Facebook. It is privately held with no disclosed external funding, awards, patents, or regulatory actions in the source data.

Name

Midsummer Energy

Legal name

Midsummer Energy Ltd

Website

https://midsummerenergy.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Midsummer Energy is a UK-based e-commerce distributor founded in 2005, specialising in off-grid solar PV equipment, batteries, inverters, and EV chargers for narrowboat, motorhome, caravan, and off-grid homeowners, plus a wholesale channel for installers and an Irish subsidiary.

Ownership category

akta.pro rank

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Off-grid solar systems
• Solar PV distribution
• Solar panel kits
• Renewable energy equipment
• Off-grid power solutions

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of solar panels, inverters, batteries, mounting equipment, cables, connectors, and complete solar kits to consumers and trade customers.
2. Trade/Wholesale Accounts: Discounted pricing and account facilities for regular installers and resellers of solar PV equipment through dedicated wholesale portal.
3. Professional Services: System design services, custom wiring diagrams, product programming, and installation support for off-grid projects.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Midsummer Energy distributes and supplies solar PV panels, MPPT charge controllers, inverters and inverter-chargers, DC-DC converters, batteries (leisure, gel, AGM, lithium-ion, sodium), EV chargers, wind turbines, solar mounting hardware, monitoring devices, and complete off-grid solar kits through a consumer e-commerce site and a separate trade/wholesale portal. The company also provides off-grid system design services, custom wiring diagrams, and product pre-programming for narrowboat, motorhome, caravan, off-grid home, and trade installer customers in the UK and Ireland.

Product overview

Midsummer Energy is a UK-based retailer specializing in off-grid solar power systems and components. Their offering consists of a comprehensive portfolio of solar energy products organized into several categories: solar panels from multiple manufacturers (Aiko, Eurener, Jinko, Perlight, Trina, Victron), solar kits with complete system packages, MPPT solar regulators, wind turbines, power conversion equipment including sine wave inverters and inverter chargers, DC-DC converters, a range of battery types (leisure, gel, AGM, lithium-ion, sodium), battery chargers and accessories, EV car chargers, solar panel mounting solutions for boats/caravans/buildings, monitoring equipment, and cables and connectors. The company operates two sites: midsummerenergy.co.uk for retail customers and midsummerwholesale.co.uk for trade installers. Key featured products include the Victron MultiPlus-II inverter-charger series, Perlight solar panels, and narrowboat tilt mounting systems.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments6 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Victron EnergycoreTechnology or IntegrationMidsummer Energy is a proud distributor of Victron Energy products. Victron Energy, founded in 1975 by Reinout Vader and based in the Netherlands, manufactures power conversion equipment for marine and automotive industries. Their products include MPPT controllers, inverter chargers, and related equipment known for high production quality and performance. Midsummer provides extensive Victron guides and resources on their website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EDF Energy (Renewables): Large UK utility with growing residential solar, battery and EV charger offerings, increasingly competing for the same homeowner customer base that Midsummer serves through its trade and consumer channels.
• IBC Solar: Large European solar PV distributor and project developer offering modules, inverters, storage and mounting across multiple countries; comparable as a competing distributor in the broader solar supply chain where Midsummer operates.
• Segen (Krannich Solar UK): One of the largest UK solar PV distributors, supplying panels, inverters, batteries and mounting to installers at scale; comparable as a competing distributor to Midsummer's wholesale portal, though with a much broader grid-tied focus.

Emerging players

• Eco-Worthy: Online retailer of off-grid solar panels, lithium batteries, inverters and complete kits targeting RV, marine and residential customers; comparable to Midsummer on product mix and e-commerce GTM, though primarily shipping from China/US.

Direct peers

• Renogy: Global off-grid solar brand and direct-to-consumer retailer selling panels, MPPT charge controllers, batteries, and complete kits for RVs, marine, and off-grid homes; competes with Midsummer on the same product categories and DIY off-grid buyer profile.
• Photonic Universe: UK online retailer specialising in off-grid solar PV kits, solar panels, MPPT regulators, and Victron-compatible components for boats, motorhomes, and remote properties; directly comparable to Midsummer's product range and target segments.
• Navitron: UK distributor of off-grid solar, wind, and hydro equipment with a long heritage serving remote homes and eco-buildings; overlaps with Midsummer's specialist off-grid and renewable positioning in the UK market.
• Wind & Sun: UK-based off-grid and renewable energy retailer selling solar PV, wind, and hydro systems to remote homeowners and specialist installers; comparable to Midsummer because of shared off-grid focus, e-commerce distribution, and UK customer base.

Regional players

• Sunstore Solar: UK-based solar retailer focused on PV panels, kits, mounting and accessories sold online to homeowners and installers; directly comparable to Midsummer's consumer and trade solar distribution model in the UK.

Others

• Victron Energy: Manufacturer of inverters, chargers, MPPT regulators and battery monitors; Midsummer is a distribution partner for Victron's portfolio, so Victron is an upstream supplier and ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midsummerenergy
• Facebookfacebook.com/midsummerenergy
• LinkedInlinkedin.com/company/midsummer-energy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midsummer Energy