rTriibe

What rTriibe does

rTriibe Limited is a UK private company founded in September 2019 and headquartered in Liverpool that operates an AI-driven two-sided marketplace connecting schools with vetted temporary educators. The company serves primary, secondary, SEN, and independent schools across six UK regions (West Yorkshire, Manchester, Merseyside, Wirral, East Midlands, and West Midlands), covering cover supervisors, teaching assistants, SEN support, exam invigilators, HLTA placements, and long-term maternity cover. Its reported network scale is 3,500+ schools and the platform reports a 98% weekly fill rate with 24/7 live-chat support.

The core product is a purpose-built web platform and iOS/Android mobile app centred on an AI/ML matching engine that scores available candidates against each shift on qualifications, experience, distance, school booking history, and stated preferences, re-ranking recommendations as it learns per-school preferences. Adjacent capabilities include a live booking calendar, automated timesheets and one-click invoice generation, no-show re-matching, a free CPD training library (Safeguarding, SEND, JCQ invigilation, EYFS) with certificates surfaced to schools, and the rTriibe Rewards referral programme. The technology stack is described as in-house AI/ML with no third-party model dependencies disclosed.

Revenue is generated through a transparent fixed margin added to each candidate's day rate (illustrative example: £90 candidate rate + £35 rTriibe margin = £125 total to school), with both parties seeing the full breakdown before booking confirmation. Distribution combines a self-serve product-led growth motion on web and mobile with a dedicated enterprise/MAT sales layer providing framework agreements, central billing, and per-school reporting, supplemented by six regional consultant desks and a referral-driven community motion. The company is DfE-compliant, GDPR-compliant, an REC member, KCSIE-aligned, and a BETT 2025 Finalist.

Name

rTriibe

Legal name

rTriibe Limited

Website

https://rtriibe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

rTriibe operates an AI-powered web and mobile platform that matches UK schools with vetted temporary educators (teachers, TAs, cover supervisors, SEN support, invigilators) across six regions, using a transparent per-shift fixed-margin pricing model serving 3,500+ schools.

Ownership category

akta.pro rank

Product category

Education Staffing Platform

NAICS

Educational Services (611)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro primary industry

Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)

akta.pro secondary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

Keywords

• Education staffing platform
• AI candidate matching
• School cover booking
• Supply teacher platform
• Education recruitment software

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fixed Margin on Candidate Day Rates: rTriibe charges schools a fixed, transparent margin on top of the candidate's day rate. Both the candidate's pay and the rTriibe margin are clearly displayed before any booking is confirmed. Example: £90 candidate rate + £35 rTriibe margin = £125 total charged to school. This replaces traditional agency models that hide margins behind opaque all-in rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

rTriibe operates an AI/ML-powered web platform and mobile app that matches vetted UK educators with schools needing temporary cover staff. Schools post a shift in around 30 seconds and the matching engine ranks available candidates by fit, distance, and booking history, enabling bookings to be confirmed in under a minute. The platform adds a transparent fixed margin to each candidate's day rate, surfaces both rates to schools and candidates before confirmation, and automates timesheets and invoicing. It serves primary, secondary, SEN and independent schools alongside Multi-Academy Trusts across six UK regions, and is complemented by a free CPD training library for candidates.

Product overview

rTriibe operates as a unified AI-powered staffing platform for UK schools, combining a web application and mobile app as the core product. The platform's central feature is an AI/ML matching engine that pairs vetted educators with schools requiring cover staff. The product ecosystem includes a free CPD Training Library (add-on training module with certificates visible to schools) and a Rewards programme (referral incentive feature). Schools interact with the platform to post shifts, review AI-ranked candidates, approve bookings, and manage invoicing; candidates use the mobile app to browse shifts, accept work, submit timesheets, and access CPD courses.

Differentiator

Problem solved

Functional benefit

Products and services

• rTriibe Platform (Web & Mobile) AI-powered temporary staffing platform combining a web application and mobile app that enables UK schools to post shifts, receive AI-matched vetted candidates, book cover staff, manage timesheets, and automate invoicing. Built for primary, secondary, SEN and independent schools as well as Multi-Academy Trusts, with transparent fixed-margin pricing visible to both schools and candidates.
• rTriibe CPD Training Library

Quantifiable outcome

• Most cover requests confirmed within minutes using AI matching
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Protocol Education: One of the UK's largest specialist education recruitment agencies, supplying teachers, TAs, and support staff to schools nationally. Direct competitor across rTriibe's use cases, but operates primarily through traditional agency channels rather than an AI-first platform.
• TeacherActive: UK education recruitment agency covering teaching, support, and SEND roles across schools. Direct peer serving similar UK customer segments with a comparable supply-teacher focus.
• Smart Teachers: UK education recruitment specialist placing teachers and support staff into primary and secondary schools. Direct peer competing for the same schools and flexible educator supply.
• TimePlan Education: UK supply teaching and education recruitment agency serving primary, secondary, and SEND schools. Comparable offering and customer base, focused on day-to-day and long-term cover.
• Academics: UK-based education recruitment agency placing teachers, TAs, and SEN specialists into schools. Direct competitor across the same UK primary, secondary, and SEND staffing segments.
• Milk Education: UK education recruitment specialist covering teaching, support, and SEND staff across primary and secondary schools. Operates in similar UK regional markets and competes for the same educator supply.
• Teaching Personnel: Major UK education recruitment agency placing teachers, support staff, and nursery staff into schools. Direct peer serving the same schools and educator pool as rTriibe with comparable supply-side positioning.
• Zen Educate: UK-based tech-enabled marketplace connecting schools with teachers and teaching assistants. Closest direct comparable to rTriibe in product model (app-based matching, transparent pricing) and geography (UK K–12 staffing).

Broad incumbents

• Reed Education: The education arm of Reed, one of the UK's largest recruitment groups. A broad incumbent supplying supply teachers and support staff nationally, with deeper brand and marketing budget than rTriibe.
• Hays Education: Education division of global recruiter Hays, placing teachers and education professionals into UK schools. Operates as a broad incumbent with wider portfolio across multiple sectors beyond education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RTriibe
• Facebookfacebook.com/rTriibe
• LinkedInlinkedin.com/company/rtriibe

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rTriibe