Willowgrove Landscape

What Willowgrove Landscape does

Willowgrove Landscape, LLC is a private landscape services firm headquartered in Mandeville, Louisiana, with a second office in Covington, that serves high-end residential and commercial property owners in the Northshore area of Southeast Louisiana — specifically the Mandeville, Covington, Madisonville, and Abita Springs communities. Founded in 2017 by Matt Knick, the company operates two service lines: a Design + Build division offering landscape architecture, hardscape construction, water features, outdoor lighting, irrigation and drainage systems, artificial turf installation, outdoor kitchens, pools, fire features, and retaining wall construction; and a Maintenance division delivering recurring services under a tiered subscription model (Bronze, Silver, Gold) that includes lawn care, flower bed maintenance, pruning, fertilization, insect and disease control, irrigation monitoring, mulching, turf fertilization, weed control, and seasonal flowers.

The company's operational footprint is regional and service-intensive, supported by 20+ employees as of 2024 and a roster of Louisiana specialty licenses (Landscape Architect, Residential Contractor, Irrigation Contractor, Horticulture Contractor, Commercial Pesticide Applicator, Specialty License, and Ground Applicator) that allow full-scope in-house execution without subcontracting. Technology usage is limited to third-party industry-standard tools — LMN (Landscape Management Network) for estimating and CAD-based landscape architecture software for design — with no proprietary platform or AI capabilities disclosed. In 2024 the company absorbed Nick Mentel's turfgrass business in a merger, hired Daniel Christian as Director of Landscape Development and Josh Masterson as Quality Production Manager, and opened its Covington office.

The business model blends one-time project revenue from design-build contracts with recurring monthly revenue from maintenance subscriptions. Sales are conducted direct to end customers via website inquiry forms, phone consultations, and in-person site visits, supported by a Business Development Manager, an Estimating Manager, and Customer Service Representatives. The company is founder-owned and bootstrapped, without institutional investors. External recognition includes five consecutive years as Northshore's Best Landscaper (2020-2024), three consecutive years on the Lawn & Landscape Best Places to Work list (2023-2025), the 2025 Mighty Oak Award for a 58% profit growth index in 2024, and the 2024 Louisiana Nursery & Landscape News Young Professional of the Year award for founder Matt Knick.

Name

Willowgrove Landscape

Legal name

WillowGrove Landscape

Website

https://willowgrovelandscape.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Willowgrove Landscape is a private design-build and maintenance landscape services firm founded in 2017 in Mandeville, Louisiana, serving high-end residential and commercial property owners across the Northshore area of Southeast Louisiana.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320), Landscaping Services (56173)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYBPABADAF

Landscape Design, Build & Installation (Hardscapes/Softscapes)

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYHSAIABAL

Landscape Maintenance Plans & Post-Installation Care (Establishment Services)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIABAK

Landscape Construction Project Management & General Contracting

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIABAJ

Commercial Landscape Design & Installation

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

Keywords

• Landscape design build
• Landscape maintenance services
• Hardscape construction
• Irrigation drainage systems
• Outdoor living construction

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Design + Build Services: One-time project-based revenue from landscape design, masterplanning, and full construction services including hardscapes, water features, outdoor lighting, elevation correction, grading and sod, irrigation and drainage systems, artificial turf, outdoor kitchens, pools, fire features, and retaining walls. Revenue is generated through project proposals, estimates (using LMN software), and contracts.
2. Landscape Maintenance Services: Recurring maintenance contracts offered at three tiers (Bronze, Silver, Gold) covering lawn care, flower bed maintenance, pruning and trimming, tree and shrub fertilization, insect and disease control, irrigation monitoring, mulching, turf fertilization and weed control, and seasonal flowers. Revenue is recurring through ongoing service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Willowgrove Landscape provides full-service landscape Design + Build and ongoing Landscape Maintenance for high-end residential and commercial properties in Southeast Louisiana. Design + Build covers CAD-based masterplanning through full construction of hardscapes, water features, outdoor lighting, pools, fire features, retaining walls, irrigation, drainage, artificial turf, grading, and sod. Landscape Maintenance is delivered through tiered subscription contracts (Bronze, Silver, Gold) covering lawn care, pruning, fertilization, pest/disease control, irrigation monitoring, mulching, and seasonal flowers.

Product overview

Willowgrove Landscape offers a dual-service model consisting of Design + Build and Landscape Maintenance as its core offerings. The Design + Build service encompasses landscape architecture and masterplanning through full construction, including specialized features such as hardscapes, water features, outdoor lighting, outdoor kitchens, pools, fire features, and retaining walls, as well as irrigation/drainage systems, artificial turf, and grading/sod work. The Maintenance division operates a tiered subscription model with Bronze, Silver, and Gold tiers, progressively adding services from basic lawn care and flower bed maintenance up through comprehensive pruning, fertilization, pest control, mulching, weed management, and seasonal plantings. The company also performs consultation, design in CAD, and project management throughout the construction process.

Differentiator

Problem solved

Functional benefit

Products and services

• Design + Build Comprehensive landscape design and construction service for high-end residential and commercial properties in Southeast Louisiana. Covers initial consultation, CAD-based masterplanning and technical drawings, and full construction including hardscapes, water features, outdoor lighting, pools, fire features, retaining walls, irrigation and drainage systems, artificial turf, outdoor kitchens, elevation correction, grading, and sod. Delivered as a quote-based, one-time project engagement through on-site consultations and direct client contracts.
• Landscape Maintenance Recurring full-service landscape maintenance program offered in three tiers (Bronze, Silver, Gold) covering lawn care, flower bed maintenance, pruning and trimming, tree and shrub fertilization, insect and disease control, irrigation monitoring, mulching, turf fertilization and weed control, and seasonal flowers. Billed monthly under ongoing service agreements to residential and commercial property owners in the Northshore Louisiana service area.

Quantifiable outcome

• Achieved 58% profit growth index in 2024, far exceeding peer group average.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HighGrove Partners: Commercial landscape design-build and maintenance company operating across the Southeast. Comparable to WillowGrove in full-service model (design, build, maintenance under one roof) and target customer profile, though at a larger commercial scale.

Broad incumbents

• BrightView Landscapes: Largest U.S. commercial landscaping services company offering design, development, maintenance, and snow & ice management. Comparable to WillowGrove in core services but operates at national scale with a commercial-weighted portfolio.
• Yellowstone Landscape: Large national commercial landscape services provider with full design-build, maintenance, and irrigation capabilities. Comparable to WillowGrove in scope of services but at materially larger scale and with a primarily commercial customer base.
• Davey Tree Expert Company: National provider of tree care, landscape maintenance, and environmental services for residential and commercial clients. Comparable to WillowGrove in maintenance and horticultural services, though with a much broader geographic footprint and more diversified service mix.
• TruGreen: National lawn and landscape care company providing recurring residential and commercial maintenance programs. Comparable to WillowGrove's Maintenance division in tiered subscription-based service model, though without design-build integration.

Regional players

• Bayou City Landscape: Louisiana-based landscape design-build and maintenance provider serving the Greater Baton Rouge and surrounding areas. Comparable to WillowGrove as a regional full-service operator with design, build, and recurring maintenance offerings targeting high-end residential and commercial clients.
• Madden Brothers Landscaping: Southeast Louisiana landscape design, installation, and maintenance firm operating in a similar regional footprint. Comparable to WillowGrove in target customer (affluent residential), service mix (design-build plus maintenance), and reliance on local brand reputation.
• Acadiana Landscape: Louisiana-based landscape design-build and maintenance provider serving the Acadiana region. Comparable to WillowGrove in offering integrated design, construction, and horticultural maintenance services to residential and commercial customers in a regional Gulf South market.

Emerging players

• Limbwalker Tree & Landscape: Regional landscape and tree care provider offering maintenance, design, and installation services. Comparable to WillowGrove in service breadth and customer profile, though at a smaller scale and without the dedicated design-build practice.
• ServiScape: Texas-based landscape services provider with design, build, and maintenance offerings. Comparable to WillowGrove in integrated service model and focus on mid-to-high-end residential customers in a Gulf South-adjacent market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WGlandscape
• Facebookfacebook.com/willowgrovelandscapes
• LinkedInlinkedin.com/company/willowgrove-landscape

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willowgrove Landscape