Lorenz
Lorenz Aerospace is a solo-founder New Jersey aerospace company developing LAPP, an open coordination protocol for eVTOL traffic using heading-based altitude layers and Vickrey auctions, supported by reference hardware (Aeroboticar), rider software (Monarch), and demand-mapping tools (WISHFLY).
- Company typePrivate
- Founded2018
- HeadquartersWoodbridge, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Lorenz does
Lorenz Aerospace is a New Jersey-based, independently funded aerospace company developing the Lorenz Airspace Protocol (LAPP) — an open coordination framework intended to manage dense eVTOL traffic in the currently unstructured 500–2,000 foot altitude band. Founded in 2018 by solo founder Peter Roman, the company positions LAPP as a TCP/IP-equivalent for low-altitude airspace, combining heading-based altitude stratification (eight altitude layers mapped to compass octants) with Vickrey second-price auctions for turn-point slot contention. Revenue economics, when the protocol reaches commercial operation, would split auction proceeds 40% to Lorenz as protocol operator, 30% to infrastructure, 20% to regulatory compliance, and 10% to emergency access subsidies.
The product portfolio extends beyond the protocol to a reference vehicle and supporting software: the Aeroboticar eVTOL (currently at 1:5 scale prototype with full-scale development underway) using a ducted fan tri-foil architecture with electric propulsion; the Monarch reference rider application demonstrating LAPP termination end-to-end; the WISHFLY demand-mapping tool aggregating user origin-destination wishes into a proprietary demand dataset; and the LAPP Reference Simulator v0.5, an interactive browser-based demonstration of protocol mechanics. Intellectual property comprises U.S. Design Patent D1078585-S (granted 2023) covering the Aeroboticar form factor and pending utility patent US 64/041,519 (filed April 16, 2026) covering the protocol itself.
Lorenz is bootstrapped with no disclosed external funding rounds and generates limited cash today through direct-to-consumer sales of an Aeroboticar 1:15 scale flyable model ($799, founding edition of 50 hand-built units), founding supporter tiers ($100), and merchandise. The company is headquartered in Woodbridge, New Jersey, where the scale models are hand-assembled, and is actively recruiting aerospace engineers, regulators, and researchers through a trial-project application process. The intended customer base — certified eVTOL operators such as Joby, Archer, and Lilium — is not yet generating auction revenue, placing the company in a pre-commercial stage on its core product.
Lorenz firmographics
Firmographics- Name
- Lorenz
- Legal name
- Lorenz Motors Corp
- Website
- https://lorenzaero.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lorenz Aerospace is a solo-founder New Jersey aerospace company developing LAPP, an open coordination protocol for eVTOL traffic using heading-based altitude layers and Vickrey auctions, supported by reference hardware (Aeroboticar), rider software (Monarch), and demand-mapping tools (WISHFLY).
- Ownership category
- akta.pro rank
Lorenz industry classification
Industry- Product category
- Air Traffic Management Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Nonscheduled Air Transportation (481219)
- SIC
- Aircraft & Parts (3720), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Air Taxi & Urban Air Mobility (eVTOL) Operators (TLAFAAAD)
- akta.pro secondary industry
- Helicopter Passenger Services Brokerage, Booking & Aggregation Platforms (THABAGAJ)
Keywords
Where Lorenz is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lorenz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Protocol Operator Share: 40% of auction revenue goes to protocol operator (Lorenz). Lorenz operates the exchange, not the traders — operating the reference implementation and ledger infrastructure.
- Infrastructure Fund: 30% of auction revenue funds infrastructure development and maintenance for LAPP-managed airspace.
- Regulatory Compliance: 20% of auction revenue allocated to regulatory compliance activities for FAA and EASA framework alignment.
- Access Subsidy: 10% of auction revenue funds access subsidies to ensure emergency and public-safety aircraft receive priority at zero cost.
- Aeroboticar 1:15 Scale Model Sales: Direct consumer sales of 1:15 scale flyable models at $799 USD. Founding edition of 50 units, hand-built in New Jersey.
- Supporter/Merchandise Sales: Founding supporter tiers ($100), CAD t-shirts ($30), and studio giclée prints ($250) to signal demand and fund 1:1 build.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aeroboticar 1:15 Founding Edition |
| One time/ perpetual license | Pay-as-you-go | Founding Supporter |
| One time/ perpetual license | Pay-as-you-go | CAD Tee |
| One time/ perpetual license | Pay-as-you-go | Studio Giclée Print |
| Transaction based/ take rate | Pay-as-you-go | LAPP Protocol Slot Auctions |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Lorenz product offering
Product offeringCore offering
Lorenz builds LAPP (Lorenz Airspace Protocol), an open coordination framework for managing dense eVTOL traffic in the 500–2,000 foot low-altitude band using heading-based altitude stratification and market-priced Vickrey auctions for slot allocation. The company also designs the Aeroboticar as the reference LAPP-native eVTOL vehicle (currently at 1:5 prototype stage), and sells 1:15 scale flyable models, supporter tiers, and merchandise to fund development.
Product overview
Lorenz Aerospace offers LAPP (Lorenz Airspace Protocol) as its core product — an open coordination framework for dense eVTOL traffic management using heading-based altitude stratification and Vickrey auction slot allocation. The product portfolio includes the Aeroboticar (reference eVTOL vehicle at 1:5 prototype stage), the Monarch reference rider app (demonstrating LAPP termination in user-facing software), WISHFLY (demand-mapping tool for measuring latent air mobility demand), the LAPP Reference Simulator (browser-based protocol demonstration), and the Aeroboticar 1:15 scale model (consumer flyable RC aircraft). Lorenz operates the exchange infrastructure for LAPP rather than operating a fleet, positioning itself as a protocol provider with reference implementations.
Differentiator
Problem solved
Functional benefit
Brands
- WISHFLY: Public demand measurement instrument that allows users to mark where they wish they could fly, aggregating into a demand map for the eVTOL industry.
- Monarch
- Aeroboticar
Products and services
- LAPP (Lorenz Airspace Protocol) Open coordination protocol analogous to TCP/IP for internet traffic that defines how eVTOL vehicles share low-altitude airspace (500–2,000 feet). Uses eight altitude layers assigned to compass octants and market-priced Vickrey second-price auctions to resolve turn-point contention; emergency and public-safety aircraft receive priority at zero cost funded by commercial auction revenue.
- Aeroboticar Reference eVTOL vehicle designed from the ground up around the LAPP protocol, featuring ducted fan tri-foil architecture with electric propulsion and a LAPP-native flight stack. Currently at 1:5 prototype stage.
- Monarch Reference Rider App
Quantifiable outcome
- Optimal lane tolerance identified at 5-7 degrees through agent-based simulation
- +1 more outcomes
Companies that use Lorenz
Customer profileSegments3 records
Ideal customer profiles3 records
Lorenz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lorenz partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lorenz competitors and assessment
Company assessmentEmerging players
- Skyports Infrastructure: Skyports builds vertiport infrastructure for eVTOL operators and is a key enabler of the UAM ecosystem — comparable as part of the same airspace coordination stack and a potential integration partner for LAPP.
Direct peers
- Altitude Angel: Altitude Angel provides a UTM platform and airspace management services for drone and eVTOL operators, with deep regulatory engagement in the UK and globally — competing head-on with LAPP as a coordination protocol layer.
- ANRA Technologies: ANRA is a UTM and U-space service provider offering airspace management, mission planning, and deconfliction software for drone and advanced air mobility operators — directly comparable to LAPP's coordination use case.
- OneSky (formerly Analytical Graphics / Skyward): OneSky offers airspace management and UTM services for advanced air mobility, directly competing with LAPP in airspace coordination and deconfliction services.
- AirMap (now DroneUp): AirMap built one of the most recognized UTM (UAS Traffic Management) platforms delivering airspace coordination, authorization, and deconfliction services — directly comparable to Lorenz's LAPP protocol in the airspace coordination layer.
- Unifly (ahora AirHub): Unifly provides UTM solutions for U-space service providers and ANSPs across Europe, addressing the same low-altitude airspace coordination problem Lorenz targets with LAPP.
Broad incumbents
- Archer Aviation: Archer is a major eVTOL aircraft developer pursuing urban air mobility certification — a potential customer whose coordination requirements could pull LAPP into adoption or into a competing standard.
- Joby Aviation: Joby is a leading eVTOL developer pursuing commercial air taxi certification — a potential Lorenz customer and a major force shaping which airspace coordination standards get adopted.
- Wisk Aero (Boeing subsidiary): Wisk is a Boeing-owned autonomous eVTOL air taxi developer — a potential LAPP customer whose autonomy-first approach overlaps with the protocol-level coordination Lorenz is selling.
- Thales Group (Air Traffic Management): Thales is a major incumbent in air traffic management and avionics, with deep FAA/EASA relationships and existing UTM offerings — a broad incumbent that could outcompete LAPP via regulatory integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lorenz social profiles
Digital presenceLorenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorenz leadership team
Management profileNumber of profiles
Profiles1 record
Lorenz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorenz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorenz
What does Lorenz do?
Lorenz builds LAPP (Lorenz Airspace Protocol), an open coordination framework for managing dense eVTOL traffic in the 500–2,000 foot low-altitude band using heading-based altitude stratification and market-priced Vickrey auctions for slot allocation. The company also designs the Aeroboticar as the reference LAPP-native eVTOL vehicle (currently at 1:5 prototype stage), and sells 1:15 scale flyable models, supporter tiers, and merchandise to fund development.
Is Lorenz a public or private company?
Lorenz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lorenz founded?
Lorenz was founded in 2018. It employs 1 to 10 people.
Where is Lorenz based?
Lorenz is headquartered in Woodbridge, United States, in the North America region.
How does Lorenz make money?
Six revenue lines are on record. Protocol Operator Share is the primary driver. The others are infrastructure Fund, regulatory Compliance, access Subsidy, aeroboticar 1:15 Scale Model Sales and supporter/Merchandise Sales.
Who are Lorenz's main competitors?
Skyports Infrastructure is listed as an emerging player. Direct peers are Altitude Angel, ANRA Technologies, OneSky (formerly Analytical Graphics / Skyward), AirMap (now DroneUp) and Unifly (ahora AirHub). Broad incumbents are Archer Aviation, Joby Aviation, Wisk Aero (Boeing subsidiary) and Thales Group (Air Traffic Management).
Does Lorenz have an API?
No public API is recorded for Lorenz.
What industry is Lorenz in?
Lorenz's product category is Air Traffic Management Software. Its primary akta.pro industry code is TLAFAAAD, Air Taxi & Urban Air Mobility (eVTOL) Operators, with a secondary code of THABAGAJ, Helicopter Passenger Services Brokerage, Booking & Aggregation Platforms. Its NAICS code is 334511 and its SIC code is 3720.