Aerial Adventure Tech

What Aerial Adventure Tech does

Aerial Adventure Tech (AAT) is a privately held US B2B e-commerce distributor and light manufacturer of commercial adventure equipment, founded in 2011 and based in Todd/Boone, North Carolina, with 1–10 employees. The company supplies harnesses, helmets, ropes, belay devices, trolleys, carabiners, descent control devices, energy absorbers, fall protection equipment, climbing holds, and custom-manufactured nets and rope elements to aerial adventure parks, canopy tours, challenge courses, zip lines, climbing gyms, wind energy and tower technicians, fire and rescue teams, via ferrata operators, and team-building programs. AAT distributes 30+ third-party brands including Petzl, Edelrid, ISC, CMI, SKYLOTEC, Singing Rock, Rock Exotica, Sterling Rope, New England Ropes, KASK, BEAL, and CAMP, and has developed a portfolio of proprietary brands (BelaySAFE belay assist devices, KOALA continuous belay systems, LockD Clips smart belay, and the Papertrail inspection software partnership) that augment its distribution catalog.

The company's core technology centers on continuous belay systems, smart auto-locking belay systems with integrated carabiners, anchor-mounted belay assist devices, and custom splicing of 3-strand marine-grade nylon rope products manufactured in-house at its Boone, NC facility. ANSI-rated PPE compliance is positioned as a key product qualifier for OSHA-validated use in commercial adventure operations. AAT generates revenue through direct e-commerce hardware sales at unit pricing ranging from $22.95 (trolley accessories) to $679.95 (premium full-body harnesses), supplemented by a Peak Rewards loyalty program that issues points redeemable for 5%/10%/15% discounts to drive repeat purchasing.

Go-to-market is primarily direct-to-consumer e-commerce targeting enterprise and mid-market commercial operators, with phone and email support for technical consultation, and curated channel partnerships with manufacturers. Marketing relies on content/SEO, email newsletter capture (5% first-order incentive), Facebook and YouTube presence, and the Peak Rewards referral/rewards program. No external funding rounds have been disclosed, and revenue figures are not publicly reported.

Name

Aerial Adventure Tech

Legal name

Aerial Adventure Tech

Website

https://aerialadventuretech.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Aerial Adventure Tech is a US B2B e-commerce distributor and light manufacturer supplying commercial adventure equipment, PPE, and proprietary belay systems to aerial parks, climbing gyms, work-at-height operators, and rescue teams across more than 30 third-party brands.

Ownership category

akta.pro rank

Product category

Commercial Adventure Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Climbing & Mountaineering Gear Retail (CRAMAAAB)

akta.pro secondary industries

Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)

Keywords

• Commercial adventure equipment
• Aerial park gear
• Climbing gym supplies
• Work at height safety
• Continuous belay systems

Headquarters

HQ city

Todd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct sales of commercial adventure equipment, PPE, work-at-height safety gear, and accessories through e-commerce platform. Products include harnesses, helmets, ropes, belay devices, trolleys, connectors, and specialized adventure park equipment.
2. Peak Rewards Program: Loyalty program offering points for purchases, reviews, referrals, and social engagement that can be redeemed for discounts (5%, 10%, 15% off).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aerial Adventure Tech supplies commercial adventure and safety equipment — including proprietary continuous belay systems, smart auto-locking belay devices, descent control devices, harnesses, helmets, ropes, trolleys, and PPE — to climbing gyms, aerial adventure parks, canopy/zip line tours, challenge courses, and work-at-height professionals. The company also hand-manufactures custom cargo nets, bosun loops, and rope elements in Boone, NC, and distributes a curated catalog of 30+ premium brands (Petzl, Edelrid, ISC, CMI, Singing Rock, Rock Exotica, etc.) through a B2B e-commerce storefront backed by technical consultation.

Product overview

Aerial Adventure Tech is a commercial adventure equipment supplier offering a comprehensive portfolio of physical products for climbing gyms, adventure parks, canopy tours, zip lines, challenge courses, and work-at-height professionals. The core product lines center on belay and safety systems—including the proprietary KOALA Continuous Belay System, BelaySAFE Belay Assist Device, LockD Clips Integrated Carabiner System, and CLiC-iT Adventure Smart Belay—alongside extensive PPE (personal protective equipment) including harnesses, helmets, lanyards, and connectors. Additional offerings encompass descent control devices, trolleys, pulleys, nets and elements, team building supplies, and rigging equipment from third-party brands like Petzl, Edelrid, CAMP, ISC, and others. The company operates as a curated marketplace of branded adventure equipment rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• BelaySAFE: Belay assist device brand - anchor-mounted design for better belay management and descent control
• Papertrail
• KOALA Equipment
• LockD

Products and services

• KOALA Continuous Belay System

Quantifiable outcome

• Comprehensive equipment portfolio reducing need for multiple vendor relationships

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• KOALA EquipmentcoreChannel Partner/ Reseller/ DistributorKOALA Equipment is a key brand partnership providing continuous belay systems. AAT offers 39+ products from KOALA including clamps, arms, stations, shuttles, and lifecycle components for challenge courses and adventure parks.
• PetzlcoreChannel Partner/ Reseller/ DistributorMajor distribution partner providing harnesses, helmets, belay devices, descenders, trolleys, ascenders, and fall protection equipment. AAT carries extensive Petzl inventory across multiple product categories.
• EdelridcoreChannel Partner/ Reseller/ DistributorPremium climbing and work-at-height equipment including harnesses, carabiners, helmets, and smart belay systems. Strategic brand for adventure park and climbing gym customers.
• ISC (International Safety Components)majorChannel Partner/ Reseller/ DistributorUK-based manufacturer of pulleys, trolleys, carabiners, and fall protection equipment. AAT distributes ISC products including Zippey Clip'n'Zip trolleys and ALF climb assist pulleys.
• New England RopesmajorChannel Partner/ Reseller/ DistributorAmerican manufacturer of ropes, webbing, and climbing equipment. Long-standing partnership providing bulk rope products and specialty cordage for adventure operations.
• Misty MountainmajorChannel Partner/ Reseller/ DistributorAmerican manufacturer specializing in harnesses for adventure parks, challenge courses, and climbing. AAT distributes full harness lineup including High Country, Challenge, and Spectrum models.
• Singing RockmajorChannel Partner/ Reseller/ DistributorCzech manufacturer of work-at-height equipment including harnesses, lanyards, and fall protection. AAT carries Singing Rock ANSI-rated products for commercial applications.
• Rock ExoticamajorChannel Partner/ Reseller/ DistributorAmerican manufacturer of safety and rescue equipment including auto-locking carabiners, shackles, and rigging plates. Products serve high-strength applications in adventure and rescue settings.
• BEALminorChannel Partner/ Reseller/ DistributorPremium French rope manufacturer providing high-performance ropes for adventure parks and work-at-height applications. Partnership includes ropes up to 3000 ft lengths.
• Sterling RopemajorChannel Partner/ Reseller/ DistributorAmerican rope manufacturer providing safety ropes and accessory cords. Long-term distribution relationship for climbing gym and adventure park applications.
• French Creek ProductionmajorChannel Partner/ Reseller/ DistributorAmerican manufacturer providing professional fall protection equipment including fall arrest lanyards, wire rope grabs, and stretch lanyards for commercial work-at-height.
• EdelridmajorChannel Partner/ Reseller/ DistributorGerman manufacturer of climbing and rescue equipment including carabiners, axes, and specialized rescue gear. AAT distributes professional-grade hardware.
• KASKminorChannel Partner/ Reseller/ DistributorItalian manufacturer of professional PPE including helmets and work-at-height equipment. AAT carries KASK helmets including Superplasma HI VIZ for visibility applications.
• SKYLOTEC North AmericaminorChannel Partner/ Reseller/ DistributorGerman manufacturer of fall protection and rescue equipment. AAT distributes SKYLOTEC descent control devices including the 7300 Controlled Descent Device and 3700 Descent Control Device.
• CAMPminorChannel Partner/ Reseller/ DistributorItalian manufacturer of professional climbing and work-at-height equipment. AAT distributes CAMP carabiners, harnesses, and shock absorbers for rescue applications.
• KilterminorChannel Partner/ Reseller/ DistributorAmerican climbing hold manufacturer providing competition and gym-grade holds. AAT distributes Kilter board systems and climbing holds for indoor climbing facilities.
• BelaySAFEcoreChannel Partner/ Reseller/ DistributorBelaySAFE is Aerial Adventure Tech's proprietary brand of belay assist devices and anchor straps. The brand partners with Granite Insurance for risk management incentives for operators.
• LockD ClipsminorChannel Partner/ Reseller/ DistributorLockD Clips provides smart auto-locking belay systems with integrated carabiner design. AAT distributes complete LockD product line including accessories and replacement parts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ropes Courses Inc: Ropes Courses Inc (RCI) is one of the largest US designers and builders of challenge courses, aerial adventure parks, and zip lines. Like AAT, they both construct aerial park installations and supply the equipment and components to commercial operators, making them the closest direct competitor to Aerial Adventure Tech in the North American aerial adventure niche.
• Alpine Towers International: Alpine Towers International designs, manufactures, and installs aerial adventure courses, climbing towers, and team-building installations. Their dual design-build plus equipment-supply model mirrors AAT's combination of curated distribution and in-house custom element manufacturing, and they serve the same commercial operator market.

Broad incumbents

• Petzl: Petzl is one of the largest global manufacturers of headlamps, harnesses, helmets, belay devices, descenders, ascenders, and work-at-height fall protection. While AAT distributes Petzl products, Petzl's broader portfolio, global scale, and direct-to-customer channels make it the dominant incumbent serving AAT's exact end markets.
• Black Diamond Equipment: Black Diamond Equipment designs, manufactures, and retails climbing, mountain sports, and ski equipment for both consumer and commercial users. Their integrated manufacturer-retailer model, climbing hardware catalog, and work-at-height lines overlap with the climbing gym and rescue segments AAT serves.
• Edelrid: Edelrid is a German climbing and work-at-height equipment manufacturer producing ropes, harnesses, carabiners, and smart belay systems (including the Smart Belay used in climbing gyms and aerial parks). They also supply via distribution partners such as AAT, but operate at far greater scale as a global brand.
• SKYLOTEC: SKYLOTEC is a European manufacturer specializing in fall protection, rope access, and rescue equipment. Their descent control devices (7300, 3700 series) are carried by AAT and their full catalog targets the same fire-rescue, wind energy, and work-at-height professional segments AAT serves.
• Rock Exotica: Rock Exotica is a US-based manufacturer of high-strength climbing hardware, auto-locking carabiners, shackles, and rigging plates for climbing, arborist, and rescue applications. They supply AAT and operate in the same commercial climbing and rope rescue equipment market that AAT serves.

Regional players

• Misty Mountain: Misty Mountain is a US manufacturer specializing in harnesses for commercial adventure parks, challenge courses, and zip lines, with their High Country, Challenge, and Spectrum product lines distributed by AAT. As a focused US harness maker to the same commercial operator market, they are highly comparable to AAT's core adventure-park customer base.
• Sterling Rope: Sterling Rope is a US rope manufacturer producing safety ropes, accessory cords, and arborist/rescue lines for climbing gyms and adventure parks. They distribute through AAT but primarily serve North American commercial rope users, making them a regional peer in the same end markets.
• French Creek Production: French Creek Production is a US manufacturer of professional fall protection equipment including fall-arrest lanyards, wire rope grabs, and stretch lanyards for commercial work-at-height. Their product range directly overlaps with AAT's work-at-height and fall protection category for US operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOSZdutz8tID-bILCrzIezA
• Facebookfacebook.com/aerialadventuretech
• Xx.com/aerialadvtech
• LinkedInlinkedin.com/company/aerial-adventure-tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerial Adventure Tech