Wm. T. Burnett

What Wm. T. Burnett does

Wm. T. Burnett is a privately held, Baltimore-based manufacturer of precision-engineered polyurethane foams and nonwoven fabrics, operating under the legal entity Wm. T. Burnett Holding, LLC (Maryland). The company has been in continuous operation for over 140 years, building a two-product platform: (1) polyurethane foams including Densite™ (high-density, high-resilience), Reticulite (open-cell reticulated foam for filtration/cushioning), EcoCell™, Polyester Foam, and Polyether Foam; and (2) nonwovens including the WhisperShield family (standard, VO for volatile organic compound protection, and A+), WhisperDri, EcoShield, Whisperweb, Sandler® equivalent blends, and natural blends. The portfolio is backed by nine registered trademarks and proprietary formulations that target durability, energy efficiency, and application-specific performance.

The company sells exclusively through a direct B2B model to industrial OEM customers across nine vertical segments: automotive, bedding & furniture, consumer products, electronics, general industrial, heavy equipment, medical, sporting goods, and textiles. Application-level capabilities span automotive and industrial acoustics, adhesive and flame lamination, carpet underlay, drainable cushion, energy absorption, filtration, flame-retardant, gasketing, hygiene, packaging, post-treatments, quilt batting, sponge, thermal insulation, and thermoforming. Pricing is quote-based with no public price list; revenue is generated via custom specification sales into customer bill-of-materials rather than spot or catalog transactions.

The firm operates multiple facilities — referenced through DBAs WTB West and WTB Jessup — alongside its Baltimore headquarters, indicating a multi-plant manufacturing footprint. Leadership is led by CEO Richard Tucker and COO Jason Goger. There are no disclosed investors, parent company, acquisitions, or funding events in the source data, consistent with the company's positioning as an independent, family-influenced industrial manufacturer serving "the world's leading brands" through engineered material specifications.

Name

Wm. T. Burnett

Legal name

Wm. T. Burnett Holding, LLC

Website

https://wmtburnett.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

101–250 employees

Short description

Wm. T. Burnett is a privately held Baltimore-based manufacturer of precision-engineered polyurethane foams and nonwoven fabrics, supplying industrial OEMs across automotive, bedding, medical, electronics, and general industrial markets with custom, specification-driven material solutions for over 140 years.

Ownership category

akta.pro rank

Product category

Polyurethane Foam & Nonwoven Materials Manufacturing

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)

Keywords

• Polyurethane foam manufacturing
• Nonwoven fabric production
• Industrial foam materials
• Technical foam solutions
• Engineered foam products

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Wm. T. Burnett manufactures precision-engineered polyurethane foams and nonwoven fabrics for industrial buyers. The polyurethane foam portfolio includes Densite™ (high-density), Reticulite (open-cell reticulated), EcoCell™, polyester, and polyether foams. The nonwoven portfolio includes WhisperDri, WhisperShield variants (VO, A+), EcoShield, Whisperweb, Sandler® Equivalent Blends, and Natural Blends. Products are sold to manufacturers in automotive, bedding and furniture, medical, electronics, heavy equipment, textiles, sporting goods, consumer products, and general industrial sectors.

Product overview

WT Burnett is a precision-engineered foam and nonwovens manufacturer that has been delivering custom solutions to industrial challenges for over 140 years. The company's product portfolio consists of two main categories: (1) Polyurethane Foams including Densite™ (high-density foam with superior resilience and recovery), Reticulite (open-cell low density foam for filtration and cushioning), EcoCell™, Polyester Foam, and Polyether Foam for technical demanding applications; and (2) Nonwovens including WhisperDri, WhisperShield variants (VO, A+), EcoShield, Whisperweb, Sandler® Equivalent Blends, and Natural Blends. These products serve diverse applications across automotive acoustics, bedding and furniture, carpet underlay, filtration, energy absorption, packaging, medical, sporting goods, textiles, and general industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Densite™: High-density polyurethane foam solution delivering robustness and longevity with impressive resilience and recovery capabilities.
• EcoCell™
• Reticulite
• WhisperDri
• WhisperShield
• WhisperShield VO
• WhisperShield A+
• EcoShield
• Whisperweb

Products and services

• Densite™ High-density polyurethane foam solution delivering robustness and longevity with impressive resilience and recovery capabilities across diverse industries, used as a component material by industrial manufacturers.
• Reticulite Very porous, open-cell low density polyurethane foam solution ideal for controlling airflow in applications that require effective filtration and/or cushioning.
• Polyester Foam Technical polyester-based polyurethane foam engineered to perform in demanding applications spanning automotive, medical, and other industrial uses.
• Polyether Foam Technical polyether-based polyurethane foam engineered to perform in demanding applications spanning automotive, medical, and other industrial uses.
• EcoCell™ Eco-friendly polyurethane foam product from the company's foam portfolio, formulated for environmentally focused applications.
• WhisperDri Nonwoven fabric providing strength and flexibility for industrial applications requiring enhanced, reinforced materials, including moisture management and drainage uses.
• WhisperShield Nonwoven barrier fabric providing strength and flexibility for industrial applications requiring enhanced, reinforced protective materials.
• WhisperShield VO Nonwoven barrier fabric variant with VOC protection properties, providing strength and flexibility for industrial applications requiring enhanced, reinforced materials.
• WhisperShield A+ Advanced nonwoven barrier fabric variant providing strength and flexibility for industrial applications requiring enhanced, reinforced materials.
• EcoShield Eco-friendly nonwoven protection fabric providing strength and flexibility for industrial applications requiring enhanced, reinforced materials.
• Whisperweb Nonwoven web fabric providing strength and flexibility for industrial applications requiring enhanced, reinforced materials.
• Sandler® Equivalent Blends Nonwoven fabric blends engineered as equivalents to Sandler products, used by industrial manufacturers requiring comparable performance.
• Natural Blends Nonwoven fabric blends incorporating natural materials, providing strength and flexibility for industrial applications requiring enhanced, reinforced materials.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Direct peers

• Vita Group: Vita Group is a global flexible polyurethane foam producer with strong presence in automotive, bedding, and furniture. Directly comparable to WTB on PU foam technology and end-market verticals, with international manufacturing footprint WTB lacks.
• Carpenter Co. Carpenter Co. is a major privately held polyurethane foam producer serving bedding, furniture, and industrial markets with branded foam products. Closely matches WTB's bedding/furniture/industrial foam focus and family-held private ownership profile.
• Woodbridge Group: Woodbridge is a leading global manufacturer of polyurethane foam products, particularly dominant in automotive seating, acoustics, and interior trim. Direct competitor to WTB in automotive PU foams and engineered comfort/safety components.
• Recticel: Recticel is a European-headquartered polyurethane foam specialist serving automotive, bedding, and industrial markets. Comparable to WTB in PU foam chemistry and vertical mix, though with broader European geographic reach.
• Suominen Corporation: Suominen is a Finnish nonwoven roll goods manufacturer focused on wiping, hygiene, and industrial applications. Comparable to WTB's nonwoven side in process technology (spunlace, thermal bond) and B2B industrial customer mix.
• INOAC Corporation: INOAC is a Japanese polyurethane foam and plastics manufacturer with automotive, bedding, and industrial applications. Direct peer to WTB in engineered PU foam components, particularly automotive interiors.
• FXI: FXI is one of the largest North American producers of polyurethane and specialty foams for bedding, furniture, automotive, medical, and industrial markets. Highly comparable to WTB on product mix (PU foams), customer verticals (auto, bedding, medical), and B2B contract manufacturing model.
• Freudenberg Performance Materials: Freudenberg Performance Materials is a global nonwoven fabrics producer serving automotive, construction, hygiene, and industrial markets. Direct comparable to WTB's WhisperShield/WhisperDri nonwoven product lines and similar vertical application footprint.

Broad incumbents

• Leggett & Platt: Leggett & Platt is a diversified, public manufacturer of engineered components including bedding foams, carpet underlay, and automotive seating materials. Broad incumbent whose bedding/furniture and automotive foam lines directly overlap WTB's verticals.
• Armacell: Armacell is a global leader in engineered foams (including PET and elastomeric foams) for insulation, acoustics, and industrial applications. Overlaps with WTB's filtration, acoustics, and industrial foam offerings but operates as a broader public specialty-foam incumbent.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wm. T. Burnett